Glitch

What Glitch does

Glitch LLC (doing business as Glitch Digital Studio) is a privately held, bootstrapped digital studio founded in 2019 and headquartered in Tbilisi, Georgia. The company specializes in building interactive web experiences, custom games, content hubs, and fan engagement platforms for the music industry, serving hundreds of artists across major labels (e.g., Universal's Def Jam, Sony's Rolling Stones catalog, Warner-affiliated acts) and independent labels. Its roster includes tier-one acts such as Imagine Dragons, Elton John, Ariana Grande, Post Malone, Lady Gaga, Katy Perry, Shakira, Paul McCartney, Lana Del Rey, and Justin Bieber, alongside K-pop acts (Stray Kids, LE SSERAFIM, Seventeen, NMIXX, VCHA, SuperM, Yeonjun) and select non-music clients (Tesla).

Core products span nine categories — Interactive 3D Experiences, Pixel Art Games, Content Hubs, User-Generated Content Platforms, Live Chat Experiences, Interactive Maps, Personality Quizzes, Artist Homepages, and Custom Games — all delivered through the browser. The technology stack integrates with Spotify and Apple Music for in-experience streaming, and many projects incorporate gamification mechanics (leaderboards, prize draws, collectibles) tied to album releases, world tours, and fan milestones. The team of approximately 10 specialists includes co-founders Givi (Developer) and Gulo (Finance Manager) alongside game devs, pixel artists, a UI designer, and a project manager.

The business model is sales-led B2B: Glitch engages directly with label and artist teams to scope custom builds, pricing on a quote basis with multi-year contracts covering both one-time project licenses and ongoing content hub maintenance. Distribution is entirely direct, with the portfolio website (studio.glitch.ge) functioning as the primary marketing channel. The studio is GDPR- and CCPA-compliant, operates with no disclosed external funding, and has no parent company or subsidiaries.

Name

Glitch

Legal name

Glitch LLC

Website

https://glitch.ge

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Glitch is a bootstrapped Tbilisi-based digital studio that builds interactive 3D web experiences, custom browser games, and content hubs for music artists and labels. It serves hundreds of clients including Imagine Dragons, Ariana Grande, Def Jam, and Rolling Stones on a project basis with multi-year retainer support.

Ownership category

akta.pro rank

Product category

Interactive Digital Marketing Services

NAICS

Software Publishers (513210)

SIC

Services-Computer Programming Services (7371)

akta.pro primary industry

Fan Content Sharing & Media Hubs (clips, screenshots, replays, wikis) (MPAFAIAL)

akta.pro secondary industry

Creator Tools & Production (Overlays, Alerts, Encoding, Editing, Audio) (MPAFAEAC)

Keywords

• Interactive web experiences
• Digital music marketing
• Custom web games
• Fan engagement platforms
• Artist content hubs

Headquarters

HQ city

Tbilisi

HQ country

Georgia

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Digital Project Development: Custom interactive web experiences, games, and digital campaigns developed for music artists and labels on a project basis
2. Ongoing Digital Experiences: Content hubs and fan engagement platforms requiring maintenance and updates for artists

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels1 record

Core offering

Glitch is a digital studio that designs and develops custom interactive web experiences, browser games, content hubs, and fan engagement platforms for music artists and record labels. Its deliverables include 3D virtual environments, pixel art games, live chat experiences, interactive maps, personality quizzes, and user-generated content platforms, all delivered via the web and integrated with Spotify and Apple Music. The studio works on a project basis to support album releases, world tours, livestreams, and other artist-fan activations.

Product overview

Glitch is a digital studio specializing in interactive web experiences, websites, and games for the music industry. The company offers a portfolio of interconnected digital products including Interactive 3D Experiences, Pixel Art Games, Content Hubs, User Generated Content Platforms, Live Chat Experiences, Interactive Maps, Personality Quizzes, Artist Homepages, and Custom Games. These products are designed for major and independent music labels, enabling artists to engage fans through immersive digital experiences that incorporate music streaming integration with Spotify and Apple Music, gamification elements, and social features.

Differentiator

Problem solved

Functional benefit

Products and services

• Interactive 3D Experiences Immersive web-based 3D environments where users explore virtual spaces, click on hotspots, play mini-games, collect points, and interact with content in a three-dimensional setting, built for music artist fan engagement around album releases, tours, and tributes.
• Pixel Art Games Retro-style 8-bit browser games featuring artists, often incorporating album themes, streaming integration, and leaderboard score submission functionality tied to music releases, tours, and artist branding.
• Content Hubs Centralized fan destinations featuring exclusive content, merchandise, behind-the-scenes media, music streaming, and community engagement features for artists and labels.
• User Generated Content Platforms Interactive experiences enabling fans to create, share, and submit content such as tour memories, setlist selections, doodles, and messages that become part of collaborative galleries tied to specific artists.
• Live Chat Experiences Real-time streaming companion experiences featuring live performance viewing with integrated chat functionality, custom avatars, and emoji reactions during livestreams and festivals.
• Interactive Maps Geographic fan connection platforms allowing users to explore tour locations, share stories and photos from shows, and participate in global message board communities for artists and labels.
• Personality Quizzes Interactive quiz experiences that generate personalized results, playlists, or recommendations based on user responses, often with social sharing capabilities tied to specific artists.
• Artist Homepages Official artist websites featuring unique interactive designs, embedded content, and custom digital experiences tailored to individual artists.
• Custom Games Artist-specific web games including pinball, endless runners, collection games, and arcade-style experiences with streaming and leaderboard integration.

Named customers65 records

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature4 records

Scale indicators2 records

Recent moves4 records

Expansion highlights5 records

Direct peers

• UNIT9: Global digital production studio specializing in interactive experiences, games, AR/VR, and content for entertainment and brand clients. Comparable to Glitch in building bespoke interactive web and game-like experiences for music and entertainment brands.
• Tool of North America: Creative production studio specializing in interactive digital content, music videos, and branded entertainment experiences. Comparable to Glitch in producing bespoke interactive digital experiences tied to music artists and releases.
• B-Reel: Independent creative studio known for building award-winning interactive digital experiences, games, and branded content for major entertainment and consumer brands. Comparable to Glitch in delivering bespoke interactive web campaigns and branded entertainment experiences for high-profile clients.
• Jam3: Toronto-based interactive production studio building digital campaigns, interactive films, and branded experiences for major music and entertainment clients. Directly comparable to Glitch in serving music-industry clients with bespoke interactive campaigns and content hubs.
• Active Theory: Los Angeles-based digital experience studio building immersive 3D web experiences, interactive installations, and real-time graphics for entertainment and brand clients. Directly comparable to Glitch's 3D web experience and real-time interactive offering for music/entertainment clients.
• Resn: New Zealand-based creative digital studio producing award-winning interactive websites, experiences, and campaigns for major brands. Comparable to Glitch in building bespoke interactive digital experiences with strong creative and technical execution.
• North Kingdom: Swedish interactive experience studio building immersive digital experiences, games, and branded content for entertainment and consumer brands. Comparable to Glitch in producing bespoke 3D and game-based digital experiences for major entertainment clients.

Broad incumbents

• RYOT / Dentsu Creative: Global creative network with dedicated music, entertainment, and experiential practices producing interactive campaigns for major labels and brands. Comparable to Glitch as a broader incumbent operating in the same music-industry interactive campaign space.
• Wieden+Kennedy (Entertainment): Large global creative agency that runs major music marketing campaigns, including interactive album/artist activations. Comparable to Glitch in serving major music-industry clients with creative digital campaigns, though at much larger scale and broader scope.

Emerging players

• Studio DAU: Independent digital studio building interactive campaigns and web experiences for music, gaming, and brand clients. Comparable to Glitch as a smaller emerging player in the bespoke music-interactive space with a similar project-based services model.

Market position

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/glitchge

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Glitch