GIOVANNI GROUP

What GIOVANNI GROUP does

Giovanni Group is a privately held Vietnamese premium fashion company founded in 2006 and headquartered in Hanoi. It operates a vertically integrated value chain spanning design, R&D, supply chain, manufacturing, retail, marketing, and after-sales, anchored by its 25,059.7 m² Hoa Sơn Eco Factory in Vĩnh Phúc with 40 automated production lines and 2,000 skilled workers — many of whom previously produced for Hugo Boss, Gucci, and Ermenegildo Zegna. The portfolio comprises the sub-brands Giovanni Uomo (men's premium), Giovanni Donna (women's premium), Giovanni Sartoria (luxury tailored), Giovanni Design (bespoke and made-to-measure), and Giovanni Sport, supported by outlet sub-brands Gio Gio and Bernini. Product lines span dress shirts (including Supima Cotton 200's with Italian Dipping wrinkle-free technology), suits, trousers (including Graphene-infused), leather goods (Saffiano), and footwear featuring XL EXTRALIGHT® soles licensed from Italian supplier Finproject S.p.A.

Revenue is generated through four streams: (1) premium retail product sales through 30+ owned stores across Vietnam plus the giovanniluxury.com e-commerce site and the Zalo Mini App Giovanni App (launched March 2026); (2) B2B corporate uniform and corporate gift solutions delivered through a dedicated enterprise sales team; (3) bespoke made-to-measure services at Giovanni Design locations; and (4) a tiered VIP membership program (GIO M/S/G/D) with cumulative spending thresholds. The brand targets affluent male professionals, professional women, and corporate clients in business, finance, and government sectors, and has been endorsed by Vietnam's Ministry of Industry and Trade. Distribution is domestic-only, with no international retail footprint, though the brand gained international visibility through a Milan Fashion Week SS25 runway show in collaboration with designer Phan Đăng Hoàng.

Name

GIOVANNI GROUP

Legal name

Giovanni Group

Website

https://giovanniluxury.com

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

11–50 employees

Short description

Giovanni Group is a privately held Vietnamese premium fashion company founded in 2006, operating a vertically integrated value chain across design, manufacturing, and retail. It serves affluent Vietnamese consumers and B2B corporate clients through 30+ stores, sub-brands including Giovanni Uomo, Sartoria, and Donna, and its own 25,000 m² Hoa Sơn Eco Factory.

Ownership category

akta.pro rank

Product category

Premium Fashion & Apparel

SIC

Retail-Apparel & Accessory Stores (5600), Retail-Shoe Stores (5661)

akta.pro primary industry

Apparel Sourcing, Buying Houses & Trading Companies (CRAAAAAN)

Keywords

• Luxury menswear fashion
• Premium leather goods
• Corporate uniform solutions
• Bespoke tailoring services
• Apparel manufacturing Vietnam

Headquarters

HQ city

Hà Nội

HQ country

Vietnam

HQ region

Asia

Offices9 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Premium Retail Product Sales: Direct sales of premium menswear, womenswear, leather goods, footwear, and accessories through owned retail stores and e-commerce platform. Revenue generated from full-price and promotional sales across multiple sub-brands including Giovanni Uomo, Giovanni Donna, Giovanni Sartoria, Giovanni Design, Giovanni Sport, and outlet lines (Gio Gio, Bernini).
2. B2B Corporate Uniform Solutions: Enterprise sales of customized corporate uniforms, leather accessories, and corporate gifts to B2B clients including suits, shirts, trousers, skirts, ties, bags, and lifestyle/gift products. Revenue from large-scale project orders with customization.
3. Bespoke/Made-to-Measure Services: Personalized tailoring services under Giovanni Design sub-brand offering custom-fit shirts, embroidery personalization, and made-to-order products at premium price points.
4. VIP Membership Program: Tiered loyalty program (GIO M, GIO S, GIO G, GIO D) with cumulative spending thresholds ranging from 5M to 100M+ VND, offering birthday gifts, purchase discounts, and exclusive access to maintain customer lifetime value.

Pricing tiers

Go-to-market motion3 records

Distribution channels6 records

Marketing channels9 records

Core offering

Giovanni Group is a vertically integrated premium Vietnamese fashion house that designs, manufactures, and retails luxury menswear, womenswear, leather goods, footwear, and accessories through multiple sub-brands (Giovanni Uomo, Giovanni Donna, Giovanni Sartoria, Giovanni Design, Giovanni Sport, and outlet brands Gio Gio and Bernini). The company operates 30+ owned retail stores across Vietnam alongside its giovanniluxury.com e-commerce platform and Giovanni App (Zalo Mini App), and also provides B2B corporate uniform and gift solutions to enterprises. Production is anchored at the 25,059.7 m² Giovanni Hoa Sơn Eco Factory in Vĩnh Phúc, employing 2,000 skilled workers and 40 automated production lines using premium proprietary technologies and materials.

Product overview

Giovanni Group is a Vietnamese premium fashion brand with a multi-sub-brand portfolio. The core offering consists of Giovanni Uomo (premium men's fashion), Giovanni Donna (premium women's fashion), Giovanni Sartoria (luxury tailored clothing representing the pinnacle of the brand), Giovanni Design (bespoke custom-made products), and Giovanni Sport (athletic/sports fashion). Supporting sub-brands include Gio Gio and Bernini (outlet stores). The brand offers comprehensive product lines across men's and women's clothing including shirts, polo shirts, outerwear, trousers, suits, leather goods, accessories, and footwear. Giovanni Group also provides B2B fashion solutions including custom uniforms, corporate gifts, and tailored apparel services. In March 2026, the group launched the Giovanni App as a Zalo Mini App, expanding into mobile commerce. The group operates Hoa Sơn Eco Factory (25,000m²) in Vĩnh Phúc with 2,000 workers, enabling full value chain control from design to production. Recent store expansions include Aeon Mall Hà Đông (April 2026) and Quảng Trị (March 2026).

Differentiator

Problem solved

Functional benefit

Brands

• Giovanni Uomo: Premium men's fashion brand targeting successful businessmen, finance professionals, and government leaders with elegant, sophisticated Italian-inspired style.
• Giovanni Donna
• Giovanni Sartoria
• Giovanni Design
• Giovanni Sport

Quantifiable outcome

• Giovanni Group has served B2B clients with orders of tens of thousands of products within short timeframes while maintaining quality standards
• +3 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Eight partnerships are on record, tiered major, minor, strategic, flagship and core.

• VinFastmajorGTM or Marketing Partner · 31 October 2025Giovanni Group served as Special Sponsor at VinFast's VIP electric vehicle test drive event (October 31 - November 2, 2025) at My Dinh National Stadium, Hanoi. Provided VF8 and VF9 display vehicles and gifted VIP customers with leather document wallets, keychains, VIP shopping cards, 30% discount vouchers for Fall/Winter collection, and leather charm gifts. Both brands share commitment to premium Vietnamese products meeting international standards.
• VinClub (Voucher Program)majorGTM or Marketing Partner · 16 April 2025Giovanni collaborated with VinClub to sell gift vouchers through the VinClub app. Customers purchasing vouchers received complimentary Giovanni Sartoria shirts: voucher of 5,000,000 VND = shirt worth 4,399,000 VND; voucher of 4,000,000 VND = shirt worth 3,999,000 VND; voucher of 3,000,000 VND = shirt worth 2,999,000 VND. Valid April 16-30, 2025 with voucher usage until April 30, 2025.
• VinClubmajorGTM or Marketing Partner · 26 March 2025Giovanni partnered with VinClub (Vingroup's loyalty program) to offer exclusive 10-40% discounts to VinClub members (Diamond: 40%, Platinum: 20%, Gold: 10%) on all products. Additional gifts including leather wallets and silk scarves (up to 2,999,000 VND) were offered for purchases of 5,000,000 VND+. The partnership targets VinClub's high-net-worth members with Giovanni's premium fashion offerings.
• SM Green Office (Khối Văn phòng Xanh SM)minorGTM or Marketing Partner · 3 December 2024Giovanni offered exclusive employee benefits for SM Green Office staff including a 1,000,000 VND cash voucher valid until March 31, 2025, stackable with other promotional programs.
• VingroupstrategicStrategic or Co-development Partner · 26 October 2024Giovanni Group participated in Vingroup's 'Mạnh liệt tinh thần Việt Nam - Vì tương lai Xanh' (Strong Vietnamese Spirit - For a Green Future) campaign as a member of VYEA (Vietnam Young Entrepreneurs Association). Signed EV purchase agreement with VinFast and toured VinFast's Hai Phong manufacturing plant. Both brands share the vision of Vietnamese brands achieving international quality standards.
• Phan Đăng Hoàng (Fashion Designer)flagshipStrategic or Co-development Partner · 20 September 2024Giovanni collaborated with young Vietnamese designer Phan Đăng Hoàng to create the 'Ceramics' collection featuring Giovanni leather bag designs, which became the first Vietnamese brand to hold a physical runway show at Milan Fashion Week SS25 (September 20, 2024). The collection drew inspiration from Vietnamese ceramics and silk painting arts, showcasing Giovanni's leather craftsmanship internationally.
• 300+ Global Material SupplierscoreTechnology or IntegrationGiovanni Group collaborates with over 300 global suppliers for premium raw materials including fabrics, leather, and accessories. Partnerships include luxury material manufacturers and artisans from around the world, enabling Giovanni to meet the stringent quality standards of the premium fashion segment.
• AEON MallcoreChannel Partner/ Reseller/ DistributorGiovanni operates retail stores at AEON Mall locations across Vietnam including Hai Phong (opened November 1, 2023) and Ha Dong (opened April 30, 2026), leveraging AEON's premium mall environment for brand visibility and customer access.

Scale indicators8 records

Recent moves9 records

Expansion highlights6 records

Direct peers

• NEM Fashion: Vietnamese premium fashion retailer with own-store network and e-commerce. Targets similar professional and affluent customer segments with branded menswear, womenswear and accessories.
• Owen: Vietnamese menswear brand with strong retail footprint and B2B uniform capabilities. Comparable premium menswear positioning, domestic production, and corporate client relationships.
• Canifa: Leading Vietnamese mid-premium fashion retailer with own manufacturing and nationwide store network. Direct competitor in the domestic premium/mass-premium menswear and womenswear market with similar omni-channel and B2B orientation.
• Việt Tiến: One of Vietnam's largest vertically integrated apparel manufacturers and brands, serving domestic and B2B uniform customers. Comparable business model covering design, manufacturing and branded retail across Vietnam.

Broad incumbents

• SuitSupply: Dutch vertically integrated premium menswear retailer with own manufacturing and direct-to-consumer stores. Comparable in delivering tailored suits and shirts at premium-but-accessible price points with own brand and vertical production.
• Hugo Boss: Global premium menswear leader and the very brand whose supply chain Giovanni's workforce has produced for. Overlaps directly in formal menswear, suiting, and B2B uniform segment, but operates at vastly larger international scale.
• Brooks Brothers: American heritage premium menswear and tailored clothing brand with global retail. Comparable in offering classic suiting, dress shirts and corporate uniforms, providing an international benchmark for Giovanni Sartoria's positioning.
• Ermenegildo Zegna: Italian luxury menswear and tailored clothing incumbent. Competes in the premium suiting, shirting and leather goods segments that Giovanni Sartoria targets; also a reference point for Giovanni's craft workforce pedigree.

Regional players

• Matilda Baby: Adjacent Vietnamese fashion brand under the same premium local-brand category but focused on women's contemporary apparel. Comparable domestic production and store-network model but different target segment.

Others

• Vingroup (VinFast/VinClub): Vietnam's largest private conglomerate; not a direct competitor but a critical partner and customer-acquisition channel for Giovanni via VinClub loyalty program and VinFast sponsorship events.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@giovannivietnam8397
• Facebookfacebook.com/Giovanni.Luxury
• Instagraminstagram.com/giovanniluxury.official
• LinkedInlinkedin.com/company/giovanni-group

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about GIOVANNI GROUP