Glory School

What Glory School does

Glory School (legal entity: ChOU DO "Glory" / Негосударственное образовательное частное учреждение дополнительного образования "Глори") is a private, licensed language education institution founded in 2004 and headquartered in Saint Petersburg, Russia. The company delivers English and other foreign language instruction (German, Italian, Spanish, French, and Russian as a Foreign Language) to individual adult learners, children and teenagers, corporate clients, and exam-preparation students through both in-person classes at its Bolshaya Morskaya 3 campus and a self-serve Moodle-based online learning platform at online.gloryschool.ru that supports live video conferencing, in-platform messaging, lesson recordings, and downloadable materials. The school charges 9,900-12,900 RUB/month for group courses in 3-month cycles (4-6 students per group) and offers individual tutoring, corporate training, exam preparation for IELTS/TOEFL/FCE/KET/PET/EGE, a free Saturday speaking club with native speakers, and gift certificates in 5,000-20,000 RUB denominations, with installment payment plans available. Glory School has trained more than 29,000 students and served over 100 corporate clients since founding, operates with 99 employees, and is privately held with no disclosed external funding, subsidiaries, or M&A activity. Distribution is driven by content marketing (blog, Yandex Zen, Instagram, Telegram, YouTube, Facebook) and direct enrollment via phone and website forms.

Name

Glory School

Legal name

ChOU DO Glori (Негосударственное образовательное частное учреждение дополнительного образования "Глори")

Website

https://gloryschool.ru

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

51–100 employees

Short description

Glory School is a private, licensed Saint Petersburg-based language school founded in 2004, delivering English and other foreign language courses online and in-person to individual learners, children, and corporate clients across Northwestern Russia.

Ownership category

akta.pro rank

Product category

Language Education Services

NAICS

Language Schools (611630), Exam Preparation and Tutoring (611691), Language Schools (61163)

SIC

Services-Educational Services (8200)

akta.pro primary industry

General Language Schools & Institutes (EDAMAFAA)

akta.pro secondary industries

English Test Preparation (IELTS, TOEFL, Duolingo English Test, etc.) (EDAAACAJ), Language Learning Centers (ESL/EFL & World Languages) (EDANAHAG)

Keywords

• English language courses
• Foreign language instruction
• Corporate language training
• Exam preparation courses
• Online language school

Headquarters

HQ city

Saint Petersburg

HQ country

Russia

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Infrastructure

Revenue model

1. Group Language Courses: Recurring subscription revenue from monthly group course fees. Courses run in 3-month cycles (Starter-Intermediate for 9900 RUB/month with Russian-speaking teachers; Upper-Intermediate-Advanced for 12900 RUB/month with native speakers). Groups of 4-6 students.
2. Individual / One-to-One Lessons: Higher-priced individual instruction with either Russian or native-speaker teachers, billed on a subscription basis per month.
3. Corporate / Business Training: Customized English language training programs for corporate clients and business professionals, including business English and executive programs.
4. Exam Preparation Courses: Specialized courses for IELTS, TOEFL, FCE, KET/PET, and Russian EGE exam preparation, billed as part of group or individual subscriptions.
5. Gift Certificates: One-time purchase of gift certificates in denominations of 5000, 10000, 15000, and 20000 RUB, redeemable for any course (group, individual, online, or in-person).
6. Installment Payment Plans: Tuition can be paid in installments over 4, 6, or 12 months, providing flexible payment options to customers.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels8 records

Core offering

Glory School is a licensed language education institution in Saint Petersburg, Russia, founded in 2004, that delivers English and other foreign language (German, Italian, Spanish, French, Russian as a foreign language) courses in both in-person group/individual formats and online via its Moodle-based LMS. Offerings include general English at all proficiency levels, business and corporate English, exam preparation (IELTS, TOEFL, FCE, KET/PET, Russian EGE), children's programs, and a free Saturday speaking club with native speakers.

Product overview

Glory School is a language education institution founded in 2004 in Saint Petersburg, offering a comprehensive portfolio of language learning products and services. The core offering consists of English language courses available in multiple formats: online via the Moodle-based Glory School Online Platform, in-person group classes (4-6 students), and individual tutoring. The portfolio includes specialized tracks for Conversational English, Business English, Corporate Training, Exam Preparation (IELTS, TOEFL, FCE, KET/PET, EGE), Children's Programs, and travel-focused courses. Beyond English, the school offers German, Italian, Spanish, French, and Russian as a Foreign Language. Supporting services include a Speaking Club with native speakers (free on Saturdays), online language proficiency testing, and gift certificates. The online platform features built-in video conferencing, in-platform messaging, downloadable materials, lesson recordings, and mobile access.

Differentiator

Problem solved

Functional benefit

Products and services

• Group English Courses Group-based English language instruction for 4-6 students per class, available in-person and online, taught by Russian-speaking teachers (Starter-Intermediate, 9900 RUB/month) and native English speakers (Upper-Intermediate-Advanced, 12900 RUB/month), featuring conversational practice, role-playing, and multimedia materials.
• Individual English Courses One-on-one personalized English lessons tailored to individual student needs, goals, and pace, available with Russian-speaking or native-speaker teachers.
• Online English Courses Distance learning English programs delivered through the Moodle-based online platform with live video lessons, integrated video conferencing, and messaging for remote learners.
• Business English Courses Professional English training for business communications, including negotiations, presentations, and business correspondence for working professionals.
• Corporate English Training Customized English language programs for businesses and organizations to improve employee language competencies, with approximately 100 corporate clients served since founding.
• IELTS Preparation Preparation courses for the International English Language Testing System (IELTS) international certification.
• TOEFL Preparation Test preparation courses for the Test of English as a Foreign Language (TOEFL) standardized assessment.
• FCE Preparation Preparation courses for the Cambridge First Certificate in English (FCE) intermediate-level exam.
• KET/PET Preparation Preparation courses for Cambridge Key English Test (KET) and Preliminary English Test (PET) certifications.
• EGE Preparation (Unified State Exam) Russian unified state exam (EGE) preparation courses for English language testing.
• Children's English Programs Age-differentiated English language instruction for children including individual tutoring, teenage groups (15-18), middle school groups (12-15), and youngest learners (6-11).
• German Language Courses German language instruction across various proficiency levels.
• Italian Language Courses Italian language instruction across various proficiency levels.
• Spanish Language Courses Spanish language instruction across various proficiency levels.
• French Language Courses French language instruction across various proficiency levels.
• Russian as a Foreign Language Russian language courses for non-native speakers, including learners from the Moscow State University program.
• Speaking Club Conversation practice sessions with native English speakers held on Saturdays, free for enrolled students.
• Glory School Online Platform Moodle-based LMS platform supporting live video lessons with built-in video conferencing, in-platform messaging, course materials, lesson recordings, and mobile app access for distance learning.
• Online Language Testing Free online placement tests for English, Spanish, French, Italian, and German to assess student proficiency levels before enrollment.
• Gift Certificates Gift certificates for language courses available in denominations of 5000, 10000, 15000, and 20000 rubles, redeemable for any language course at the school.

Quantifiable outcome

• 29,000+ students have graduated from Glory School since its founding in 2004
• +3 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators4 records

Recent moves5 records

Expansion highlights6 records

Direct peers

• Skyeng: Russia's largest online English-language school, offering live tutor-led English lessons via its own platform (Vimbox) and a broad subscription model. Directly comparable to Glory School in target market (Russian learners), category (English language instruction), and online LMS-enabled delivery model.
• Englex: Russian online English school with both individual and group lessons, targeting adult learners and corporate clients. Directly comparable to Glory School on adult English, online tutor-led group format, and Russian-market focus.
• Lexica: Russian online English school with its own platform and tutor network, popular in St. Petersburg and Moscow. Directly comparable to Glory School in target learner, online-first delivery model, and subscription-style group and individual tuition.

Emerging players

• Novakid: Online English school for children 4-12, founded by Russian entrepreneurs, now serving global markets. Comparable to Glory School's children's English programs and online delivery model, but focused exclusively on the kids segment and cross-border.
• Puzzle English: Russian online platform combining self-study English content with live tutor sessions. Comparable to Glory School on Russian-market English learners and online delivery, but with a content/app-first model rather than primarily instructor-led live classes.

Broad incumbents

• Wall Street English: International chain of English language schools with centers in Russia, offering blended online and in-person adult English courses. Comparable to Glory School on adult general English positioning, in-person/online hybrid delivery, and premium tier brand reputation.
• English First (EF Education First): Global language school chain with historical presence in Russia offering both adult and corporate English programs. Comparable to Glory School's adult and corporate English tracks, but operates at far larger scale and with internationally recognized brand recognition.
• Berlitz: Global language and cultural training provider with corporate and individual offerings, including in-person and online formats. Comparable to Glory School on corporate English training and premium language instruction, though Berlitz operates with a much broader global footprint.
• Inlingua: Global language training franchise with corporate and individual programs across multiple languages. Comparable to Glory School on multi-language adult and corporate training, though operates through a franchise model with broader international reach.

Regional players

• Kaplan International Languages: International language school operator with English and exam preparation courses, primarily serving international students abroad. Overlaps with Glory School's IELTS/TOEFL exam prep and conversational English offerings, but focused on a different geography (students traveling to study abroad).

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCI1bB1nQmMbSJe_HzfJtw9g
• Facebookfacebook.com/gloryschoolru
• Instagraminstagram.com/glory_language_center
• LinkedInlinkedin.com/company/gloryschool

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Glory School