GNF
GNF International is an India-based, founder-led people and organization development consulting firm serving 100+ organizations across 12 sectors with integrated consulting, executive search, leadership development, and CXO advisory under four branded service pillars.
- Company typePrivate
- Founded-
- Headquarters—
- Headcount51–100
- GTM typeB2B
- OfferingServices
What GNF does
GNF International is a private, founder-owned people and organization development consulting firm headquartered in India, operating through four branded service pillars: GNF Consulting (HR strategy, organization structuring, policies/PMS/HRMS advisory, payroll process), GNF Talent (executive search, leadership hiring, RPO, volume hiring, assessment, recruitment MIS), GNF Learning & Development (signature programs, culture workshops, communication, team building), and GNF Leadership Advisory (promoter advisory, CXO mentoring, culture building, decision support). The firm was co-founded by Guruprakash Iyerr (CEO) and Fatima Iyer (Managing Director) and has operated for 20+ years serving 100+ organizations across 12 industry verticals including Manufacturing, FMCG, Infrastructure, Education, Healthcare, Real Estate, Financial Services, IT, Logistics, Pharmaceuticals, Renewable Energy, and Building Materials.
GNF firmographics
Firmographics- Name
- GNF
- Legal name
- GNF International
- Website
- https://gnfinternational.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- GNF International is an India-based, founder-led people and organization development consulting firm serving 100+ organizations across 12 sectors with integrated consulting, executive search, leadership development, and CXO advisory under four branded service pillars.
- Ownership category
- akta.pro rank
GNF business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Others
Revenue model
- Consulting & HR Advisory: Strategy, organization structuring, HR policies, PMS, HRMS advisory, payroll process advisory, and culture building engagements billed as project-based or retainer consulting engagements.
- Talent Acquisition & Recruitment: Executive search, leadership hiring, RPO and volume hiring, talent assessment, and recruitment MIS services. Revenue is generated through placement fees (contingency or retained search) and per-hire or project-based recruitment mandates.
- Learning & Development Programs: Signature flagship programs (Mindset to Abundance, Personality Plus, Situational Leadership, Skill with People, Pratibha ka Poshan), culture workshops, leadership trainings, and customized corporate programs delivered as workshop fees, session-based billing, or annual program contracts.
- Leadership Advisory & CXO Mentoring: Promoter advisory, CXO mentoring, culture building, decision support, and business growth conversations billed as advisory retainers or per-engagement fees.
- Personality Plus Assessment: Digital self-assessment delivered via the website at two price points: ₹99 for a Personality Snapshot and ₹499 for a Complete Personality Plus Report, providing a B2C/B2B assessment monetization stream.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Personality Snapshot - Quick unlock |
| Unit Pricing | Pay-as-you-go | Complete Personality Plus Report |
| Other | Pay-as-you-go | 4-Hour Essentials Session - Corporate Workshop |
| Other | Pay-as-you-go | 8-Hour Full-Day Intensive - Corporate Workshop |
| Other | Multi-year contract | Customized Series / Leadership Retreat |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels6 records
GNF product offering
Product offeringCore offering
GNF is a people and organization development consulting firm that delivers integrated solutions across four service pillars: GNF Consulting (HR strategy, organization structuring, policies/PMS/HRMS and payroll advisory), GNF Talent (executive search, leadership hiring, RPO and assessment), GNF Learning & Development (signature flagship programs and customized corporate workshops), and GNF Leadership Advisory (promoter advisory, CXO mentoring, culture building and decision support). The firm also sells a self-service Personality Plus digital assessment at two consumer price tiers.
Product overview
GNF is a people and organization development consulting firm offering integrated solutions across four core service pillars: GNF Consulting (HR strategy, organization structuring, policies/PMS/HRMS advisory, payroll advisory), GNF Talent (executive search, leadership hiring, RPO, assessment, recruitment MIS), GNF Learning & Development (signature programs and customized corporate training), and GNF Leadership Advisory (promoter advisory, CXO mentoring, culture building, decision support). The flagship signature programs include Mindset to Abundance (mindset transformation), Personality Plus (self-awareness/personality assessment with paid digital assessment tool), Situational Leadership (adaptive management), Skill with People (communication), and Pratibha ka Poshan (talent development journey). GNF also offers a Personality Plus Assessment digital product and GNF ATS (under development) as technology-enabled offerings.
Differentiator
Problem solved
Functional benefit
Brands
- GNF Consulting: Strategic HR and organization consulting support to build stronger people systems and scalable structures.
- GNF Talent
- GNF Learning & Development
- GNF Leadership Advisory
- OneMinuteGuru9
- GNF ATS
- GNF Personality Plus Admin
Products and services
- GNF Consulting Strategic HR and organization consulting covering HR strategy, organization structuring, job descriptions, HR policies and process development, performance management systems, HRMS implementation advisory, payroll and compliance support for growing organizations.
- GNF Talent Recruitment and leadership hiring solutions including executive search, leadership hiring, recruitment process outsourcing (RPO), volume hiring, talent assessment, and recruitment MIS reporting for organizations seeking to attract, assess and onboard talent.
- GNF Learning & Development Practical learning interventions covering signature programs, leadership programs, culture and mindset workshops, communication, team building, and customized corporate programmes designed to build leadership, mindset, culture, communication and team performance.
- GNF Leadership Advisory Advisory support for promoters, CXOs and leadership teams covering promoter advisory, CXO mentoring, culture building, decision support, and business growth conversations to strengthen decision-making and sustainable growth.
- Mindset to Abundance Flagship mindset transformation program by Guruprakash Iyerr that helps individuals and leaders shift from scarcity, fear and reactive thinking to ownership, clarity, resilience and growth, with workshop formats for corporate teams, institutions, individuals, and leadership retreats.
- Personality Plus Self-awareness and people-understanding program helping participants decode behavior and work better with four personality types (Choleric, Sanguine, Melancholy, Phlegmatic); offered as a facilitated corporate program and paired with a paid digital assessment tool.
- Situational Leadership Practical leadership development program facilitated by Fatima Iyer that trains managers to read situations and adapt leadership behavior across four modes (Direct, Coach, Support, Empower) to build clarity, confidence, ownership and performance.
- Skill with People Practical communication program by Fatima Iyer covering talk skill, listening, influence, feedback, and workplace impressions to help employees and managers communicate better, listen deeper, influence positively, and build stronger human connections at work.
- Pratibha ka Poshan Structured talent development journey using a Banyan Tree metaphor to nurture talent through five growth stages (Awareness, Ownership, Relationships, Empowerment, Leadership), led by Guruprakash Iyerr and Ketan Doshi, and designed to build ownership, accountability, and leadership maturity within organizations.
- Personality Plus Assessment Online 40-question personality self-assessment sold as a Personality Snapshot (₹99) with primary/secondary type identification, and a Complete Personality Plus Report (₹499) with strengths, watch-outs, communication style, workplace behavior, relationship insights and practical application notes, delivered via email.
Quantifiable outcome
- 5,000+ successful placements across executive search and leadership hiring
- +4 more outcomes
Companies that use GNF
Customer profileNamed customers1 record
Segments5 records
Ideal customer profiles4 records
GNF technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
GNF partnerships and signals
Strategic signalScale indicators7 records
Recent moves4 records
Expansion highlights4 records
GNF competitors and assessment
Company assessmentDirect peers
- DDI (Development Dimensions International): Leadership development firm specializing in manager training, situational leadership, and leadership assessment. Directly comparable to GNF's Situational Leadership program, Skill with People, and broader L&D delivery to managers and emerging leaders.
- Dale Carnegie & Associates: Global training company focused on communication, leadership, interpersonal skills, and self-awareness. Comparable to GNF's Skill with People and Personality Plus offerings and similar workshop-based delivery to corporate audiences.
- SHL: Provider of talent assessment solutions, psychometric tools, and people analytics used in hiring and leadership decisions. Comparable to GNF's Personality Plus Assessment and broader assessment-led talent acquisition offering.
- Egon Zehnder: Global leadership advisory firm combining executive search, board advisory, and leadership development. Directly comparable to GNF's leadership advisory, executive search, and culture transformation mandates for senior leadership audiences.
- FranklinCovey: Global training and L&D company selling signature leadership, productivity, and effectiveness programs to enterprises. Closely comparable to GNF's signature-program model (e.g., Mindset to Abundance, Personality Plus) and corporate workshop delivery format.
- Center for Creative Leadership (CCL): Leadership development and research organization offering programs, assessments, and feedback tools for senior leaders. Comparable to GNF's leadership development programs, signature assessments, and CXO-targeted interventions.
- Heidrick & Struggles: Executive search and leadership advisory firm offering culture shaping, leadership assessment, and organizational consulting. Closely comparable to GNF's leadership advisory and talent pillars, with a similar senior-client, advisory-led delivery model.
- Spencer Stuart: Executive search and leadership advisory firm with a strong board and CEO advisory practice. Comparable to GNF's executive search, CXO mentoring, and promoter advisory work, particularly with founder-led and family-influenced organizations.
Regional players
- ABC Consultants: India-headquartered executive search and talent advisory firm serving Indian and multinational clients. Comparable to GNF's GNF Talent executive search and leadership hiring offerings, with similar India-focused delivery and promoter/CXO clientele.
Broad incumbents
- Korn Ferry: Global organizational consulting firm combining executive search, talent acquisition, leadership development, and HR advisory. Comparable to GNF across all four service pillars but operates at much larger scale and with broader geographic reach.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
GNF social profiles
Digital presenceGNF financial estimates
Financial estimateRevenue estimate
Valuation estimate
GNF leadership team
Management profileNumber of profiles
Profiles2 records
GNF funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
GNF M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about GNF
What does GNF do?
GNF is a people and organization development consulting firm that delivers integrated solutions across four service pillars: GNF Consulting (HR strategy, organization structuring, policies/PMS/HRMS and payroll advisory), GNF Talent (executive search, leadership hiring, RPO and assessment), GNF Learning & Development (signature flagship programs and customized corporate workshops), and GNF Leadership Advisory (promoter advisory, CXO mentoring, culture building and decision support). The firm also sells a self-service Personality Plus digital assessment at two consumer price tiers.
Is GNF a public or private company?
GNF is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was GNF founded?
GNF was founded in -1. It employs 51 to 100 people.
How does GNF make money?
Five revenue lines are on record. Consulting & HR Advisory is the primary driver. The others are talent Acquisition & Recruitment, learning & Development Programs, leadership Advisory & CXO Mentoring and personality Plus Assessment.
Who are GNF's main competitors?
Direct peers on record are DDI (Development Dimensions International), Dale Carnegie & Associates, SHL, Egon Zehnder, FranklinCovey, Center for Creative Leadership (CCL), Heidrick & Struggles and Spencer Stuart. ABC Consultants is listed as a regional player. Korn Ferry is listed as a broad incumbent.
Does GNF have an API?
No public API is recorded for GNF.