GEORGIA MANUFACTURED HOUSING ASSOC INC

What GEORGIA MANUFACTURED HOUSING ASSOC INC does

Georgia Manufactured Housing Association (GMHA) is a private nonprofit trade association headquartered at 2500 Northside Crossing, Suite A, Macon, Georgia. It represents the manufactured, modular, and factory-built home industry in Georgia, with a stated mission to advance affordable homeownership and advocate for fair treatment of factory-built housing with elected officials, municipalities, and the public.

GMHA operates as a multi-sided marketplace built on a directory platform powered by ManufacturedHomes.com, aggregating approximately 45 retailers, 25 manufacturers (including Champion Homes, Cavco, Deer Valley, and Timber Creek), 27 manufactured home communities, and 20 specialized lenders. The platform lists 963 manufactured homes for sale in Georgia, with features including search filtering by location, square footage, beds, baths, and property type (Modular, Park Model, Multi-Family, Commercial, MH Advantage), 3D Matterport home tours, and price quote requests. Supporting resources include a Buyer's Guide with glossary, FAQ, myth-vs-fact content, and a video library hosted via Wistia.

GMHA's revenue model is membership-dues based, a recurring subscription structure across retailer, manufacturer, community, lender, and supplier tiers (specific pricing is not publicly disclosed). The association does not sell homes directly; instead, it facilitates connections between consumers seeking affordable factory-built housing and its member businesses, while running industry events including the Annual Convention, Golf Classic, and Retailer and Retail Broker Training to drive engagement.

Name

GEORGIA MANUFACTURED HOUSING ASSOC INC

Legal name

Georgia Manufactured Housing Association

Website

https://gmha.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

The Georgia Manufactured Housing Association is a nonprofit trade association operating a multi-sided marketplace that connects Georgia home buyers with approximately 45 retailers, 25 manufacturers, 27 communities, and 20 lenders across the state's manufactured and factory-built housing industry.

Ownership category

akta.pro rank

Headquarters

HQ city

Forsyth, Georgia

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Membership dues: Trade association generates revenue through membership dues from retailers, manufacturers, communities, lenders, and service suppliers operating in the Georgia manufactured housing industry.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

GMHA is a nonprofit trade association that operates an online marketplace directory connecting Georgia home buyers with member manufactured and modular home retailers, manufacturers, communities, lenders, and service suppliers. The association provides industry advocacy, member networking, educational resources including a Buyer's Guide with glossary and myth-vs-fact content, and organizes industry events such as an annual convention and retailer training.

Product overview

The Georgia Manufactured Housing Association (GMHA) operates a trade association platform that connects manufactured home buyers with a comprehensive ecosystem of industry suppliers. The core offering is a multi-sided marketplace featuring a home listing platform with over 963 manufactured homes for sale, paired with a member directory of retailers, manufacturers, communities, lenders, and service suppliers. The product portfolio includes sub-brands from affiliated manufacturers such as Champion Homes (with Ascend, Foundation, and other series), Deer Valley Signature Series, Timber Creek Creekside Series, and Cavco Phoenix Series homes. Supporting services include financing/lender referral connections to 20+ specialized lenders, a Buyer's Guide with educational resources including glossary, FAQ, and myth-busting content, and 3D Matterport home tours for virtual exploration. The platform serves consumers seeking affordable factory-built housing alternatives across Georgia.

Differentiator

Problem solved

Functional benefit

Products and services

• Online Home Listing Directory Platform
• Member Directory Services
• Financing/Lender Referral Network
• Buyer's Guide Educational Resources
• Industry Events and Training Programs
• GMHA Trade Association Membership

Quantifiable outcome

• Costs per square foot up to 45% less than comparable site-built homes
• +2 more outcomes

Named customers3 records

Segments2 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Five partnerships are on record, tiered core and minor.

• ManufacturedHomes.comcoreTechnology or IntegrationGMHA website is powered by ManufacturedHomes.com, which provides the platform infrastructure for the directory, home listings, and member management system.
• Member retailers (45+ locations)coreChannel Partner/ Reseller/ DistributorGMHA member retailers including Clayton Homes, Cavco Home Center, and others represent the primary distribution channel for manufactured homes in Georgia. These businesses sell homes to consumers through the GMHA directory.
• Member manufacturers (25 builders)coreChannel Partner/ Reseller/ DistributorGMHA member manufacturers including Champion Homes, Deer Valley Homebuilders, Cavco, ScotBilt Homes, and others supply homes sold through the Georgia marketplace.
• Member lenders (20 financial institutions)coreChannel Partner/ Reseller/ DistributorGMHA member lenders including Triad Financial Services, 21st Mortgage Corporation, Vanderbilt Mortgage, and others provide financing options for manufactured home purchases.
• Member service suppliersminorChannel Partner/ Reseller/ DistributorGMHA member service suppliers including transportation companies, setup services, and building material suppliers provide support services for the manufactured housing industry.

Scale indicators4 records

Recent moves5 records

Expansion highlights3 records

Broad incumbents

• Cavco Industries: Major manufactured home producer and a GMHA member manufacturer. Comparable as a key industry incumbent whose brand presence shapes the marketplace GMHA aggregates.
• Champion Homes: Large publicly-traded manufactured home builder represented in GMHA's catalog (Ascend series). Comparable as a national manufacturer whose products anchor GMHA's listing inventory.
• Zillow: General-purpose home listing marketplace. Comparable as a competing discovery channel for buyers, though it does not specialize in manufactured housing or offer GMHA's lender/community depth.
• Clayton Homes: Largest U.S. manufactured home builder and retailer; multiple Clayton representatives sit on GMHA's board. Comparable as the dominant incumbent in the manufactured housing retail/manufacturing ecosystem GMHA serves.
• Manufactured Housing Institute (MHI): The national trade association for the manufactured housing industry. Comparable as a parallel trade body representing manufacturers, retailers, and suppliers — MHI operates nationally while GMHA focuses on Georgia.

Emerging players

• ManufacturedHomes.com: Online marketplace and platform provider that powers GMHA's directory and listing system. Comparable as a manufactured housing listing platform and an emerging national alternative to state-association directories.
• eMH Marketplace: Online manufactured housing marketplace connecting buyers, sellers, and lenders. Comparable as a competing digital channel for manufactured home discovery that could overlap with GMHA's directory.

Direct peers

• Florida Manufactured Housing Association: Florida's state manufactured housing trade association. Directly analogous in mission, structure, and member composition, but serving a different Southeastern market.
• Texas Manufactured Housing Association: State-level manufactured housing trade association serving Texas. Closely comparable in model (state trade association + directory + member dues) but operates in a different, larger geographic market.

Others

• 21st Mortgage Corporation: Specialized manufactured home lender and GMHA member. Comparable as a financing partner embedded in the manufactured housing purchase flow that GMHA channels.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/georgiamanufacturedhousingassociation
• LinkedInlinkedin.com/company/georgia-manufactured-housing-assoc-inc

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about GEORGIA MANUFACTURED HOUSING ASSOC INC