Goa Organics

What Goa Organics does

Goa Organics is a Spain-based, direct-to-consumer hair care brand that sells professional-grade formulations through a Shopify-powered online storefront at goaorganics.com. The company offers an extensive catalog of roughly thirty-five products organized into shampoos, conditioners, masks, serums, finishing sprays, styling products, accessories, and curated routine bundles, with separate SKUs across hair-type and concern segments (curly, fine, thick, blonde/grey, anti-frizz, damaged, hydration, volume, color protection). Its underlying technology centers on proprietary formulation concepts such as Keratin Infusion (professional smoothing treatment), Hair Bloom peptide treatment, and Bare Wash metal reset shampoo technology, alongside standard salon-grade haircare actives, but the brand does not disclose R&D, patents, or AI capabilities in the source data.

Revenue is generated primarily through one-time online sales of individual products (€16–€50) and routine bundles (€59–€101), with a secondary professional channel via partner salons including Blondie Madrid and Bloss Barcelona. The company targets individual European consumers across at least six markets (Spain, Italy, France, Portugal, Germany, UK) via a localized six-language storefront and acquires customers through organic social channels (Instagram, TikTok, Pinterest, YouTube), content marketing, and newsletter capture. Pricing is pay-as-you-go in EUR with a €30 free-shipping threshold for domestic Spain orders, and the company offers mini/travel sizes as a lower-friction entry SKU. The business operates as an independent private entity with no disclosed funding, ownership, headcount, or parent company in the input data.

Name

Goa Organics

Legal name

Goa Organics

Website

https://goaorganics.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Goa Organics is a Spain-based direct-to-consumer hair care brand selling professional-grade shampoos, conditioners, masks, treatments, and routine bundles via a multi-language Shopify storefront to European consumers across six markets.

Ownership category

akta.pro rank

Product category

Professional Hair Care Products

NAICS

Soap and Cleaning Compound Manufacturing (32561), Cosmetics, Beauty Supplies, and Perfume Retailers (456120)

SIC

Perfumes, Cosmetics & Other Toilet Preparations (2844), Soap, Detergents, Cleang Preparations, Perfumes, Cosmetics (2840)

akta.pro industry

PRIMARYCRADANAE

Hair Care (Shampoo, Conditioner, Styling, Treatments)

Consumer Products & Retail/Consumer Packaged Goods (CPG) Manufacturing & Brands/Consumer Fragrances & Personal Care Manufacturing (Non-cosmetic)

SECONDARYCRABABAB

Conditioners & Hair Masks

Consumer Products & Retail/Beauty & Personal Care/Haircare

Keywords

• Professional hair care
• Hair care products
• Salon hair treatments
• Natural hair products
• Hair styling products

Headquarters

HQ city

Not specified

HQ country

Spain

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Marketing or Sales, Personnel, Operations, Technology or R&D, Infrastructure, Others

Revenue model

1. Direct E-commerce Sales: Direct-to-consumer sales through their Shopify-based online store. Products sold as individual items (shampoos, conditioners, masks, serums, treatments) and curated routine bundles. Both full-size and mini-size formats available. Transaction occurs online with payment processed through Shopify checkout.
2. Professional Salon Products: Products distributed through partner salons (Blondie Madrid, Bloss Barcelona) for professional use. Professional-grade treatments such as Keratin Infusion, Sublime 10·31, Bare Treatment, Softy Mood, and Bae Berry offered as salon treatments.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels7 records

Core offering

Goa Organics is a Spanish professional hair care brand that develops, manufactures, and sells a wide range of hair care products including shampoos, conditioners, masks, serums, treatments, finishing products, and curated routine bundles. Products are formulated by hair type (curly, fine, thick, blonde) and concern (frizz, damage, dryness, volume, color protection), and are sold directly to consumers through a Shopify-powered online store and through partner salons across Europe.

Product overview

Goa Organics is a hair care brand offering a comprehensive portfolio of professional-grade products organized into distinct categories: Professional Treatments (Keratin Infusion, Sublime 10·31, Bare Treatment, Softy Mood, Bae Berry), Shampoos (Bare Wash, L'Essentiel, Melrose, Manila, Tasmania, Le Blonde, Cloud Dust), Conditioners (South Bondi, Melrose, #Aesthetic), Masks (L'Essentiel, Manila, Tasmania, Le Blonde, Duo Mask), Serums and Treatments (Cotton Lust, Hair Bloom), Styling/Finishing Products (Tasmania Loop, Rain Coat, Tulum Shade, Pomelo Glow), Accessories (Gentle Brush), and bundled Routines (Must Have, Mass Gainer, Bye Bye Frizz, Wet Lock, Dewy Boost, Curly Girls, Rescue Duo, Les Blondes, Conditioner Duo, The Finishing Duo, Wicked Magical Hair Kit). Products are available in both full sizes and mini travel sizes. The brand focuses on addressing specific hair needs including anti-frizz, hydration, damaged hair repair, volume for fine hair, color protection, and curly hair care.

Differentiator

Problem solved

Functional benefit

Products and services

• Keratin Infusion Professional keratin treatment used in salons for hair smoothing and strengthening.
• Sublime 10·31 Professional in-salon hair treatment for deep care and transformation.
• Bare Treatment Professional bare/minimal treatment for natural hair care.
• Softy Mood Professional in-salon treatment for a soft and gentle hair feel.
• Bae Berry Professional berry-based in-salon treatment for hair nourishment.
• Bare Wash Shampoo Metal reset shampoo that purifies and resets hair from mineral buildup. €32 full size, €16 mini.
• L'Essentiel Shampoo Nutritive shampoo for deep nourishment. €29 full size, €16 mini.
• Melrose Shampoo Shampoo designed for fine hair to add volume and body. €29 full size, €16 mini.
• Manila Shampoo Ultra-hydrating shampoo for dry or dehydrated hair. €32 full size, €16 mini.
• Tasmania Shampoo Hydrating shampoo for curly hair. €30 full size, €16 mini.
• Le Blonde Shampoo Color-correcting (violet) shampoo for blonde or grey hair. €29 full size, €16 mini.
• Cloud Dust Powder dry shampoo for refreshing hair between washes. €19.
• South Bondi Conditioner Leave-in protective conditioner with heat protection. €35 full size, €17 mini.
• Melrose Conditioner Conditioner designed for fine hair. €30 full size, €16 mini.
• #Aesthetic Conditioner Universal conditioner for all hair types. €29 full size, €16 mini.
• L'Essentiel Mask Nutritive hair mask for deep nourishment. €42 full size, €19 mini.
• Manila Mask Ultra-hydrating mask for dry or dehydrated hair. €43 full size, €19 mini.
• Tasmania Mask Hydrating mask for curly hair. €42 full size, €19 mini.
• Le Blonde Mask Color-correcting (violet) mask for blonde or grey hair. €42 full size.
• Duo Mask Dual-action mask combining nutritive and hydrating benefits. €84.
• Cotton Lust Serum Hair serum for smoothness and shine. €34 full size, €25 mini.
• Hair Bloom Peptide treatment for hair growth and strengthening. €50.
• Tasmania Loop Curl cream for defining and enhancing curly hair. €29.
• Rain Coat Anti-frizz spray for humidity protection. €32.
• Tulum Shade Leave-in spray for finishing and styling. €22.
• Pomelo Glow Hair perfume with fresh citrus scent. €43.
• Gentle Brush Vegan hair brush for gentle detangling. €30.
• Must Have Bundle Bundle containing conditioner and serum duo. €69.
• Mass Gainer Routine Hair care routine for fine or greasy hair to add volume. €59.
• Bye Bye Frizz Routine Ultra-hydrating routine for frizz control. €71.
• Wet Lock Routine Anti-frizz routine for wet hair styling. €67.
• Dewy Boost Routine Hydrating routine for smooth, dewy finish. €75.
• Curly Girls Routine Complete routine for curly hair care and styling. €101.
• Rescue Duo Routine Routine for damaged hair recovery. €92.
• Les Blondes Routine Color-correcting routine for blonde hair maintenance. €71.
• Conditioner Duo Bundle Duo pack of conditioners for multiple uses. €64.
• The Finishing Duo Bundle Bundle combining serum and hair perfume for finishing. €77.
• Wicked Magical Hair Kit Limited edition hair care routine kit. €85.

Segments5 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Two partnerships are on record, tiered minor.

• Blondie MadridminorChannel Partner/ Reseller/ DistributorPartner salon listed under 'NUESTROS SALONES' (Our Salons) section on the Goa Organics website. Located in Madrid, Spain. The salon uses and potentially retails Goa Organics professional hair care products.
• Bloss BarcelonaminorChannel Partner/ Reseller/ DistributorPartner salon listed under 'NUESTROS SALONES' (Our Salons) section on the Goa Organics website. Located in Barcelona, Spain. The salon uses and potentially retails Goa Organics professional hair care products.

Scale indicators3 records

Recent moves1 record

Expansion highlights4 records

Direct peers

• Olaplex: Professional-grade bond-building hair care brand offering treatments, shampoos, conditioners, and stylers sold DTC and through salons. Closely comparable to Goa Organics' positioning around at-home professional treatments and salon distribution.
• Function of Beauty: DTC personalized hair care brand with customizable shampoos, conditioners, and treatments sold online. Comparable as a digitally native hair care brand targeting segmented consumer needs via e-commerce.
• Christophe Robin: Premium European hair care brand offering scalp and hair treatments, masks, and shampoos sold through salons and DTC. Comparable professional positioning and treatment-led product range.
• Moroccanoil: Professional hair care brand with signature argan-oil treatments, shampoos, conditioners, and styling products sold through salons and DTC. Closely comparable product mix and salon-first GTM to Goa Organics.
• Briogeo: Clean, ingredient-conscious hair care brand selling shampoos, masks, treatments, and styling products directly to consumers with hair-type segmentation. Highly comparable in DTC model, clean formulation narrative, and curly/textured hair focus.

Broad incumbents

• Kérastase: L'Oréal-owned luxury professional hair care brand with extensive shampoo, conditioner, mask, and treatment portfolio sold through salons and DTC. Comparable in product breadth and salon channel strategy but at much larger scale.
• Aveda: Estée Lauder-owned botanical hair care brand with full portfolio of shampoos, treatments, and styling products sold through salons and DTC. Comparable channel mix and professional positioning, but at significantly larger scale.

Emerging players

• Eva NYC: Affordable millennial-targeted hair care brand with shampoos, masks, treatments, and styling products sold primarily DTC and through drugstore/retail. Comparable DTC model and segmentation by hair concern but at mass-tier pricing.
• Rahua: Clean, plant-based hair care brand with professional treatments, shampoos, and styling products. Comparable in clean/natural formulation narrative and premium positioning though at smaller scale than Goa Organics's potential.

Regional players

• REHAB. Haircare: European salon-professional hair care brand offering treatments, shampoos, and conditioners. Comparable as a European professional hair care peer competing in adjacent geographies to Goa Organics.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks7 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@goaorganics
• Instagraminstagram.com/goaorganics
• TikToktiktok.com/@goaorganics
• Pinterestes.pinterest.com/GOAORGANICS
• LinkedInlinkedin.com/company/goaorganics

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Goa Organics