What Evolve Lighting does

Evolve Lighting, legally Evolve NZ Ltd, is a 100% New Zealand owned and operated family business headquartered at 174B Glasgow Street, Whanganui, founded in 2009 and employing seven people. The company specialises in designing, sourcing, and distributing commercial and industrial LED luminaires under a tiered product architecture (Architectural, Essential, Foundation, Professional series), with notable flagship products including the Atlas industrial highbay (190lm/W, IP69K, NSF/ANSI 2 food-grade), the Striker and Titan sports floodlights (up to ~279,000 lumens output), the Clean PRO IP69K chemical-resistant batten, and Dark Sky compliant urban fixtures. Underlying fixtures integrate premium-tier components sourced from Philips Lumileds, Mean Well, Tridonic, Cree, and Samsung, and support mainstream lighting-control protocols including DALI-2, D4i, Casambi, 1-10V, and SwitchDim.

Evolve Lighting distributes its products through a network of 226+ trusted electrical wholesalers and retailers across New Zealand, including major national chains such as J.A. Russell (50+ locations), Corys Electrical, Ideal Electrical, Scott Electrical, Radcliffe Electrical, and Redpaths. End customers are diffused across five vertical segments: industrial (warehouses, factories, cold storage, food processing), commercial and retail (offices, retail stores), sports (fields, stadiums, gymnasiums), education (schools, universities), and outdoor/urban (car parks, pathways, streetscapes). The company also operates a direct online customer portal (powered by Unleashed Software) for account holders, runs project showcase and newsletter marketing channels, and maintains active social media presence on Facebook, Instagram, LinkedIn, and X. Pricing is set per-project through authorised retailer quotes rather than public list pricing.

The company monetises exclusively through B2B and B2C hardware sales of LED luminaires and accessories, with revenue mechanics tied to New Zealand commercial construction, retrofit, and infrastructure cycles. Founder-family expertise draws on 40+ years in the electrical contracting industry, informing application-specific designs for harsh-environment (IP65-IP69K), low-glare (UGR<19), high-CRI (CRI>93), and Dark Sky compliant use cases. The business operates as a privately held entity with no disclosed external investors, parent company, or institutional ownership.

Name

Evolve Lighting

Legal name

Evolve NZ Ltd

Website

https://evolve-lighting.co.nz

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Evolve Lighting is a 100% New Zealand-owned family business that designs and distributes commercial and industrial LED luminaires — including highbays, sports floodlights, battens, panels, and downlights — through 226+ electrical wholesalers serving industrial, commercial, sports, education, and urban customers across New Zealand.

Ownership category

akta.pro rank

Product category

Commercial and Industrial LED Lighting

NAICS

Commercial, Industrial, and Institutional Electric Lighting Fixture Manufacturing (335132), Electric Lighting Equipment Manufacturing (3351)

SIC

Electric Lighting & Wiring Equipment (3640), Wholesale-Hardware & Plumbing & Heating Equipment & Supplies (5070)

akta.pro primary industry

Outdoor & Area Lighting (Street, Roadway, Parking, Flood, Sports/Architectural exterior) (IMAGAIAB)

Keywords

• Commercial LED lighting
• Industrial LED luminaires
• LED highbay fixtures
• Sports floodlighting
• Energy-efficient lighting

Headquarters

HQ city

Whanganui

HQ country

New Zealand

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. LED Lighting Hardware Sales: B2B and B2C sales of commercial and industrial LED luminaires including highbays, floodlights, panels, battens, downlights, and accessories through distribution partners and direct customer portal

Pricing tiers

Go-to-market motion1 record

Distribution channels11 records

Marketing channels8 records

Core offering

Evolve Lighting designs and sources a broad range of commercial and industrial LED luminaires, including highbays, sports and area floodlights, panels, battens, downlights, pendants, and outdoor urban fixtures. The portfolio is organised into Architectural, Essential, Foundation, and Professional series, with applications spanning warehouses, factories, sports facilities, offices, education, retail, and urban outdoor environments. Products are sold through an extensive network of electrical wholesalers and retailers across New Zealand, supplemented by a direct online customer portal for account holders.

Product overview

Evolve Lighting is a 100% New Zealand owned and operated family business specializing in commercial and industrial LED lighting. The company designs and sources innovative, high-quality luminaires for outdoor, commercial, and industrial spaces, drawing on 40+ years of commercial and industrial experience in the electrical contracting industry. The product portfolio is organized into product series (Architectural, Essential, Foundation, Professional) and includes: Industrial LED Highbays (Atlas, Astro, Apollo, Orbit, Slate, LED Ezy Fix) for warehouses and factories; Sports and Professional Floodlights (Titan, Striker, Falcon PRO, Falcon, Cadet, Jnr 2.0, Guard) for sports fields, area lighting, and security applications; LED Battens and Linear fixtures (Trident, Typhoon, EzyFix, Clean PRO, Hydro PRO, Graduate, Hurricane, Base Batten, Excel, Valkyrie, Float Pendant) for commercial interiors, industrial facilities, and hygiene environments; LED Panel lights (Sky Panel, Sky Panel PRO, Sky Panel IP65, Skylight, Lattice, TRI Panel) for offices and educational spaces; Downlights (Crown, Crown Mini, ACE, Duke, Alpha) for commercial applications; Surface/Suspended luminaires (Valkyrie Surface, Valkyrie Pendant, Valkyrie Wall Washer, Canopy, Wall Pack); and Urban/Outdoor products (Bitta, Citta, Sentry) for streetscapes and public spaces. Products are available through authorized distributors and retailers across New Zealand.

Differentiator

Problem solved

Functional benefit

Products and services

• Atlas Industrial LED Highbay Industrial LED highbay luminaire delivering 190lm/W system efficacy, 100,000-hour L80 lifetime, 3CCT selectable, wide operating temperatures (-40C to +50C), NSF/ANSI 2 listing, IP69K rating, and finless easy-clean design for industrial and food processing facilities.
• Striker Sports Floodlight Professional sports floodlight with massive light output up to 279,000lm, ultra-high 155lm/W efficiency, lightweight design, asymmetric optics for spill light control, and 10-year warranty for sports fields and stadiums.
• Titan Floodlight Professional series sports floodlight with up to 230,000lm light output, 145lm/W efficiency, DALI-2 and CLO function, 198-440Vac input voltage, and Lumileds LED chips for large sports venues.
• Slate Foundation Series Linear Highbay Foundation series T5 highbay replacement delivering 54% energy savings, up to 26,000lm output at 180lm/W efficacy, flexible wattage select, optics for warehouse aisles, and Casambi wireless control with sensors.
• Cadet Foundation Series Floodlight Foundation series floodlight with up to 38,000lm output at 200W and 180lm/W efficacy, asymmetric distribution, 1000-hour salt spray resistance, and electroplated corrosion-resistant bracket for 400W metal halide replacement.
• Sentry Pole Mount Car Park / Area Light High performance car park and area light with up to 160lm/W efficacy, 102,000-hour lifetime, IP66 and IK09 construction, multiple professionally designed optics, dark sky friendly option with 0% uplight at 2200K, and DALI-2 D4i and Time dimming support.
• Astro Foundation Series LED Highbay Foundation series LED highbay with up to 30,000lm output at 200W, >60,000-hour life, 150lm/W efficacy, Lumileds LED chips, flexible wattage select (100W/150W/200W), 3CCT selectable, and emergency version available.
• Trident 5 Foot LED IP66 Batten IP66 rated LED batten with 6,500lm output, 130lm/W efficacy, slim design, side entry wiring points, and pre-threaded M20 cable entries for fast installation in industrial and commercial applications.
• Shield Sports Hall Linear Light Ball-proof sports hall linear light with wire guard, ultra-efficient 170lm/W system efficacy, >100,000-hour L80 lifetime, low UGR of 22, asymmetric and symmetric beam angles, MoE gymnasium compliance, and DALI dimming.
• Excel LED Low Glare Batten Low glare LED batten with multi-wattage driver, CRI>93 and R9>60, up to 136lm/W system efficacy, 90 degree beam angle, easy-lock end caps, DALI-2 and Casambi dimming, and optional uplight accessory.
• EzyFix LED High Output Batten High output LED batten delivering up to 8,000lm at 50W with 160lm/W efficacy, 3CCT selectable, push-to-fit diffuser for fast installation, and quick release gear tray.
• Typhoon LED IP66 Batten IP66 LED batten with up to 8,000lm output at 56W and 140lm/W efficacy, flexible wattage and 3CCT selectable, Tridonic driver, emergency self-test option, and fast installation with pre-threaded M20 cable entry and integrated cable clips.
• Stella Mini Retail/Commercial LED Highbay Compact retail/commercial LED highbay with wattage selectable 25W/30W/60W, Lumileds LED chips, low glare UGR19, 120lm/W efficacy, 1.5m flex and ceiling rose, CRI93, and R9>70 for excellent colour rendering.
• Stella Retail/Commercial LED Highbay Retail/commercial LED highbay with Lumileds LED chips, Moso driver, 400W metal halide replacement, CRI>93, R9>70, low glare UGR19 on 80W model, 135lm/W system efficacy, and >54,000-hour L80 lifetime.
• Guard Wall Light 14W LED wall light with 135lm/W system efficacy, Dark Sky friendly 0% uplight at 3000K, full cut-off optics, built-in daylight sensor, IK10 and IP66 rated, 3CCT switchable, and >60,000-hour L80 lifetime.
• Orbit Essential Series LED Highbay Essential series LED highbay with 130lm/W chip efficacy, 54,000+ hour L70 lifetime, IP65 and IK10 ratings, 100,000-hour driver with surge protection, optical lens for glare control, and 100W-240W range with 4000K and 6000K options.
• Apollo Professional Series Highbay Professional series LED highbay with >60,000-hour L80 lifetime, innovative protective dust cover, shatterproof polycarbonate lens, wide beam reflector, Lumileds LED chips with 130lm/W system efficacy, Mean Well driver, IP65 breather valve, 3m flex and plug, carabiner, and epoxy anti-corrosion coating.
• Falcon Professional Series Floodlight Professional series floodlight with up to 140lm/W system efficacy, Lumileds LED chips and Mean Well driver, multiple beam angles, IP67 and IK10 construction, optional 316 stainless steel bracket for marine environments, low copper aluminium with anti-corrosion coating, and >60,000-hour L80 lifetime.
• Falcon PRO Professional Series Floodlight Professional series floodlight with up to 170lm/W system efficacy, >102,000-hour L70 lifetime, 80W to 640W wattage range, Lumileds LED chips, Mean Well HLG control gear, four stocked beam profiles, and low copper aluminium alloy with anti-corrosion coating.
• Clean PRO IP69K Batten Professional IP69K rated LED batten for hygiene-intensive environments with 150lm/W efficacy, >54,000-hour L90 lifetime, chemical-resistant PMMA body, 316 stainless steel end caps, tested against 100bar (1450psi) water pressure, and resistant to acids, alkalis, halogens, mineral oils, fats and oils.
• Clean PRO Low Glare IP69K Batten Professional IP69K rated LED batten with low-glare UGR<22 rating, 150lm/W LED chip, >54,000-hour L90 lifetime, chemical-resistant PMMA body, 316 stainless steel end caps, and quick connect system for hygiene-intensive environments.
• Sky PRO Lattice Panel Low glare LED panel with lattice pattern design for soft lighting and architectural appeal, UGR<19 glare control, and 7-year warranty upgrade available.
• Sky PRO TRI Panel Low glare LED panel with unique TRI panel design for architectural look, Ministry of Education compliant, CRI>90, R9>50, and 7-year warranty upgrade available.
• Sky Panel Skylight Skylight style LED panel frame offering an alternative aesthetic, including LED panel, white finish, UGR<19 option, >90 CRI option, and >60,000-hour lifetime at 120lm/W efficacy.
• Sky Panel IP65 IP65 LED panel suitable for food safe environments with polycarbonate lens, up to 120lm/W system efficacy, >60,000-hour lifetime, flicker-free operation, and 5-year warranty.
• Sky Panel PRO Professional low glare LED panel with UGR19 rating, CRI>90 and R9>50 for excellent colour rendering, >60,000-hour L80 lifetime, 100lm/W system efficacy, suitable for suspended, surface mounted, or recessed installation.
• Sky Panel Essential Series LED Panel Essential series LED panel with smooth even light distribution, ultra-thin design, >54,000-hour lifetime, dimming options, 1.2m flex and plug, UGR<19 low glare option, up to 50% energy saving, and 100lm/W system efficacy.
• Valkyrie Surface Linear Luminaire LED linear surface mounted luminaire with attractive slim body and faceted louvred reflector, CRI>90 and R9>50, >54,000-hour lifetime, UGR<19 glare rating, easy install clips, available in white and black.
• Valkyrie Pendant LED linear pendant luminaire with UGR<19 low glare, switchable distribution (100% direct or 70/30% direct/indirect), >54,000-hour life, flicker-free operation, CRI90+ colour rendering, and multiple dimming options for working and learning environments.
• Valkyrie Wall Washer LED linear wall washer with uniform asymmetric distribution ideal for whiteboards in classrooms, UGR<19 glare control, >54,000-hour life, CRI>90, and excellent R9>50 value.
• Float Pendant Architectural pendant with attractive linear extruded aluminium body and functional honeycomb diffuser, low glare UGR<16, >54,000-hour L70 lifetime, Samsung LED, flicker-free operation, even light distribution, available in 1.2m and 1.8m lengths.
• Bitta Professional Urban Bollard Professional urban bollard light with up to 78lm/W system efficacy, Lumileds LED chips and Meanwell driver, >72,000-hour L80 lifetime, low glare design, dark sky friendly, built-in IP66 junction box, and dual AkzoNobel polyester coating.
• Citta Professional Series Urban Area Light Professional urban area light with Cree LED chips, >60,000-hour L80 lifetime, up to 130lm/W system efficacy, tool-free maintenance, self-cleaning design, photocell and integrated microwave motion sensor options, AstroDIM autonomous dimming, dark sky friendly at 3000K, and AkzoNobel polyester coating.
• Crown Downlight Professional downlight with Cree CXA2 LED chip, >60,000-hour L90 LED lifetime, up to 120lm/W system efficacy, pure aluminium heat sink, dual optical design, interchangeable lens for beam angle change, anti-glare ring option, available in 5 wattages with multiple reflector finishes.
• Crown Mini Downlight Compact professional downlight with pure aluminium housing, reflector bowl and optical lens, high quality Cree LED, 60,000-hour L70 lifetime, 95lm/W system efficacy, 83 CRI, IC-F rating, and up to 70% energy savings.
• ACE Downlight Essential series adjustable downlight with tilt up to 30 degrees and fixed options, optical lens for uniform distribution, CREE LED chip, Triac dimming, IP65 rating from below, up to 100lm/W system efficacy, and IC-F rating.
• Duke Downlight Essential series commercial downlight with faceted aluminium reflector and Citizen LED chip, up to 100lm/W system efficacy, 40,000-hour L70 lifetime, available in 6 wattages, ADC12 aluminium heat sink for shallow ceiling spaces.
• EVOforce LED Retrofit Professional LED retrofit designed to replace Metal Halide enclosures with 135lm/W system efficacy, >72,000-hour L70 lifetime, easy installation, excellent heat management, wide beam distribution, and 70% energy savings.
• Alpha LED Low Glare Luminaire LED low glare luminaire with multiple mounting options and louvred design for low glare, quality LED chips, Osram driver, up to 95lm/W system efficacy, and 60,000+ hour L70 lifetime, classic louvred look for professional work environments.
• Graduate LED Surface Mounted Batten LED surface mounted batten with high-strength polycarbonate diffuser, >60,000-hour L70 lifetime, up to 110lm/W efficacy, Tridonic driver, available in three sizes, surface or suspended options, and emergency options available.
• Canopy Recessed LED Low Bay LED recessed low bay luminaire with Cree XTE LED chip and Mean Well control gear, >50,000-hour L70 lifetime, and 50% energy savings over traditional fittings for canopy and recessed ceiling installations.
• Canopy Surface LED Low Bay LED surface mounted low bay luminaire for canopy and covered area illumination.
• Wall Pack LED Outdoor Light LED outdoor wall light designed to replace 70W metal halide with IP65 and IK10 ratings, 50,000-hour L70 lifetime, and microwave sensor option available.
• Hurricane LED IP65 Batten LED IP65 rated batten with Epistar LED chips, 36,500-hour L70 lifetime, even light distribution, tough construction, and dimming options available.
• Base Batten LED High performance LED batten with 7,200lm output at 120lm/W efficacy, Tridonic and Epistar components, 50,000-hour L70 lifetime, available in 4000K and 6000K, fast installation, 5-year warranty, and dimmable options.
• Jnr 2.0 Junior Series LED Floodlight Junior series LED floodlight with IP65 and IK08 ratings, up to 120lm/W system efficacy, Lumileds LED chips, 36,500-hour L70 lifetime, wattages from 10W to 80W, slim design, and corrosion-resistant aluminium body.
• Eclipse Essential Series Bulkhead Essential series bulkhead with modern design, 50,000-hour lifespan, tough aluminium body (IK10 rated), indoor and outdoor use (IP54), selectable colour temperature, available in black and white colours.
• Lunar Essential Series Ceiling Button Essential series ceiling button with modern design, large diffuser for visual comfort, IK10 rated construction, IP54 weatherproof rating, and selectable colour temperature via built-in switch.
• Valkyrie Low Glare Linear Luminaire Low glare linear luminaire with sleek linear extruded aluminium body and polished aluminium louvered reflector, >60,000-hour lifetime, soft up-lighting for visual comfort, UGR<19 rating, 110lm/W system efficacy, flicker-free operation, available in white and black with dimming options.
• Elara 6W Wall Light Compact 6W LED wall light with polycarbonate diffuser, IP65 rating, zero maintenance, and instant start-up.
• Kira 10W LED Wall Light 10W LED wall light with strong aluminium housing, attractive design, excellent light coverage, and 35,000-hour L70 lifetime.
• Lucine 10W Decorative Wall Light Decorative 10W LED wall light with attractive design and 360 degree light effect.
• LED Ezy Fix Highbay 150W LED linear highbay with 117lm/W chip efficiency, multiple dimming options, emergency option available, and three-metre suspension kit included.

Quantifiable outcome

• Up to 90% energy savings compared to halogen lighting
• +4 more outcomes

Segments5 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature10 records

Partnerships

Ten partnerships are on record, tiered core, major and minor.

• J.A. RussellcoreChannel Partner/ Reseller/ DistributorMajor electrical wholesaler with over 50 locations across New Zealand. Distributes Evolve Lighting products including highbays, floodlights, panels, and battens to commercial and industrial customers nationwide.
• Corys ElectricalcoreChannel Partner/ Reseller/ DistributorNational electrical wholesaler with stores across New Zealand. Distributes full range of Evolve Lighting LED products.
• Scott ElectricalcoreChannel Partner/ Reseller/ DistributorElectrical wholesaler with locations in major New Zealand centres. Distributes Evolve Lighting products to commercial and industrial customers.
• Ideal ElectricalcoreChannel Partner/ Reseller/ DistributorNational electrical wholesaler with comprehensive coverage across New Zealand from Auckland to Invercargill. Distributes full product range.
• Active Electrical SuppliersmajorChannel Partner/ Reseller/ DistributorElectrical supplier with North Island coverage including Auckland, Hamilton, Tauranga, Taupo regions. Distributes Evolve Lighting products.
• Radcliffe ElectricalmajorChannel Partner/ Reseller/ DistributorElectrical wholesaler with strong South Island presence in Christchurch, Dunedin, Queenstown, Invercargill and surrounding regions.
• RedpathsmajorChannel Partner/ Reseller/ DistributorElectrical wholesaler with nationwide coverage including Christchurch, Nelson, Queenstown, Alexandra. Distributes Evolve Lighting products.
• Advance ElectricalminorChannel Partner/ Reseller/ DistributorElectrical wholesaler with Wellington region presence. Distributes Evolve Lighting products in the Wellington area.
• IES (Industrial Electrical Supplies)minorChannel Partner/ Reseller/ DistributorElectrical wholesaler with New Zealand-wide operations. Distributes Evolve Lighting products.
• Telfers ElectricalminorChannel Partner/ Reseller/ DistributorElectrical wholesaler in New Zealand. Distributes Evolve Lighting products.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• LEDVANCE: Global LED lighting brand (spun out of OSRAM) with broad commercial and industrial portfolio including highbays, floodlights, panels and battens. Competes with Evolve in the commoditised mid-tier of the NZ commercial LED market.
• Zumtobel Group: Austrian-headquartered lighting group (Zumtobel, Thorn, Tridonic) with strong commercial/industrial LED portfolios distributed globally. Tridonic drivers are used in some Evolve products; Thorn/Zumtobel luminaires compete head-to-head with Evolve's commercial range in NZ projects.
• Signify (Philips Lighting): Global lighting leader (Philips brand) selling LED luminaires, lamps and connected lighting systems across residential, commercial and industrial segments. Operates in NZ through electrical wholesalers and competes with Evolve at the high-end commercial/industrial tier.
• Fagerhult Group: Swedish-listed professional lighting group with premium indoor and outdoor LED luminaires for offices, education, retail and outdoor applications. Comparable premium specification focus to Evolve's architectural/educational ranges.
• Current Lighting (GE Current): US-based LED lighting and controls business (formerly GE Current) offering commercial, industrial and outdoor fixtures including highbays and floodlights. Competes with Evolve on specification projects and increasingly on connected/IoT lighting.

Regional players

• Gerard Lighting: Australian designer and distributor of commercial, industrial and architectural LED lighting (Pierlite is part of the Gerard Lighting group in Australasia). Strong trans-Tasman presence and overlapping product categories with Evolve, though primarily Australian-headquartered.

Direct peers

• Pierlite: New Zealand-headquartered commercial and industrial LED lighting manufacturer with overlapping product categories (highbays, battens, panels, floodlights) and shared NZ wholesaler distribution. Most directly comparable competitor for Evolve Lighting in the domestic market.
• Click Lite: Australian/NZ distributor of commercial and industrial LED luminaires including highbays, battens, panels and downlights. Closely comparable trans-Tasman mid-market competitor to Evolve Lighting in size and channel strategy.
• Sunny Lighting: Australian LED lighting distributor with a comparable trans-Tasman mid-market positioning, selling commercial and industrial luminaires through electrical wholesalers. Direct peer for Evolve on size, channel and product mix.
• Haneco: Australia-based designer and distributor of commercial LED lighting (downlights, panels, battens, highbays) with trans-Tasman presence. Comparable product mix and trans-Tasman distribution model to Evolve Lighting, and a likely competitor for specifiers on either side of the Tasman.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/evolve_lighting
• Facebookfacebook.com/EvolveLightingNZ
• LinkedInlinkedin.com/company/evolve-lighting
• Instagraminstagram.com/evolvelightingnz

Compliance13 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Evolve Lighting