Lekeland 1

What Lekeland 1 does

Lekeland1 is a privately held Norwegian operator of indoor family entertainment centers, headquartered in Hunndalen (Gjøvik municipality) and operating two physical locations in the Innlandet region: Lekeland1 Hamar (Midtstranda 23) and Lekeland1 Gjøvik (Sivesindveien 1, Hunndalen). Both sites operate under a single Norwegian organization number (org. nr. 988481173). The company targets families with children aged 0-15 years, offering weather-independent indoor physical play, birthday party hosting, group outings for schools and associations, and on-site food and beverage. The lean 7-employee footprint indicates a small, owner-operated business model.

The core product is a purpose-built physical play environment that includes a 6.5-meter multi-level play structure with labyrinth, slides, and a 30,000-ball ball pit, enclosed cyber-trampolines, a dedicated toddler area (Minilandet, 0-3 years), a football pitch, cycle and car tracks, air hockey, and what the company describes as Norway's first Vulkan (volcano) climbing structure with a 6-meter spider web safe-drop. All equipment is compliant with Norwegian safety regulations (safety nets, padding, soft mats). Revenue is generated through per-person admissions (with weekday/weekend and infant/child/adult tiering), four themed birthday party rooms (Troll, Prinsesse, Disco, Superhelt) with tiered catering menus, discounted group bookings, captive cafeteria sales (no outside food allowed), and 10-visit clip cards and gift cards. Go-to-market is direct-to-consumer via walk-ins and website inquiry/booking forms, supported by Facebook and word-of-mouth. Pricing varies slightly between Hamar and Gjøvik, with Gjøvik priced lower across admissions and adult add-ons.

Name

Lekeland 1

Legal name

Lekeland1

Website

https://gjovik.lekeland1.no

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Lekeland1 is a privately held Norwegian indoor family entertainment operator running two physical play centers in Hamar and Gjøvik (Innlandet region), serving families with children aged 0-15 through admissions, themed birthday packages, school/kindergarten group visits, and on-site cafeteria sales.

Ownership category

akta.pro rank

Product category

Family Entertainment Center (Indoor Playground)

NAICS

Amusement Parks and Arcades (7131), All Other Amusement and Recreation Industries (71399)

SIC

Services-Amusement & Recreation Services (7900), Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Family Entertainment Centers & Indoor Amusement (Arcades, Trampoline Parks, Indoor Play) (THAAAAAD)

akta.pro secondary industries

Family Entertainment Centers (Indoor развлечения: Arcade, Soft Play, Party Centers) (THAJAEAC), Arenas & Indoor Sports Centers (MPAKAEAB)

Keywords

• Indoor playground
• Children's entertainment
• Family activity center
• Birthday party venue
• Children's play facility

Headquarters

HQ city

Hamar

HQ country

Norway

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Supply Chain, Marketing or Sales, Infrastructure

Revenue model

1. Day Admission Fees: Lekeland1 charges per-person admission fees for individual visitors including children and adults. Separate pricing tiers exist for infants (0-1/0-12 months), children (1-15 years), and adults. Weekday and weekend pricing differs. Clip cards (10 visits) offer discounted per-visit pricing.
2. Birthday Party Packages: Birthday party packages sold as an add-on to admission. Packages include entry ticket, 1-hour reservation of a themed birthday room, food service (hot dogs, pizza, pancakes, hamburgers with drinks and ice cream), and a small gift for the birthday child. Multiple menu tiers and themed rooms (Troll, Prinsesse, Disco, Superhelt) are offered. Parents of birthday children receive free admission.
3. Group/School Bookings: Pre-arranged group visits for schools, kindergartens, and associations at discounted per-child rates. Includes free admission for group leaders. Optional catering (pizza, hot dogs, drinks, ice cream) add-on available. Separate pricing applies for parent accompaniment.
4. Cafeteria Sales: On-site cafeteria selling freshly baked pizza (including gluten-free options), hot dogs, hamburgers, pancakes, drinks, slush, and ice cream. Outside food and beverages are prohibited. Coffee is included with adult admission.
5. Gift Cards and Clip Cards: Sale of gift cards and clip cards (10 visits) providing discounted multi-visit access to the facilities.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Lekeland1 operates two indoor physical-play and entertainment centers in Norway (Hamar and Gjøvik) for families with children aged 0-15. The core offering includes day admission to multi-level play structures, trampolines, ball pits, a toddler area, themed birthday party hosting with food, group bookings for schools and associations, and an on-site cafeteria. The company sells admission tickets, birthday packages, multi-visit clip cards, and gift cards.

Product overview

Lekeland1 is an indoor experience center for families with children aged 0-12 years, operating two locations in Hamar and Gjøvik, Norway. The core offering consists of large physical play structures (including a 6.5m giant play structure), trampolines, sports arenas, cycle/car tracks, ball rooms, and themed party rooms for birthday celebrations. Additional offerings include a cafeteria serving pizza, birthday party packages with themed rooms (Troll, Prinsesse, Disco, Superhelt), group visit programs for schools and kindergartens, and discount cards. The venue is designed to provide physical activity through play while maintaining compliance with Norwegian safety regulations.

Differentiator

Problem solved

Functional benefit

Products and services

• Day Admission Per-person day admission to the indoor play center for families with children aged 0-15, including access to all play zones (multi-level structure, trampolines, ball pit, sports arena, cycle/car tracks, toddler area). Pricing varies by age group and location.
• Birthday Party Packages Hosted birthday celebrations including entry ticket, 1-hour reservation of a themed birthday room (Troll, Prinsesse, Disco, or Superhelt), food service from a multi-tier menu (hot dogs, pizza, pancakes, hamburgers, juice, ice cream), and a small gift for the birthday child. Parents of the birthday child receive free admission.
• Group / School Bookings Pre-arranged group visits for schools, kindergartens, and children's associations at discounted per-child rates, with free admission for group leaders and optional catering (pizza, hot dogs, juice, ice cream). Available Tuesday to Friday, excluding school holidays and weekends.
• Clip Card (10-Visit Card) A discount card offering 10 visits for 1,850 kr (185 kr per visit), providing reduced per-visit pricing versus single admissions for repeat customers.
• Gift Cards (Gavekort) Gift vouchers available for purchase as presents, redeemable for admission at either Lekeland1 location.
• Cafeteria (Kafeteria / Pizzabakeren) On-site cafeteria serving freshly baked pizza (including gluten-free options on advance order), hot dogs, hamburgers, pancakes, slush, ice cream, and drinks. Coffee is included with adult admission. Outside food and beverages are not permitted.

Quantifiable outcome

• Safety compliant with Norwegian regulations for all play equipment including safety nets, padding, and soft mats

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators1 record

Recent moves5 records

Expansion highlights5 records

Direct peers

• JumpYard: Scandinavian trampoline and activity park chain targeting families with children and group bookings. Overlaps with Lekeland1's trampoline, sports arena, and group-visit offerings.
• Bumperland: Norwegian trampoline and indoor activity park chain serving families with children. Comparable weather-independent, family entertainment positioning with attached food and beverage revenue.
• Barnas Lekeland: Norwegian indoor playground and family entertainment center chain offering multi-level play structures, ball pits, and birthday party packages — directly comparable offering, geography, and target customer to Lekeland1.

Broad incumbents

• TusenFryd: Major Norwegian amusement park serving families broadly. Operates at much larger scale with rides and ticketed attractions rather than indoor play, but competes for the same family leisure budget across the same region.
• Liseberg: Sweden's largest amusement park and a Scandinavian family entertainment incumbent. Competes indirectly for family leisure spend and represents the scaled, full-portfolio incumbent that single-category indoor play players benchmark against.

Others

• WOW Park: Norwegian outdoor adventure/play destination serving families with children. Thematically adjacent in the family-leisure category and a complementary rather than directly competitive venue within Norway.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/lekeland1
• LinkedInlinkedin.com/company/lekeland-1

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Lekeland 1