Goedzooi

What Goedzooi does

Goedzooi is a privately held, bootstrapped creative agency (self-described 'changency') based in Breda, North Brabant, Netherlands, founded around 2014-2015 by a group of young creatives. The firm operates with a 12-person multidisciplinary team — spanning copywriters, designers, DTP professionals, theater makers, improvisation specialists, facilitators, UX designers, project managers, account managers, and strategists — and serves clients primarily in the Dutch public and cultural sector, including municipalities (Gemeente Breda, Roosendaal, Oosterhout), nonprofits and social funds (Jeugdfonds Sport & Cultuur, Surplus), cultural institutions (Stedelijk Museum Breda, Het Noordbrabants Museum), public transport operators (Bravo/Arriva), schools (Sint-Oelbert, Brabant Wal SAT-teams), housing organizations (WoninginZicht), and public safety bodies (ADB Zeeland & Politie).

The agency delivers an integrated suite of creative services built around its proprietary 'Play, Tell, Change' methodology: brand campaigns, awareness campaigns, social media content, websites, explainer videos, podcasts, theater productions, and live events. There is no proprietary technology platform or software product; the offering is human-creative labor delivered as bespoke project engagements. Co-creation with target audiences (via ambassador programs, tuktuk tours, traveling exhibitions, and live shows) is a defining feature, producing emotionally resonant narratives for sensitive topics such as financial hardship, vaping, dementia, informal caregiving, inclusion, and housing allocation.

Goedzooi's commercial model is sales-led and project-based, with no disclosed pricing, no subscription offering, and no recurring revenue structure documented. Client acquisition runs through personal outreach, referrals, networking, and a 'koffie' (coffee) intake meeting with key contacts Mitch (Eindbaas/CEO), Sander (Toekomst de Baas), and Elias (Liefdesbaas). The agency is founder-owned with no external investors, no parent company, no subsidiaries, and no funding rounds. Distribution is purely direct-to-client with no resellers, marketplaces, or self-serve channels. Industry recognition includes listings in the FONK2025 and FONK150 Dutch creative-agency rankings.

Name

Goedzooi

Legal name

Goedzooi

Website

https://goedzooi.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

11–50 employees

Short description

Goedzooi is a privately held, 12-person creative agency (changency) in Breda, Netherlands, delivering campaigns, video, podcasts, theater, and events for Dutch municipalities, nonprofits, and cultural institutions via its 'Play, Tell, Change' co-creation methodology.

Ownership category

akta.pro rank

Headquarters

HQ city

Breda, North Brabant

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Creative Campaign Services: Goedzooi generates revenue by creating bespoke campaigns, brand storytelling, creative strategy, visual content, explainer videos, social media content, events, podcasts, theater productions, and websites for clients — primarily municipalities, cultural institutions, and public-sector organizations. Revenue is project-based, billed per engagement with no recurring subscription structure mentioned.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

Goedzooi is a Dutch creative bureau ("changency") that creates bespoke campaigns, brand narratives, social media content, websites, podcasts, theater productions, and live events for clients. Its primary focus is serving Dutch municipalities, cultural institutions, nonprofits, and select commercial clients with emotionally resonant, co-created storytelling under its "Play, Tell, Change" methodology.

Product overview

Goedzooi is a creative agency (changency) based in Breda, Netherlands, offering an integrated suite of storytelling and communication services. Their core offering combines campaigns, social media content, websites, podcasts, theater productions, and events—organized around their 'play, tell, change' methodology. The agency specializes in narrative-driven campaigns for government municipalities, cultural institutions, and commercial clients, focusing on creating stories people fall in love with.

Differentiator

Problem solved

Functional benefit

Products and services

• Campagnes (Creative Campaigns) End-to-end creative campaign development including brand campaigns, awareness campaigns, and experiential marketing for Dutch municipalities, cultural institutions, nonprofits, and commercial clients.
• Social Media Content Creation and production of social media content — including video series, static posts, and digital advertising — for platforms such as Instagram, Snapchat, Facebook, YouTube, and Spotify, delivered as part of integrated campaigns for clients.
• Websites Design and development of websites and landing pages as part of integrated campaign solutions for clients such as municipalities, schools, and cultural institutions.
• Podcasts Production of podcast series featuring personal stories and experiential narratives for clients, such as the 'Uit.liefde' podcast for Surplus highlighting caregiver experiences.
• Theaterproducties (Theater Productions) Theater productions and live events including talkshows and experiential activations, leveraging in-house theater makers and improvisation specialists.
• Evenementen (Events) Organization and production of events, live shows, and experiential marketing activations for clients, including traveling exhibitions, school visits, and community events.
• Brand Campaigns (merkcampagnes) Brand campaigns including visual storytelling and brand identity work for clients such as Stedelijk Museum Breda and Steinzeug Keramo, including campaigns that measurably grew visitor numbers.

Quantifiable outcome

• 7,500 extra visitors attracted to Stedelijk Museum Breda through 'Met je hoofd in de wolken' brand campaign
• +3 more outcomes

Named customers11 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Five partnerships are on record, tiered minor.

• Gr8 AgencyminorStrategic or Co-development PartnerGoedzooi collaborated with Gr8 Agency on the 'Geldzorgen: hoe groot zijn ze bij jou?' campaign for Gemeente Breda. Gr8 Agency contributed to the research and co-creation phases of the campaign focused on normalizing financial hardship.
• DuizenddingenminorStrategic or Co-development PartnerGoedzooi worked alongside Duizenddingen on the 'Roze in blauw' campaign for ADB Zeeland & Politie. The nature of the collaboration suggests Duizenddingen provided additional creative or strategic support on the campaign.
• Outer SpaceminorStrategic or Co-development PartnerGoedzooi partnered with Outer Space to design and build the Jeugdfonds tuktuk — an interactive touring vehicle converted from a standard tuktuk into a mobile show pony with hula hoops, a keyboard, punch bag, and dance floor, used to bring the Jeugdfonds message directly to communities.
• Breda University of Applied Sciences (BUas)minorStrategic or Co-development PartnerGoedzooi partnered with Breda University of Applied Sciences to bring people together around the table and collaborate on student-facing projects. The agency also worked with BUas to co-develop content and engagement initiatives.
• Nick Franken PhotographyminorOthersNick Franken served as the photographer for the Jeugdfonds Sport & Cultuur campaign, shooting ambassador portraits and behind-the-scenes imagery for the 'In the Sportlight' campaign.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Direct peers

• KesselsKramer: Independent Dutch creative agency renowned for socially conscious, cultural, and behavior-change campaigns. Closely comparable to Goedzooi in mission-driven creative work for public-interest clients, though operating at significantly larger scale from Amsterdam and London.
• Fitzroy: Independent Amsterdam creative agency producing brand campaigns, content, and activations. Closely comparable to Goedzooi in independent, creative-led model and Dutch-market focus, with broader commercial client mix.
• Dept Agency: Amsterdam-headquartered digital creative and technology agency serving European brands and institutions. Comparable to Goedzooi as a Dutch-rooted creative services firm, though materially larger and with a stronger digital/tech services overlay.
• Selmore Creative Agency: Amsterdam-based independent creative agency specializing in brand campaigns and cultural communications. Comparable to Goedzooi as a Dutch boutique creative firm producing purpose-led work, though with a more brand/consumer orientation.
• TamTam: Dutch creative agency building campaigns, content, and brand experiences. Comparable to Goedzooi in integrated creative services for Dutch clients, with broader scale and a stronger digital performance offering.
• Marvelous: Dutch social-first creative agency producing content, campaigns, and storytelling for brands and institutions. Comparable to Goedzooi in social-content-led, storytelling-driven approach and Dutch market focus.

Broad incumbents

• TBWA\Neboko: Major Dutch advertising agency within the TBWA global network, serving large brands and public-sector clients. Overlaps with Goedzooi in Dutch creative services for institutional clients but operates at significantly larger scale with broader portfolio capabilities.
• Anomaly Amsterdam: Global creative agency with Amsterdam presence serving major brands on campaign and brand-building work. Overlaps with Goedzooi in Dutch creative services for ambitious clients, but operates as part of a broader global network.
• DDB Amsterdam: Established Dutch creative agency within the DDB global network. Competes for Dutch institutional and commercial creative briefs alongside Goedzooi but at a much larger scale and with network resources.
• 72andSunny Amsterdam: Global creative agency with Amsterdam office producing brand and campaign work. Comparable as a creative services competitor in the Dutch market but at greater scale and with broader international reach.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/goedzooi
• LinkedInlinkedin.com/company/goedzooi

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Goedzooi