Moms Helping Moms Foundation

What Moms Helping Moms Foundation does

Moms Helping Moms Foundation is a 501(c)(3) nonprofit organization, founded in 2012 in Hoboken, New Jersey and now headquartered in Warren, NJ, that operates as a baby supply, diaper, and period supply bank serving underserved families across New Jersey. It runs seven distinct programs through a network of 80-85 community service partner agencies (social workers, homeless shelters, schools, and other social service organizations): Healthy Start for Babies (the flagship, distributing diapers, wipes, clothing, strollers, pack n plays and more), Healthy Periods, Safe Ride (car seats), Safe Sleep (pack n plays and bilingual safe-sleep education), Books for Babies (early literacy), Nourish Together (formula and nursing supplies), and Essentials Express (mobile delivery to distant partners). The organization reports distributing over 2.5 million essential items annually, including more than 1 million diapers, and serving 160,000+ individuals per year, supported by 800+ volunteers and a 1-10 person paid staff operating out of a single Warren warehouse.

The business model is a donation- and philanthropy-driven nonprofit. Revenue streams comprise monetary donations from individuals, corporate matching gifts, grants, and in-kind product contributions; volunteer time and supply drives extend the resource base without cash outlay. Goods reach end beneficiaries exclusively through partner agencies (not direct-to-consumer), supplemented by Amazon and Target curated wishlists, multiple community drop-off sites, and direct warehouse donations. The underlying technology stack is limited to a website-based donation and volunteer management system; no proprietary platform, mobile app, or technology product is described. The organization is a member of national coalitions including Baby2Baby, the National Diaper Bank Network, and the Alliance for Period Supplies, and actively advocates for federal legislation (Lee-DeLauro End Diaper Need Act, Menstrual Equity for All Act).

In 2025, the organization completed a leadership transition, appointing Nahela Hadi (formerly of the United Nations Association of the USA) as Executive Director to drive growth and expansion, with co-founders Bridget Cutler and Megan Deaton moving to the Board of Directors and Judi Meighan serving as Interim ED during the transition. The organization celebrated its 15th anniversary in 2025-2026, with recognition including a 2014 CNN Heroes feature, the NJ Governor's Awards, and a Ramapo College Berrie Award. No financial statements, parent company, or equity ownership is disclosed.

Name

Moms Helping Moms Foundation

Legal name

Moms Helping Moms Foundation

Website

https://momshelpingmoms.org

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

1–10 employees

Short description

Moms Helping Moms Foundation is a 501(c)(3) baby supply, diaper, and period supply bank that collects and distributes essential items to underserved families across New Jersey through 80-85 partner agencies, serving 160,000+ individuals annually via seven programs.

Ownership category

akta.pro rank

Product category

Nonprofit Social Services

NAICS

Individual and Family Services (6241), Voluntary Health Organizations (813212)

SIC

Services-Social Services (8300)

akta.pro primary industry

Maternal, Child & Family Health Organizations (BPAGACAF)

akta.pro secondary industry

Maternal, Child & Family Health Program Funding (HLAJALAG)

Keywords

• Baby supply bank
• Diaper bank services
• Period supply distribution
• Infant essentials nonprofit
• Social service charity

Headquarters

HQ city

Warren

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Others

Revenue model

1. Donations: The nonprofit relies on monetary donations from individuals, corporations, and foundations to fund operations and purchase supplies for distribution to families in need.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Moms Helping Moms Foundation is a 501(c)(3) nonprofit baby supply, diaper, and period supply bank that collects donated essential items and distributes them free of charge to underserved families in New Jersey. The organization operates seven distinct programs covering diapers, period products, car seats, pack 'n plays, early literacy books, and formula, and delivers supplies through a network of 80+ community partner agencies.

Product overview

Moms Helping Moms Foundation operates as a baby supply, diaper bank, and period supply bank with a portfolio of seven distinct programs designed to provide underserved families in New Jersey with equitable access to essential baby and family supplies. The core offering centers on the Healthy Start for Babies Program, which distributes critical essentials through a network of partner organizations. Supporting programs include the Healthy Periods Program (period supply distribution), Safe Ride (car seats), Safe Sleep (pack n plays and education), Books for Babies (early literacy), Nourish Together (formula and nursing supplies), and Essentials Express (mobile delivery). The organization collects donated items and distributes them through 80+ community partner agencies, serving over 160,000 individuals annually with more than 1 million diapers distributed each year.

Differentiator

Problem solved

Functional benefit

Products and services

• Healthy Start for Babies Program Flagship program that distributes critical essentials including diapers, wipes, clothes, shoes, blankets, hygiene items, pack n plays, strollers, and more to underserved families in New Jersey through a network of community partner organizations.
• Healthy Periods Program Program that collects and distributes period products and other essential menstrual care items to underserved families and individuals across New Jersey through a network of over 80 partner organizations.
• Safe Ride Program Program providing new, NJ-compliant car seats to families who otherwise could not afford this essential safety item, accompanied by educational materials and resources for safe installation and use.
• Safe Sleep Program Program providing pack 'n plays and evidence-based bilingual safe sleep education to reduce modifiable risks associated with sleep-related infant injury and death, pairing material support with bilingual educational materials and partner training.
• Books for Babies Program Early literacy initiative that provides age-appropriate books with every diaper distribution and offers bilingual materials highlighting the importance of reading, talking, counting, and singing with young children.
• Nourish Together Program Program dedicated to ensuring every baby gets a healthy start by providing families in need with formula and nursing supplies to confidently nourish their little ones.
• Essentials Express Mobile delivery program that delivers essential items directly to partner agencies that are further away and have difficulty picking up from the warehouse, breaking down access barriers for families in distant regions.

Quantifiable outcome

• Serves 160,000+ individuals annually
• +2 more outcomes

Named customers2 records

Segments1 record

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Six partnerships are on record, tiered core and minor.

• Baby2babycoreStrategic or Co-development PartnerNational organization providing diapers and essential supplies to children in poverty. MHM is a proud member of Baby2baby network.
• National Diaper Bank Network (NDBN)coreStrategic or Co-development PartnerMHM is a proud member of the National Diaper Bank Network, which provides advocacy resources, state diaper statistics, and support for diaper banks.
• Alliance for Period SuppliescoreStrategic or Co-development PartnerMHM is a proud member of the Alliance for Period Supplies, which provides advocacy resources and support for period poverty initiatives.
• LemontreecoreStrategic or Co-development PartnerPartnership to help families find food near them. MHM refers families to Lemontree's food helpline for personalized recommendations of nearby food resources.
• AmazonminorGTM or Marketing PartnerAmazon Wishlist program allows donors to purchase needed items directly from curated wishlists which ship to MHM's warehouse.
• TargetminorGTM or Marketing PartnerTarget Wishlist registry program allowing donors to purchase essential baby items that ship directly to MHM's warehouse.

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Cradles to Crayons: Nonprofit that collects and distributes essential goods (clothing, diapers, baby gear) to children living in low-income and homeless situations; structurally comparable donation-and-distribution model serving the same beneficiary population.
• Baby2Baby: National nonprofit that distributes diapers, clothing, and essential items to children living in poverty; MHM is a member of the Baby2Baby network and operates the same core business model at a regional scale.
• Good+ Foundation: National nonprofit that distributes essential baby goods (diapers, clothing, gear) to families in need through partner organizations; uses an almost identical goods-bank partner-network model.

Regional players

• Greater Boston Diaper Bank: New England-based diaper bank distributing diapers and period products through a partner-agency network; comparable regionally anchored goods-bank operating in a different geographic market.
• Sweet Cheeks Diaper Bank: Cincinnati-area diaper bank providing diapers and period supplies to families in southwest Ohio, northern Kentucky, and southeast Indiana; regional peer running the same partner-anchored diaper-bank model.
• Austin Diaper Bank: Central Texas-based diaper bank that distributes diapers and period products through partner agencies; regional peer with the same direct-distribution mission, operating in a different geography than MHM.

Emerging players

• Help a Mother Out: California-based diaper and period supply bank that partners with social service agencies to distribute goods; smaller emerging peer with similar partner-distribution model focused on California's bay area.

Broad incumbents

• March of Dimes: National nonprofit focused on maternal and infant health outcomes; not a goods bank, but operates in the same maternal/child health mission space that MHM's programs (Safe Sleep, Nourish Together, Books for Babies) address.
• National Diaper Bank Network (NDBN): National umbrella organization for diaper banks that MHM belongs to; operates as a network, advocacy, and capacity-building body rather than direct goods distribution, but defines the category MHM competes within.
• Feeding America: Largest U.S. nonprofit hunger-relief organization running a goods-bank model through affiliate food banks; analogous 'bank' distribution structure and donor base, but operates in food rather than baby supplies.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/MHMFNJ
• Facebookfacebook.com/MHMFI
• LinkedInlinkedin.com/company/moms-helping-moms-foundation
• Instagraminstagram.com/momshelpingmomsfoundation

Revenue estimate

Valuation estimate

Number of profiles

Profiles13 records

Funding overview

Funding rounds1 record

Investors1 record

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M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Moms Helping Moms Foundation