山东光明园迪儿童家具科技有限公司
Guangming Yuandi is a privately-held Chinese manufacturer founded in 2002 that designs and sells ergonomic children's study desks, posture-correcting chairs, eye-protective lamps, and accessories, built on a patented small C-opening curved-edge design and distributed via a 1,600+ location franchise network and e-commerce flagship stores across China.
- Company typePrivate
- Founded2002
- Headquarters聊城 (Liaocheng), China
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What 山东光明园迪儿童家具科技有限公司 does
山东光明园迪儿童家具科技有限公司 (Guangming Yuandi) is a privately-held Chinese children's furniture manufacturer founded in 2002 and headquartered in Liaocheng, Shandong Province. The company designs, manufactures, and sells ergonomic study desks, posture-correcting chairs, eye-protective desk lamps, bookshelves, and spine-protecting backpacks targeted at school-age children aged 3-18. Its core technology centers on the proprietary 小C口 (small C-opening) curved-edge desk design — a recessed C-shaped desktop intended to position children correctly during study — integrated with a W-shaped pressure-relieving posture chair via the 三防一控 (three protections, one control) healthy learning system that targets vision protection, spine protection, and posture control. The design portfolio is backed by over 100 patents and is referenced in published ergonomic research in the journal《人类工效学》.
The company distributes products through a dual offline-online model: (1) a franchise-based retail network of 1,600+ sales and service locations supported by 3,000+ health growth experts across 600+ Chinese cities, operated under a one-agent-per-city regional protection policy with regional managers providing store development, training, and marketing support; and (2) official flagship stores on Tmall, JD.com, and Pinduoduo for direct-to-consumer online sales. Revenue is generated primarily through one-time hardware sales with no recurring subscription component disclosed. An export division ships to the United States, Japan, South Korea, Southeast Asia, Australia, and New Zealand, but the core revenue base remains domestic China. International pianist Lang Lang has served as Brand Honorary Health Officer since July 2020, and a new intelligent factory was begun in April 2020 to support industrial-scale manufacturing.
According to data released by Shangpu Consulting (尚普咨询) on June 29, 2023, Guangming Yuandi ranks #1 in sales volume in China's mid-to-high-end children's study furniture market for three consecutive years, serving more than 1 million families cumulatively. The company is led by President Wang Xianyong (王献勇), has earned consecutive product carbon footprint certifications (2023 and 2024), and was recognized as a 2023-2024 Top 10 Quality Children's Furniture and Learning Desk Brand by the JD.com industry selection program.
山东光明园迪儿童家具科技有限公司 firmographics
Firmographics- Name
- 山东光明园迪儿童家具科技有限公司
- Legal name
- 山东光明园迪儿童家具科技有限公司
- Website
- https://gmyd.com.cn
- Company type
- Private
- Founded year
- 2002
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Guangming Yuandi is a privately-held Chinese manufacturer founded in 2002 that designs and sells ergonomic children's study desks, posture-correcting chairs, eye-protective lamps, and accessories, built on a patented small C-opening curved-edge design and distributed via a 1,600+ location franchise network and e-commerce flagship stores across China.
- Ownership category
- akta.pro rank
山东光明园迪儿童家具科技有限公司 industry classification
Industry- Product category
- Children's Study Furniture
- NAICS
- Institutional Furniture Manufacturing (337127), Office Furniture (including Fixtures) Manufacturing (3372)
- SIC
- Wood Household Furniture, (No Upholstered) (2511), Retail-Furniture Stores (5712), Public Bldg & Related Furniture (2531)
- akta.pro primary industry
- Classroom & Student Furniture (Desks, Chairs, Tables, Storage) (EDAEAIAA)
- akta.pro secondary industries
- Small-Space Kids Room Organization (Apartments) (HSAFAIAK), Kids’ Book & Learning Materials Organization (HSAFAIAF), Learning Commons & Study Space Operations (Quiet Study, Group Rooms, Reservations) (EDAEAGAH)
Keywords
Where 山东光明园迪儿童家具科技有限公司 is headquartered
LocationHeadquarters
- HQ city
- 聊城 (Liaocheng)
- HQ country
- China
- HQ region
- Asia
Offices1 record
Markets served
山东光明园迪儿童家具科技有限公司 business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Marketing or Sales, Personnel, Infrastructure, Technology or R&D
Revenue model
- 儿童学习桌椅及配件销售 (Children's Study Desks, Chairs & Accessories): 光明园迪 generates revenue primarily through the direct sale of physical products — study desks, posture chairs, desk lamps, bookcases, backpacks, and other children's study room furnishings. Products are sold through two channels: (1) offline franchised retail stores across 600+ Chinese cities and (2) online flagship stores on Tmall and JD.com. Revenue is predominantly one-time hardware sales with no recurring subscription component described.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Franchise/Dealership Model |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels6 records
山东光明园迪儿童家具科技有限公司 product offering
Product offeringCore offering
Shandong Guangming Yuandi is an innovation-driven technology company that designs, manufactures, and sells ergonomic children's learning furniture — primarily height-adjustable study desks with the proprietary small C-opening (小C口) curved-edge design, posture-correcting chairs with W-shaped pressure-relieving seats, eye-protective desk lamps, and complementary accessories such as bookshelves, reading stools, and spine-protecting backpacks. The company integrates desks and chairs into a coordinated healthy learning system under its "三防一控" (three protections, one control) framework, targeting parents of school-age children aged 3-18 in China.
Product overview
山东光明园迪儿童家具科技有限公司 is an innovative technology company specializing in healthy learning systems for school-age children. The company offers a unified product portfolio centered on its '正姿护眼' (posture correction and eye protection) philosophy with three core product lines: (1) Learning Desks (学习桌系列) - adjustable height desks in multiple series (Y6, M6, M7, G3, G6, 悦者, 诚者) with the signature curved edge '小C口' design, available in various wood materials including water oak, rubber wood, and West African mahogany; (2) Posture-Correcting Chairs (正姿椅系列) - ergonomic chairs with W-shaped pressure-relieving seats using high-resilience海绵, including models A1-2, A6-2, A6Plus, V7, V7-2, V7-2Pro, V7-2T, V8-2F; and (3) Eye-Protective Lamps (润眼台灯) - desk lamps and floor lamps in D series (D05, D07, D09, D10, D11, D12, D203). The company also offers accessories including bookshelves (E0, E5), reading stools, spine-protecting backpacks, and adult desks (D6), implementing its '三防一控' (three protections, one control) health learning concept to scientifically link desks and chairs for vision and spine protection.
Differentiator
Problem solved
Functional benefit
Products and services
- Children's Learning Desk Series (学习桌系列) Adjustable-height learning desks featuring the proprietary small C-opening (小C口) curved-edge ergonomic design, supporting the 3-18 age range. Available in Y6, M6, M7, G3, G6, 悦者, and 诚者 series with wood materials including water oak, rubber wood, and West African mahogany. Models range from compact 110cm desks to 228cm wide desks.
- Posture-Correcting Chair Series (正姿椅系列) Ergonomic chairs with W-shaped pressure-relieving seat surfaces using high-resilience sponge and breathable fabric, featuring precision hand-crank adjustment to accommodate children from age 3 to 18 across the full academic span. Models include A6-2, V7-2, V7, and A6Plus.
- Eye-Protective Desk Lamps (润眼台灯) Eye-protective desk lamps designed to reduce eye strain during study sessions. The product line includes D05, D07, D09, D10 (Planet Series, which won a provincial industrial design award), D11, D12, and D203 models.
- D6 Adult Desk (D6成人桌) Adult desk extending the brand into the home office and adult workspace market, designed for adult users in residential environments.
- E5 Bookshelf (E5书柜) Companion storage furniture for learning spaces, designed to organize books and study materials alongside Guangming Yuandi study desks.
- Companion Reading Stool PDG-03 (陪读凳) Companion reading stool designed for parents accompanying children during study sessions.
- Spine-Protecting Backpack (护脊书包) Spine-protecting backpack designed to reduce back strain for school-age children, complementing the ergonomic study system.
Quantifiable outcome
- Ranks #1 in China's mid-to-high-end children's study desk market for 3 consecutive years
- +3 more outcomes
Companies that use 山东光明园迪儿童家具科技有限公司
Customer profileNamed customers2 records
Segments1 record
Ideal customer profiles2 records
山东光明园迪儿童家具科技有限公司 technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
山东光明园迪儿童家具科技有限公司 partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered minor and core.
- 倍轻松 (Breo)minorBreo, a health technology company, sent its national channel director Chen Zhifang to visit 光明园迪's headquarters for business discussions. 光明园迪's marketing business unit head Li Tao accompanied the visit. Breo toured 光明园迪's facilities. The nature of the collaboration is not detailed beyond the mutual site visit and discussion.
- 中华思源工程基金会·奇尼梦想公益基金 (China Siyuan Foundation — Qini Dream Public Welfare Fund)minor光明园迪 donated products through the China Siyuan Foundation's Qini Dream Public Welfare Fund at a ceremony held in Beijing on October 25, 2023. 光明园迪 President Wang Xianyong attended the event alongside foundation leadership. This is a charitable/donation partnership focused on children's welfare.
- 万达商业 (Wanda Commerce)minor光明园迪 participated as an industry representative at the 2019 Wanda Commerce Annual Conference (万达商业年会) held at the Beijing Yanqi Lake International Convention and Exhibition Center, September 18-19, 2019. The event gathered economists, tech leaders, and commercial elites. 光明园迪's booth attracted significant visitor interest, with attendees inquiring about both products and franchise opportunities.
- 天猫 (Tmall)core光明园迪 operates an official flagship store on Tmall (天猫) at guangmingyuandi.tmall.com, serving as a direct-to-consumer online sales channel for its study furniture products.
- 京东 (JD.com)core光明园迪 operates an official flagship store on JD.com (京东) at mall.jd.com/index-674141.html, serving as a direct-to-consumer online sales channel. JD.com also featured 光明园迪 in its platform brand selection program (十大优选品牌).
- 拼多多 (Pinduoduo)minor光明园迪 maintains a presence on Pinduoduo (拼多多) e-commerce platform, with a linked mall page referenced on the company website.
- 郎朗 (Lang Lang)coreInternational pianist Lang Lang was appointed as 光明园迪's "品牌荣誉健康官" (Brand Honorary Health Officer) in July 2020. Lang Lang has publicly endorsed the brand's "正姿护眼" children study furniture, stating he recommends 光明园迪 for children's healthy learning. This is a brand ambassador/celebrity endorsement partnership.
Scale indicators6 records
Recent moves7 records
Expansion highlights5 records
山东光明园迪儿童家具科技有限公司 competitors and assessment
Company assessmentDirect peers
- 黑白调 (HBND): HBND is a leading Chinese children's ergonomic furniture brand producing study desks, posture-correcting chairs, and learning accessories under a similar "posture and vision protection" value proposition. It competes directly with Guangming Yuandi in mid-to-high-end price tiers across both e-commerce and offline channels.
- 坐得正 (Zuo De Zheng): Zuo De Zheng is a Chinese children's posture-correcting furniture brand specializing in learning desks and chairs with ergonomic claims similar to Guangming Yuandi's "三防一控" framework. It competes in the same offline and online channels for the same school-age parent segment.
- 护童科技 (IGOTO): IGOTO is one of the largest direct competitors to Guangming Yuandi in China's children's ergonomic study desk and chair segment, with overlapping product categories (adjustable desks, posture chairs, learning accessories), similar target customers (parents of school-age children), and a comparable franchise-led offline distribution model.
- 爱果乐 (Igoods): Igoods is a direct competitor offering children's ergonomic study desks, posture chairs, and learning room furniture in China with a strong e-commerce presence. It targets the same parent demographic with similar adjustable-height desk and integrated chair positioning.
- 大力学习桌 (DaLi): DaLi is a Chinese children's learning desk brand competing in the same segment with adjustable desks, posture chairs, and related accessories. It uses a mix of e-commerce and offline retail channels and competes on price-performance, often at slightly lower price points than Guangming Yuandi's premium lines.
Broad incumbents
- 乐歌 (Flexispot / Loctek): Loctek/Flexispot is a major listed Chinese manufacturer of ergonomic office furniture including sit-stand desks and ergonomic chairs. While primarily focused on adult/office use, its product engineering on height-adjustable desks is conceptually adjacent to Guangming Yuandi's adjustable learning desk platform, and it represents a potential larger competitor expanding into home/children's segments.
- IKEA (children's study range): IKEA offers a broad children's furniture line including desks and chairs in China at mass-market price points. While its products are not as ergonomically specialized as Guangming Yuandi's, IKEA competes for the same physical retail shelf space and parent purchasing decisions, particularly in tier-1 and tier-2 cities.
Emerging players
- 傲风 (AutoFull): AutoFull is a Chinese ergonomic chair brand originally focused on gaming and esports seating, increasingly extending into children's and student posture chair categories. It overlaps with Guangming Yuandi on the posture chair product line and competes for similar buyer attention in online channels.
- 西昊 (Sihoo): Sihoo is a Chinese ergonomic chair specialist whose posture and lumbar support technology overlaps conceptually with Guangming Yuandi's posture-correcting chairs. While its primary focus is adult office seating, it increasingly addresses the children's and student segments, making it a partial overlap on the chair side of the product portfolio.
- MUID: MUID is a Chinese design-led home and lifestyle brand that produces designer desk lamps and study accessories for younger consumers. While not a direct children's study desk competitor, it overlaps with Guangming Yuandi on the eye-protective lamp side and competes for the same design-conscious Chinese parent demographic.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
山东光明园迪儿童家具科技有限公司 social profiles
Digital presence山东光明园迪儿童家具科技有限公司 compliance and trust
Trust signalCompliance6 records
山东光明园迪儿童家具科技有限公司 financial estimates
Financial estimateRevenue estimate
Valuation estimate
山东光明园迪儿童家具科技有限公司 leadership team
Management profileNumber of profiles
Profiles1 record
山东光明园迪儿童家具科技有限公司 funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
山东光明园迪儿童家具科技有限公司 M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about 山东光明园迪儿童家具科技有限公司
What does 山东光明园迪儿童家具科技有限公司 do?
Shandong Guangming Yuandi is an innovation-driven technology company that designs, manufactures, and sells ergonomic children's learning furniture — primarily height-adjustable study desks with the proprietary small C-opening (小C口) curved-edge design, posture-correcting chairs with W-shaped pressure-relieving seats, eye-protective desk lamps, and complementary accessories such as bookshelves, reading stools, and spine-protecting backpacks. The company integrates desks and chairs into a coordinated healthy learning system under its "三防一控" (three protections, one control) framework, targeting parents of school-age children aged 3-18 in China.
Is 山东光明园迪儿童家具科技有限公司 a public or private company?
山东光明园迪儿童家具科技有限公司 is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was 山东光明园迪儿童家具科技有限公司 founded?
山东光明园迪儿童家具科技有限公司 was founded in 2002. It employs 11 to 50 people.
Where is 山东光明园迪儿童家具科技有限公司 based?
山东光明园迪儿童家具科技有限公司 is headquartered in 聊城 (Liaocheng), China, in the Asia region.
How does 山东光明园迪儿童家具科技有限公司 make money?
One revenue line is on record: 儿童学习桌椅及配件销售 (Children's Study Desks, Chairs & Accessories).
Who are 山东光明园迪儿童家具科技有限公司's main competitors?
Direct peers on record are 黑白调 (HBND), 坐得正 (Zuo De Zheng), 护童科技 (IGOTO), 爱果乐 (Igoods) and 大力学习桌 (DaLi). Broad incumbents are 乐歌 (Flexispot / Loctek) and IKEA (children's study range). Emerging players are 傲风 (AutoFull), 西昊 (Sihoo) and MUID.
Does 山东光明园迪儿童家具科技有限公司 have an API?
No public API is recorded for 山东光明园迪儿童家具科技有限公司.
What industry is 山东光明园迪儿童家具科技有限公司 in?
山东光明园迪儿童家具科技有限公司's product category is Children's Study Furniture. Its primary akta.pro industry code is EDAEAIAA, Classroom & Student Furniture (Desks, Chairs, Tables, Storage), with a secondary code of HSAFAIAK, Small-Space Kids Room Organization (Apartments). Its NAICS code is 337127 and its SIC code is 2511.