Name

Gloo

Legal name

Gloo

Website

https://gloo.asia

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Headquarters

HQ city

Singapore

HQ country

Singapore

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Agency Services Revenue: Gloo generates revenue through professional agency services including social media management, content production, KOL activation, brand activation, data and insights, strategy and planning, studio production, and technology solutions. Revenue is likely project-based or retainer-based given the agency service model.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

Gloo is a Singapore-based social currency agency that helps brands establish, expand, defend, and disrupt their social economy through an integrated portfolio of agency services. Core offerings include social media management (community engagement, paid social, social commerce setup), content production, studio production (video/audio), data and insights (social listening, sentiment analysis, competitor scraping), strategy and planning, KOL activation, brand activation (online/offline campaigns), and tech solutions (web development, UI/UX). The agency serves enterprise and mid-market brands across Southeast Asia using an objective-driven, data-meets-creativity approach backed by a 300+ tool technology stack.

Product overview

Gloo is a fiercely independent Singaporean agency specializing in Social Currency — the value derived through consuming and sharing information across digital and offline platforms. The company operates as a unified service agency offering a comprehensive portfolio of integrated capabilities including Social Media Management (encompassing Community Management, Paid Social, and Social Commerce Setup), Content Production (including Creatives & Copy and Content Planning), Studio Production (video/audio content creation), Data & Insights (social listening, sentiment analysis, competitor scraping), Strategy & Planning (content strategy, campaign planning, KOL strategy), KOL Activation (identification, outreach, amplification, and management of influencers), Brand Activation (360 experiential campaigns), and Tech Solutions (web development, UI/UX, and technical implementation). The agency positions itself at the intersection of data-driven analytics and creativity, maintaining a technology stack of over 300 tools to deliver objective-driven social campaigns for clients including Pepsi, Shiseido, Prudential, Lazada, Nestle Milo, P&G, and Guardian.

Differentiator

Problem solved

Functional benefit

Products and services

• Social Media Management
• Content Production
• Studio Production
• Data & Insights
• Strategy & Planning
• KOL Activation
• Brand Activation
• Tech Solutions

Quantifiable outcome

• >200% ROI for GuardianLive Smart & Healthy 2023 brand activation
• +2 more outcomes

Named customers16 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability1 record

Feature1 record

Partnerships

One partnership is on record.

• KAPXparent companyOthersGloo operates as part of the KAPX Group Agency. KAPX appears to be the parent company or holding group under which Gloo operates as an independent brand focused on social currency expertise.

Scale indicators4 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Iris: Independent global creative agency network with strong social, content, and influencer practices serving enterprise clients across markets. Closely mirrors Gloo's boutique-but-global service model and emphasis on measurable social currency outcomes.
• Anomaly: Independently run creative agency with a brand-building and engagement focus, partnering with enterprise CPG and consumer brands. Comparable to Gloo in maintaining boutique-level integration of strategy, content, and social activation.
• Mekanism: Independent creative agency with a strong social and brand-activation practice, known for outcome-driven campaigns linking creative to measurable impact. Matches Gloo's positioning as a boutique efficacy-focused social agency serving enterprise brands.
• R/GA: Digital creative agency with deep social, content, and brand experience practices serving global brands across categories. Overlaps Gloo on social-led brand work, KOL activation, and data-informed creative, with a comparable emphasis on integrated campaign execution.
• Mother: Independently-run creative agency with a portfolio of integrated brand, content, and social work for global brands. Comparable to Gloo in positioning as an independent creative-led agency competing against network incumbents on creative quality and cultural relevance.
• Vaynermedia: Social-first creative agency built around content, influencer activation, and platform-native campaigns. Directly comparable to Gloo in service mix (social management, content production, KOL activation) and in serving enterprise brands seeking measurable social outcomes.

Broad incumbents

• Dentsu Creative: Global creative and media network with significant social, influencer, and experience capabilities across APAC, including Singapore. Comparable as a competitor for enterprise brand mandates, particularly Southeast Asia-based clients that overlap with Gloo's home market.
• Publicis: Global advertising holding company spanning creative, media, data, and digital across all major geographies. Overlaps with Gloo at the social and digital layer but competes through scale, integrated media buying, and procurement leverage that boutiques cannot match.
• Ogilvy: WPP-owned global creative network with extensive social, influencer, and brand-activation capabilities worldwide. Competes with Gloo for enterprise social mandates, but as a broader full-service network offering media, PR, and consulting beyond Gloo's specialist scope.
• Digitas: Publicis digital network providing social, content, data, and media services to enterprise brands globally. Overlaps with Gloo on social management, paid social, and content production but operates with significantly broader geographic and capability footprint.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/likegloosg
• LinkedInlinkedin.com/company/gloosingapore
• Instagraminstagram.com/gloosingapore

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Gloo