Go Circular
Go Circular is a Newcastle-based not-for-profit advisory organization founded in 2020 that delivers circular economy training, regional programs, and toolkits to Australian hospitality SMEs, government agencies, and healthcare facilities, primarily across the Hunter region of NSW.
- Company typePrivate
- Founded2020
- HeadquartersNewcastle West, Australia
- Headcount1–10
- GTM typeB2B
- OfferingServices
What Go Circular does
Go Circular Incorporated is a Newcastle, NSW-based not-for-profit advisory organization founded in 2020 that helps businesses, governments, and communities in Australia transition to a circular economy. Its portfolio comprises four training workshops (Circular Economy 101, Circular Economy for Government Agencies, Introduction to Sustainable Procurement, and the advanced ISO 59000 Series Workshop co-delivered with Circular Futures and Leyla Acaroglu), regional programs funded by the NSW Environment Protection Authority (the Hunter Hospitality Circularity Network, the Winding Down Wineries Waste project, and the Sustainability Showcase Precinct in Newcastle), the Hunter 100 Youth Leadership Program, and a suite of free toolkits (Food Waste Mandate, Healthcare Food Services, Hospitality in Wineries). The underlying technology is content- and methodology-based rather than software-based: practical guides, measurement forms, separation protocols, and case studies developed through government-funded projects, supplemented by face-to-face and Zoom-based training delivery. The organization is led by CEO Annie Jiang and a board that includes Matt Taylor (Director), Hollie Cheung, Angela Higgins, Andrew Windybank (Non-Executive Director), and Renea Gilbert.
The business model mixes grant funding with fee-for-service revenue. NSW EPA grants (Bin Trim Networks Program, Waste Reduction grants) underwrite the regional SME engagement programs and allow free waste assessments and subsidized services for hospitality businesses. Fee-based revenue comes from workshops priced at $8,800 per session (with $6,000 early-bird pricing) and lower-priced master classes such as the Hunter Renewables for Businesses program at $99 standard and $50 for partner-organization members. Distribution is predominantly direct, via on-site SME engagement across six Hunter-region Local Government Areas, training delivery, and partner channels including HunterNet, Business Hunter, Hunter Culinary Association, and the Hunter Valley Wine & Tourism Association. The organization also operates a second office in Sydney, signalling intent to scale beyond the Hunter region.
Go Circular firmographics
Firmographics- Name
- Go Circular
- Legal name
- Go Circular Incorporated
- Website
- https://gocircular.org.au
- Company type
- Private
- Founded year
- 2020
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Go Circular is a Newcastle-based not-for-profit advisory organization founded in 2020 that delivers circular economy training, regional programs, and toolkits to Australian hospitality SMEs, government agencies, and healthcare facilities, primarily across the Hunter region of NSW.
- Ownership category
- akta.pro rank
Go Circular industry classification
Industry- Product category
- Sustainability Consulting
- NAICS
- Business, Professional, Labor, Political, and Similar Organizations (8139), Religious, Grantmaking, Civic, Professional, and Similar Organizations (813)
- SIC
- Services-Management Consulting Services (8742), Refuse Systems (4953)
- akta.pro primary industry
- Circularity Consulting & Program Management (EPR, Design-for-Circularity, LCA) (EUAIANAH)
- akta.pro secondary industries
- Circular Economy & Resource Efficiency (BPADALAM), Sustainability Engagement, Training & Behavior Change Programs (On-site) (BPABALAK), Product Take-Back & Reverse Logistics Programs (EUAIANAA)
Keywords
Where Go Circular is headquartered
LocationHeadquarters
- HQ city
- Newcastle West
- HQ country
- Australia
- HQ region
- Oceania
Offices2 records
Markets served
Go Circular business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Others
Revenue model
- Government Grants and Programs: Funded through Bin Trim Networks Program grants from NSW EPA and other government funding to deliver circular economy initiatives with hospitality SMEs across the Hunter region
- Training and Workshop Fees: Professional training programs including Circular Economy 101 ($8,800 standard, $6,000 early bird), Government Agency workshops, and ISO 59000 Series workshops
- Webinar and Master Class Fees: Paid webinar series such as Hunter Renewables for Businesses Master Class ($99 + GST standard, $50 + GST for partner organization members)
- Advisory and Consulting Services: Circular economy strategic advice, ESG strategy consulting, and practical solution implementation for businesses, communities and government organizations
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Circular Economy 101 Workshop - $8,800 standard, $6,000 early bird |
| One time/ perpetual license | Pay-as-you-go | Circular Economy for Government Agencies - $8,800 standard, $6,000 early bird |
| One time/ perpetual license | Pay-as-you-go | Introduction to Sustainable Procurement Workshop |
| One time/ perpetual license | Pay-as-you-go | Hunter Renewables for Businesses Master Class - $99 + GST standard, $50 + GST for partners |
| Subscription | Pay-as-you-go | ISO 59000 Series Workshop - Advanced professional program |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels7 records
Go Circular product offering
Product offeringCore offering
Go Circular is a not-for-profit advisory organization that delivers circular economy consulting, training workshops, and community-based programs to businesses, government agencies, and communities. Core offerings include paid training workshops (Circular Economy 101, Government Agencies, Sustainable Procurement, ISO 59000 Series), grant-funded regional projects (Hunter Hospitality Circularity Network, Sustainability Showcase Precinct, Winding Down Wineries Waste), the Hunter 100 Youth Leadership Program, and sector-specific toolkits for hospitality, healthcare, and wineries.
Product overview
Go Circular is a not-for-profit advisory organization based in Newcastle, NSW, Australia, focused on driving the shift to a circular economy. Rather than a unified software product, the organization offers a portfolio of consultancy services, training programs, and community projects. Core offerings include face-to-face training workshops (Circular Economy 101, Government Agencies, Sustainable Procurement, ISO 59000 Series), regional programs (Hunter Hospitality Circularity Network, Sustainability Showcase Precinct, Winding Down Wineries Waste), the Hunter 100 Youth Leadership Program, and practical toolkits (Food Waste Mandate, Healthcare, Hospitality in Wineries). These services work together to provide businesses, governments, and communities with circular economy strategy, education, and implementation support.
Differentiator
Problem solved
Functional benefit
Products and services
- Circular Economy 101 Workshop A face-to-face intensive workshop introducing the fundamentals of circular economy for organizations, packed with practical case studies and interactive delivery. Pricing is $8,800 standard or $6,000 early bird per session for 1-20 participants.
- Circular Economy for Government Agencies Workshop Face-to-face intensive workshop focused on how the public sector can influence circular practices, with interactive discussion and practical examples from government actors around Australia. Pricing is $8,800 standard or $6,000 early bird per session for 1-20 participants, customized for the operational area and stakeholder objectives.
- Introduction to Sustainable Procurement Workshop Face-to-face intensive workshop covering the basics of adopting, measuring and reporting on environmentally conscious procurement methods, including Scope 3 reporting targets and supply chain engagement. Tailored to the organization or its supply chain stakeholders.
- Circular Economy ISO 59000 Series Workshop Advanced 4-session online workshop delivered via Zoom (1.5hrs/week) led by Leyla Acaroglu covering ISO Circular Economy standards (ISO 59004, ISO 59010, ISO 59020), including CE vocabulary, business model transitions, and performance metrics. Includes content on Australia Mandatory Climate Reporting and Australian Sustainability Reporting Standards, with 6 months online access and downloadable resources.
- Hunter Hospitality Circularity Network A Bin Trim Networks Program grant initiative engaging hospitality SMEs across the Hunter region to build capacity to evaluate and adopt circular solutions for business operations and supply chains, with focus on organics and single-use items. Provides free waste assessments when joining the program.
- Sustainability Showcase Precinct Collaborative effort creating a sustainability precinct among restaurants, cafes and shops in Newcastle's City Centre/Darby Street area to attract eco-tourists, reduce operating costs, and demonstrate sustainability leadership. Includes free consultancy for participating businesses from MRA Consulting Group.
- Winding Down Wineries Waste Pioneering project to reduce food and organic waste in the Hunter Valley wine region, funded by NSW Environment Protection Authority, creating a replicable model for waste reduction applicable across Australian wine regions. Partnership with Hunter Valley Wine & Tourism Association, Cessnock Council, Hunter Culinary Association, and Loop Organics.
- Hunter 100: Circular Economy Youth Leadership Program Youth leadership initiative providing education, training, and mentoring programs integrated with circular economy ethos to equip students with employability skills and access to volunteering opportunities in the Hunter region. Sponsored by City of Newcastle, Lake Macquarie City Council, and Port of Newcastle.
- Food Waste Mandate Toolkit Practical resources developed through the Bin Trim Hunter Hospitality Circularity Network to help hospitality businesses understand food waste requirements, improve separation, and reduce avoidable waste.
- Healthcare Food Services Toolkit Implementation guides for healthcare facilities, cafes and food outlets to reduce, separate and manage food waste, delivered by Hunter New England Local Health District in partnership with Go Circular.
- Hospitality in Wineries Toolkit Tools for restaurants, cafes, wineries and hospitality venues to measure food waste, train teams, improve separation practices and reduce waste across daily operations.
- Hunter Renewables for Businesses Master Class Paid webinar series covering renewable energy adoption for SMEs in the Hunter region, delivered in partnership with YZ Consulting. Priced at $99 + GST standard or $50 + GST for partner organization members (HunterNet, AI Group, Business Hunter). Includes three webinar sessions with recordings available.
- Australia's Circular Economy Framework Summary Summary document of Australia's Circular Economy Framework providing overview of national circular economy strategy and guidelines, available as a downloadable resource from the Go Circular website.
Companies that use Go Circular
Customer profileNamed customers12 records
Segments7 records
Ideal customer profiles5 records
Go Circular technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Go Circular partnerships and signals
Strategic signalPartnerships
20 partnerships are on record, tiered core, secondary and minor.
- Hunter Joint OrganisationcoreCollaborative partnership delivering Bin Trim Networks Program grant from NSW EPA. Hunter Joint Organisation and Go Circular jointly create the Hunter Hospitality Circularity Network engaging hospitality SMEs across the Hunter region.
- Hunter Valley Wine & Tourism AssociationcoreKey industry partner for Winding Down Wineries Waste project, providing industry association expertise and network access for the pioneering sustainability initiative in the Hunter Valley wine region.
- Cessnock CouncilcoreLocal council partner in the Winding Down Wineries Waste project, contributing to co-design of innovative waste reduction solutions for the Hunter Valley region.
- Hunter Culinary AssociationsecondaryIndustry association partner for food waste reduction initiatives, providing access to hospitality network and culinary industry expertise.
- Loop OrganicssecondarySustainability partner providing organic waste management solutions and expertise for winery and hospitality waste reduction programs.
- MRA Consulting GroupsecondaryConsulting partner providing free consultancy for sustainability precinct businesses alongside Go Circular, funded by City of Newcastle.
- Circular FuturescorePartnership between Circular Futures and Go Circular to deliver ISO 59000 Series Workshop. Leyla Acaroglu leads the advanced workshop on circular economy standards.
- Hunter New England Local Health DistrictcorePartnership delivering Waste Wise Hospitality in Healthcare project supporting food waste reduction for hospitality businesses operating within healthcare facilities.
- YZ ConsultingsecondaryPartner in Hunter Renewables for Businesses Master Class program, providing renewable energy and circular solutions expertise for SMEs in the Hunter region.
- Regional Industry Education PartnershipssecondaryPartnership with Regional Industry Education Partnerships to develop Upper Hunter CE think tank engaging students with circular economy education and career opportunities.
- Muswellbrook CouncilsecondaryLocal council partner in developing Upper Hunter CE think tank program for student engagement with circular economy.
- Waverley CouncilsecondaryPartnership for Better Business Webinar on profitability through positive environmental impact, supported by NSW Government.
- Bondi & Districts Chamber of CommerceminorChamber of commerce partner for Better Business Webinar, supporting local business engagement in sustainability.
- City of NewcastlecoreMajor collaborative network partner and funding provider for sustainability initiatives. Sponsor of Hunter 100 Youth Leadership Program and Sustainability Showcase Precinct.
- Lake Macquarie City CouncilcoreCollaborative network partner in circular economy initiatives, sponsor of Hunter 100 Youth Leadership Program.
- Port of NewcastlecoreCollaborative network partner and sponsor of Hunter 100 Youth Leadership Program, representing key regional industry stakeholder.
- University of NewcastlecoreCollaborative network partner and knowledge institution contributing academic expertise to circular economy initiatives.
- MGA ThermalsecondaryCollaborative network partner representing local thermal energy storage innovation company in Newcastle/Hunter region.
- HunterNetminorPartner organization offering discounted rates for Hunter Renewables for Businesses Master Class ($50 + GST for members vs $99 standard).
- Business HunterminorPartner organization offering discounted rates for Hunter Renewables for Businesses Master Class for members.
Scale indicators7 records
Recent moves6 records
Expansion highlights6 records
Go Circular competitors and assessment
Company assessmentBroad incumbents
- Ellen MacArthur Foundation: Global thought leader and convening organization for circular economy. Comparable as a mission-driven nonprofit promoting circular economy adoption, but operates at global scale rather than regional.
- WRAP (Waste & Resources Action Programme): UK-based circular economy charity working with governments, businesses and communities to deliver circular economy solutions. Comparable as a mission-driven nonprofit promoting circular economy with government partnerships, but operates at national scale in the UK.
- Closed Loop Partners: US-based circular economy investment and advisory platform operating across multiple verticals. Comparable as a systemic change agent helping businesses and cities transition to circular models, though much larger and for-profit.
Direct peers
- Circular Australia: Australian peak body advancing circular economy across industry and government. Directly comparable as a national circular economy change agent working with businesses, governments, and communities in Australia.
- MRA Consulting Group: Australian waste, resource recovery and sustainability consultancy. Listed as a Go Circular partner providing free consultancy for sustainability precinct businesses. Comparable in service offering (waste, circular economy advisory) but operates as a commercial consultancy.
- YZ Consulting: Australian sustainability and renewable energy consultancy partnered with Go Circular on the Hunter Renewables for Businesses Master Class. Comparable as a small consultancy delivering circular economy / sustainability advisory to SMEs.
- NSW Circular: Industry-led body promoting circular economy in NSW. Directly comparable as a regional circular economy convener producing the same economic opportunity research that Go Circular cites ($1B GDP by 2025).
- Circular Futures: Circular economy training and advisory partner of Go Circular delivering the ISO 59000 Series Workshop. Directly comparable niche training provider with focus on circular economy standards.
Regional players
- Keep Australia Beautiful: National environmental nonprofit running litter prevention and sustainability programs across Australia. Comparable as a mission-driven environmental nonprofit, though focused more on litter prevention than circular economy advisory.
- Sustainability Victoria: Victorian government statutory agency funding and delivering circular economy and waste reduction programs. Comparable as a regional body funding and coordinating circular economy initiatives with businesses, but is a state agency rather than an independent nonprofit.
Market position
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Go Circular social profiles
Digital presenceGo Circular financial estimates
Financial estimateRevenue estimate
Valuation estimate
Go Circular leadership team
Management profileNumber of profiles
Profiles6 records
Go Circular funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Go Circular M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Go Circular
What does Go Circular do?
Go Circular is a not-for-profit advisory organization that delivers circular economy consulting, training workshops, and community-based programs to businesses, government agencies, and communities. Core offerings include paid training workshops (Circular Economy 101, Government Agencies, Sustainable Procurement, ISO 59000 Series), grant-funded regional projects (Hunter Hospitality Circularity Network, Sustainability Showcase Precinct, Winding Down Wineries Waste), the Hunter 100 Youth Leadership Program, and sector-specific toolkits for hospitality, healthcare, and wineries.
Is Go Circular a public or private company?
Go Circular is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Go Circular founded?
Go Circular was founded in 2020. It employs 1 to 10 people.
Where is Go Circular based?
Go Circular is headquartered in Newcastle West, Australia, in the Oceania region.
How does Go Circular make money?
Four revenue lines are on record. Government Grants and Programs are the primary driver. The others are training and Workshop Fees, webinar and Master Class Fees and advisory and Consulting Services.
Who are Go Circular's main competitors?
Broad incumbents on record are Ellen MacArthur Foundation, WRAP (Waste & Resources Action Programme) and Closed Loop Partners. Direct peers are Circular Australia, MRA Consulting Group, YZ Consulting, NSW Circular and Circular Futures. Regional players are Keep Australia Beautiful and Sustainability Victoria.
Does Go Circular have an API?
No public API is recorded for Go Circular.
What industry is Go Circular in?
Go Circular's product category is Sustainability Consulting. Its primary akta.pro industry code is EUAIANAH, Circularity Consulting & Program Management (EPR, Design-for-Circularity, LCA), with a secondary code of BPADALAM, Circular Economy & Resource Efficiency. Its NAICS code is 8139 and its SIC code is 8742.