Active Electrical Suppliers
- Company typePrivate
- Founded-
- HeadquartersAlbany, New Zealand
- Headcount11–50
- GTM typeB2B
- OfferingHardware or Manufacturing
Active Electrical Suppliers firmographics
Firmographics- Name
- Active Electrical Suppliers
- Legal name
- Active Electrical Suppliers Ltd
- Website
- https://goactive.net.nz
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Active Electrical Suppliers industry classification
Industry- Product category
- Electrical Wholesale Distribution
- NAICS
- Electrical Apparatus and Equipment, Wiring Supplies, and Related Equipment Merchant Wholesalers (42361), Other Electronic Parts and Equipment Merchant Wholesalers (42369)
- SIC
- Wholesale-Electrical Apparatus & Equipment, Wiring Supplies (5063)
- akta.pro primary industry
- Lighting & Electrical Supplies for Home Distribution (CRAOAFAG)
Keywords
Where Active Electrical Suppliers is headquartered
LocationHeadquarters
- HQ city
- Albany
- HQ country
- New Zealand
- HQ region
- Oceania
Offices27 records
Markets served
Active Electrical Suppliers business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Infrastructure, Marketing or Sales
Revenue model
- Electrical Product Wholesale Distribution: Revenue generated through wholesale distribution of electrical products including cable, tools, switchgear, lighting, industrial automation components, and data/technology equipment to trade professionals and businesses across commercial, industrial, residential, and infrastructure sectors.
Go-to-market motion1 record
Distribution channels3 records
Marketing channels3 records
Active Electrical Suppliers product offering
Product offeringCore offering
Active Electrical Suppliers is a New Zealand electrical wholesaler that distributes a comprehensive range of electrical products including tools, switchgear, cabling, lighting, industrial automation components, solar panels, EV chargers, and data/technology equipment. The company sells through a national network of 27 physical branches across New Zealand to trade professionals and commercial, industrial, residential, and infrastructure sector businesses. Customers open trade accounts to access pricing, with branch staff providing technical product expertise and click-and-collect fulfilment.
Product overview
Active Electrical Suppliers is a 100% New Zealand owned electrical wholesaler serving commercial, industrial, residential, and infrastructure sectors. The company offers a comprehensive product portfolio organized across six main categories: Tools (hand tools, power tools, test equipment), Electrical (switchgear, cable management, EV chargers, solar panels), Industrial (automation control, motors, PLCs), Lighting (commercial, residential, LED products), Cable (data, network, power cables), and Data & Technology (networking, security, AV). The offering is structured as a traditional wholesale distribution model rather than a unified software platform. The company also provides digital tools including the GenCALC cable sizing mobile app and SmartTrade loyalty programme to support trade customers.
Differentiator
Problem solved
Functional benefit
Products and services
- Tools Range of hand tools, power tools, test and measurement equipment, data and technology tools, safety equipment, accessories, and storage products for trade professionals. Sub-categories include drill bits, crimpers, levels, multimeters, cable testing equipment, and height/access equipment.
- Electrical Broad range of electrical components including air conditioning, cable pits, conduit and fittings, consumer products, enclosures, switchgear, solar panels, electric vehicle chargers, and residential wiring products.
- Industrial Industrial automation and control equipment including PLCs, contactors, motors, motor starters, softstarters, VSDs, power supplies, transformers, and industrial plugs and sockets for manufacturing, processing, and infrastructure operations.
- Lighting Commercial, industrial, residential, and architectural lighting products including LED battens, downlights, floodlights, panels, emergency lighting, tubes, and smart lighting controls.
- Cable Comprehensive cable range including data cables (Cat5e, Cat6, Cat6a), network cables, fire-rated cables, XLPE, flexible cables, armored cables, and fiber optic cables for various applications.
- Data & Technology Networking hardware, structured cabling products, fiber products, audio visual equipment, security systems including CCTV and alarms, and TV distribution/MATV equipment.
Companies that use Active Electrical Suppliers
Customer profileSegments5 records
Ideal customer profiles4 records
Active Electrical Suppliers technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Active Electrical Suppliers partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered supporting.
- RittalsupportingRittal Configuration System integrated into Active Electrical's resource hub, providing fast, plausibility-checked selection of enclosures and accessories with 3D visualization.
- PDLsupportingPDL Build Your Iconic online configurator available through resource hub for organizing Iconic orders. PDL Iconic Collection and Solis Collection brochures available for download.
- Schneider ElectricsupportingMotor Control Configurator tool available through resource hub, providing step-by-step online solution for configuring electrical motor starters.
- NHP Electrical Engineering ProductssupportingNHP Product Selectors accessible through resource hub for selecting products that best suit customer needs.
- General Cable (GenCALC)supportingGenCALC Cable Sizing Tool available via Google Play Store app, helping electricians select appropriate cable to carry required load and comply with wiring rules.
- LegrandsupportingEmergency Lighting Economy Series and Lithium-Ion Emergency Lighting Luminaires documentation available through resource hub.
- Evolve LightingsupportingSchool Application Guide and Sports Application Guide resources available for lighting project planning.
- ClipsalsupportingClipsal Solis Collection Brochure available through resource hub.
Scale indicators1 record
Recent moves6 records
Expansion highlights5 records
Active Electrical Suppliers competitors and assessment
Company assessmentRegional players
- Edmundson Electrical: UK's largest independent electrical wholesaler with a national branch network. Highly comparable operating model — independent, trade-focused, multi-branch distribution of electrical, lighting, and cable products — though operating in a different geography.
- City Electric Supply: Family-owned electrical distributor with hundreds of branches across North America and growing international presence. Comparable independent-operator positioning and trade-focused electrical distribution model.
- Crescent Electric Supply: US-based independent electrical distributor serving commercial, industrial, and residential contractors via a branch network. Comparable in trade customer focus, product breadth across electrical and lighting, and branch-led service model.
Broad incumbents
- Graybar: Large North American electrical, communications, and data networking distributor with branch network model. Directly comparable operating model (branch-based trade distribution) and product overlap in electrical, lighting, and data categories.
- Wesco International: Global multi-category distributor including electrical, communications, and utility products. Comparable in product breadth (electrical, data, lighting, industrial) and trade customer focus, with substantially greater scale.
- Sonepar: World's largest B2B electrical distributor with operations across the Asia-Pacific region. Sets competitive benchmarks on inventory breadth, supplier terms, and digital tooling that national independent wholesalers must respond to.
- Rexel Group: Global electrical distribution giant with extensive operations including the South Pacific. Represents the broad incumbent that pressures independent NZ wholesalers on procurement scale, supplier relationships, and large-project pricing.
Direct peers
- J.A. Russell Ltd: NZ-based electrical and plumbing wholesaler operating a multi-branch network. Directly comparable in business model (B2B wholesale, trade accounts, national footprint) and product mix across electrical, lighting, and data categories.
- Corys Electrical: One of New Zealand's largest electrical wholesalers, directly competing with Active across cable, lighting, switchgear, tools, and industrial automation products via a national branch network serving the same trade electrician and contractor customer base.
- Ideal Electrical Supplies: NZ electrical wholesaler serving trade customers with a branch network and broad electrical product range. Comparable in target customer (electricians and contractors), product categories, and distribution-led value proposition.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Active Electrical Suppliers social profiles
Digital presenceActive Electrical Suppliers financial estimates
Financial estimateRevenue estimate
Valuation estimate
Active Electrical Suppliers leadership team
Management profileNumber of profiles
Active Electrical Suppliers funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Active Electrical Suppliers M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Active Electrical Suppliers
What does Active Electrical Suppliers do?
Active Electrical Suppliers is a New Zealand electrical wholesaler that distributes a comprehensive range of electrical products including tools, switchgear, cabling, lighting, industrial automation components, solar panels, EV chargers, and data/technology equipment. The company sells through a national network of 27 physical branches across New Zealand to trade professionals and commercial, industrial, residential, and infrastructure sector businesses. Customers open trade accounts to access pricing, with branch staff providing technical product expertise and click-and-collect fulfilment.
Is Active Electrical Suppliers a public or private company?
Active Electrical Suppliers is a private company. It is classified as unknown and is currently operating.
When was Active Electrical Suppliers founded?
Active Electrical Suppliers was founded in -1. It employs 11 to 50 people.
Where is Active Electrical Suppliers based?
Active Electrical Suppliers is headquartered in Albany, New Zealand, in the Oceania region.
How does Active Electrical Suppliers make money?
One revenue line is on record: electrical Product Wholesale Distribution.
Who are Active Electrical Suppliers's main competitors?
Regional players on record are Edmundson Electrical, City Electric Supply and Crescent Electric Supply. Broad incumbents are Graybar, Wesco International, Sonepar and Rexel Group. Direct peers are J.A. Russell Ltd, Corys Electrical and Ideal Electrical Supplies.
Does Active Electrical Suppliers have an API?
No public API is recorded for Active Electrical Suppliers.
What industry is Active Electrical Suppliers in?
Active Electrical Suppliers's product category is Electrical Wholesale Distribution. Its primary akta.pro industry code is CRAOAFAG, Lighting & Electrical Supplies for Home Distribution. Its NAICS code is 42361 and its SIC code is 5063.