Green New Deal Rising

What Green New Deal Rising does

Green New Deal Rising (legally Green New Deal UK Ltd) is a UK-registered, youth-led non-profit movement organisation founded in 2021 and headquartered at 144 Cambridge Heath Road, London. It mobilises people aged 16-35 across England, Wales, and Scotland around an intersecting climate-justice and economic-inequality agenda, demanding a Green New Deal, green jobs, wealth taxes, and public ownership of utilities. The organisation also runs a secondary supporter programme for donors aged 35 and over.

Operationally, GND Rising functions as a distributed grassroots network with active local teams in 14-plus UK cities including London, Glasgow, Newcastle, Cardiff, Birmingham, Brighton, Bristol, Cambridge, Edinburgh, Exeter, Liverpool, Manchester, Nottingham, and Stoke. Its core "products" are organising infrastructure rather than software: the Leadership Programme for activist training, the My Election Map digital voter-mobilisation tool, the annual Summer Gathering, recurring action days, canvassing operations, and direct-action interventions such as the 2025 PAY UP campaign. The technology stack is explicitly non-proprietary, relying on third-party platforms, social media, and a WordPress-based web presence rather than built software.

The business model is donation-funded and non-commercial: all events, membership, and participation are free, and revenue is generated through voluntary individual contributions (with an explicit "over 35?" donor pathway) processed via Donorbox. The organisation is led by Co-Executive Directors Fatima Ibrahim and Hannah Martin, with Ellen G as Head of Organising, and operates with a headcount of 11-50 employees. Demonstrated operational scale includes 100,000-plus people organised in the May 2025 UK elections, a 67% win rate among supported candidates, an average 15% vote share increase, and 40 MPs signing an open letter on wealth tax following GND Rising pressure.

Name

Green New Deal Rising

Legal name

Green New Deal UK Ltd

Website

https://gndrising.org

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

11–50 employees

Short description

Green New Deal Rising is a UK-registered non-profit movement, founded in 2021, that mobilises 16-35 year-olds across England, Wales, and Scotland through local teams, electoral organising, and direct action campaigns on climate justice and economic inequality, funded by individual donations.

Ownership category

akta.pro rank

Product category

Climate Advocacy and Grassroots Political Organizing

NAICS

Environment, Conservation and Wildlife Organizations (813312), Political Organizations (813940), Civic and Social Organizations (813410)

SIC

Services-Membership Organizations (8600)

akta.pro primary industry

Climate Policy, Governance & NDC Support (BPADALAA)

Keywords

• Grassroots political organizing
• Climate justice advocacy
• Youth activist movement
• Electoral campaign support
• Community mobilization services

Headquarters

HQ city

London, England

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Donations: The organization relies primarily on donations from supporters. They accept regular donations from members and supporters over 35 who want to contribute to the movement.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Green New Deal Rising is a UK-based youth movement that mobilizes people aged 16-35 for climate justice through grassroots organizing, electoral campaign support, and direct action targeting wealth inequality. The organization operates through local teams across the UK, runs digital organizing campaigns (including the My Election Map voter mobilization tool), and offers free membership, training, and activism opportunities to young people. It is funded entirely by voluntary donations from supporters.

Differentiator

Problem solved

Functional benefit

Products and services

• Movement Membership Free membership in the UK youth climate movement, providing access to local teams, action days, summer gatherings, training, and campaign participation. Open to all young people aged 16-35 across England, Wales, and Scotland.
• Summer Movement Gathering Annual multi-day gathering for movement members featuring training, community building, and campaign planning. Open to young people in the movement.
• Leadership Programme Training programme for young activists featuring weekend training sessions to develop organizing and leadership skills.
• My Election Map Digital voter mobilization tool used during elections to help supporters find progressive candidates, generate event RSVPs, and coordinate electoral organizing.

Quantifiable outcome

• 67% of supported candidates won elections with average 15% vote share increase
• +2 more outcomes

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators9 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Movement for a Green New Deal: US-based coalition explicitly organising around the Green New Deal framing — comparable mission language and intersectional climate/inequality agenda, though operating in a different political system.
• UK Youth Climate Coalition: UK-based youth-led climate coalition with a near-identical target demographic (16–35), member-led structure and policy advocacy remit; directly comparable organizational template even if smaller in scale.
• Sunrise Movement: US youth-led progressive movement combining climate advocacy, electoral organizing and direct action; the closest international functional analogue to GND Rising's combined climate + electoral + action model.
• 350.org: Global grassroots climate movement with decentralized country teams, digital organizing and donor-funded operations — highly comparable on operating model and climate-justice framing even though it is broader in geography.
• Extinction Rebellion: UK climate movement whose primary method is non-violent direct action and civil disobedience; overlaps on issue, geography and tactics though it does not focus on electoral organizing.

Emerging players

• Don't Pay UK: UK grassroots, donor- and volunteer-funded movement using direct-action tactics on cost-of-living issues; overlapping on grassroots tactics and youth-leaning mobilization, but with a different single-issue focus.

Broad incumbents

• Friends of the Earth: Established UK environmental advocacy nonprofit with a much broader portfolio and institutional donor base; useful comparable for understanding UK climate-advocacy scale and funding norms even though its model is more professional/less youth-led.
• Greenpeace UK: Large UK environmental nonprofit with extensive direct-action history and donation-based funding; comparable on fundraising structure and protest tactics, but with a global brand and paid campaigning staff.
• The Climate Coalition: UK umbrella coalition of NGOs, charities and faith groups running mass-mobilization campaigns (e.g. 'The UK's Day of Action'); comparable on UK civic mobilization for climate, but coalition rather than membership-driven.

Regional players

• Stop Climate Chaos Scotland: Scottish civic coalition running climate campaigns in one of GND Rising's three operating geographies (Scotland); comparable on UK civic-society climate advocacy with a sub-national remit.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xtwitter.com/GndRising
• Facebookfacebook.com/GreenNewDealUK
• Instagraminstagram.com/gndrising
• TikToktiktok.com/@gndrising?lang=en
• LinkedInlinkedin.com/company/green-new-deal-rising

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

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M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Green New Deal Rising