Gobycar
Gobycar is a Spain-based, direct-to-consumer car rental service operating 16 airport and tourist-area offices across the Balearic Islands, Canary Islands, and mainland Spain, serving international and domestic tourists with a fleet where 80% of vehicles are under one year old.
- Company typePrivate
- Founded-
- HeadquartersLanzarote, Spain
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Gobycar does
Gobycar, operated by the Spanish private limited company Sirlet Inversiones S.L., is a direct-to-consumer car rental service founded in 2022 and headquartered in Palma, Islas Baleares. The company rents vehicles across six categories (Economy, Medium, Family, SUV, Premium, and FUN) at 16 airport, train station, and tourist-area offices across mainland Spain, the Balearic Islands (Mallorca, Menorca, Ibiza), and the Canary Islands (Tenerife, Gran Canaria, Fuerteventura, Lanzarote). Its stated differentiator is fleet freshness, with 80% of vehicles under one year old, alongside a Premium Coverage option that waives the rental deductible and a free-cancellation policy up to 24 hours before pickup.
The underlying technology is a standard online reservation platform on gobycar.com with integrated booking, promotional code entry, destination landing pages, and content modules (routes, help center, fleet catalog). There is no mobile app, no disclosed API, no documented integrations, and no AI or ML components referenced. Customer acquisition runs through organic search, the website funnel, social media channels (Facebook, Instagram, LinkedIn), and a promotional newsletter.
Revenue mechanics are transactional: per-day vehicle rental fees form the core, with incremental revenue from the Premium Coverage daily add-on and child-seat extras. Pricing is quote-based and dynamic by destination, vehicle class, duration, and season; the company actively uses promotional codes (e.g., EARLYBOOK 20% for 2027 bookings). The customer base is entirely consumer/tourist, served direct rather than through OTAs or corporate accounts, and the company appears bootstrapped with no disclosed funding, M&A, or external investors.
Gobycar firmographics
Firmographics- Name
- Gobycar
- Legal name
- Sirlet Inversiones S.L.
- Website
- https://gobycar.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Gobycar is a Spain-based, direct-to-consumer car rental service operating 16 airport and tourist-area offices across the Balearic Islands, Canary Islands, and mainland Spain, serving international and domestic tourists with a fleet where 80% of vehicles are under one year old.
- Ownership category
- akta.pro rank
Gobycar industry classification
Industry- Product category
- Car Rental Services
- NAICS
- Passenger Car Rental (532111), Passenger Car Rental and Leasing (53211)
- SIC
- Services-Auto Rental & Leasing (No Drivers) (7510)
- akta.pro primary industry
- Self-Drive Car Rental (THADAAAF)
- akta.pro secondary industries
- Airport Car Rental (On-Airport Concessions) (THADAAAA), Ancillary Services & Add-Ons (GPS, Child Seats, Tolling, Fuel Plans, Roadside) (THADAAAL), Local City / In-Town Car Rental (THADAAAC)
Keywords
Where Gobycar is headquartered
LocationHeadquarters
- HQ city
- Lanzarote
- HQ country
- Spain
- HQ region
- Europe
Offices16 records
Markets served
Gobycar business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Operations, Personnel, Infrastructure, Marketing or Sales, Technology or R&D
Revenue model
- Vehicle Rental Fees: Core revenue from daily vehicle rental charges. Customers pay per day based on vehicle category selected (Economy, Medium, Family, SUV, Premium, FUN). The rental period can range from 1 to 30 days maximum.
- Premium Coverage (No Excess): Optional premium insurance coverage that allows customers to rent without excess/deductible. This add-on provides full security and eliminates liability for vehicle damage.
- Additional Services and Extras: Revenue from optional add-ons including child safety seats (infant seats, toddler seats, and booster seats for children aged 6+), collected as daily charges.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Economy vehicles (Mini/FUN category) |
| Unit Pricing | Pay-as-you-go | Medium vehicles |
| Unit Pricing | Pay-as-you-go | Family vehicles |
| Unit Pricing | Pay-as-you-go | SUV vehicles |
| Unit Pricing | Pay-as-you-go | Premium vehicles |
| Subscription | Pay-as-you-go | Premium Coverage (No Excess) |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels6 records
Gobycar product offering
Product offeringCore offering
Gobycar operates a Spain-based car rental service renting its own fleet across six vehicle categories (Economy, Medium, Family, SUV, Premium, and FUN) with rental periods from 1 to 30 days. Customers reserve online through gobycar.com for pickup at 16 airport, train station, and tourist-area locations spanning mainland Spain, the Balearic Islands, and the Canary Islands, with optional Premium Coverage to eliminate the deductible and ancillary add-ons such as child safety seats.
Product overview
Gobycar is a Spain-based car rental company operating a platform-plus-services model. The core offering is the Car Rental Service providing vehicles across six categories: Económico (Economical), Mediano (Medium), Familiar (Family), SUV, Premium, and FUN. The company operates at multiple Spanish destinations including airports, train stations, and tourist areas across the Balearic Islands (Mallorca, Menorca, Ibiza), Canary Islands (Tenerife, Gran Canaria, Fuerteventura, Lanzarote), and mainland Spain (Málaga, Bilbao, Valencia, Sevilla, Girona, Santiago de Compostela). Additional services include the Premium Coverage add-on for no-deductible rentals (#FeelTheXperience), free cancellation policy, Early Booking promotions with up to 20% discount, and newsletter subscription for exclusive offers. The fleet consists of semi-new vehicles with 80% under one year old, with a maximum rental period of 30 days.
Differentiator
Problem solved
Functional benefit
Products and services
- Gobycar Car Rental Service Online-reservable vehicle rental service for tourists and travelers across Spain, with rental periods from 1 to 30 days and a fleet in which 80% of vehicles are under one year old. Pickup available at airports, train stations, and tourist destinations, with shuttle pickup at select airport offices.
- Premium Coverage (No Excess) Add-On Optional daily-rate insurance add-on that allows renters to drive with full coverage and no deductible, providing total security and a worry-free driving experience.
Quantifiable outcome
- 80% of fleet vehicles are less than 1 year old, ensuring modern equipment and comfort
Companies that use Gobycar
Customer profileSegments1 record
Ideal customer profiles1 record
Gobycar technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Gobycar partnerships and signals
Strategic signalScale indicators3 records
Recent moves1 record
Expansion highlights4 records
Gobycar competitors and assessment
Company assessmentBroad incumbents
- Avis: Global car rental incumbent with extensive Spanish airport and urban locations; competes for the same tourist and business renter as Gobycar, with materially larger fleet and brand spend.
- Sixt: European-headquartered premium-leaning rental brand with significant Spanish airport locations; comparable service category but typically positioned at a higher price tier than Gobycar.
- Hertz: Global car rental incumbent with significant Spain airport and city presence, offering the same self-drive rental service to tourists but with broader fleet, brand, and corporate/loyalty capabilities.
- Europcar: European car rental leader with deep Spain presence and ownership of Goldcar; one of the most direct incumbent competitors to Gobycar on airport leisure rentals.
- Enterprise: Global car rental incumbent with Spanish airport and city locations competing for tourist and business rentals, with stronger corporate-channel and brand advantages.
Direct peers
- OK Mobility: Spain-based, Mallorca-headquartered car rental company with strong airport presence in the Balearics and mainland Spain, directly comparable in target customer (tourists), locations, and vehicle category breadth.
- Record Rent a Car: Spanish local car rental operator with airport-focused locations and a tourist customer base, comparable to Gobycar in service scope and self-drive model, though smaller in scale.
- Goldcar: Spanish leisure-focused car rental brand (now part of Europcar Group) with dense airport and tourist-area coverage in Spain's islands and mainland, offering a comparable self-drive, economy-to-family category mix to Gobycar.
- Centauro: Spain-headquartered car rental specialist with airport locations across Spain's main tourist destinations (Balearics, Canaries, mainland coast) and a similar self-drive, multi-category fleet model targeting international tourists.
Emerging players
- Localiza: Latin America's largest car rental company that has been expanding into Europe; comparable airport-tilted, self-drive rental model targeting leisure travelers, though focused on different geographies today.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks7 records
Key highlights7 records
Customer concentration
Gobycar social profiles
Digital presenceGobycar financial estimates
Financial estimateRevenue estimate
Valuation estimate
Gobycar leadership team
Management profileNumber of profiles
Gobycar funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Gobycar M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Gobycar
What does Gobycar do?
Gobycar operates a Spain-based car rental service renting its own fleet across six vehicle categories (Economy, Medium, Family, SUV, Premium, and FUN) with rental periods from 1 to 30 days. Customers reserve online through gobycar.com for pickup at 16 airport, train station, and tourist-area locations spanning mainland Spain, the Balearic Islands, and the Canary Islands, with optional Premium Coverage to eliminate the deductible and ancillary add-ons such as child safety seats.
Is Gobycar a public or private company?
Gobycar is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Gobycar founded?
Gobycar was founded in -1. It employs 11 to 50 people.
Where is Gobycar based?
Gobycar is headquartered in Lanzarote, Spain, in the Europe region.
How does Gobycar make money?
Three revenue lines are on record. Vehicle Rental Fees are the primary driver. The others are premium Coverage (No Excess) and additional Services and Extras.
Who are Gobycar's main competitors?
Broad incumbents on record are Avis, Sixt, Hertz, Europcar and Enterprise. Direct peers are OK Mobility, Record Rent a Car, Goldcar and Centauro. Localiza is listed as an emerging player.
Does Gobycar have an API?
No public API is recorded for Gobycar.
What industry is Gobycar in?
Gobycar's product category is Car Rental Services. Its primary akta.pro industry code is THADAAAF, Self-Drive Car Rental, with a secondary code of THADAAAA, Airport Car Rental (On-Airport Concessions). Its NAICS code is 532111 and its SIC code is 7510.