What Giulia does

Giulia is a Ukrainian vertically integrated apparel manufacturer founded in 1998 and headquartered in Dnipro, operating as a direct-to-consumer brand across both e-commerce and physical retail. The company designs, produces, and sells hosiery, socks, lingerie, seamless clothing, homewear and sleepwear, sportswear, beachwear, general clothing, and a small cosmetics line, with a price range spanning entry-level tights at 59 UAH to premium silk pajamas at 3,099 UAH. Core product technology centers on seamless knitting for comfort and fit, 3D shaping (e.g., the Blues 3D hosiery line), and proprietary body-shaping push-up constructions in leggings and shorts, executed across a material palette of microfiber, cotton, silk, viscose, and polyamide blends.

The business operates a dual distribution model: a proprietary online storefront at giulia.com.ua with nationwide Ukrainian delivery, and a directly operated retail network of stores in 12+ major cities including Kyiv, Dnipro, Kharkiv, Lviv, Zaporizhzhia, and Poltava, supplemented by a publicly advertised franchise program. Customer segments are consumer-only, split horizontally across women (primary), men (via the G-MAN sub-brand), and children, with no B2B or wholesale channels disclosed. Brand architecture includes the core Giulia mark and three sub-brands — PREMIUM, G-MAN, and Giulia Classic — all trademarked, alongside a bonus loyalty program and gift certificate offering. With 34 disclosed employees and no institutional funding, external investors, or disclosed revenue, Giulia functions as a privately held, operationally lean domestic brand whose scale signals are concentrated in retail footprint and SKU breadth rather than headcount.

Name

Giulia

Legal name

Giulia

Website

https://giulia.com.ua

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Giulia is a Ukrainian vertically integrated apparel manufacturer (founded 1998, Dnipro) that designs, produces, and sells hosiery, lingerie, seamless clothing, and homewear directly to consumers through its giulia.com.ua e-commerce site and 12+ retail stores across major Ukrainian cities, including a G-MAN men's sub-brand and a franchise program.

Ownership category

akta.pro rank

Product category

Hosiery & Intimate Apparel

NAICS

Clothing and Clothing Accessories Retailers (458110), Apparel Accessories and Other Apparel Manufacturing (3159)

SIC

Retail-Women's Clothing Stores (5621), Retail-Family Clothing Stores (5651)

akta.pro primary industry

Intimates, Lingerie & Sleepwear Retail (CRAAABAF)

akta.pro secondary industry

Intimates, Hosiery & Sleepwear Wholesale (CRAOADAG)

Keywords

• Hosiery manufacturing
• Intimate apparel
• Seamless clothing
• Homewear retail
• Underwear production

Headquarters

HQ city

Kyiv

HQ country

Ukraine

HQ region

Europe

Offices12 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. E-commerce Retail Sales: Direct online sales through giulia.com.ua website, offering products across multiple categories with delivery across Ukraine
2. Physical Retail Store Sales: Sales through chain of retail stores located in major Ukrainian cities
3. Gift Certificates: Sale of gift certificates in denominations of 250 UAH, 500 UAH, and 1000 UAH, valid for 1 year from purchase date

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Giulia manufactures and sells branded hosiery (women's tights, children's tights, stockings, socks), lingerie/underwear (bras, panties, men's underwear), seamless clothing (leggings, tops, sportswear), homewear and sleepwear (pajamas, nightgowns, robes), beachwear, cosmetics, and gift certificates. Products are sold directly to Ukrainian consumers through its own e-commerce platform and chain of physical retail stores, with prices ranging from 59 UAH to 3,099 UAH.

Product overview

Giulia is a Ukrainian manufacturer of hosiery, underwear, and apparel operating an e-commerce platform. The product portfolio consists of core product categories: women's tights/pantyhose (various densities 12-600 DEN), socks for women/men/children, stockings, seamless clothing (leggings, tops, sportswear), complete lingerie range (bras, panties, men's underwear), homewear/sleepwear (pajamas, nightgowns, robes), and general clothing. The brand also offers beachwear, cosmetics, and gift certificates. The PREMIUM line represents the higher-end sub-brand. The e-commerce platform enables online retail sales across Ukraine with physical store presence in multiple cities.

Differentiator

Problem solved

Functional benefit

Brands

• PREMIUM: Premium line of products offered by Giulia
• G-MAN
• Giulia Classic

Products and services

• Women's Tights/Pantyhose (Жіночі колготи)

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• DIM: French hosiery and underwear manufacturer-retailer with similar product portfolio spanning tights, socks, and lingerie. Comparable in breadth of product categories and emphasis on basics for daily wear.
• Calzedonia: Italian-founded intimates, hosiery, and swimwear specialist with a global D2C + retail + franchise model that mirrors Giulia's omnichannel approach. Operates in similar affordable-to-mid price tiers and shares Giulia's focus on hosiery and basic apparel as anchor categories.
• Triumph International: Swiss-founded global lingerie and underwear manufacturer with broad size coverage and a strong brand in bras and shaping. Comparable to Giulia on the lingerie/manufacturer-retailer axis and product depth.
• Intimissimi: Sister brand to Calzedonia, focused specifically on lingerie and innerwear with a comparable mix of branded brick-and-mortar stores and e-commerce. Highly comparable to Giulia's lingerie and homewear emphasis.
• Wolford: Austrian hosiery and bodywear specialist known for premium seamless technology and tight focus on legwear and shaping, similar to Giulia's seamless and body-shaping collections.
• Etam: French intimate apparel and hosiery retailer with owned retail stores and a heritage brand dating back to the early 20th century. Comparable to Giulia as a focused lingerie/hosiery omnichannel brand.
• Falke: German premium hosiery and sportswear manufacturer with proprietary knit technology and a focus on quality natural and technical fibers. Comparable to Giulia's seam-free and 3D-shaping technology story.

Broad incumbents

• Wacoal: Japanese global intimate apparel and lingerie manufacturer with strong shapewear and bra expertise. Comparable in emphasis on body-shaping technology and a multi-segment women-focused intimate apparel line.
• Victoria's Secret: US-based global lingerie and intimates giant with an extensive multi-category portfolio and large international retail footprint. A broad incumbent peer covering many of Giulia's lingerie and sleepwear categories at scale.

Regional players

• Conte (Conte Elegant): Belarusian hosiery and underwear manufacturer with strong footprint in CIS countries including Ukraine. Highly comparable product mix and regional distribution; a regional peer for Giulia in Eastern European hosiery.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/giulia

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Giulia