GM Energy
GM Energy is the home energy subsidiary of General Motors, selling bidirectional EV chargers, V2H kits, and home battery storage directly to owners of V2H-capable GM EVs across the United States, installed through a GM-preferred installer network and managed via the GM mobile app.
- Company typePrivate
- Founded-
- HeadquartersDetroit, United States
- Headcount51–100
- GTM typeB2C
- OfferingHardware or Manufacturing
What GM Energy does
GM Energy is a wholly-owned subsidiary of General Motors, operating as General Motors Energy LLC and headquartered in Detroit, Michigan, that sells residential EV charging equipment, Vehicle-to-Home (V2H) bidirectional charging systems, and home energy storage products directly to consumers in the United States. The product ecosystem is anchored by the PowerShift Charger — a Level 2 bidirectional charger with up to 19.2 kW / 80-amp output — which can be paired with a V2H Enablement Kit to turn a compatible GM EV (Chevrolet, GMC, Cadillac) into a home backup power source during grid outages. The storage side of the line consists of the PowerBank home battery (claimed to deliver up to 20 hours of backup power for an average US home when paired with the Home Hub & Inverter), the Home Hub & Inverter for managing energy flow across grid, solar, battery, and EV, and bundled SKUs (V2H Bundle, Storage Bundle, and Home System) priced between roughly $5,599 and $15,297 at promotional rates.
The platform architecture combines bidirectional EV charging, stationary battery storage, solar inverter integration, and a connected energy management dashboard surfaced through the GM mobile app, with automatic backup-power switching and time-of-use scheduling as differentiating features. GM Energy monetizes hardware sales directly via gmenergy.gm.com e-commerce across all 50 US states, with installation delivered through a network of GM-preferred professional installers and financing provided through GM Financial; installation services flow through certified partners rather than GM directly. The primary customer segment is homeowners who already own V2H-capable GM EVs, while a nascent secondary segment targets commercial and industrial fleet electrification. Strategic utility and infrastructure partnerships — with PG&E (V2H backup pilot), Pilot Company (charging at up to 500 travel centers), NHEC (Transactive Energy Rates), and Tesla (NACS Supercharger access) — extend the business into grid services, public charging, and managed-charging programs.
GM Energy firmographics
Firmographics- Name
- GM Energy
- Legal name
- General Motors Energy LLC
- Website
- https://gmenergy.gm.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- GM Energy is the home energy subsidiary of General Motors, selling bidirectional EV chargers, V2H kits, and home battery storage directly to owners of V2H-capable GM EVs across the United States, installed through a GM-preferred installer network and managed via the GM mobile app.
- Ownership category
- akta.pro rank
GM Energy industry classification
Industry- Product category
- Home EV Charging and Energy Storage
- NAICS
- Automatic Environmental Control Manufacturing for Residential, Commercial, and Appliance Use (334512), Battery Manufacturing (33591)
- SIC
- Electronic & Other Electrical Equipment (No Computer Equip) (3600)
- akta.pro primary industry
- Bidirectional Charging Hardware (Onboard/Offboard Chargers, Inverters, EVSE) (EUAFAMAC)
- akta.pro secondary industries
- Managed EV Charging Software (Residential, Fleet, Workplace) (EUAFAMAA), Utility & Grid Services Integration for EV Flexibility (DR/DERMS/SCADA Interfaces) (EUAFAMAF), Home Energy & EV Charging (HEMS, Smart Meters, Batteries, Chargers) (HSAPAQAF)
Keywords
Where GM Energy is headquartered
LocationHeadquarters
- HQ city
- Detroit
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
GM Energy business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Marketing or Sales, Technology or R&D, Personnel
Revenue model
- Hardware Product Sales: Sale of EV charging equipment, energy storage systems, V2H bundles, and accessories directly to consumers through e-commerce. Products include PowerShift Chargers, V2H Enablement Kits, PowerBanks, Storage Bundles, and Home Systems. Pricing ranges from $1,999 to $16,997 for individual products, with bundle pricing offering savings.
- Professional Installation Services: GM Energy products must be installed by qualified installers, with GM-preferred installation providers receiving dedicated training on product offerings. Installation revenue flows through the certified installer network.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | GM Energy PowerShift Charger - Bidirectional EV charger |
| One time/ perpetual license | Pay-as-you-go | GM Energy V2H Bundle - PowerShift Charger + V2H Enablement Kit |
| One time/ perpetual license | Pay-as-you-go | GM Energy Home System - Complete home energy solution |
| One time/ perpetual license | Pay-as-you-go | GM Energy V2H Enablement Kit - Standalone V2H enabling component |
| One time/ perpetual license | Pay-as-you-go | GM Energy Storage Bundle - Energy storage solution |
| One time/ perpetual license | Pay-as-you-go | GM Energy PowerBank - Standalone home battery |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels6 records
GM Energy product offering
Product offeringCore offering
GM Energy sells a modular ecosystem of home EV charging, vehicle-to-home (V2H), and home energy storage products directly to consumers through its e-commerce website. Products include the bidirectional PowerShift Charger, V2H Enablement Kit, PowerBank home battery, Home Hub & Inverter, and bundled configurations, with required professional installation by GM-preferred certified installers.
Product overview
GM Energy offers a modular ecosystem of home energy and EV charging products organized around three pillars: EV Charging (centered on the GM Energy PowerShift Charger), Vehicle-to-Home (V2H) solutions, and Home Energy Storage. The PowerShift Charger serves as the core product — a Level 2 bidirectional charger (up to 19.2 kW/80-amp output) that can work standalone for charging or be paired with the V2H Enablement Kit to enable vehicle-to-home backup power. V2H capability is also available as a bundled package (V2H Bundle). On the storage side, the PowerBank is a standalone home battery that can provide up to 20 hours of backup power; it is bundled with the Home Hub & Inverter in the Storage Bundle, and the Home System combines the PowerShift Charger, PowerBank, and Home Hub & Inverter into a complete package. GM Energy's products must be professionally installed and are managed through the GM vehicle mobile app and the GM Energy Dashboard.
Differentiator
Problem solved
Functional benefit
Products and services
- GM Energy PowerShift Charger Level 2 at-home EV charger with bidirectional charging capabilities (up to 19.2 kW/80-amp output) and up to 44.5 miles of range per charge hour. When paired with the V2H Enablement Kit, it turns a V2H-capable GM EV into a source of backup power for the home.
- GM Energy V2H Bundle Bundled package combining the GM Energy PowerShift Charger and GM Energy V2H Enablement Kit to enable faster home charging and vehicle-to-home power capability, allowing a V2H-capable GM EV to supply backup power to a properly equipped home during a blackout.
- GM Energy V2H Enablement Kit Accessory that enables the GM Energy PowerShift Charger to send energy from a V2H-capable GM EV to a properly equipped home during a blackout. Designed for customers who already own a PowerShift Charger.
- GM Energy Home System All-in-one home energy system combining the GM Energy PowerShift Charger, GM Energy PowerBank, and GM Energy Home Hub & Inverter. Stores energy from the grid or compatible solar panels and uses it for maximum efficiency, keeping the home and V2H-capable GM EV powered during outages or high utility costs.
- GM Energy Storage Bundle Bundle including the GM Energy PowerBank and GM Energy Home Hub & Inverter. Stores energy from the grid or compatible solar panels for use during grid outages or when energy costs are high.
- GM Energy PowerBank Standalone home battery storage unit providing up to 20 hours of backup power for an average American home when paired with the GM Energy Home Hub & Inverter. Can also help lower electric bills when utility prices surge.
- GM Energy Home Hub & Inverter Central hub and inverter unit that manages energy flow between the GM Energy PowerBank, connected solar panels, the grid, and the home. Required component for the Storage Bundle and Home System.
- Charging Adapters & Accessories Adapters and accessories for EV charging, including NACS DC adapters for accessing the Tesla Supercharger network and NACS DC Fast chargers. Expands charging options at home and on the go.
Quantifiable outcome
- Up to 44.5 miles of range per charge hour with PowerShift Charger
- +3 more outcomes
Companies that use GM Energy
Customer profileSegments2 records
Ideal customer profiles2 records
GM Energy technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
GM Energy partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core and minor.
- Pacific Gas and Electric Company (PG&E)coreCollaboration with PG&E to enable residential customers to use their compatible EVs along with a bidirectional charger as backup power for essential home needs during short-term power outages. Part of a pilot program demonstrating how renewable energy-equipped homes provide energy security and control.
- Pilot CompanycoreGM is working with Pilot Company to create a network of new charging stations at up to 500 Pilot and Flying J travel centers across the country. This initiative enables coast-to-coast EV travel and connects communities across the United States.
- GraniterockminorAgreement to identify fleet electrification opportunities for Graniterock's operations through EVs, EVSE, battery energy storage systems, vehicle-to-grid services, and other applications. GM Energy will conduct feasibility studies to develop and scale fleet electrification.
- New Hampshire Electric Cooperative (NHEC)corePartnership to unlock Transactive Energy Rates (TER) by providing hourly pricing information daily. GM Energy enables EV owners to schedule charging during low-cost hours and maximize bill credits by providing grid services through active managed charging.
- Tesla (Supercharger Network)coreGM EV customers have access to over 27,500 Tesla Superchargers using GM's NACS DC adapter. The Supercharger network is integrated into the GM vehicle mobile app for seamless find, charge, and pay functionality.
Scale indicators3 records
Recent moves6 records
Expansion highlights6 records
GM Energy competitors and assessment
Company assessmentEmerging players
- Span.io: Span's smart electrical panel manages distributed energy resources in the home — competing with GM Energy's Home Hub & Inverter for the role of home energy orchestration and EV/solar integration control point.
- Emporia Energy: Emporia's Vue energy monitor and Level 2 EV charger overlap with GM Energy's smart-charging software and Home Hub energy management functionality at lower price points.
Direct peers
- Tesla Energy: Tesla's energy business sells Powerwall home battery, Solar Inverter, and Wall Connector — directly comparable to GM Energy's PowerBank, Home Hub & Inverter, and PowerShift Charger, and the only other automaker with a mature vehicle-integrated bidirectional ecosystem.
- SolarEdge: SolarEdge's Energy Bank home battery and inverter products compete with GM Energy's PowerBank + Home Hub & Inverter storage bundle for solar-integrated whole-home backup.
- Generac (PWRcell): Generac's PWRcell home battery and ecobee smart thermostats overlap with GM Energy's PowerBank and Home Hub & Inverter as residential backup power and energy management solutions.
- Wallbox: Wallbox's Quasar 2 is a bidirectional Level 2 EV charger and its Pulsar Plus is a leading home charger — making Wallbox a direct competitor in both unidirectional and bidirectional residential EV charging hardware.
- Enphase Energy: Enphase's IQ Battery and bidirectional IQ EV Charger compete directly with GM Energy's PowerBank home storage and PowerShift Charger, especially in solar-integrated home energy systems.
- Ford Charge Station Pro / Home Integration System: Ford's bidirectional home charging and F-150 Lightning Home Integration System compete head-to-head with GM Energy's V2H Bundle and Home System, offering comparable vehicle-to-home backup functionality for Ford EV owners.
Broad incumbents
- ChargePoint: ChargePoint is a broad EVSE incumbent with Home Flex Level 2 chargers and a large public charging network, overlapping with GM Energy's home charging product but without bidirectional or integrated storage.
- ABB E-mobility: ABB is a broad EVSE incumbent with residential and commercial chargers, competing with GM Energy primarily in the hardware-only charging category rather than in integrated V2H storage.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
GM Energy social profiles
Digital presenceGM Energy compliance and trust
Trust signalCompliance3 records
GM Energy financial estimates
Financial estimateRevenue estimate
Valuation estimate
GM Energy leadership team
Management profileNumber of profiles
GM Energy funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
GM Energy M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about GM Energy
What does GM Energy do?
GM Energy sells a modular ecosystem of home EV charging, vehicle-to-home (V2H), and home energy storage products directly to consumers through its e-commerce website. Products include the bidirectional PowerShift Charger, V2H Enablement Kit, PowerBank home battery, Home Hub & Inverter, and bundled configurations, with required professional installation by GM-preferred certified installers.
Is GM Energy a public or private company?
GM Energy is a private company. It is classified as corporate owned and is currently operating.
When was GM Energy founded?
GM Energy was founded in -1. It employs 51 to 100 people.
Where is GM Energy based?
GM Energy is headquartered in Detroit, United States, in the North America region.
How does GM Energy make money?
Two revenue lines are on record. Hardware Product Sales are the primary driver. The others are professional Installation Services.
Who are GM Energy's main competitors?
Emerging players on record are Span.io and Emporia Energy. Direct peers are Tesla Energy, SolarEdge, Generac (PWRcell), Wallbox, Enphase Energy and Ford Charge Station Pro / Home Integration System. Broad incumbents are ChargePoint and ABB E-mobility.
Does GM Energy have an API?
No public API is recorded for GM Energy.
What industry is GM Energy in?
GM Energy's product category is Home EV Charging and Energy Storage. Its primary akta.pro industry code is EUAFAMAC, Bidirectional Charging Hardware (Onboard/Offboard Chargers, Inverters, EVSE), with a secondary code of EUAFAMAA, Managed EV Charging Software (Residential, Fleet, Workplace). Its NAICS code is 334512 and its SIC code is 3600.