Peasy
- Company typePrivate
- Founded2024
- HeadquartersFrankenthal, Germany
- Headcount1–10
- GTM typeB2C
- OfferingSoftware
What Peasy does
Peasy is a German mobile application company operating as Peasy Music Education UG (haftungsbeschränkt), headquartered in Frankenthal (Pfalz). Founded in 2024 by Christian Schatka-Reith and Stefan Zahm, the company launched Peasy Lite in April 2025 — a single iOS/Android tablet application priced at €9.99 as a one-time purchase, with no subscription component. The product is purpose-built for the instrumental and vocal music education market, providing separate role-based interfaces for music teachers (student organization, exercise creation with linked sheet music/playback/video material, practice plan construction, progress tracking) and their students (structured practice plans, in-app timer and metronome, gamified coin/level rewards). A third-party observer role supports parents of minor students.
The underlying technology stack is intentionally lean and pragmatic: a cross-platform mobile app with Firebase Crashlytics for crash analytics and Brevo for email communications, with no disclosed AI/ML components, proprietary algorithms, or data flywheel mechanics. Distribution runs entirely through consumer app stores (Apple App Store and Google Play) with an institutional channel via Apple School Manager offering a 50% volume discount on purchases of 21 or more licenses, primarily targeting German-speaking music schools. Marketing relies on app store organic discovery, LinkedIn and Instagram profiles, YouTube tutorials, and a Brevo-powered email newsletter segmented by user type.
The business model is a one-time license sale at €9.99 per individual user (or roughly €5 per license at institutional volume), making Peasy effectively a bootstrapped, founder-operated consumer app business with no external funding disclosed and no named enterprise customers. Operating geography is nominally DACH, although the bilingual (German/English) app is available globally through app stores subject to country-specific terms. The company has indicated openness to investor inquiries but has not raised institutional capital to date.
Peasy firmographics
Firmographics- Name
- Peasy
- Legal name
- Peasy Music Education UG (haftungsbeschränkt)
- Website
- https://peasy-app.de
- Company type
- Private
- Founded year
- 2024
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
Peasy industry classification
Industry- Product category
- Music Education Software
- NAICS
- Fine Arts Schools (61161), Educational Support Services (611710)
- SIC
- Services-Prepackaged Software (7372), Services-Educational Services (8200)
- akta.pro primary industry
- Music Education & Practice Software (Ear training, tutors, metronome tools) (MPAIAIAJ)
- akta.pro secondary industries
- Online / Virtual Music Instruction & Platforms (EDAMANAI), Curriculum, Lesson Planning & Instructional Content Platforms (EDAJAMAD), Learning Management Systems (LMS) & Digital Classrooms (EDAJAMAA)
Keywords
Where Peasy is headquartered
LocationHeadquarters
- HQ city
- Frankenthal
- HQ country
- Germany
- HQ region
- Europe
Offices1 record
Markets served
Peasy business model
Business model- GTM type
- B2C
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure
Revenue model
- App Sales (Consumer): One-time purchase model where individual users pay a single fee to download the app from Apple App Store or Google Play Store. No subscription or recurring charges.
- Volume Licensing (Education): Music schools and institutions receive 50% discount on the app price when purchasing 21 or more licenses through Apple School Manager.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Individual Consumer License - 9.99 EUR one-time purchase |
| One time/ perpetual license | Pay-as-you-go | Music School Volume License - 50% discount from 21+ licenses |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels5 records
Peasy product offering
Product offeringCore offering
Peasy is a mobile application (iOS and Android) that serves as a digital interface between instrumental and vocal music teachers and their students. The app enables teachers to organize students, build customized practice plans, create exercises with hyperlinked sheet music/playback/video materials, and monitor practice progress, while students follow structured plans, use built-in timer and metronome tools, and earn coins and levels through a gamified practice tracking system. The product is sold as a one-time purchase (Peasy Lite at €9.99), with volume licensing available for music schools via Apple School Manager.
Product overview
Peasy is a single mobile application (iOS/Android tablet) offered as a one-time purchase (€9.99) in its current 'Lite' version. The app serves as a smart interface between instrumental and vocal music teachers and their students, with a unified app providing separate role-based interfaces for teachers (lesson planning, student management, progress tracking) and students (structured practice plans, timer, metronome, gamification rewards). Music schools can deploy via Apple School Manager with volume pricing (50% discount from 21+ licenses).
Differentiator
Problem solved
Functional benefit
Brands
- Peasy Lite: The current version of the Peasy app available as a one-time purchase for €9.99
Products and services
- Peasy (Peasy Lite mobile app) All-in-one mobile application (iOS/Android tablets) that connects instrumental and vocal music teachers with their students for lesson coordination and practice tracking. Features include student organization, customized practice plans, exercise creation with hyperlinked multimedia materials (sheet music, playbacks, videos), progress monitoring with daily/weekly analytics, built-in timer and metronome, and a gamified rewards system (coins and levels) without in-app purchases. Sold as a one-time €9.99 license with 50% volume discount for music schools purchasing 21+ licenses via Apple School Manager.
Quantifiable outcome
- No specific quantifiable outcomes disclosed in available source material
Companies that use Peasy
Customer profileSegments4 records
Ideal customer profiles4 records
Peasy technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
Peasy partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core and minor.
- Apple School ManagercoreApple School Manager integration allows music schools and educational institutions to purchase and deploy Peasy at scale. Institutions receive automatic 50% discount when purchasing 21+ licenses through the platform.
- Websalat-StudiominorWebsalat-Studio, led by Stefan Zahm (co-founder), provides design and implementation services for the Peasy website and brand.
Scale indicators1 record
Recent moves6 records
Expansion highlights5 records
Peasy competitors and assessment
Company assessmentBroad incumbents
- Yousician: Well-funded consumer music learning app for guitar, piano, bass, ukulele and voice with gamified lessons — competes for the same end-user practice time and teacher mindshare, though with a self-serve rather than teacher-led model.
- Simply Piano (JoyTunes): Mass-market piano and music learning app owned by JoyTunes with strong consumer brand and content libraries — overlaps with Peasy on mobile practice habits and parent-driven discovery for younger learners.
- MakeMusic / SmartMusic: Established music education platform offering assessment, accompaniment and practice tools backed by Alfred Music content — a broader incumbent whose practice and assessment features partially overlap with Peasy.
Emerging players
- Flowkey: Piano learning app that teaches students via interactive lessons and popular song playbacks — narrower than Peasy (piano-only) but competes in the self-directed practice category among music students.
Others
- MuseScore: Open-source music notation software with a large community score library — adjacent to Peasy because teachers use it for the sheet music and exercise materials that get linked into Peasy exercises.
- EarMaster: Ear training and music theory practice software used widely in music schools — adjacent to Peasy in the music education software stack and a candidate for complementary purchase or partnership by Peasy teachers.
Direct peers
- My Music Staff: Music school and private teacher management platform with student tracking, lesson scheduling and practice features — competes for the same music school wallet Peasy targets via Apple School Manager.
- Tonara: Mobile music practice and teaching app that connects teachers with students for assignment, practice tracking and motivation — directly competes with Peasy in the teacher-student practice workflow category.
- Music Teachers Helper: Studio management software for private music teachers covering scheduling, billing, student tracking and practice notes — overlaps with Peasy's teacher-side student organization and progress visibility use cases.
- Teachworks: Cloud-based studio management software for music and tutoring schools, with student and lesson tracking — adjacent to Peasy's institutional deployment proposition for music schools.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks7 records
Key highlights7 records
Customer concentration
Peasy social profiles
Digital presencePeasy financial estimates
Financial estimateRevenue estimate
Valuation estimate
Peasy leadership team
Management profileNumber of profiles
Profiles2 records
Peasy funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Peasy M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Peasy
What does Peasy do?
Peasy is a mobile application (iOS and Android) that serves as a digital interface between instrumental and vocal music teachers and their students. The app enables teachers to organize students, build customized practice plans, create exercises with hyperlinked sheet music/playback/video materials, and monitor practice progress, while students follow structured plans, use built-in timer and metronome tools, and earn coins and levels through a gamified practice tracking system. The product is sold as a one-time purchase (Peasy Lite at €9.99), with volume licensing available for music schools via Apple School Manager.
Is Peasy a public or private company?
Peasy is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Peasy founded?
Peasy was founded in 2024. It employs 1 to 10 people.
Where is Peasy based?
Peasy is headquartered in Frankenthal, Germany, in the Europe region.
How does Peasy make money?
Two revenue lines are on record. App Sales (Consumer) is the primary driver. The others are volume Licensing (Education).
Who are Peasy's main competitors?
Broad incumbents on record are Yousician, Simply Piano (JoyTunes) and MakeMusic / SmartMusic. Flowkey is listed as an emerging player. Others are MuseScore and EarMaster. Direct peers are My Music Staff, Tonara, Music Teachers Helper and Teachworks.
Does Peasy have an API?
No public API is recorded for Peasy.
What industry is Peasy in?
Peasy's product category is Music Education Software. Its primary akta.pro industry code is MPAIAIAJ, Music Education & Practice Software (Ear training, tutors, metronome tools), with a secondary code of EDAMANAI, Online / Virtual Music Instruction & Platforms. Its NAICS code is 61161 and its SIC code is 7372.