Aztecs Going Pro (AGP)

Name

Aztecs Going Pro (AGP)

Legal name

San Diego State University Athletics

Website

https://goaztecs.com

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

51–100 employees

Ownership category

akta.pro rank

Product category

Student-Athlete Development Services

NAICS

Colleges, Universities, and Professional Schools (6113), Sports Teams and Clubs (711211)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

First-Year Experience & Transition Programs (EDALABAE)

akta.pro secondary industry

University/College Club Sports Programs (MPAKACAK)

Keywords

• Student-athlete development
• Athletics academic support
• NCAA career services
• College athletics mentoring
• NIL collective support

Headquarters

HQ city

San Diego

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Others, Marketing or Sales, Technology or R&D

Revenue model

1. NIL (Name, Image, Likeness) Contributions: Aztec Link collective accepts community donations to support football student-athletes through NIL opportunities. The 'Link the 619' campaign seeks 1,000 members at $619/year or $52/month.
2. Recruitment & Retention Fundraising: 'Finish The Climb' campaign aims to raise $2 million for Aztec Football's Recruitment & Retention Fund, with a $1 million matching challenge gift from an anonymous donor.
3. Athletic Department Operations: SDSU Athletics generates revenue through ticket sales, Aztec Club memberships, and donations that support all sports programs including student-athlete development.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Aztecs Going Pro (AGP) is a comprehensive four-year student-athlete development program at San Diego State University Athletics built on three pillars: personal growth, career development, and civic engagement. The program delivers cohort-based yearly programming (Freshman Foundation, Sophomore Success, Junior Journey, Senior Sendoff), one-on-one coaching, signature professional networking events, and the AGP Summer Internship Program that places student-athletes in paid eight-week roles within the SDSU Athletics Department.

Product overview

Aztecs Going Pro (AGP) is a single, unified student-athlete development program offering a four-year comprehensive curriculum centered on three pillars: personal growth, career development, and civic engagement. The program consists of year-level cohorts (Freshman Foundation, Sophomore Success, Junior Journey, Senior Sendoff) with 16 hours of programming each year, supplemented by signature events (Dinner with an Aztec, Mock Interview with an Aztec, Upperclassmen Panel), the AGP Summer Internship Program (paid eight-week athletics department internships), and the Summer Bridge orientation program. The A.C.E. Awards banquet recognizes achievements annually. All components are integrated within the SAASS (Student-Athlete Academic Support Services) framework at San Diego State University Athletics.

Differentiator

Problem solved

Functional benefit

Brands

• Aztecs Going Pro: A comprehensive four-year student-athlete development program centered around personal growth, career development, and civic engagement
• Aztec NIL
• SAASS
• Aztec Link
• Link the 619
• Finish The Climb

Products and services

• Aztecs Going Pro (AGP) Core Program A comprehensive four-year student-athlete development program at San Diego State University centered on three foundational pillars: personal growth, career development, and civic engagement, providing yearly programming, one-on-one coaching, and experiential learning opportunities for SDSU student-athletes.
• AGP Summer Internship Program A paid, eight-week internship opportunity designed exclusively for SDSU student-athletes, providing professional and transferable work experience by allowing them to intern in various offices of the San Diego State Athletics Department.
• Dinner with an Aztec An integral senior student-athlete signature event within AGP that allows interaction with professionals to learn about various industries, refine professional skills, and potentially gain mentorship and professional opportunities.
• A.C.E. Awards Annual awards banquet recognizing student-athlete academic excellence and achievements within the Aztecs Going Pro program.
• Summer Bridge Program A summer program assisting new freshmen with their transition to college, where student-athletes enroll in a 3-unit general education course with course-specific academic support and educational programming on campus systems.

Named customers2 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered core and minor.

• Teamworks General ManagercoreTechnology or Integration · 12 December 2024SDSU Athletics partnered with Teamworks GM as an early adopter to streamline athlete compensation and NIL payment workflows. The partnership helps manage collegiate rosters and revenue sharing, ensuring student-athletes can maximize their NIL value. SDSU provides feedback to help shape the platform's development.
• Aztec LinkcoreStrategic or Co-development PartnerAztec Link is SDSU's official NIL collective, partnering with athletics to rally community support for football student-athletes. The collective accepts annual memberships at $619 to provide NIL opportunities and build community connections between athletes and fans.
• Mountain West ConferenceminorStrategic or Co-development PartnerSDSU participates in Mountain West Conference competition across multiple sports. SAAC representatives attend MW conference meetings.
• NCAAminorStrategic or Co-development PartnerSDSU Athletics operates under NCAA Division I governance. SAAC representatives attend NCAA meetings and athletics programs compete in NCAA tournaments.

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Teamworks: Teamworks is the dominant operating system for college athletics departments, providing roster management, NIL payment workflows, and revenue-sharing tools. SDSU Athletics is an early-adopter partner, making Teamworks the closest functional peer to AGP for athlete operations and NIL infrastructure.
• Opendorse: Opendorse is a leading NIL endorsement, education, and compliance platform serving college athletes and athletic departments. It addresses the same student-athlete audience as AGP's development programming, particularly around monetizing personal brand and educating athletes on NIL opportunities.
• INFLCR (Teamworks): INFLCR (now part of Teamworks) provides athlete brand-building and content tools that help student-athletes grow their social presence and NIL value — directly aligned with AGP's career development and personal branding pillars for student-athletes.

Broad incumbents

• IMG Academy: IMG Academy is a leading sports boarding school and training academy that delivers academic, athletic, and personal development for elite student-athletes. While it operates a private residential model rather than a university program, it is comparable in combining structured athlete development with academic and career preparation.
• Learfield: Learfield (now Learfield Amplify) holds multimedia rights and sponsorship relationships for hundreds of college athletic programs, including SDSU's conference peers. It addresses the same donor/revenue ecosystem that funds AGP's programming, though at a much broader portfolio scale.
• Playfly Sports: Playfly Sports is a major college athletics marketing and NIL services provider working with universities to monetize multimedia rights, sponsorships, and athlete partnerships. It serves the same athletic-department buyer as AGP but at a portfolio level across many schools.

Others

• NCSA (Next College Student Athlete): NCSA is a college athletic recruiting platform that helps high-school athletes navigate college selection and connect with college programs. It addresses an adjacent pre-college stage of the athlete journey that feeds into AGP's incoming student-athlete population.

Emerging players

• On3: On3 is a college sports media and NIL valuation platform covering recruiting, transfer portal, and athlete brand metrics. It serves the same student-athlete and athletic-department audience as AGP's programming, with overlapping focus on athlete development visibility and NIL market context.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/AztecsGoingPro
• YouTubeyoutube.com/channel/UCf8yIu89uu380NCq-9JjDJA
• Facebookfacebook.com/profile.php
• LinkedInlinkedin.com/company/aztecsgoingpro
• Instagraminstagram.com/aztecsgoingpro

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Aztecs Going Pro (AGP)