Maeva
Maeva is a Paris-based direct-to-consumer vacation rental marketplace aggregating 89,149+ campings, residences, apartments, and peer-to-peer rentals across 18 European countries under multiple sub-brands, operating as a subsidiary of Pierre & Vacances-Center Parcs and generating revenue through booking commissions.
- Company typePrivate
- Founded1989
- HeadquartersParis, France
- Headcount101–250
- GTM typeB2C
- OfferingDigital Commerce or Content
What Maeva does
Maeva is a Paris-based, direct-to-consumer vacation rental marketplace operating across 18 European countries, founded in 1989 and currently a subsidiary within the Pierre & Vacances-Center Parcs group. The platform aggregates 89,149+ accommodations spanning campings, tourism residences, apartments, houses, villas, chalets, and unique stays, distributed under a portfolio of six sub-brands: maeva Respire (premium nature camping), maeva Escapades (regional heritage camping), maeva Club (family camping with aquaparks), maeva Home (standard peer-to-peer rentals), maeva Super Home (premium peer-to-peer rentals), and the curated On'aime selection. Inventory is supplemented through distribution partnerships with 20+ vacation rental brands including Center Parcs, Pierre et Vacances, Belambra, Odalys, Lagrange, Homair Vacances, MMV, and Interhome.
The platform operates as a two-sided marketplace connecting individual travelers and families with accommodation providers, supported by a WhatsApp virtual assistant, a Paris-based phone reservation team (Mon-Sat 9:30-19:30), a corporate committee (CE/CSE) channel, and travel agency partnerships. Maeva generates revenue primarily through commissions and transaction fees on bookings made through the marketplace, with dynamic per-property unit pricing ranging from approximately €120/night to €2,338, supported by flexible cancellation, best-price guarantees, and installment payments via Floa Bank. Following the 2026 maeva&co franchise takeover, Maeva now operates as France's largest open-air hospitality franchisor, with a strategic mandate for further franchise consolidation within the Pierre & Vacances-Center Parcs group.
Maeva firmographics
Firmographics- Name
- Maeva
- Legal name
- Maeva
- Website
- https://maeva.com
- Company type
- Private
- Founded year
- 1989
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Maeva is a Paris-based direct-to-consumer vacation rental marketplace aggregating 89,149+ campings, residences, apartments, and peer-to-peer rentals across 18 European countries under multiple sub-brands, operating as a subsidiary of Pierre & Vacances-Center Parcs and generating revenue through booking commissions.
- Ownership category
- akta.pro rank
Maeva industry classification
Industry- Product category
- Vacation Rental Marketplace
- NAICS
- All Other Traveler Accommodation (721199), RV (Recreational Vehicle) Parks and Campgrounds (721211)
- SIC
- Real Estate Agents & Managers (For Others) (6531), Hotels, Rooming Houses, Camps & Other Lodging Places (7000)
- akta.pro primary industry
- Accommodation-Focused OTAs (Hotels & Alternative Stays) (THAKAAAB)
- akta.pro secondary industries
- Direct Booking Platforms & Booking Engines for Hosts/Managers (THAMALAE), Whole-Home Rentals (Houses, Villas, Cabins) (THAGANAA), Villas & Luxury Estates (THAMAAAC)
Keywords
Where Maeva is headquartered
LocationHeadquarters
- HQ city
- Paris
- HQ country
- France
- HQ region
- Europe
Offices1 record
Markets served
Maeva business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations
Revenue model
- Commission/Transaction Fees: Maeva generates revenue by charging commissions on bookings made through its marketplace platform. Property owners and campings list their accommodations on maeva.com and pay a transaction fee or commission for each booking completed through the platform.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Dynamic per-property pricing ranging from budget to premium |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels6 records
Maeva product offering
Product offeringCore offering
Maeva operates an online vacation rental marketplace (maeva.com and mobile app) that connects travelers with third-party property owners, franchise campings, and partner-brand accommodations across 18 European countries. The platform aggregates campings, residences, apartments, houses, villas, chalets, and unique stays, enabling self-service booking with flexible cancellation, pay-in-installments, loyalty rewards, and dedicated support for individual travelers, families, and corporate committees.
Product overview
Maeva is a French vacation rental platform operating as a unified marketplace that aggregates camping accommodations, tourism residences, and peer-to-peer private rentals. The core product portfolio consists of five distinct sub-brands: maeva Respire (premium nature-focused camping), maeva Escapades (regional heritage tourism camping), maeva Club (family-oriented camping with aquaparks and animations), maeva Home (standard peer-to-peer private rentals), and maeva Super Home (premium personalized peer-to-peer rentals). The platform distributes inventory from partner brands including Center Parcs, Pierre et Vacances, Belambra, Odalys, Lagrange, Homair Vacances, and MMV. Maeva also offers a loyalty program (cagnotte fidélité) providing 10% cashback on bookings, flexible cancellation options (until day before), and payment in installments via Floa.
Differentiator
Problem solved
Functional benefit
Brands
- maeva Respire: Haut de gamme & nature camping brand - campings au coeur d'un cadre naturel exceptionnel
- maeva Escapades
- maeva Club
- maeva Home
- maeva Super Home
- On'aime
Products and services
- maeva Respire Premium camping sub-brand offering accommodations in exceptional natural settings with an eco-friendly focus, positioned as haut de gamme & nature camping.
- maeva Escapades Camping sub-brand focused on regional discovery and heritage tourism experiences across France.
- maeva Club Family-oriented camping sub-brand featuring aquaparks and entertainment animations.
- maeva Home Peer-to-peer vacation rental marketplace connecting travelers with private property owners across France.
- maeva Super Home Premium tier peer-to-peer rental service offering highly personalized private accommodations (locations de particulier haut de gamme).
Quantifiable outcome
- 89,149+ accommodations available on the platform
- +2 more outcomes
Companies that use Maeva
Customer profileNamed customers2 records
Segments1 record
Ideal customer profiles2 records
Maeva technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Maeva partnerships and signals
Strategic signalPartnerships
18 partnerships are on record, tiered minor, major and moderate.
- Swisspeak ResortsminorStrategic partnership announced as part of Pierre & Vacances-Center Parcs Group's development initiatives. Swisspeak Resorts is a Swiss mountain resort operator.
- Sergic GroupminorStrategic partnership announced as part of Pierre & Vacances-Center Parcs Group's development initiatives. Sergic Group is a French hospitality operator.
- Center ParcsmajorMajor vacation rental brand partnership. Maeva.com distributes Center Parcs properties alongside its own inventory, offering guests access to Center Parcs European villages.
- Pierre et VacancesmajorMajor vacation rental brand partnership. Maeva.com distributes Pierre et Vacances ski and resort properties as an authorized channel partner.
- BelambramoderateVacation village operator featured on Maeva.com platform, offering all-inclusive holiday options.
- OdalysmoderateLarge French vacation rental brand with residences across ski, seaside, and countryside destinations, distributed via Maeva.com.
- LagrangemoderateSki residence specialist with properties in major French ski resorts, distributed via Maeva.com.
- Homair VacancesmoderateCamping vacation specialist distributed through Maeva.com platform.
- Résidences MMVmoderateFrench mountain residence operator partnered with Maeva.com for ski destination distribution.
- InterhomemoderateInternational vacation rental operator offering European properties distributed via Maeva.com.
- AdagiomoderateAparthotel operator with city and resort properties distributed via Maeva.com.
- Camping FlowerminorQuality camping brand network distributed through Maeva.com platform.
- Madame VacancesminorFrench agency specializing in vacation rentals at prestigious destinations.
- VacancéoleminorSki residence operator distributed via Maeva.com platform.
- ANCV (Agence Nationale pour les Chèques-Vacances)minorPartnership for Depart 18:25 program offering vacation subsidies to young people aged 18-25, with dedicated booking page on Maeva.com.
- Floa BankminorPayment partner enabling 4-installment interest-free payment option for vacation bookings on Maeva.com.
- CGOS (Comité de Gestion des Œuvres Sociales)minorFrench public service employee benefits organization offering vacation subsidies to members.
- CNAS (Comité National d'Action Sociale)minorFrench public service employee benefits organization similar to CGOS.
Scale indicators5 records
Recent moves6 records
Expansion highlights6 records
Maeva competitors and assessment
Company assessmentDirect peers
- Abritel: Abritel is France's leading vacation rental marketplace (owned by Expedia Group / Vrbo), offering holiday homes, apartments, and villas across France and Europe. It is the closest direct competitor to Maeva's accommodation-focused OTA and P2P rental business in the French market.
- Campings.com: Campings.com is a European online marketplace dedicated to campsite and mobile-home bookings, directly overlapping with Maeva's maeva Respire, Escapades, and Club camping brands. Both platforms compete for the same French and southern European camping demand.
- Toocamp: Toocamp is a French online camping comparison and booking platform aggregating campsites across France and Europe. It is a direct competitor to Maeva in the French outdoor hospitality segment.
- Odalys Vacances: Odalys is a major French vacation rental operator with residences across ski, seaside, and countryside destinations. Although Odalys is also a Maeva distribution partner, it operates its own direct booking platform and is a direct competitor in French vacation rental supply.
- Homair Vacances: Homair Vacances is a French camping and mobile-home specialist with a strong direct-booking presence across European campsites. While also a Maeva distribution partner, Homair competes directly for the same camping customer on its own direct channel.
Broad incumbents
- Airbnb: Airbnb is a global vacation rental marketplace with deep penetration in France and Europe, competing with Maeva for whole-home, villa, and unique-stay bookings. While Airbnb is far larger and more global, it overlaps directly on Maeva's P2P and alternative-stay inventory.
- Booking.com: Booking.com is the dominant global OTA with a massive accommodation inventory including vacation rentals, apartments, and alternative stays across Europe. It competes with Maeva across virtually every property type on Maeva's platform and benefits from much larger direct traffic.
- Tripadvisor: Tripadvisor is a global travel metasearch and OTA platform with significant vacation rental and hotel distribution in Europe. It captures demand earlier in the traveler journey and competes with Maeva for both accommodation bookings and review-driven discovery.
Others
- Pierre et Vacances: Pierre et Vacances is the parent group of Maeva (via Pierre & Vacances-Center Parcs), operating its own inventory of residences and resorts. While sister entities, P&V competes with Maeva for direct bookings on its own inventory and is both a supplier and a structural competitor.
Regional players
- Vacances Leclerc: Vacances Leclerc is a French travel operator offering budget camping, mobile-home, and vacation rentals primarily through the Leclerc retail cooperative's distribution. It targets the same price-sensitive French family segment as Maeva and competes on value-oriented camping bookings.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Maeva social profiles
Digital presenceMaeva financial estimates
Financial estimateRevenue estimate
Valuation estimate
Maeva leadership team
Management profileNumber of profiles
Maeva funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Maeva M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Maeva
What does Maeva do?
Maeva operates an online vacation rental marketplace (maeva.com and mobile app) that connects travelers with third-party property owners, franchise campings, and partner-brand accommodations across 18 European countries. The platform aggregates campings, residences, apartments, houses, villas, chalets, and unique stays, enabling self-service booking with flexible cancellation, pay-in-installments, loyalty rewards, and dedicated support for individual travelers, families, and corporate committees.
Is Maeva a public or private company?
Maeva is a private company. It is classified as corporate owned and is currently operating.
When was Maeva founded?
Maeva was founded in 1989. It employs 101 to 250 people.
Where is Maeva based?
Maeva is headquartered in Paris, France, in the Europe region.
How does Maeva make money?
One revenue line is on record: commission/Transaction Fees.
Who are Maeva's main competitors?
Direct peers on record are Abritel, Campings.com, Toocamp, Odalys Vacances and Homair Vacances. Broad incumbents are Airbnb, Booking.com and Tripadvisor. Pierre et Vacances is listed as an others. Vacances Leclerc is listed as a regional player.
Does Maeva have an API?
No public API is recorded for Maeva.
What industry is Maeva in?
Maeva's product category is Vacation Rental Marketplace. Its primary akta.pro industry code is THAKAAAB, Accommodation-Focused OTAs (Hotels & Alternative Stays), with a secondary code of THAMALAE, Direct Booking Platforms & Booking Engines for Hosts/Managers. Its NAICS code is 721199 and its SIC code is 6531.