Glenn Sportsbar

What Glenn Sportsbar does

Glenn Sportsbar is a privately held Swedish sports bar chain founded in 2010 and headquartered in Gothenburg, operating three differentiated restaurant locations in the city: Ullevi (Skånegatan 1, a sports-focused venue near Ullevi Arena), Gamlestan (Brahegatan 5-7, featuring over 20 TVs and shuffleboard), and Kviberg (Krutvägen 2, offering breakfast, summer bistro, and a Friday grillbuffé at 249 kr). The core product is casual sports-focused dining combined with recurring entertainment programming — themed quiz nights running since 2012, shuffleboard, music bingo, troubadours, and large-screen multi-match viewing — that positions the venues as neighborhood pubs and gathering spots for families, local residents, and sports fans.

The business operates multiple revenue streams: dine-in food and beverage across the three locations, takeaway orders, corporate and private event hosting for groups of 200+ with custom menus and entertainment add-ons, and a recurring weekly meal box subscription under the sub-brand Glenns Matlådor (280 kr for 4 boxes, 7 weekly rotating dishes ordered via the Ordine platform and picked up at restaurant locations). Pricing on à la carte items ranges roughly 109–289 kr depending on location and dish, and online table reservations are handled through EasyTable. The company has no proprietary technology platform, no disclosed AI/ML capabilities, and operates only within Sweden (Gothenburg and a prior Falkenberg presence). Sister restaurant concepts Basque and Puta Madre are operated on Magasinsgatan in Gothenburg, suggesting a broader parent group portfolio.

Glenn's go-to-market is direct-to-consumer, relying on walk-in traffic, online reservations, word-of-mouth via loyal regulars ("stamgäster"), and limited Facebook-driven event marketing. Distribution partnerships with Gula Väggen, Göteborgs Sportfiske (Official Partner 2023), and You Academy provide community/sports co-marketing rather than revenue channels. The company is privately owned with no disclosed parent, investors, funding rounds, or revenue figures.

Name

Glenn Sportsbar

Legal name

Glenn Sportsbar

Website

https://glennsportsbar.se

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

1–10 employees

Short description

Glenn Sportsbar is a privately held Gothenburg-based sports bar chain founded in 2010, operating three differentiated restaurant locations offering casual dining, sports viewing on 20+ TVs, quiz nights, shuffleboard, corporate events, and a weekly meal box subscription under the Glenns Matlådor sub-brand.

Ownership category

akta.pro rank

Product category

Casual Dining Restaurants / Sports Bars

NAICS

Drinking Places (Alcoholic Beverages) (72241)

SIC

Retail-Eating & Drinking Places (5810), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Neighborhood & Sports Bars (THAFAEAA)

akta.pro secondary industries

Sports Bars (CRANACAC), Bar & Beverage Catering (Mobile Bar, Bartending) (HSACAGAF)

Keywords

• Sports bar dining
• Casual restaurants
• Quiz entertainment
• Meal box subscription
• Corporate event hosting

Headquarters

HQ city

Göteborg

HQ country

Sweden

HQ region

Europe

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain

Revenue model

1. Restaurant dining: Revenue from food and beverage sales across three restaurant locations (Ullevi, Gamlestan, Kviberg). Includes à la carte dining, lunch service, and bar sales.
2. Meal box subscriptions (Glenns Matlådor): Weekly meal box delivery service offering 4 boxes at 280 kr. Customers order online with weekly changing menus featuring 7 different dishes including meat, fish, pasta, and vegetarian options. Pickup available at restaurant locations.
3. Corporate event bookings: Revenue from hosting large corporate events and private parties for groups over 200 people. Includes quiz nights, entertainment packages, and shuffleboard bookings.
4. Takeaway: Takeaway food orders from restaurant menus at various price points.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels3 records

Core offering

Glenn Sportsbar operates three physical sports bar and casual dining restaurants in Gothenburg (Ullevi, Gamlestan, Kviberg) serving food, drinks, and entertainment including multi-screen sports viewing, themed quiz nights, shuffleboard, and corporate event hosting for groups of 200+ guests. The company also runs Glenns Matlådor, a weekly meal box subscription service offering rotating menus of 7 dishes for pickup at restaurant locations.

Product overview

Glenn Sportsbar is a sports bar chain with three restaurant locations in Gothenburg (Ullevi, Gamlestan, Kviberg). The core offering centers on sports viewing with multiple screens, complemented by full food and drinks service. The company has expanded beyond traditional sports bar services to include entertainment offerings such as quiz nights (Film & Musikquiz, Super Quiz, Pub Quiz, Theme quizzes) and shuffleboard at Gamlestan. A notable supplementary service is Glenns Matlådor, a meal box subscription offering weekly rotating menus of 7 dishes for takeaway. Corporate and large party bookings (200+ persons) are also supported with custom menus and entertainment options including stand-up, trubadur, karaoke, and shuffleboard.

Differentiator

Problem solved

Functional benefit

Brands

• Glenns Matlådor: Meal box service offering weekly rotating menus with 7 different dishes (2 meat, 1 fish, 1 pasta, 1 monthly special, 2 vegetarian) priced at 280 kr for 4 boxes

Products and services

• Glenn Sportsbar Restaurant Dining Casual sports bar dining service across three Gothenburg locations serving food and beverages, with multi-screen sports viewing (20+ TVs at Gamlestan), themed quiz nights, shuffleboard at Gamlestan, and breakfast service from 06:00 at Kviberg. Targets local residents, sports fans, families, and groups seeking a friendly neighborhood pub atmosphere.
• Glenns Matlådor (Meal Box Subscription) Weekly meal box subscription service offering 4 boxes for 280 kr (70 kr/portion) with a rotating weekly menu of 7 different dishes (2 meat, 1 fish, 1 pasta, 1 monthly special, 2 vegetarian). Customers order online via the Ordine platform (app.ordine.se) with Sunday 20:00 cutoff and pick up boxes at Gamlestan, Ullevi, or Frölunda Torg parking. Targets busy professionals and families seeking convenient home meals.
• Corporate & Private Event Hosting Event hosting service for groups of over 200 people including corporate events, team-building, and private parties. Includes customizable menus for allergies and vegetarian/vegan preferences, optional drink and dessert packages, and add-on entertainment such as shuffleboard, entertainment packages, and quiz nights. Bookings coordinated via phone (031-757 77 77) and email ([email protected]).
• Sommarbistro & Grillbuffé (Kviberg Summer Offering) Summer-specific offering at the Kviberg location: a daily summer bistro menu available 11:00-16:00 with main courses priced 155-165 kr (Fläsk­schnitzel, Dagens fångst, Spaghetti bolognese, Glennburgare, Caesarsallad), plus a Friday grill buffet (249 kr) with unlimited eating during the summer.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Partnerships

Three partnerships are on record, tiered minor.

• Gula VäggenminorGTM or Marketing PartnerProud cooperation partner. Gula Väggen is a local sports/entertainment entity based in Gothenburg.
• Göteborgs Sportfiske (GSV)minorGTM or Marketing PartnerOfficial Partner 2023. GSV is a local sports fishing association in Gothenburg.
• You AcademyminorGTM or Marketing PartnerEducational/skills development organization partnership.

Scale indicators3 records

Recent moves8 records

Expansion highlights5 records

Direct peers

• Grekiska Kolgrillen: Swedish Greek-themed casual restaurant chain offering affordable set menus, bar service, and group-friendly atmosphere. Direct overlap on price positioning and Gothenburg presence; less sports-themed but comparable casual dining event business.
• Harrys: Established Swedish pub/restaurant chain operating neighborhood venues with food, drinks, sports viewing, and event programming. Overlaps directly with Glenn on casual dining, sports atmosphere, and corporate/private events across the Gothenburg and broader Swedish market.
• Texas Longhorn: Swedish casual dining chain specializing in steaks, burgers, and American-style bar food with sports atmosphere. Competes for the same after-work and casual dining occasions and price points (100–290 kr mains) as Glenn's three venues.
• O'Learys: Swedish-founded sports bar and restaurant chain with multiple locations and a sports-focused concept (multi-screen sports viewing, casual dining, family-friendly atmosphere). Most directly comparable peer in Sweden — similar positioning, target customer, and entertainment-led value proposition.
• Pinchos: Swedish chain operating multiple casual dining and bar locations with value-priced fixed menus. Competes with Glenn for mid-market casual diners and group bookings in the Gothenburg region.
• John Scott's: Scottish-themed pub concept with locations in Sweden, focused on casual pub food, drinks, and a sports-bar atmosphere. Directly comparable on offering, target audience, and Swedish market presence.

Broad incumbents

• BrewDog Bar Gothenburg: International craft beer bar brand with a Gothenburg location offering drinks, pub food, and TV-led sports viewing. Overlaps with Glenn on beverage-led hospitality and sports atmosphere; broader portfolio gives it scale advantages.
• Hard Rock Cafe Gothenburg: International themed restaurant in Gothenburg with sports/music memorabilia, bar service, and event hosting. Competes for sports fans and group/corporate event bookings; much larger scale and brand recognition offset against local authenticity.
• TGI Fridays Sweden: International casual dining chain with Swedish locations offering bar-forward menus, sports viewing, and group/event programming. Comparable on casual dining + bar model, though less sports-bar-focused than Glenn.

Regional players

• O'Connells Irish Pub (Gothenburg): Local Irish pub in Gothenburg with sports viewing, pub food, and live entertainment. Highly comparable to Glenn's Ullevi/Gamlestan format on pub-with-sports concept, though single-site so more limited scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/glenn-sportsbar

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Glenn Sportsbar