Greoux

What Greoux does

Greoux is a privately-held, owner-operated vacation rental business based in Gréoux-les-Bains, Provence-Alpes-Côte d'Azur, France. It is run by individual proprietor Sandrine Besson (resident on Île du Levant) and offers three furnished self-catering accommodations clustered at the foot of the Château de Gréoux-les-Bains: La maison au pied du Château (~50 m² village house with 18 m² terrace, suitable for 1–3 guests), Le studio en rez-de-jardin (23 m² single-occupancy studio), and Le loft T2/3 (renovated loft apartment with mezzanine for 1–2 guests). All properties lie within a 10-minute walk of the Gréoux thermal baths, the principal demand driver for the business.

The company monetizes through two distinct revenue streams. The primary stream is a 21-day "Forfait Curiste" thermal cure accommodation package marketed to spa guests (curistes) undergoing the standard 18–21 day thermal treatment regimen, priced between €609 (Studio, low season) and €1,139 (Maison, high season). The secondary stream is a 7-day weekly vacation rental for non-thermal tourists, priced €280–€510 per week depending on unit and season. Supplementary revenue comes from optional services (parking €2/day, linen rental €30–€60, end-of-stay cleaning, and tourist tax €0.70/person/day). Bookings are taken directly via the greoux.info website, by phone, or email, with a 25% deposit at booking and balance due at arrival; the business also lists on the French aggregator vacances-location.net.

The underlying technology is minimal: a WordPress website with photo galleries, YouTube-hosted video tours, and a contact form. There is no proprietary software, no API integrations, no mobile application, no AI/automation, and no presence on major OTAs such as Airbnb or Booking.com. Distribution is entirely direct or via a single third-party listing, and the operating model is best characterized as a lifestyle hospitality micro-business serving the niche thermal-spa and Provençal tourism market in a single French commune.

Name

Greoux

Website

https://greoux.info

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Greoux is a privately-held, owner-operated vacation rental business in Gréoux-les-Bains, France, offering three self-catering properties (village house, studio, and loft) primarily to thermal spa guests on 21-day cure packages and to vacation travelers visiting Provence.

Ownership category

akta.pro rank

Product category

Vacation Rental Accommodations

NAICS

All Other Traveler Accommodation (721199)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000)

akta.pro primary industry

Destination Spa Resorts (THAGAMAA)

Keywords

• Vacation rental accommodations
• Thermal cure lodging
• Short-term apartment rental
• Holiday property rental
• Spa tourism accommodation

Headquarters

HQ city

Gréoux-les-Bains

HQ country

France

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Infrastructure, Marketing or Sales, Personnel, Others

Revenue model

1. Thermal Cure Accommodation (Forfait Curiste): 21-day thermal cure packages for 2 persons, with discounted rates for single guests. Includes preferential rates for thermal cure patients staying minimum 21 days in the Maison de Village (100€ reduction) or Studio (15€ reduction).
2. Weekly Vacation Rental: 7-day minimum stays for non-thermal guests. Pricing varies by season (Low/Mid/High) and accommodation type (Studio, Maison, Loft). Additional per-person charges for extra guests beyond 2.
3. Supplementary Services: Additional revenue from optional services: outdoor parking (2€/day), linen rental with or without change (30€ or 60€ per bedding set), end-of-stay cleaning fees, and day rates for additional guests.

Pricing tiers

Distribution channels1 record

Marketing channels1 record

Core offering

Greoux rents out three furnished self-catering vacation properties in Gréoux-les-Bains, France, aimed primarily at guests undertaking 18-21 day thermal spa cures and secondarily at leisure tourists visiting the Verdon valley. Offerings include a village house (~50 m²) with terrace, a 23 m² garden-level studio, and a renovated T2/3 loft apartment, all located near the Château and within walking distance of the thermal baths. Bookings are taken directly through the greoux.info website or by contacting the owner, with seasonal pricing and multi-day thermal cure packages.

Product overview

Greoux offers three vacation rental properties for spa/thermal cure accommodations in Gréoux-les-Bains, France: La maison au pied du Château (village house, ~50m², suitable for 1-3 persons), Le studio en rez-de-jardin (garden-level studio, 23m², ideal for single occupancy), and Le loft, appartement T2/3 (renovated loft apartment for 1-2 persons). All properties are located near the Château and within walking distance of the thermal baths, offering self-catering accommodations for spa guests and vacationers.

Differentiator

Problem solved

Functional benefit

Brands

• La maison au pied du Château: Village house rental near the castle, approximately 50m2, ideal for 1-2 persons, with terrace and panoramic views
• Le studio en rez-de-jardin
• Le loft, appartement T2/3

Products and services

• La maison au pied du Château A charming village house of approximately 50 m² with an 18 m² terrace and landscaped garden, located at the foot of the Château de Gréoux-les-Bains. Suitable for 1-3 persons (typically 1-2 thermal cure guests). Ground floor includes living room with TV and fireplace, kitchen with terrace access, and garden; first floor features a bedroom with castle views, a boudoir with sofa/office area, and a small mezzanine with TV. Fully equipped with washing machine, ceramic cooktop, oven, microwave, refrigerator, and outdoor furniture. Parking available.
• Le studio en rez-de-jardin A 23 m² single-story garden-level studio with west-facing exposure, located at the foot of the Château de Gréoux-les-Bains. Designed for a single occupant, it includes a kitchenette, bathroom, washing machine, and small terrace. The property is a 10-minute walk from the thermal baths and near the pedestrian village center.
• Le loft, appartement T2/3 A renovated, refined T2/3 loft apartment for 1-2 persons, located a 10-minute walk from the thermal baths. South/southwest exposure with valley and castle views. Layout includes a ground-floor entrance hall, bathroom, and bedroom; an upper level with living room, equipped kitchen, and small terrace; and a mezzanine with rest area offering views.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves4 records

Expansion highlights1 record

Broad incumbents

• Booking.com: Largest OTA for accommodation in Europe and the principal distribution channel used by competing rentals in Gréoux-les-Bains and other French spa towns. Functions as the indirect competitor and benchmark for direct-booking conversion.
• Pierre & Vacances: France's largest vacation-rental operator, running branded residences and resort villages including wellness/thermal destinations (e.g. Center Parcs). Comparable in product type (self-catering short-stay apartments) but at vastly larger scale and with a national brand.
• Airbnb: Global short-stay rental platform where many French thermal-town vacation rentals (including competitors to Greoux) are listed. Not a direct operator peer but the dominant distribution alternative whose absence materially shapes Greoux's go-to-market.

Direct peers

• Vacances Bleues: French operator of vacation villages, residences and themed holiday stays including wellness and spa getaways. Directly comparable offering profile to Greoux in the leisure lodging space, though at much larger scale and with on-site services.
• Odalys Vacances: French operator of managed vacation apartments and holiday residences, including properties in spa destinations such as Balaruc-les-Bains and Aix-les-Bains. Direct comparable in unit format (equipped short-stay rentals) and target guest (spa/leisure travelers).
• Lagrange Vacances: French vacation rental specialist offering furnished apartments and holiday residences across France, including spa and wellness destinations. Closely comparable unit economics and customer profile to Greoux, though at significantly greater scale.
• Néméa Appart'Hôtels: French operator of furnished aparthotels and vacation residences in leisure destinations including spa towns. Same underlying business model of equipped short-stay units serving traveling guests, although Néméa operates at network scale.
• Maeva: French vacation rental brand (part of Pierre & Vacances group) curating furnished apartments and holiday rentals across French destinations. Closely aligned in business model — managed short-stay vacation units — and serves the same leisure-traveler segment.
• Goélia: French vacation rental operator focused on residences and holiday villages across regional France, often in wellness/tourism destinations. Similar short-stay furnished apartment model with a comparable leisure-traveler customer base.

Regional players

• Chaîne Thermale du Soleil — Gréoux-les-Bains: Operator of the thermal baths at Gréoux-les-Bains, which is Greoux's primary demand generator and the destination around which its cure packages are designed. Ecosystem partner and source of customer flow rather than a lodging competitor.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat2 records

Key risks5 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/greoux

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Greoux