What Gnarly Vines does

Gnarly Vines is an independently owned wine and spirits retailer operating a single physical storefront at 350 Myrtle Avenue in Fort Greene, Brooklyn, alongside a full e-commerce website. The store is open daily from noon to 8pm and curates approximately 1,500 SKUs spanning wine, spirits, sake/sool/shochu, dessert and fortified wines, cider, and ready-to-drink cocktails, with a deliberate emphasis on natural, minimal-intervention, old-vine, and terroir-driven bottles from unusual regions including Georgia, Slovenia, Croatia, Lebanon, Morocco, Tunisia, and Japan. Pricing spans roughly $6 to $475 per bottle for wine and $8 to $360+ for spirits, with a flat $4 local delivery fee and a same-night delivery option covering Brooklyn.

The business runs on the Lightspeed e-commerce and point-of-sale platform, which powers the website, product categorization by region and style, and online ordering integrated with in-store pickup and delivery fulfillment. Distribution is omnichannel but localized: physical retail at the Brooklyn flagship, the company's own e-commerce storefront, and same-night local delivery, with standard shipping available beyond the immediate area. Marketing relies on organic channels — Instagram, the e-commerce site's organic search, and an email newsletter — rather than paid acquisition.

Revenue is generated primarily through transactional retail bottle sales, supplemented by a Wine of the Month Club subscription and curated multi-pack bundles that introduce a recurring component, and by gift card sales. The target customer is the wine and spirits enthusiast seeking curated, hard-to-find bottles rather than mass-market selections, with secondary use cases in gifting and exploration of lesser-known wine regions. The firm has 1–10 employees, is privately held with no disclosed funding, no parent company, and no institutional investors identified.

Name

Gnarly Vines

Legal name

Gnarly Vines

Website

https://gnarlyvines.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Gnarly Vines is a privately held, independently operated wine and spirits retailer based in Fort Greene, Brooklyn, running a single physical store plus an e-commerce site with same-night local delivery, serving enthusiasts seeking curated natural and terroir-driven bottles from unusual regions.

Ownership category

akta.pro rank

Product category

Specialty Wine and Spirits Retail

NAICS

Beer, Wine, and Liquor Retailers (445320), Beer, Wine, and Liquor Retailers (44532), Beer, Wine, and Liquor Retailers (4453)

akta.pro primary industry

Wine Retail (Bottle Shops & Wine Merchants) (CRANABAB)

akta.pro secondary industries

Premium, Rare & Collectible Alcohol Retail (Fine Wine/Spirits) (CRANAAAJ), Wine Shops (Off-Premise) (CRANAAAB)

Keywords

• Specialty wine retail
• Natural wine selection
• Curated spirits
• Wine subscription
• International wine shop

Headquarters

HQ city

Brooklyn, New York

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Retail Wine and Spirits Sales: Gnarly Vines generates revenue through direct retail sales of wines and spirits at their Brooklyn physical location and through their e-commerce website. The store sells individual bottles as well as curated packs and Wine of the Month Club subscriptions. Prices range from budget options under $10 to premium bottles over $400.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

Gnarly Vines is a brick-and-mortar and online wine and spirits retailer headquartered in Fort Greene, Brooklyn. It curates and sells 1,500+ SKUs of natural, minimal-intervention, and hard-to-find wines from more than 20 countries alongside a broad craft spirits selection. The business offers individual bottle sales, curated multi-pack bundles, gift cards, and a Wine of the Month Club subscription, supported by same-night local delivery.

Product overview

Gnarly Vines is a wine and spirits retailer operating as an e-commerce platform with a physical storefront in Fort Greene, Brooklyn. The business offers a curated portfolio of wines organized by type (white, red, rosé, sparkling, dessert, fortified) and by region of origin, spanning France, Italy, Spain, Portugal, Germany, Austria, Greece, South Africa, Australia, New Zealand, Argentina, Chile, Georgia, and the United States. The spirits collection includes whiskey, gin, vodka, tequila, mezcal, rum, brandy, liqueurs, and ready-to-drink cocktails. Additional offerings include sake and shochu, curated multi-pack bundles, and a Wine of the Month Club subscription service. The platform is built on Lightspeed e-commerce technology.

Differentiator

Problem solved

Functional benefit

Products and services

• White Wine Collection Curated white wines from France (Burgundy, Loire, Alsace, Bordeaux, Rhône/Provence/Languedoc, Corsica), Italy (Piedmont, Veneto, Friuli, Tuscany, Sicily, Sardinia), Germany, Austria, Hungary, Greece, Spain, Portugal, USA, South Africa, Australia, New Zealand, Argentina, Chile, Uruguay, and Georgia/Slovenia/Macedonia/Croatia.
• Red Wine Collection Curated red wines from France (Burgundy, Bordeaux, Loire, Rhône, Beaujolais, Alsace), Italy (Tuscany, Piedmont, Sicily, Southern Italy), Spain, Portugal, Argentina, Chile, USA, Australia, New Zealand, South Africa, Greece, Croatia, Slovenia, Georgia, Austria, Hungary, and Germany.
• Rosé and Orange Wine Collection Selection of rosé wines including Provence, Loire, and Italian rosé, plus orange/skin-contact wines from Georgia, Austria, Hungary, Spain, Italy, Chile, and California.
• Spirits Collection Full spirits range including Whiskey (Bourbon, Scotch, Irish, Japanese, Rye), Gin, Vodka, Tequila, Mezcal, Rum, Brandy/Armagnac/Cognac, Liqueurs, Aperitifs, Vermouth, Amaro, Absinthe, Pastis, ready-to-drink cocktails, and cocktail bitters.
• Sparkling Wines Collection Sparkling wine selection including Champagne, Prosecco, Cava, Crémant, and Pet-Nat (Pétillant Naturel) from various producers.
• Sake, Sool, and Shochu Japanese sake, Korean sool spirits, and shochu offerings.
• Dessert, Fortified, Ciders, and Mead Selection of dessert wines, fortified wines (Sherry, Port, Madeira), semi-sweet/demi-sec wines, cider, mead, and other fruit wines.
• Curated Packs and Wine of the Month Club Pre-selected curated wine packs and a recurring monthly wine subscription service delivering curated selections to subscribers.
• Gift Cards Digital and/or physical gift cards redeemable on the e-commerce platform and in-store for wine and spirits purchases.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators2 records

Recent moves4 records

Expansion highlights4 records

Direct peers

• Wine.com: Largest US online wine retailer; competes on shipping breadth and assortment, putting pressure on Gnarly Vines' e-commerce and shipping channels.
• Chambers Street Wines: Tribeca-based natural and low-intervention wine specialist; directly comparable as a small NYC curated shop emphasizing natural producers and unusual regions.
• Flatiron Wines & Spirits: Manhattan neighborhood wine shop with curated list and educational focus; similar positioning to Gnarly Vines as a specialist brick-and-mortar + e-commerce retailer.
• Astor Wines & Spirits: Long-standing NYC wine and spirits retailer with deep curated assortment and e-commerce; competes for the same Brooklyn/Manhattan wine enthusiast customer as Gnarly Vines.
• Sherry-Lehmann: Historic NYC wine merchant offering a broad, curated portfolio across price tiers with e-commerce; competes for the same premium urban wine buyer.
• Empire Wine & Spirits: Brooklyn-adjacent wine and spirits retailer with strong e-commerce and shipping; overlaps directly with Gnarly Vines on assortment depth and Brooklyn delivery.

Broad incumbents

• Total Wine & More: National multi-category beverage retailer with massive assortment and pricing power; represents the broad-incumbent threat to small specialty wine shops.
• Drizly: Alcohol delivery marketplace (owned by Uber) covering beer, wine, and spirits; competes with Gnarly Vines' same-night delivery in Brooklyn.

Emerging players

• Bright Cellars: Online wine subscription club targeting discovery-oriented consumers; comparable as a digital-first subscription wine retailer pursuing a similar enthusiast audience.
• Cellars Wine Club: Subscription-driven wine club with curated monthly shipments; directly comparable to Gnarly Vines' Wine of the Month Club on recurring-revenue mechanics.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat2 records

Key risks5 records

Key highlights5 records

Customer concentration

• Instagraminstagram.com/gnarlyvines/?hl=en
• LinkedInlinkedin.com/company/gnarly-vines

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Gnarly Vines