What JumpYard does

JumpYard Concepts AB (founded 2017, Barkarby, Sweden; legal seat at Sankt Eriksgatan 117, Stockholm) is a privately held operator of indoor trampoline and activity parks directly owning 25+ parks across Sweden, Denmark, Norway, Portugal, and Spain, with the company's first German park opening at the MERCADO shopping centre in Nuremberg in early 2026 and additional locations in Frankfurt and Hamburg in the lease pipeline. The company targets primarily families with children aged 3–16, with secondary segments including schools (weekday class visits at 129 SEK/pers), sports associations (169–179 SEK/pers), corporate teams (Work & Family from 279 SEK/pers), and toddlers aged 0–3 served through the Jumpy sub-brand.

Core products run on a single integrated activity platform: JumpTime, the time-based general admission product sold in 60/90/120-minute sessions (from 180–260 SEK per person), grants access to interconnected trampolines, Main Court, High Performance trampolines, foam pits, climbing walls (Clip 'n Climb), ninja courses, SkyRider zip-line hybrid, high ropes courses, Valo Jump TV, Cardio Wall, Jump Tower, Air Bag, and Fast Track. JumpParty packages birthday rentals in three tiers (Mini/Midi/Maxi, 199–349 SEK/pers, minimum 6 participants) with optional SkyRider add-ons. JumpSchool delivers 16-week coached trampoline training at three skill levels (SEK 2,795 per term), extended by JumpCamp school-holiday day camps, while GoKart by JumpYard in Örebro and the Jumpy standalone centres for ages 0–3 broaden the activity surface into adjacent categories. Mandatory JumpSocks (SEK 45/pair), Food Park catering, gift cards, and 10/20/30-visit punch cards valid across all parks complete the ancillary revenue stack.

The business model is predominantly direct-to-consumer and usage-based, with no franchise or third-party distribution; all sales route through company-owned parks or the company's own online booking platform at jumpyard.se and park-specific subdomains. B2B group bookings (schools, sports associations, corporates) layer on top via dedicated inquiry pages. Reported FY2025 revenue was SEK 508.0 million (+12.9% YoY) with adjusted EBITDA of SEK 91.2 million; January 2026 sales of SEK 47.7 million (+5% comparable) suggest sustained momentum entering the German expansion phase.

Name

JumpYard

Legal name

JumpYard Concepts AB

Website

https://jumpyard.se

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

501–1,000 employees

Short description

JumpYard Concepts AB directly operates 25+ indoor trampoline and activity parks across five European countries, selling time-based general admission, hosted birthday parties, coached training programs, and group bookings primarily to families with children aged 3–16.

Ownership category

akta.pro rank

Product category

Family Entertainment Centers

NAICS

Amusement Parks and Arcades (7131), Amusement and Theme Parks (713110), All Other Amusement and Recreation Industries (713990), Other Amusement and Recreation Industries (7139)

SIC

Services-Amusement & Recreation Services (7900), Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Trampoline & Active Play Parks (Trampoline, Ninja/Obstacle, Indoor Active Parks) (THAJAEAJ)

akta.pro secondary industry

Family Entertainment Centers & Indoor Amusement (Arcades, Trampoline Parks, Indoor Play) (THAAAAAD)

Keywords

• Indoor trampoline parks
• Activity park operations
• Children's entertainment centers
• Birthday party venues
• Trampoline training programs

Headquarters

HQ city

Barkarby

HQ country

Sweden

HQ region

Europe

Offices30 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain, Technology or R&D

Revenue model

1. Entry tickets / Jump time: Core revenue from selling time-based entry tickets to trampoline and activity parks. Flexible pricing varies by day and time, with 60, 90, and 120-minute options available online at discounted rates or at the door.
2. JumpSchool subscriptions: 16-week structured trampoline training programs taught by certified coaches, priced per participant per term with included perks such as extra jump time, JumpSocks, and family discounts.
3. JumpParty (birthday parties): Hosted party packages including jump time, reserved party room, food, and optional add-ons (SkyRider, extra food, merchandise). Minimum 6 participants with cancellation policy of 7 days.
4. Group bookings: Specialized packages for schools, sports associations, corporate teams, and other groups including school visits, club events, 3/5-kamp competitions, private park buyouts, and Work & Family corporate events.
5. Food & beverage (Food Park): On-site food and beverage sales including California-inspired street food such as stone-oven pizzas, bagels, salads, nachos, pancakes, slush, and coffee, sold at the park's Food Park outlets.
6. JumpSocks and merchandise: Sale of branded trampolin socks (obligatory for park entry at 45 SEK/pair), gift cards, multi-visit passes, and private coaching sessions.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels8 records

Core offering

JumpYard operates owned-and-operated indoor trampoline and activity parks across Europe, selling general admission jump-time sessions (60/90/120-minute options), hosted birthday party packages (JumpParty Mini/Midi/Maxi), structured 16-week trampoline training programs (JumpSchool), holiday camps (JumpCamp), and B2B group bookings for schools, sports clubs, and corporate teams. Each park combines multiple attractions including interconnected trampolines, SkyRider zip-line/roller-coaster hybrids, climbing walls, ninja courses, foam pits, jump towers, go-kart (Örebro), and dedicated toddler play areas (Jumpy).

Product overview

JumpYard operates a multi-format activity park platform across Sweden, Denmark, Norway, Portugal, Spain, and Germany (with Germany launch in 2026). The core product is JumpTime (general admission jump sessions in 60/90/120-minute slots), which gives access to the full activity floor including trampolines, foam pits, Main Court, High Performance trampolines, ninja courses, climbing walls, Valo Jump TV, Cardio Wall, Battle Beams, football, basketball, Jump Tower, Air Bag, and Fast Track. JumpParty is the birthday-party product with three tiers (Mini/Midi/Maxi), combining jump time with a private celebration room and catering. JumpSchool is the structured 16-week coached trampoline training programme at three skill levels, with JumpCamp as the holiday camp extension. Group offers (Grupperbjudanden) cover sports clubs, school classes, corporate teams, and Work & Family corporate events, while add-on attractions (SkyRider, Höghöjdsbana, climbing, go-kart, Private Coach/Park Guide) generate incremental revenue. The Jumpy sub-brand targets the youngest visitors (0–3 and 0–6) through dedicated enclosed play zones and standalone centres. Gift cards, punch cards, Food Park catering, and JumpSocks (mandatory grip socks) round out the ancillary product portfolio.

Differentiator

Problem solved

Functional benefit

Brands

• Jumpy: Activity concept for youngest visitors (0-3 years), includes Jumpy Corner play areas and standalone Jumpy centers.
• Jumpy's Corner
• Flip Games
• JumpParty
• JumpSchool

Products and services

• JumpTime (Entré & Hopptid) General admission to JumpYard's indoor activity parks, sold in 60, 90, or 120-minute session formats. Includes access to trampolines, foam pits, ninja courses, climbing walls, and the full activity floor for individual visitors and families.
• JumpParty (Birthday Party Packages) Three-tier hosted birthday party concept (Mini, Midi, Maxi) combining jump time with a private party room, food, decorations, and JumpSocks; Maxi tier adds SkyRider access. Minimum 6 participants with full planning, setup, and cleanup handled by JumpYard staff.
• JumpSchool Training Program Structured 16-week trampoline training program for children across three skill levels (Nivå 1–3), led by certified coaches. Subscription-based per term with included extras such as extra jump hours, JumpSocks, and family entry discounts.
• JumpCamp Full-day holiday camps for children aged 7+ during school breaks (summer, sports break, Easter), combining trampoline training, gymnastics, climbing, parkour, games, lunch, and snacks under JumpSchool coaches.
• Group Packages (Schools, Sports Clubs, 3-kamp/5-kamp) Structured group activity packages for schools, sports clubs, and competitive events including 3-kamp (3 challenges) and 5-kamp (5 challenges) formats. Includes jump sessions, rope courses, dodgeball, team competitions, and optional food add-ons.
• Work & Family Corporate Events Corporate event package combining team-building activities with family participation. Includes full park access, SkyRider, 3/5-kamp challenges, and Food Park catering for company kickoffs and outings.
• Gift Cards & Multi-Visit Punch Cards Pre-paid gift cards (delivered by email, valid across all parks) and shareable multi-visit punch cards available in 10, 20, or 30-visit packages valid for one year from purchase.
• JumpSocks (Trampoline Socks) Mandatory anti-slip trampoline socks required for all park visitors. Sold at SEK 45/pair on-site or as an add-on to online bookings. Also issued in limited-edition charity variants.
• Food Park (On-site F&B) On-site California-inspired street food at select parks including stone-oven pizzas, bagels, salads, nachos, pancakes, slush drinks, and coffee. Available for pre-order with parties or purchased separately.
• Jumpy (Toddler Play Concept) Dedicated sub-brand play concept for children aged 0–3 (and up to 6), featuring safe, enclosed play areas within JumpYard parks and standalone Jumpy centres.
• Gokart by JumpYard Indoor go-karting activity offered year-round at JumpYard Örebro as a standalone attraction separate from the trampoline park, sold with a separate ticket.
• Private Coach & Park Guide Personalized coaching sessions (up to 5 participants) in trampoline or parkour with a JumpSchool trainer, plus Park Guide group introductions for groups of 5–40 covering gymnastics basics and safety.
• SkyRider (Zip-line Ride) Indoor zip-line and roller-coaster hybrid ride elevated above the park floor. Sold as an add-on to admission at SEK 40 per ride with a minimum height requirement of 125 cm.
• High Ropes Course (Höghöjdsbana) Elevated obstacle course running through the park ceiling with hanging bridges, nets, and climbing sections suitable for both children and adults; available as an add-on to admission.

Quantifiable outcome

• SEK 508 million in 2025 revenue, representing 12.9% YoY growth
• +4 more outcomes

Named customers6 records

Segments6 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

Feature7 records

Partnerships

Five partnerships are on record, tiered minor and core.

• Min Stora DagminorGTM or Marketing Partner · 7 April 2026JumpYard launched limited-edition jump socks in collaboration with Min Stora Dag (children's charity supporting hospitalized children), donating SEK 100,000 as part of its 'A Month for Children in Hospitals' initiative. Socks sold in all JumpYard parks across Sweden, Denmark, Norway, Spain, and Portugal throughout April 2026. The partnership extends JumpYard's ongoing efforts to create movement-filled experiences for children and families whose lives are shaped by hospital visits and treatments.
• Generation PepcoreStrategic or Co-development Partner · 1 January 2020JumpYard has been part of Generation Pep's network since 2020. Generation Pep is a Swedish organization working to ensure all children and youth have the opportunity and desire to live an active and healthy life. The partnership aligns JumpYard with a recognized child health initiative and provides credibility as a health-promoting activity provider for children.
• Flip GamescoreStrategic or Co-development PartnerJumpYard is the main sponsor of Flip Games, described as trampoline's X-Games for skiing. The partnership positions JumpYard as the central hub for competitive trampolining in Sweden, combining high-level competition with entertainment events. This partnership supports JumpYard's JumpSchool training programs and reinforces brand authority in the trampoline sports space.
• LidlminorGTM or Marketing PartnerLidl is referenced as a cooperation partner on JumpYard's partners page, suggesting a cross-promotional or sponsorship relationship between the two brands. No specific campaign details provided.
• MERCADO Shopping Centre (Nuremberg)minorOthersJumpYard's first German park opens at the MERCADO shopping centre in Nuremberg in early 2026, covering approximately 3,500 square metres. The shopping centre provides the real estate footprint for JumpYard's entry into the German market.

Scale indicators9 records

Recent moves12 records

Expansion highlights7 records

Direct peers

• Flip Out: International trampoline and adventure park chain with European and Australian locations offering ninja courses, parties, and JumpSchool-equivalent programs. Directly comparable in product mix and target demographic.
• SuperPark: Finnish indoor activity park chain operating across multiple European and Asian markets with a multi-activity format (trampolines, climbing, slides, sports zones) similar to JumpYard's, including birthday parties and group bookings. Comparable scale and recreational family positioning.
• Gravity Trampoline Parks: UK-headquartered chain operating multi-activity trampoline parks with similar breadth (SkyRider-style rides, ninja courses, parties). Direct competitor in the European indoor activity park segment and the most structurally comparable operator in Europe to JumpYard.

Regional players

• Leos Lekland: Sweden's leading indoor playground/leisure center chain focused on younger children (ages 1–11). Comparable in targeting Swedish family discretionary spend for indoor activities and parties; overlaps with JumpYard especially around Jumpy (0–3) positioning.
• Activity Stream / O'Learys Sports & Entertainment: Swedish/Nordic family entertainment center operator combining bowling, food, and active games. Adjacent competitor for Swedish family outings, group events, and corporate bookings within the same catchment areas as JumpYard.

Broad incumbents

• Sky Zone: Largest global trampoline and active play brand with hundreds of franchise locations. Provides a benchmark for JumpYard's potential franchise/license model and global consumer mindshare in the category.
• Altitude Trampoline Park: US-based trampoline park franchisor operating a network of multi-activity parks with parties and group events. Competes for the same family customer base and offers a publicly visible unit-economics benchmark.

Emerging players

• Bounce Inc: Australia-origin trampoline park operator with growing global presence, offering combined trampoline and active play activities similar to JumpYard. Useful comparable for international expansion strategy and unit economics benchmarking.
• Clip 'n Climb: New Zealand-origin franchised climbing wall systems brand with global deployment in family entertainment centers. Comparable as a supplier of one of JumpYard's signature activities (Klättring) and a thematic peer in the active indoor leisure category.

Others

• Generation Pep: Swedish non-profit organization dedicated to increasing physical activity among children and youth. JumpYard's partnership partner since 2020; comparable only as a reference brand in the child physical-activity space.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCsKXrUwOfhAQNf9irJHSNEA
• Instagraminstagram.com/jumpyardsverige
• TikToktiktok.com/@jumpyardsweden

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about JumpYard