GOHAR Industrial & Trading

What GOHAR Industrial & Trading does

GOHAR Industrial & Trading (جوهار) is an Egyptian family-owned manufacturer of household metal and wood hardware products, founded in 1986 by Mohamed Gohar in Cairo. The company designs and fabricates a focused product portfolio of ladders (three collections: Flora plain, Noir wide, Sunset colored, available in 2–8 steps with 120 kg load capacity), ironing boards (metal and wood boards with multi-level height adjustment and heat-resistant covers), drying racks (economy through jumbo sizes including foldable wings and a new wall-mounted model), appliance bases (for washing machines, refrigerators, water dispensers, gas cylinders, and freezers), clothing stands, and prayer chairs. Manufacturing takes place at a 1,500 sqm factory in 10th of Ramadan City using iron pipes (22mm, 20x30mm, 16mm diameters), aluminum steps with rivets, and electrostatic powder coating for corrosion resistance and durability.

The company's business model is a vertically integrated sale of physical goods, priced between EGP 299 and EGP 3,549, distributed through wholesale traders across Egyptian governorates, major retail chains, export partners in Arab and African markets, and a direct-to-consumer e-commerce platform at gohar.eg. GOHAR operates two brands: the heritage GOHAR brand for traditional household hardware and the GOHAR HOME sub-brand launched in 2025/2026 targeting young consumers with modern home textile and lifestyle products such as kitchen aprons and designer clothing stands. Revenue is one-time per-unit sale with no subscription or recurring model.

The company is owned and operated by three generations of the Jowhar family: founder Mohamed Gohar (deceased 2011), CEO Rania Mohamed Gohar (second generation, since 2011), and Executive Director of Operations and Marketing Hana Ghazi (third generation). GOHAR employs 80-100 people and holds ISO and EOS quality certifications. The customer base is largely Egyptian households, with secondary segments including commercial laundromats/clothing shops and young/new homeowners, supported by press coverage in Al Ahram Gate, Zawya, Al Motawwer, and Women of Egypt.

Name

GOHAR Industrial & Trading

Legal name

GOHAR

Website

https://gohar.eg

Company type

Private

Founded year

1986

Operating status

Operating

Headcount range

1–10 employees

Short description

GOHAR Industrial & Trading is an Egyptian family-owned manufacturer founded in 1986 that designs and produces household hardware including ladders, ironing boards, drying racks, appliance bases, and clothing stands, selling through wholesale, retail chains, exports to Arab and African markets, and direct e-commerce to Egyptian households.

Ownership category

akta.pro rank

Headquarters

HQ city

New Cairo

HQ country

Egypt

HQ region

Africa

Offices3 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Hardware Product Sales: GOHAR generates revenue through the direct sale of manufactured hardware products including ladders, ironing boards, drying racks, bases, clothing stands, and chairs, sold at unit prices ranging from EGP 299 to EGP 3,549

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels8 records

Core offering

GOHAR manufactures and sells metal and wood household hardware products from its factory in 10th of Ramadan City, Egypt. The product line includes step ladders (Flora, Noir, and Sunset collections), ironing boards (metal and wood), laundry drying racks, appliance bases, clothing stands, and chairs. Products are sold under the GOHAR brand and the newer GOHAR HOME sub-brand.

Product overview

GOHAR Industrial & Trading (جوهار) is an Egyptian manufacturer of household metal and wood products established in 1986. The product portfolio consists of physical goods organized into three main categories: (1) Ladders - including the Flora Collection (plain aluminum steps), Noir Collection (wide sheet metal steps), and Sunset Collection (colored aluminum steps), available in 2-8 steps with 120 kg load capacity; (2) Ironing Solutions - metal and wood ironing boards with heat-resistant covers and the new mini ironing table; (3) Drying Racks - ranging from economy to jumbo sizes with optional wings, including the innovative wall-mounted foldable model; (4) Clothing Storage - single and double clothing stands; (5) Appliance Bases - adjustable bases for refrigerators, washing machines, dishwashers, cookers, deep freezers, water dispensers, and gas cylinders; (6) Seating - prayer chairs and sujood aids; and (7) Kitchen - aprons under the GOHAR HOME sub-brand launched in 2026. All products are manufactured in the company's factory in 10th of Ramadan City, Egypt, using electrostatic powder coating technology on iron components.

Differentiator

Problem solved

Functional benefit

Brands

• GOHAR HOME (جوهار هوم): A modern sub-brand targeting young consumers seeking contemporary, practical home solutions. Launched in 2025 as part of the company's diversification strategy.

Products and services

• Flora Collection Ladders (سلالم سادة) Step ladders with plain/unpainted aluminum steps in the Flora collection. Available in 3 to 7 steps with 120 kg load capacity, designed for household use in Egyptian homes.
• Noir Collection Ladders (سلالم عريض) Wide-step ladders featuring sheet metal steps in the Noir collection. Includes models from 2 to 8 steps with 120 kg load capacity.
• Sunset Collection Ladders (سلالم ملون) Colored aluminum step ladders in the Sunset collection. Available in 3 to 7 steps with anti-slip features and 120 kg load capacity.
• Ironing Boards (ترابيزات مكواة) Ironing tables with metal or wood board surface. Feature adjustable height levels (e.g., 7 levels ranging from 80-100cm), heat-resistant fabric cover, iron rest holder, and electrostatic powder coating finish. Includes mini ironing table option.
• Drying Racks (مناشر غسيل) Laundry drying racks available in multiple sizes including Jumbo, Regular with wings, Regular wingless, Economy, and wall-mounted foldable models. Feature foldable wings, 16-20 sqm drying area, electrostatic powder coating, and plastic foot accessories for stability.
• Clothing Stands (ستاند ملابس) Clothing stands available in single and double configurations. Feature 95 cm width, 45 cm depth, 160 cm rear bar height, 130 cm front bar height. Available in black and white colors.
• Appliance Bases (قواعد) Adjustable bases for various household appliances including washing machines, dishwashers, refrigerators, water dispensers, gas cylinders, and cooking stoves/deep freezers. Feature electrostatic powder coating, plastic accessories for stability, and mobile options with wheels and brakes.
• Prayer Chairs (كراسي صلاة) Chairs designed for Islamic prayer practice including prayer chairs (90 cm closed height) and sujood chair aids (27 cm seat height). Feature iron pipe construction with leather or fabric seats and aluminum rivets. Available in multiple colors.
• GOHAR HOME Kitchen Aprons (مرايل مطبخ) Kitchen aprons under the GOHAR HOME sub-brand including blue geometric, blue marine, and checkered beige designs. Made from practical and comfortable material suitable for everyday cooking.

Quantifiable outcome

• Drying racks feature 16-20 sqm of drying space with load capacity of 120kg
• +2 more outcomes

Named customers4 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Three partnerships are on record, tiered core.

• Wholesale Traders NetworkcoreChannel Partner/ Reseller/ DistributorGOHAR maintains a direct partnership with wholesale traders distributed across all Egyptian governorates, forming the backbone of domestic distribution. These partners purchase products at wholesale prices and resell to retailers and end consumers throughout Egypt.
• Major Retail ChainscoreChannel Partner/ Reseller/ DistributorGOHAR partners with major retail chains within the Egyptian market to distribute its household products through physical retail storefronts, reaching a broad consumer base across the country.
• Export Partners (Arab and African Markets)coreChannel Partner/ Reseller/ DistributorGOHAR collaborates with export partners to expand its reach into Arab and African regional markets, supporting the company's 'Made in Egypt' branding strategy internationally.

Scale indicators5 records

Recent moves7 records

Expansion highlights5 records

Broad incumbents

• Joseph Joseph: Joseph Joseph is a UK household design brand targeting style-conscious consumers with kitchen and home organization products. It is comparable to GOHAR's new GOHAR HOME sub-brand in its focus on modern, design-led household goods for younger demographics.
• Black+Decker: Black+Decker is a global incumbent brand with ladders, work platforms, and access products as part of a much broader power tools and home improvement portfolio. Comparable to GOHAR in its ladder category but operates at significantly larger scale and global distribution.
• Bosch Home and Garden: Bosch Home and Garden is a global brand offering ladders, work platforms, and household tools as part of a broader home improvement lineup. Overlaps with GOHAR's ladder and household hardware categories, providing a benchmark for premium positioning and European/CE-Equivalent quality standards.

Direct peers

• Batavia: Batavia is a Dutch/German brand offering ladders, work platforms, and household access tools. Comparable to GOHAR's aluminum step ladder range (e.g., 2-8 step models with 120 kg load capacity), with a similar mix of consumer and trade customers.
• Hailo: Hailo is a German specialist manufacturer of step stools, ladders, and household access products. Comparable to GOHAR's Flora, Noir, and Sunset ladder collections, with a similar focus on metal/aluminum construction and consumer household use cases.
• Zarges: Zarges is a German manufacturer of access solutions, climbing ladders, and lightweight aluminum products. It is comparable to GOHAR's ladder manufacturing capability and use of aluminum/sheet metal construction, with a focus on durability and load capacity.
• Brabantia: Brabantia is a Dutch household design brand known for laundry, drying, and storage solutions. It overlaps directly with GOHAR's drying rack and clothing stand categories, with comparable premium positioning and multi-channel distribution across Europe and beyond.
• Werner Co: Werner Co is a leading US-based manufacturer of climbing, access, and ladder products. Like GOHAR, it specializes in ladders as a core product category and sells to both consumer and professional/trade customers through multi-channel distribution.
• Minky Homecare: Minky Homecare is a UK-based household brand offering laundry products including drying racks, ironing boards, and cleaning tools. It directly mirrors GOHAR's drying rack and ironing board lines with a similar consumer household positioning.
• Leifheit: Leifheit is a German household goods manufacturer with a core product range spanning ironing boards, drying racks, ladders, and cleaning equipment. It is a direct analog to GOHAR's product portfolio, focused on durable, branded household hardware sold through retail and DTC channels.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/gohar.egy
• LinkedInlinkedin.com/company/gohar-egy
• Instagraminstagram.com/gohar.egy
• TikToktiktok.com/@gohar.egy

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about GOHAR Industrial & Trading