GM Safety

What GM Safety does

GM Safety is a privately held, founder-operated health and safety consulting practice based in Marston Moretaine, Bedford, United Kingdom. Founded in 2010 by Gary Magee, a Chartered Health & Safety Practitioner, the firm provides competent safety advice, ongoing health and safety management assistance, and hands-on completion of practical safety actions for businesses ranging from sole traders to national companies. Services include risk assessments, fire risk assessments, workplace inspections, PAT testing, food safety audits, accident investigations, facefit testing for RPE, IOSH-accredited and bespoke staff training, and PQQ support for contractor accreditation schemes (CHAS, Constructionline, SMAS). The firm's "Keep it Simple" positioning targets SMBs that lack internal H&S expertise, with primary depth in construction and secondary exposure across education, offices, manufacturing, food/hospitality/veterinary, and sole traders.

The firm's underlying technology is effectively none: it operates as a labor-based professional services practice with no proprietary software platform, API, or digital product. All deliverables—policies, risk assessments, training, audits—are produced through direct consultancy engagements. The team is differentiated by credentials (Chartered practitioner status, DBS/CRB clearance, CSCS cards) rather than technology. The website is the only digital surface, with no app, no social channels, and no content marketing in active use.

GM Safety operates a sales-led, direct-to-business model generating revenue from project-based engagements and ongoing retainer arrangements. Customer acquisition relies on word-of-mouth referrals, customer testimonials, and inbound website inquiries, supported by a free, no-obligation initial site visit and compliance audit. Pricing is described as "very competitive and affordable" but not publicly disclosed, and there is no tiered or published pricing structure. The firm has never raised external funding and remains bootstrapped under founder ownership. Service coverage spans 15 UK areas across the South East, Midlands, and Greater London from its single Bedfordshire headquarters.

Name

GM Safety

Legal name

GM Safety

Website

https://gmsafety.co.uk

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

1–10 employees

Short description

GM Safety is a Bedford, UK-based health and safety consulting firm founded in 2010, providing risk assessments, compliance support, staff training, and PQQ assistance to SMBs across construction, education, manufacturing, and other sectors.

Ownership category

akta.pro rank

Product category

Health and Safety Consulting

NAICS

Testing Laboratories and Services (541380)

SIC

Services-Testing Laboratories (8734)

akta.pro primary industry

Sanitation, GMP & Prerequisite Program (PRP) Audits (SSOPs, Hygiene, Pest Control) (AFALABAI)

Keywords

• Health and safety consulting
• Workplace risk assessments
• PAT testing services
• Fire risk assessments
• CHAS compliance support

Headquarters

HQ city

Marston Moretaine, Bedford

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Health and Safety Consulting Services: Professional consulting services including competent safety advice, health and safety management assistance, workplace inspections, risk assessments, fire risk assessments, PAT testing, accident investigations, facefit testing, and staff training. Revenue is generated through project-based engagements and ongoing retainer arrangements at competitive, affordable rates.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels2 records

Core offering

GM Safety is a UK-based health and safety consulting practice that delivers competent safety advice, ongoing safety management assistance, and hands-on completion of workplace health and safety actions for businesses. Services include risk assessments, fire risk assessments, PAT testing, accident investigations, facefit testing, food safety audits, PQQ support for schemes such as CHAS, Constructionline and SMAS, and IOSH-accredited and bespoke staff training.

Product overview

GM Safety is a health and safety consulting service provider, not a software platform. The company operates as a single-service consultancy offering three interconnected advisory service lines: Competent Safety Advice (expert consultation on policies, risk assessments, and incident investigation), Health and Safety Assistance (ongoing management support and compliance assistance), and Completing Health and Safety Actions (hands-on execution of practical safety tasks). Additional offerings include IOSH-accredited and bespoke staff training, and PQQ support for contractor accreditation schemes. These services work together to help businesses achieve and maintain regulatory compliance.

Differentiator

Problem solved

Functional benefit

Products and services

• Competent Safety Advice
• Health and Safety Assistance
• Completing Health and Safety Actions Practical execution of health and safety tasks including workplace inspections (including construction sites), risk assessments, fire risk assessments, PAT testing, surveys for carbon monoxide, dust, noise and other hazards, food safety audits, PQQ completion for CHAS, Constructionline, SMAS, bespoke staff training, accident investigations, and facefit testing for RPE. Targeted at businesses that need safety tasks physically carried out by qualified personnel.

Quantifiable outcome

• Achieved health and safety compliance level in weeks that would have taken months without external support

Named customers2 records

Segments6 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators2 records

Recent moves4 records

Expansion highlights3 records

Direct peers

• WorkNest: UK H&S, HR, and employment law consultancy serving SMEs. Offers comparable retained compliance services, risk assessments, and training programmes with a similar customer profile to GM Safety's mid-market and SMB clients.
• Ellis Whittam: UK health & safety and employment law consultancy with strong SMB focus. Similar service portfolio including CHAS support, risk assessments, fire safety, and ongoing H&S management assistance, serving comparable construction and SME customer segments.
• Lyons O'Neill: Boutique UK health and safety consultancy of comparable scale and customer profile to GM Safety. Offers risk assessments, fire safety, CHAS support, and compliance services to small and mid-market businesses.
• Praxis42: UK H&S, HR, and employment law consultancy serving SMEs. Similar service model with retained compliance support, risk assessment offerings, and broad multi-sector reach comparable to GM Safety.
• Croner (Croner-i): Long-established UK H&S, HR, and employment law consultancy (part of Wilmington PLC). Provides similar risk assessment, compliance support, and training services across multiple sectors including construction and education.
• Peninsula Group: One of the UK's largest employer services organizations providing H&S, HR, and employment law support to small businesses. Directly comparable service offering and target market, though at significantly larger scale.
• iHASCO: UK health & safety, HR, and compliance e-learning provider. Comparable SMB focus, complementary training services (IOSH-accredited), and similar UK regulatory specialism, often used alongside traditional consultancies.
• Ligtas Safety Management: UK health and safety consultancy of similar scale and regional footprint to GM Safety. Offers comparable risk assessments, training, and compliance support to construction and other regulated sectors.
• Citation: UK-based health, safety, HR, and employment law compliance firm providing professional services and cloud-based compliance software to SMBs. Closely comparable business model serving the same target customer base with overlapping service offerings including risk assessments and retained compliance support.

Broad incumbents

• SafetyCulture: Tech-enabled H&S and quality management platform (iAuditor) serving global SMBs. Broader portfolio and technology-led delivery, but overlapping target market and increasingly competing with traditional consultancies like GM Safety.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks7 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/gm-safety

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about GM Safety