GIRLS HELPING GIRLS. PERIOD.

What GIRLS HELPING GIRLS. PERIOD. does

Girls Helping Girls. Period. (GHGP) is a 501(c)(3) nonprofit organization headquartered in South Orange, New Jersey, founded in 2015 by the Joy family and granted tax-exempt status in 2016. The organization pursues menstrual equity through three operational pillars: distribution of menstrual products to individuals and families experiencing period poverty, education delivered through signature IYKYK workshops and Menstrual Cup workshops, and systemic advocacy for policy reform. GHGP's distribution model aggregates donated products from individuals and corporate partners (notably Edgewell, P&G, and The Honey Pot Company) at its New Jersey headquarters and redistributes them through a network of nearly 100 partner agencies, including food pantries, shelters, charter schools, and university food pantries, serving 10,000+ individuals and families annually and reaching a cumulative 5+ million products distributed.

GHGP's educational programming centers on two proprietary workshop formats: the IYKYK curriculum covering basic period management, emergency-kit creation, and stigma reduction, and the Menstrual Cup Workshop, which trains participants on insertion, removal, and sterilization with 90 days of text-based adoption support. The organization has monetized its policy expertise by offering paid consulting to New Jersey schools on implementing the state's 2023 law requiring free menstrual products in grades 6-12 bathrooms, effective Fall 2024. Supporting resources include multilingual how-to guides (English, Spanish, Haitian Creole), a printable Period Tracker, a Quick Start Guide for community collection efforts, and a nationwide Ambassador program.

The revenue model is entirely donation-based, comprising individual monetary gifts, a tiered monthly giving program called 'The Cycle' ($10-$100/month), corporate sponsorships and in-kind product donations, foundation grants (Reitman Foundation, BD, Focus for Health for 2025-2026), and event revenue from ticketed gatherings and a DIY 'Party at Your Pad' un-gala. GHGP serves four primary customer segments: individuals and families in need, partner agencies, schools and educational institutions, and corporate partners, with a smaller cohort of student advocates. The organization has no technology product, mobile application, or public API.

Name

GIRLS HELPING GIRLS. PERIOD.

Legal name

Girls Helping Girls. Period.

Website

https://girlshelpinggirlsperiod.org

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

1–10 employees

Short description

Girls Helping Girls. Period. is a 501(c)(3) nonprofit founded in 2015 that distributes menstrual products, delivers period-health workshops, and advocates for policy change. It serves 10,000+ individuals and families annually through nearly 100 partner agencies, primarily in New Jersey.

Ownership category

akta.pro rank

Product category

Menstrual Equity Nonprofit Services

NAICS

Social Assistance (624), Social Advocacy Organizations (8133), Voluntary Health Organizations (813212)

SIC

Services-Social Services (8300)

akta.pro primary industry

Feminine Care Distribution (CRAOAEAK)

akta.pro secondary industry

Sexual & Reproductive Health & Family Planning (SRH/FP) Programs (BPADAIAD)

Keywords

• Menstrual equity education
• Period product distribution
• Menstrual health workshops
• Period poverty advocacy
• Menstrual product donations

Headquarters

HQ city

South Orange

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Others

Revenue model

1. Monetary Donations: GHGP accepts one-time and monthly monetary donations from individuals and organizations. Monthly giving program called 'The Cycle' offers tiered membership levels ($10-$100/month). Donations support education programs, product distribution to partner agencies, and advocacy efforts.
2. Product Donations: Accepts donations of new, sealed menstrual products from individuals and corporate partners. Prefers smaller packages over larger ones to serve more people. Only accepts minimum of 500 individual items for direct donation to NJ HQ.
3. Corporate Sponsorships: Corporate partners contribute financially and through product donations. Partners include major consumer goods companies (Edgewell, P&G) and foundations. Donations allow organization to expand services and aid advocacy efforts.
4. Event Revenue: 10th Anniversary Celebration (general admission $100-$125) and 'Party at Your Pad' un-gala concept where hosts raise donations in lieu of expensive event costs.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels8 records

Core offering

Girls Helping Girls. Period. (GHGP) is a 501(c)(3) nonprofit organization that collects and redistributes free menstrual products to individuals experiencing period poverty, delivers in-person educational workshops on menstrual health and product use, and advocates for policy change such as the New Jersey law requiring free menstrual products in schools. Founded in 2015 by the Joy family in South Orange, New Jersey, the organization operates a donation-and-distribution pipeline that funnels products from corporate donors to partner agencies (food pantries, shelters, schools) and end beneficiaries.

Product overview

Girls Helping Girls. Period. is a 501(c)(3) nonprofit organization offering a portfolio of programs centered on menstrual equity. Its core offerings consist of educational workshops (IYKYK Workshops and Menstrual Cup Workshops) that teach period management, advocacy, and sustainable product use; a period product distribution program serving over 50 agency partners and more than 10,000 individuals and families annually; and advocacy/consulting services for New Jersey schools to implement the state law requiring free menstrual products in grades 6-12. Supporting these programs are educational resources including a Menstrual Product Guide, Period Tracker, and step-by-step how-to guides available in multiple languages; a Quick Start Guide for community-based collection/distribution efforts; a monthly giving program (The Cycle); a nationwide Ambassador program; and a Party at Your Pad un-gala fundraising program. The organization does not offer a technology product, platform, or API.

Differentiator

Problem solved

Functional benefit

Products and services

• IYKYK Workshops In-person educational workshops covering menstrual health, anatomy, and product options, delivered to schools and youth-serving organizations for adolescent and teen participants.
• Menstrual Cup Workshops Hands-on training workshops that teach participants how to use reusable menstrual cups as a sustainable alternative to disposable period products, targeted at schools and community groups.
• Period Product Distribution Free distribution of donated menstrual products (pads, tampons, liners) to partner agencies such as food pantries, shelters, and schools for onward provision to individuals experiencing period poverty.
• NJ School Menstrual Equity Advocacy and Consulting Advocacy and consulting services for New Jersey schools and districts implementing the state law that mandates free menstrual products in school restrooms, including implementation guidance, supply coordination, and policy support.

Quantifiable outcome

• 5+ million menstrual care items distributed
• +4 more outcomes

Named customers8 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

15 partnerships are on record, tiered core and minor.

• Edgewell Personal CarecoreStrategic or Co-development PartnerMajor corporate sponsor providing product donations and financial support. Parent company of menstrual product brands supporting GHGP's mission.
• Procter & Gamble (P&G)coreStrategic or Co-development PartnerCorporate sponsor and product donor. P&G brand Always selected GHGP as one of 50 Period Heroes nationwide.
• The Honey Pot CompanycoreStrategic or Co-development PartnerCorporate sponsor providing product donations. Brand featured on GHGP sponsors page.
• NBC (NBC New York)coreStrategic or Co-development PartnerMedia sponsor providing coverage and support for GHGP initiatives and events.
• TelemundocoreStrategic or Co-development PartnerSpanish-language media partner providing coverage for Hispanic community outreach.
• Moms Helping MomscoreStrategic or Co-development PartnerDistribution partner receiving product donations for their Healthy Periods Program. Served nearly 15,000 products.
• The Apostles' HousecoreStrategic or Co-development PartnerShelter recipient of personal hygiene product donations for women and children in their programs.
• Visions and PathwayscoreStrategic or Co-development PartnerYouth services organization serving homeless youth with donated menstrual products.
• KIPP Bold Academy NJcoreStrategic or Co-development PartnerCharter school receiving over 2,200 products for 192 eligible young ladies through school nurse program.
• Sierra HousecoreStrategic or Co-development PartnerHomeless youth services organization receiving donations to support youth transitioning from homelessness.
• The Pantry Run (Rutgers Newark)coreStrategic or Co-development PartnerUniversity food pantry serving students struggling with basic needs including period products.
• Our Lady of Sorrows Food PantrycoreStrategic or Co-development PartnerFaith-based food pantry receiving annual donations providing year's worth of products to patrons.
• Cult HealthminorStrategic or Co-development PartnerAdvertising agency that designed GHGP's logo in 2015 as a gift.
• First Fig MarketingminorImplementation/ SI/ Consulting PartnerMarketing agency providing website design and marketing services.
• Where Brains Meet BeautyminorGTM or Marketing PartnerPodcast platform featuring GHGP founders and menstrual equity discussions.

Scale indicators13 records

Recent moves6 records

Expansion highlights6 records

Regional players

• National Council of Jewish Women (NCJW): Civic advocacy organization that recognized GHGP via its Essex Section awards luncheon. Operates women's advocacy and direct-service programs nationally with overlapping social-services positioning.
• United Way of Greater Newark: Regional community-impact organization where GHGP board Treasurer Tint Tint Yap serves on the board. Comparable as a regional social-services funder operating in the same Newark/NJ geography with overlapping grantee ecosystem.

Emerging players

• Pandora's Project: A smaller nonprofit providing support and education around women's health and social issues. Comparable as an emerging peer with overlapping educational content and donor-base dynamics, though with a different primary focus.

Direct peers

• Alliance for Period Supplies: A national network that aggregates and advocates for period supply banks in the U.S. Highly comparable to GHGP's distribution program and product-bank model, providing a peer benchmark for scale and federal/state advocacy work.
• PERIOD. A youth-led nonprofit similarly focused on menstrual equity, advocacy, and product distribution. Founded in 2014, PERIOD. operates a national chapter model — directly comparable mission and similar donor audience to GHGP.
• Days for Girls International: Global nonprofit providing menstrual care solutions and education, including reusable pads and cup training. While more international in scope, it overlaps with GHGP's Menstrual Cup Workshop program and educational curriculum model.
• I Support the Girls: National nonprofit that collects and distributes menstrual products, bras, and other essentials to people experiencing homelessness and poverty. Operates at significantly larger geographic scale than GHGP and competes for the same donor and corporate sponsor pool.

Broad incumbents

• CARE: Large international humanitarian organization that runs women's and girls' empowerment programs, including menstrual hygiene initiatives. Comparable as a broad incumbent operating in overlapping mission space but with global scope and scale far beyond GHGP.
• Always (Procter & Gamble): Mass-market menstrual care brand and a core GHGP sponsor (named GHGP an Always 50 Period Hero). Comparable as a broad incumbent whose corporate social responsibility and product-donation programs intersect directly with GHGP's distribution model.

Others

• The Honey Pot Company: A for-profit feminine care brand (parent company of The Honey Pot) that is both a strategic sponsor of GHGP and operates in the same menstrual wellness category. Comparable as a commercial peer for distribution partnerships and brand-aligned advocacy.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/GHGPeriod
• Facebookfacebook.com/girlshelpinggirlsperiod
• LinkedInlinkedin.com/company/girls-helping-girls-period
• Instagraminstagram.com/girlshelpinggirlsperiod

Revenue estimate

Valuation estimate

Number of profiles

Profiles16 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about GIRLS HELPING GIRLS. PERIOD.