GO fit

What GO fit does

GO fit is a Spanish private operator of large-format sports and wellness centers headquartered in Alcobendas (Madrid), founded in 2009 and legally organized as GO FIT LIFE SCIENCE AND TECHNOLOGY, S.A. The company runs 20+ owned facilities across Spain and Portugal through 18 wholly-owned operating subsidiaries, holding the position of 2nd largest sports center operator in the Iberian Peninsula. Each center is typically 10,000–28,000 m² and bundles Technogym-equipped fitness rooms, indoor and outdoor pools, spa and wellness zones, paddle and tennis courts, kids' clubs, parking, and 150+ weekly guided activities ranging from bike, yoga, pilates, and dance to aqua-power, runners' club, and GOfit Cross. The company sells directly to individual adults (16+) and families through subscription memberships with optional premium add-ons.

The technology stack is anchored by the My GOfit mobile application (iOS/Android), which provides biometric login, QR/TGS key access, NFC workout assignment, Bluetooth device pairing, Google Fit integration, and a recommendation engine that prescribes personalized training plans from structured fitness data (workouts, heart rate, calories, sleep, body composition). Differentiated facility infrastructure includes an electroporation-based pool water treatment system (claimed 72% water savings, 100% renewable energy) and a sustainability monitoring platform reporting kWh/m², water per access, and GHG emissions aligned with ISO 14001. The company is certified to ISO 9001 (quality), ISO 14001 (environment), ISO 45001 (occupational health and safety), and the Spanish National Security Framework (ENS Basic Level), and is GDPR compliant.

GO fit generates revenue primarily through recurring monthly and annual subscriptions: individual memberships at €41–€69.95/month depending on center, family plans at €24.46–€48.25/person/month with free access for children under 16, and annual plans offering 12 months at the price of 10. Add-on monetization includes Plan Plus (from €6.50/month with multi-center access, Hyperice equipment, and gofit.tv streaming), Personal Trainer sessions (from €29), and Small Groups (from €15.50/session, 6–8 participants). Distribution is direct-to-consumer through go-fit.es, the My GOfit app, in-center reception, and commercial visit requests for personalized tours. The GOfit Wellness Hub methodology, launched in 2024, frames the service around four pillars — exercise, nutrition, rest, and motivation — supported by INGESPORT CORPORATE WELLNESS, S.L.U. for B2B corporate wellness clients.

Name

GO fit

Legal name

GO FIT LIFE SCIENCE AND TECHNOLOGY, S.A.

Website

https://go-fit.es

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

501–1,000 employees

Short description

GO fit operates 20+ owned large-format sports and wellness centers across Spain and Portugal, delivering subscription-based access to fitness equipment, pools, spas, kids' clubs, and 150+ weekly guided activities for individual and family consumers.

Ownership category

akta.pro rank

Headquarters

HQ city

Alcobendas (Madrid)

HQ country

Spain

HQ region

Europe

Offices16 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Gym Membership Subscriptions: GO fit generates the majority of its revenue through recurring monthly and annual subscription fees. Members pay a monthly quota for access to fitness facilities, pool areas, guided activities, and spa services. Family plans offer per-person pricing with discounted rates for additional adult family members, and free access for children under 16. The company also offers annual payment options with 2 free months included and waived enrollment fees. Additional revenue comes from Plan Plus upgrades (starting at €6.50/month) and personal training sessions (starting at €29/session).

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

GO fit operates more than 20 large-format fitness and wellness centers in Spain and Portugal, selling monthly memberships that grant access to gym floors, group exercise studios, swimming pools, and spa/wellness areas. The centers are staffed by in-house personal trainers who deliver individual training sessions, group classes, and proprietary programs (Ener-G, GoPes, GoFless) to individual adult members and families.

Product overview

GO fit operates as a comprehensive sports and wellness platform offering a multi-level membership structure with add-on services. The core offering consists of Individual and Family memberships that provide access to fitness centers, pools, spas, and directed activities. Premium services include Plan Plus (with gofit.tv streaming, Hyperice access, and multi-center access), Plan Personal Trainer (one-on-one training from €29/session), and Small Groups (6-8 person sessions from €15.50/session). The My GOfit App serves as the digital platform for workout tracking, class reservations, and Google Fit integration. Family-oriented sub-brands include GOfit KIDS, DIVER fit, and GOfit CAMPS. The company operates multiple large-format sports centers across Spain, with flagship facilities like Vallehermoso (26,724 m2) featuring extensive amenities including pools, spas, padel courts, and sports pavilions. The GOfit Wellness Hub model provides the overarching methodology based on exercise, nutrition, rest, and motivation pillars.

Differentiator

Problem solved

Functional benefit

Brands

• Plan Plus: Premium membership plan with invitations, extra parking hour, Hyperice access, access to other centers, and gofit.tv.
• Plan Personal Trainer
• Small Groups
• My GOfit
• GOfit Wellness Hub
• GOfit KIDS
• DIVER fit
• GOfit CAMPS

Products and services

• GO fit Membership

Quantifiable outcome

• 72% water savings achieved through ecological pool disinfection system
• +3 more outcomes

Segments3 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

AI capability4 records

Feature3 records

Scale indicators7 records

Recent moves7 records

Expansion highlights6 records

Regional players

• Fitness Hut: Portuguese fitness chain operating fitness centers in Portugal. Comparable on fitness center subscription model in the Portuguese market, though smaller scale and more value-oriented than GO fit.
• Forus: Spanish fitness and sports services operator with multiple centers across Spain. Comparable on Spanish-market fitness center operations and public-sector sports facility management, though positioning is more value-oriented.

Direct peers

• David Lloyd Leisure: Premium family-oriented health and leisure club operator with large-format facilities including pools, spa, racquet sports, and kids programs. Closely aligned with GO fit's integrated wellness hub model and large-format, family-centric positioning.
• Virgin Active: Premium global health club operator offering large-format fitness centers with pools, classes, spa, and family amenities. Comparable to GO fit on premium positioning, multi-discipline offerings, and family/membership segmentation.
• Holmes Place: Premium health and fitness club operator historically concentrated in Mediterranean markets including Spain and Portugal. Closely comparable on premium club positioning, spa/wellness amenities, and large urban flagship centers.
• Anytime Fitness: Global 24/7 fitness franchise with presence in Spain and other European markets. Comparable on subscription-based fitness center operations and digital access integration, though operates through franchising rather than fully-owned centers.
• Basic-Fit: Pan-European low-cost fitness chain operating hundreds of clubs across Spain, Portugal, and other European countries. Directly comparable on subscription-based fitness center operations in the same Iberian geographies, though positioned at the value end versus GO fit's premium positioning.

Others

• Technogym: Italian premium fitness equipment manufacturer referenced as an equipment partner for the new Vitoria center. Adjacent ecosystem participant supplying the equipment and digital ecosystem that GO fit's centers depend on.

Broad incumbents

• McFit (RSG Group): One of Europe's largest fitness operators under RSG Group, with extensive presence across multiple European countries. Broader incumbent with overlapping fitness-center capabilities, though more value-oriented and at much larger scale than GO fit.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key highlights7 records

Customer concentration

• Xx.com/GOfit_es
• Facebookfacebook.com/GOfit.es
• Instagraminstagram.com/gofit_es
• LinkedInlinkedin.com/company/go-fit

Compliance6 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries17 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about GO fit