Glöckner & Company GmbH & Co. KG

What Glöckner & Company GmbH & Co. KG does

Glöckner & Company GmbH & Co. KG is a Munich-based B2B professional services firm founded in 2008 that specializes in corporate and consumer ticketing for the sports and cultural sectors. The company serves enterprise clients including FC Bayern München, other Bundesliga clubs, Allianz Arena events, NFL Games, Formula E Berlin, the Olympic/Paralympic Games, tennis and golf events, and cultural events, with a cumulative book of over 1 million tickets processed across approximately 500 events and 30+ sport and culture platforms. Its core offering is the Corporate Ticketing Shop, a web-based, modular system with configurable UI/UX branding, intelligent ticket allocation, automated seat assignment, integrated invoicing and payment processing, real-time analytics, and self-reported 90% automation through a proprietary partner tool. The company also delivers strategic consulting, complete ticket handling, and customer retention/loyalty services, and is affiliated with Sonja Glöckner Marketing Consultancy (SGMC) for broader sports marketing and sponsorship advisory work.

The business operates on a quote-based, multi-year enterprise services model with direct B2B sales (website, email, phone) targeting VIP hospitality, sponsor ticket management, and customer benefit programs; pricing is not publicly disclosed. The legal structure is a German GmbH & Co. KG with a separate general partner (Glöckner Verwaltungs GmbH), founder-led by Managing Director Sonja Glöckner, with no external investors, no subsidiaries, and no funding rounds disclosed. Operating geography is DACH/Germany, though the event portfolio spans international properties. GDPR compliance is self-attested, no public API, no mobile app, and no pressable AI/ML capability is documented.

Name

Glöckner & Company GmbH & Co. KG

Legal name

Glöckner & Company GmbH & Co. KG

Website

https://gloeckner-company.com

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

1–10 employees

Short description

Glöckner & Company is a Munich-based B2B firm founded in 2008 providing corporate and consumer ticketing services, proprietary ticketing-shop software, and sports marketing advisory to enterprise clients in German and international sports, including FC Bayern München and Bundesliga clubs.

Ownership category

akta.pro rank

NAICS

All Other Travel Arrangement and Reservation Services (561599)

akta.pro primary industry

Group Sales & Corporate Ticketing (HSACALAM)

akta.pro secondary industry

Primary Ticketing Platforms & Box Office Systems (MPAGAJAA)

Keywords

• Corporate ticketing solutions
• Sports marketing services
• Sponsorship management
• VIP hospitality ticketing
• Ticket shop platform

Headquarters

HQ city

Munich

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales

Revenue model

1. Corporate Ticketing Services: Full-service ticketing management for corporate clients including strategic consulting, ticket shop configuration, complete ticket handling, automated workflows and reporting, and customer retention services. Revenue is generated through professional services and managed service contracts with enterprise clients.
2. Sports Marketing and Sponsorship Management: Expert support for sports organizations, clubs, and rights holders including brand positioning, customer acquisition, networking facilitation, and loyalty program development.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels2 records

Core offering

Glöckner & Company provides B2B corporate ticketing management services supported by a proprietary web-based Corporate Ticketing Shop platform. The firm manages the full ticket lifecycle — from strategic consulting and ticket shop configuration to allocation, seat assignment, dispatch, invoicing, payment processing, real-time reporting, and customer retention — for enterprise clients in sports and cultural sectors. Complementary sports marketing and sponsorship consulting services are delivered through its affiliated agency SGMC.

Product overview

Glöckner & Company offers a unified ticketing management platform centered on its Corporate Ticketing Shop — a web-based, automated One-Stop Shop system for managing entire ticket inventories. The platform is modular, featuring configurable UI/UX branding, intelligent ticket allocation (via application or direct purchase), automated seat assignment, integrated invoicing and payment processing, and real-time analytics. Supporting service modules include Strategic Consulting, Complete Ticket Handling, Ticket Shop Configuration, Automated Processes and Reporting, and Customer Retention and Experience Value services. The company also delivers Consumer Ticketing Solutions (public tickets, VIP hospitality, incentives). An affiliated sub-brand, Sonja Glöckner Marketing Consultancy (SGMC), provides broader sports marketing services. The portfolio covers corporate and consumer ticketing from strategic planning through operational execution, with 90% automation achieved through the company's own partner tool. No public API is documented.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• 30% increase in ticket utilization through automated management
• +4 more outcomes

Named customers7 records

Segments1 record

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• Sonja Glöckner Marketing Consultancy (SGMC)coreStrategic or Co-development PartnerSGMC is a full-service sports marketing agency and the partner of Glöckner & Company. The partnership helps leading sports organizations, rights holders, and premium brands achieve their marketing goals locally and internationally. SGMC specializes in sports marketing and sponsorship consulting services.

Scale indicators5 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• SecuTix: Enterprise SaaS ticketing platform purpose-built for sports organizations, venues, and cultural institutions, with strong DACH and Swiss roots. Direct peer because it competes for the same B2B ticketing-platform budgets at clubs, leagues, and cultural venues.
• Frontgate Tickets: Corporate ticket management and VIP hospitality platform for sports, concerts, and entertainment, focused on B2B inventory and sponsor ticket workflows. Direct peer because it directly competes in corporate/Hospitality ticket management — Glöckner's core niche.

Broad incumbents

• Sportfive (Lagardère): Global sports marketing agency handling sponsorship sales, hospitality, and rights-holder services for major European football clubs and leagues. Comparable through its sports-marketing and sponsorship-activation work that overlaps with Glöckner's SGMC partnership and corporate hospitality offering.
• AXS (AEG): Major ticketing and digital-access platform owned by AEG, serving sports venues, arenas, and large events globally. Comparable as a broad incumbent that offers enterprise ticketing solutions with API integrations and corporate inventory tools overlapping Glöckner's offering.
• See Tickets (Vivendi Ticketing): European ticketing platform part of the Vivendi group, serving sports, festivals, and cultural events across multiple countries. Broad incumbent with overlap in event-ticketing infrastructure and enterprise relationships with European rights holders.
• Ticketmaster (Live Nation Entertainment): Global primary ticketing platform and box-office operator serving sports, concerts, and cultural events. Comparable as a broad incumbent in primary ticketing infrastructure with enterprise-level integrations to sports organizations, overlapping Glöckner's enterprise go-to-market motion.
• CTS Eventim: Europe's largest ticketing platform, offering consumer ticketing, box-office systems, and B2B/white-label solutions across sports and culture. Comparable because it operates in the same ticketing-platform category and serves similar enterprise clients (clubs, venues, organizers) in DACH and across Europe.

Emerging players

• Tiqets: Online ticketing platform specializing in cultural attractions, museums, and experiences, with a strong European footprint. Comparable in the cultural-event ticketing vertical and as a competing technology platform for venues and cultural organizations in DACH and Europe.
• Vivenu: Modern event-ticketing SaaS platform focused on configurable white-label shops, APIs, and real-time analytics for event organizers. Emerging peer because it targets a similar configurable, API-driven ticketing-shop use case but with a broader, consumer-and-enterprise product portfolio.
• Tixoo: European corporate ticket management and hospitality software for sponsors, clubs, and corporate clients. Emerging peer operating in the same corporate-ticketing niche with overlapping target customers and comparable digital ticket-shop functionality.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/gloeckner-company

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Glöckner & Company GmbH & Co. KG