United Way of Greater Moncton and Southeastern New Brunswick

What United Way of Greater Moncton and Southeastern New Brunswick does

United Way of Greater Moncton and Southeastern New Brunswick is a Canadian non-profit charitable organization (Charitable Number 11927 8455 RR0001) founded in 1953 and headquartered at 22 Church Street, Moncton, New Brunswick. It operates as an independent local affiliate within the broader United Way network, accredited by Imagine Canada, and serves the Greater Moncton area (Moncton, Dieppe, Riverview) plus the broader Southeastern New Brunswick and Miramichi Region. The organization combines fundraising, strategic grant-making, and direct program delivery to address poverty, homelessness, youth mental health, youth unemployment, food insecurity, housing instability, and social isolation among seniors.

The chapter runs a portfolio of direct programs: YOU Turns (youth job fairs, art competitions, and mental health support), Peer Supported Housing (supported housing for chronic homelessness), Seniors' Meals (affordable meals for low-income seniors aged 60+), Integrated Youth Services (IYS), Ayoba Moncton (community social-network building), Affordable Transit, and the 24/7 multilingual 211 community-resource referral line. Underlying technology is limited to a website-based donation portal and the nb.211.ca web portal; the organization does not offer a software product or proprietary technology platform, and AI/ML capability is not indicated in the source material.

The revenue model is donation-based and non-commercial: individual giving, workplace giving via employer payroll deduction campaigns, and corporate sponsorship of community events (SoupFest, Day of Caring, United Way Golf Tournament, United by Song). 100% of community fund donations are stated to remain local. The organization has a small team of approximately 20 employees, no disclosed revenue figure, no subsidiaries, no funding rounds (it is not a venture-backed entity), and is governed by a local Board of Directors with no parent company.

Name

United Way of Greater Moncton and Southeastern New Brunswick

Legal name

United Way of Greater Moncton and Southeastern New Brunswick

Website

https://gmsenbunitedway.ca

Company type

Private

Founded year

1953

Operating status

Operating

Headcount range

11–50 employees

Short description

United Way of Greater Moncton and Southeastern New Brunswick is a Canadian non-profit founded in 1953 that raises funds and delivers direct community programs — youth services, supportive housing, seniors' meals, affordable transit, and the 211 referral helpline — for vulnerable individuals, youth, and seniors across Southeastern New Brunswick and the Miramichi Region.

Ownership category

akta.pro rank

Product category

Community Social Services

NAICS

Grantmaking and Giving Services (81321), Community Housing Services (62422), Community Food and Housing, and Emergency and Other Relief Services (6242), Religious, Grantmaking, Civic, Professional, and Similar Organizations (813)

SIC

Services-Social Services (8300)

akta.pro primary industry

Federated Giving Organizations (e.g., United Way-type) (BPAGAKAG)

akta.pro secondary industries

Housing Assistance & Homeless Services (BPAGAEAB), Homelessness Prevention, Shelter & Supportive Housing Services (BPAIANAC), Affordable Housing & Community Development (Housing, Community Land Trusts) (BPAGALAC)

Keywords

• Community fundraising services
• Nonprofit charitable programs
• Social services support
• Workplace giving campaigns
• Community resource referral

Headquarters

HQ city

Moncton

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Individual Giving: Direct donations from individuals to the United Way community fund. 100% of donations to the community fund stay local.
2. Workplace Giving: Payroll deduction campaigns through employers, allowing workplace campaigns to generate sustained funding for local programs.
3. Sponsorship: Corporate sponsorship of United Way events and programs, providing revenue while building business community relationships.

Distribution channels4 records

Marketing channels6 records

Core offering

United Way of Greater Moncton and Southeastern New Brunswick is a nonprofit charitable organization that raises funds through individual donations, workplace giving campaigns, and corporate sponsorship, then directs 100% of community fund donations to local programs. It operates a portfolio of direct community programs including youth employment and mental health services (YOU Turns, IYS), supportive housing for individuals experiencing chronic homelessness (Peer Supported Housing), affordable meals for low-income seniors, an affordable transit program, community-building initiatives (Ayoba Moncton), and the 211 information and referral helpline.

Product overview

United Way of Greater Moncton and Southeastern New Brunswick is a non-profit charitable organization that operates as a community services hub rather than a traditional technology product company. The organization offers a portfolio of community programs including YOU Turns (youth employment and mental health), Peer Supported Housing (supportive housing), Seniors' Meals (food security for seniors), 211 (resource referral hotline), Affordable Transit Program, Ayoba Moncton (community building), and Integrated Youth Services. These programs work together to address poverty, homelessness, youth mental health, youth employment, and food insecurity in the Greater Moncton and Miramichi region. The organization does not offer a software product or technology platform but rather delivers direct community services and connects donors with local impact.

Differentiator

Problem solved

Functional benefit

Brands

• YOU Turns: Youth specific job fairs, art competitions, mental health awareness and support helping the next generation prepare for the future.
• Peer Supported Housing
• Seniors' Meals
• Ayoba Moncton
• 211
• Affordable Transit Program

Products and services

• YOU Turns

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators2 records

Recent moves4 records

Expansion highlights4 records

Direct peers

• United Way Ottawa: Ontario-based United Way chapter; directly comparable federally-supported model combining workplace giving with community programs targeting homelessness, youth, and food insecurity.
• United Way British Columbia: Province-wide social impact organization within the United Way network that runs local programs and funds partners; comparable federated giving model with province-wide regional chapters.
• United Way Halifax Region: Regional Atlantic Canada United Way chapter serving a mid-sized city and surrounding communities; nearly identical program portfolio (housing, youth, food security, 211) and revenue model.
• United Way Greater Toronto: Largest United Way chapter in Canada; directly comparable federated giving model with workplace campaigns, individual giving, and funded partner agencies. Same brand and operating framework, scaled to a major metro.
• United Way Centraide Canada: National umbrella body for the United Way movement in Canada; provides brand standards, shared services, and funding that directly enable the operations of regional chapters like GMSENB.
• United Way Winnipeg: Prairie-region United Way serving a mid-sized Canadian city with comparable portfolio of programs addressing poverty, youth, and homelessness through workplace and individual giving.
• Centraide (United Way) of Greater Montreal: Federated giving organization operating under the United Way global network in Quebec; directly comparable workplace giving, community fund model, and funded agency network.

Broad incumbents

• Canadian Red Cross: Large national humanitarian organization providing emergency relief, social support, and community programs; competes for similar workplace giving and government grants across overlapping service areas.
• Habitat for Humanity Canada: National nonprofit focused on affordable housing with regional affiliates across Canada; overlaps with the housing/homelessness portfolio but specializes in homeownership rather than service delivery.
• Salvation Army Canada: Established national charitable organization operating shelters, food programs, and community services; competes for the same donor base and operates overlapping housing and food security programs.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/UnitedWayGMSENB
• LinkedInlinkedin.com/company/unitedwaygmsenb
• Instagraminstagram.com/unitedwaygmsenb?igsh=eWU1cW8ybG11Y3Fv

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

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M&A

Investments

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Frequently asked questions about United Way of Greater Moncton and Southeastern New Brunswick