Go4Growth

What Go4Growth does

Go4Growth is a UK-based social enterprise, founded in 2020 and incorporated on 10 September 2020 (company number 12871867), that operates a hybrid platform-and-services business helping micro businesses, SMEs and VCSE organisations win public sector contracts, while enabling public sector buyers to diversify their supply base. The company's core asset is a self-service software platform hosted on Heroku (Salesforce-owned, Ireland-based) at go4growth.net-positive.org, which combines a gap analysis tool, personalised action plan generator, and the proprietary Public Sector Supply Ready (PSSR) accreditation portal that signals SME readiness for public sector work. A Carbon Net Zero Action Planning Tool, co-developed with NETpositive Futures, extends the platform into sustainability compliance for public sector bids.

The business operates a two-sided monetisation model. SMEs and VCSEs access the core programme, training, mentoring, templates, and PSSR accreditation for free, funded by public sector clients. Public sector organisations — including local authorities, NHS trusts, central government departments, blue light services, and public sector buying organisations — purchase structured programmes (Go4Growth Lite at £3,500–£9,500 per project; Go4Growth Core at £12,500–£19,500 per year; Go4Growth Carbon at £6,500 per year; Go4Growth In A Box at £4,100 plus optional £1,250/year; and Go4Growth Learning & Development from £995–£1,750 per day). An e-commerce shop sells CPD-accredited training courses (£175 per half-day delegate), bid support services (retainers from £3,500/year, drafting from £1,200, reviews from £750), and self-paced online courses (£50).

The company is led by three co-founders — Gillian Askew (procurement expert, FCIPS, ~30 years' experience), Jimmy Brannigan (social value expert, ~30 years small business ownership), and Sheri-Leigh Miles (sustainability expert, RSA Fellow, Master's in Education for Sustainability) — supported by a fully remote team of approximately seven people based in York, Scarborough, and Barnsley. As of mid-2023, the platform had supported 27,000+ businesses and 78,000 supplier interventions across 17 named public sector client relationships, with reported procurement deals worth £500M+. The company shifted to a formal social enterprise model in August 2023, committing at least 50% of profits to social impact. AI usage is limited to Microsoft 365 Copilot within the Bid Foundation Drafting Service, with all AI-assisted output reviewed by an experienced consultant.

Name

Go4Growth

Legal name

Go4Growth

Website

https://go4growth.co.uk

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

1–10 employees

Short description

Go4Growth is a UK social enterprise that helps micro businesses, SMEs and VCSEs win public sector contracts via a self-service platform, PSSR accreditation and paid programmes for public sector clients, funded through local authorities, NHS trusts and central government contracts.

Ownership category

akta.pro rank

Product category

Public Sector Procurement Support Services

NAICS

Software Publishers (5132), Professional, Scientific, and Technical Services (541)

SIC

Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

Customer & Go-to-Market Onboarding (Sales/CS/Support) (EDABAOAH)

Keywords

• Public sector procurement
• Bid support services
• Procurement training
• Supplier readiness accreditation
• Social value advisory

Headquarters

HQ city

Baildon (Registered Address)

HQ country

United Kingdom

HQ region

Europe

Offices4 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Public Sector Client Funding: The core programme for SMEs/VCSEs is fully funded by public sector clients, making services free for suppliers. This is the primary revenue source.
2. Public Sector Programme Packages: Paid packages for public sector organisations: Lite (£9,500/project), Core (£19,500/year), In A Box (£4,100 one-off + £1,250/year), Carbon (£6,500/year), Learning & Development (from £175).
3. Training Courses and Services: CPD-accredited training courses (virtual workshops at £175), self-paced online courses (£50), and bid support services (retainers from £3,500/year, drafting services from £1,200, review services from £750).
4. Shop - Digital Resources: Sale of downloadable resources, templates, and guides through the online shop.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels9 records

Core offering

Go4Growth operates a self-service platform and consultancy that helps micro businesses, SMEs and VCSEs prepare for and win public sector contracts. For public sector clients (local authorities, NHS trusts, blue light services, housing associations), it sells structured programmes (Lite, Core, Carbon, In A Box, Learning & Development) covering marketplace development, supplier diversity, carbon reduction planning, and CPD-accredited training. It also sells paid CPD training courses and bid support services (drafting, review, retainers) to individual buyers.

Product overview

Go4Growth is a business support organisation operating as a social enterprise, offering a portfolio of both free and paid products and services aimed at helping micro businesses, SMEs and VCSEs win public sector contracts. Its free Go4Growth Programme provides a self-service software platform accessible via go4growth.net-positive.org, offering a Gap Analysis tool, Public Sector Supply Ready (PSSR) accreditation, Community Resources (white papers, templates, videos), and access to events and 1:1 mentoring — all funded by the public sector. Paid offerings include CPD-accredited virtual training workshops (Social Value & Sustainability, Introduction to Procurement, Marketplace Development Training at £175 per half-day), bid support services (Bid Foundation Drafting at £1,200–£1,800 per project, Bid Reviews at £750/day, and an Annual Bid Support Retainer at £3,500/year), and self-paced online courses (from £50). A free Carbon Net Zero Action Planning Programme and Tool (developed with NETpositive Futures) helps businesses produce compliant carbon reduction plans. For public sector clients, Go4Growth offers structured programmes: Go4Growth Lite (£3,500/project) for targeted procurement support, Go4Growth Core (£19,500/year) for comprehensive marketplace development, Go4Growth Carbon for supplier carbon net zero support, Go4Growth In A Box (£4,100 one-off) as a ready-to-use digital toolkit, and Go4Growth Learning & Development (£995–£1,750/day) for CPD-accredited training delivered with Perigean Ltd.

Differentiator

Problem solved

Functional benefit

Brands

• Public Sector Supply Ready (PSSR): A free accreditation programme that demonstrates a business has met required standards for public sector supply readiness.

Products and services

• Go4Growth Programme (Self-Service Platform)

Quantifiable outcome

• 27,000+ businesses helped to access public sector work
• +4 more outcomes

Named customers21 records

Segments4 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

AI capability2 records

Feature4 records

Partnerships

Nine partnerships are on record, tiered core and minor.

• NETpositive FuturescoreStrategic or Co-development PartnerPartnership for Carbon Net Zero Action Planning Programme. NETpositive Futures are sustainability experts who collaborated with Go4Growth to develop the carbon reduction action planning platform based on UK government guidance.
• Perigean LtdcoreStrategic or Co-development PartnerPartnership for Learning & Development programme. Perigean Ltd delivers comprehensive training portfolio including public procurement, marketplace development, carbon net zero, category management, contract management, and social value training.
• Heroku (SalesForce)coreTechnology or IntegrationCloud hosting infrastructure provider. Go4Growth's self-service platform and PSSR accreditation portal are hosted on Heroku servers located in Ireland. Data processing complies with GDPR requirements.
• Guys and St Thomas' NHS Foundation TrustcoreGTM or Marketing PartnerPublic sector partner working with Go4Growth on marketplace development and supplier diversity initiatives.
• Bradford CouncilcoreGTM or Marketing PartnerKey public sector partner developing diversity and inclusion in supply base across the city to maximise positive impacts of business and local economic development.
• Barnsley CouncilcoreGTM or Marketing PartnerPublic sector partner working with Go4Growth on procurement strategy and supporting local businesses to access public sector contracts.
• Ministry of JusticecoreGTM or Marketing PartnerCentral government client providing funding for Go4Growth programme delivery to support SME/VCSE access to public procurement.
• BlueLight Commercial ServicescoreGTM or Marketing PartnerJimmy Brannigan serves as Social Value advisor for BlueLight Commercial Services who support Police Forces and Police and Crime Commissioners across England and Wales.
• YPO (Public Sector Buying Organisation)minorGTM or Marketing PartnerPublic sector buying partner organisation collaborating on marketplace development initiatives.

Scale indicators8 records

Recent moves8 records

Expansion highlights6 records

Direct peers

• Tracker Intelligence: UK tender tracking and contract award intelligence provider. Comparable to Go4Growth in the SME tender-discovery and bid-preparation space, though primarily a data subscription product rather than an accreditation/training platform.
• Tussell: UK public sector contract data and market intelligence platform tracking government tender awards and supplier spend. Comparable to Go4Growth as it sits in the same public sector procurement intelligence space and serves overlapping buyers/suppliers, although Tussell sells data analytics rather than supplier readiness programmes.
• NetSupplier: UK tender alert and bid management service for SMEs, providing opportunity notifications and bid writing resources. Comparable to Go4Growth in supporting SMEs to find and win public sector tenders, though narrower in scope (alerts/bid support only).
• Procol: UK B2B procurement platform helping suppliers discover tender opportunities and engage with public and private sector buyers. Comparable to Go4Growth in its focus on simplifying supplier access to tenders, although its revenue model is SaaS-led rather than public-sector-funded.
• BiP Solutions: UK procurement intelligence and supplier engagement platform operating events, awards, and data services connecting public sector buyers with suppliers. Directly comparable to Go4Growth as it serves the same two-sided SME-to-public-sector marketplace with intelligence-led content and accreditation-style programmes.

Broad incumbents

• JAGGAER: Global procurement and supplier management SaaS vendor serving enterprise and public sector buyers with source-to-pay suites. Adjacent to Go4Growth in the public sector procurement tooling space, but operating at a far larger scale across the full procurement lifecycle rather than SME readiness.
• Proactis: Procurement and spend management SaaS vendor serving mid-market and public sector organisations. Comparable to Go4Growth in serving public sector procurement teams, but as a broad SaaS incumbent rather than a niche SME-readiness specialist.

Emerging players

• Supply Change: UK social enterprise supporting SME and VCSE access to public sector contracts, including supplier readiness programmes and matchmaker events. Closely aligned with Go4Growth's mission and target audience, with overlap on supplier diversity and inclusive procurement.

Others

• CIPS (Chartered Institute of Procurement & Supply): UK professional body for the procurement profession, providing accreditation, training, and standards. Connected to Go4Growth as both shape procurement capability in the UK, with Go4Growth's founder and team holding CIPS credentials and the body acting as a reference point for PSSR-style accreditation.
• Social Enterprise UK: UK membership body representing social enterprises and supporting their growth, including access to public sector procurement opportunities. Comparable to Go4Growth as a peer social-enterprise ecosystem player focused on unlocking public sector contracts for mission-led organisations.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/go4growth
• YouTubeyoutube.com/channel/UCXwM1_3eQK3dDhX6N6vT7Hw
• Facebookfacebook.com/go4growth
• LinkedInlinkedin.com/company/go4growth
• Instagraminstagram.com/go4growthuk

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Go4Growth