GO by Steffen Henssler

What GO by Steffen Henssler does

GO by Steffen Henssler is a premium sushi restaurant brand founded by German celebrity chef Steffen Henssler and operated under the parent entity Henssler Food Concepts AG, headquartered in Hamburg. The business operates seven dine-in restaurants across Hamburg (Elbvororte, Schanze, Rothenbaum), Frankfurt, Munich, Stuttgart, and Düsseldorf, each run through a dedicated wholly-owned GmbH subsidiary, alongside the ISHI by Henssler sub-brand in Berlin. Its core offering centers on signature omakase menus, sushi and sashimi specialties, Japanese grill dishes, premium sake, champagne, wine, and house cocktail programs, with tableside preparation by experienced sushi masters. Reservation management is delivered via OpenTable integration.

Name

GO by Steffen Henssler

Legal name

Henssler Food Concepts AG

Website

https://gobysteffenhenssler.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

GO by Steffen Henssler operates a premium sushi restaurant, delivery, and catering business across major German cities under celebrity chef Steffen Henssler, selling to affluent individual diners, corporate event clients, and gift purchasers.

Ownership category

akta.pro rank

Product category

Premium Sushi Restaurants

NAICS

Restaurants and Other Eating Places (72251), Caterers (722320), Special Food Services (7223), Mobile Food Services (72233)

SIC

Retail-Eating & Drinking Places (5810), Retail-Eating Places (5812)

akta.pro primary industry

Chef’s Table & Tasting Menu Restaurants (THAFACAG)

akta.pro secondary industries

Private Chef & In-Home Dining Services (HSACAGAE), Food Truck & Mobile Catering Coordination (HSACAGAG), Culinary Walking & Market Tours (THAJAGAA), Gourmet & Fine Food Stores (CRAHAGAG)

Keywords

• Premium sushi restaurants
• Sushi delivery service
• Japanese dining experience
• Event catering service
• Meal kit subscription

Headquarters

HQ city

Hamburg

HQ country

Germany

HQ region

Europe

Offices9 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Infrastructure, Marketing or Sales

Revenue model

1. Restaurant Dining: In-restaurant dining experience featuring omakase menus, à la carte sushi, Japanese grill specialties, and curated beverages including sake, champagne, and cocktails. Premium dining with tableside preparation.
2. City Delivery: Same-day sushi delivery to customers within delivery areas of 5 city store locations.
3. Umlandshop (Regional Pickup): Pre-order service delivering to over 220 local partner pickup locations across Germany for customers outside city delivery zones.
4. Catering & Events: Corporate event catering, wedding catering, and private party catering services for groups up to 300 guests, including live sushi preparation demonstrations.
5. Gift Vouchers: Gift vouchers sold for city delivery, Umlandshop, or restaurant use - three separate voucher programs.
6. Henssler Kochbox: Cooking box subscription delivering sushi ingredients and recipes for home preparation.

Go-to-market motion3 records

Distribution channels7 records

Marketing channels4 records

Core offering

GO by Steffen Henssler operates a multi-channel premium sushi restaurant and delivery business across Germany. The company runs seven full-service restaurants in Hamburg (Elbvororte, Schanze, Rothenbaum), Frankfurt, Munich, Stuttgart, and Düsseldorf, plus a sub-brand restaurant (ISHI by Henssler) in Berlin. Distribution is augmented by a City Delivery service (HensslerGo), a regional Umlandshop pickup network spanning 220+ partner locations nationwide, an event catering service for up to 300 guests, gift vouchers, and a home cooking-box subscription (Henssler Kochbox).

Product overview

GO by Steffen Henssler operates a multi-channel sushi restaurant and delivery business. The core offering consists of premium sushi restaurants in German cities (Berlin, Düsseldorf, Frankfurt, Hamburg Elbvororte, Hamburg Rothenbaum, Hamburg Schanze, Munich, Stuttgart), supplemented by two delivery models: the City Delivery Shop for same-city delivery and the Umlandshop for regional delivery to over 220 partner pickup locations across Germany. Additional revenue streams include gift vouchers (Cityshop, Umlandshop, Restaurant), catering & events services for up to 300 guests, and the Henssler Kochbox meal kit. The ISHI by Henssler sub-brand operates in Berlin.

Differentiator

Problem solved

Functional benefit

Brands

• Umlandshop: Delivery service that delivers premium sushi to over 220 pickup locations across Germany for convenient collection by customers.
• ISHI by Henssler
• Cityshop
• Henssler Kochbox

Products and services

• GO by Steffen Henssler Restaurants Premium in-dining sushi restaurants in Hamburg (Elbvororte, Schanze, Rothenbaum), Frankfurt, Munich, Stuttgart, and Düsseldorf, offering omakase menus, à la carte sushi and sashimi, Japanese grill specialties, premium sake, champagne, wines, and signature cocktails. Targeted at individual diners and groups seeking a chef-driven Japanese fine-dining experience.
• City Delivery (HensslerGo) Same-day premium sushi delivery from five store locations (Hamburg Elbvororte, Hamburg Schanze, Frankfurt, Munich, Stuttgart) to customers within each store's city delivery area. Orders are placed via the dedicated HensslerGo online platform.
• Umlandshop (Regional Pickup) Pre-order sushi delivery service that ships to over 220 local partner pickup locations across Germany, enabling customers outside city delivery zones to collect Henssler-quality sushi near their homes.
• Gift Vouchers (Gutscheine) Digital and physical gift certificates sold online and redeemable for Cityshop delivery, Umlandshop pickup, or restaurant dining experiences across the GO by Steffen Henssler network.
• Catering & Events Event catering service for business meetings, company parties, weddings, and private celebrations for groups of up to 300 guests, including live sushi preparation demonstrations and sake tastings with house-made products.
• Henssler Kochbox (Cooking Box) Subscription cooking box that delivers premium sushi ingredients and Henssler-curated recipes for home preparation of Japanese dishes, distributed via the third-party platform getvoila.com.
• ISHI by Henssler Sub-brand Japanese restaurant located in Berlin Mitte, operating as a separate brand under the GO by Steffen Henssler umbrella and redeemable for gift vouchers.

Segments5 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Partnerships

One partnership is on record.

• Local Kooperationspartner (Local Partner Network)coreChannel Partner/ Reseller/ DistributorOver 220 local business partners across Germany serve as pickup locations for the Umlandshop delivery service. Partners receive pre-ordered sushi deliveries for customer pickup in their local areas.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Takumi: Japanese (ramen-focused) casual restaurant chain with European multi-city footprint. Comparable as a Japanese cuisine chain operator targeting the same German/European urban premium-casual consumer, though with a different sub-category focus.
• Tim Mälzer (Bullerei, etc.): Restaurant concepts by German celebrity chef Tim Mälzer, including Bullerei in Hamburg. Comparable because it is a celebrity-chef-led, multi-location German premium-casual dining brand — the same brand-driven model that anchors GO by Steffen Henssler.
• Moshi Moshi: Berlin-based Japanese restaurant group operating multiple dine-in locations with a sushi-and-more menu. Closely comparable in product category (premium Japanese cuisine) and German urban footprint, directly competing for the same premium-dining consumer.
• YOSO: German Japanese-restaurant and sushi delivery concept with multi-city presence. Directly comparable in product (Japanese cuisine), channel mix (dine-in plus delivery), and German operating geography.

Others

• Wolt: Food delivery marketplace operating across German cities. An ecosystem participant / channel rather than direct competitor — but materially shapes GO's delivery economics and competitive intensity in the city-delivery and Umlandshop channels.

Broad incumbents

• EatHappy: Sushi and Asian food counter concept rolled out across German grocery retail (Edeka, Rewe, etc.). Operates in the same Japanese cuisine category but as a broader, retail-anchored incumbent rather than a premium dine-in specialist.
• Vapiano: German-founded casual full-service restaurant chain with multi-city European presence. Comparable as a broader premium-casual dining incumbent operating dine-in plus delivery across major German cities, even though core cuisine differs.
• HelloFresh: Germany-headquartered global meal-kit subscription leader. Comparable as the dominant incumbent in the home cooking-box category that GO's Kochbox subscription competes against for the same at-home premium-cooking consumer.
• Hans im Glück: Premium-casual German burger and cocktail restaurant chain with a strong multi-city footprint. Comparable as a German premium-casual full-service dining chain targeting the same urban experiential-dining consumer, though in a non-Japanese category.

Emerging players

• Marley Spoon: Meal-kit subscription service active in Germany under the 'Kochzauber' brand. Overlaps with GO's Kochbox as a subscription home-cooking alternative for the same German consumer, with broader menu positioning.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/gobysteffenhenssler
• Instagraminstagram.com/gobysteffenhenssler?igshid=aGswem5seGs4eHI=
• LinkedInlinkedin.com/company/go-by-steffen-henssler

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about GO by Steffen Henssler