Batavia
Batavia B.V. is a Dutch manufacturer and brand owner founded in 2009 that designs and sells proprietary 18V Maxxpack and 12V Fixxpack cordless power tool platforms, garden tools, ladders, and workshop equipment to professionals, DIY enthusiasts, and hobbyists globally, while also providing OEM/private-label manufacturing services to retailer partners.
- Company typePrivate
- Founded2009
- HeadquartersStaphorst, Netherlands
- Headcount11–50
- GTM typeB2B
- OfferingHardware or Manufacturing
What Batavia does
Batavia B.V. is a privately held Dutch manufacturer and brand owner of cordless power tools, garden tools, ladders, workbenches, and workshop equipment, headquartered in Staphorst, Netherlands and founded in 2009. The company is organized around two proprietary interchangeable battery platforms — the 18V Maxxpack system (50+ tools) targeted at serious DIY and the 12V Fixxpack system (10+ compact tools) for entry-level hobbyists — augmented by a premium Ultra tier with brushless motors for heavy-duty professional use, and sub-brands including Giraffe Air (ladders), Maxxwork (workbenches), Maxxseries (corded/standalone tools), and specialty products such as Maxxsafe (automotive escape tool) and G-Light (commercial hygiene dispenser). Underlying technology centers on brushless motor design and lithium-ion battery management (e.g., 50-minute fast-charge on 2.0Ah packs), with tools designed in-house.
The business operates on a hybrid hardware-sales and OEM/private-label model. Direct revenue derives from selling proprietary Batavia-branded products through authorized resellers, marketplace and omnichannel retailers across Europe, the company's own Shopify webshop, and direct B2B quotes. A second revenue stream comes from the company's self-described "Product Creation Factory" offering, under which Batavia designs, tests, certifies, and produces private-label and OEM tools for retailer and brand partners globally, supported by an in-house marketing and design team that delivers co-branded content, photography, and in-store materials. Pricing is quote-based rather than publicly disclosed. Distribution spans four continents — Europe (Netherlands base), North America (United States), Oceania (Australia), and Asia (China) — with localized storefronts in English, Dutch, German, Spanish, French, and Italian, and an 11–50 employee headcount.
Customer segmentation is horizontal and split between professionals/tradespeople (heavy-duty Ultra tier), serious DIY enthusiasts (Maxxpack 18V), and beginning DIY/hobbyists (Fixxpack 12V), with the B2B private-label channel serving enterprise retailer buyers separately. Commercial posture is supported by amfori and BSCI supply-chain compliance memberships aimed at European retail procurement. The company has no disclosed venture funding, no parent entity, and no public listing.
Batavia firmographics
Firmographics- Name
- Batavia
- Legal name
- Batavia B.V.
- Website
- https://bataviapower.com
- Company type
- Private
- Founded year
- 2009
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Batavia B.V. is a Dutch manufacturer and brand owner founded in 2009 that designs and sells proprietary 18V Maxxpack and 12V Fixxpack cordless power tool platforms, garden tools, ladders, and workshop equipment to professionals, DIY enthusiasts, and hobbyists globally, while also providing OEM/private-label manufacturing services to retailer partners.
- Ownership category
- akta.pro rank
Where Batavia is headquartered
LocationHeadquarters
- HQ city
- Staphorst
- HQ country
- Netherlands
- HQ region
- Europe
Offices1 record
Markets served
Batavia business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Power and Garden Tool Sales: Direct hardware sales of proprietary cordless power tools, garden tools, ladders, and workbenches through resellers and direct e-commerce channels
- Private Label / OEM: Batavia operates as a Product Creation Factory offering OEM and private label products, taking over design, testing, and production for other brands
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Custom quotation-based pricing |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels5 records
Batavia product offering
Product offeringCore offering
Batavia designs, manufactures, and distributes cordless and corded power tools, garden tools, ladders, cleaning equipment, and workshop products organized around its proprietary Maxxpack 18V and Fixxpack 12V interchangeable battery platforms. The company sells branded tools through a global reseller network, marketplaces, and direct e-commerce, and also offers private label and OEM manufacturing services to retailers and brands seeking custom-branded tools.
Product overview
Batavia is a Dutch international brand (founded 2009) offering a portfolio of power tools, garden tools, cleaning equipment, ladders, and workshop products. The offering is organized around multiple battery platforms and product sub-brands: the 12V Fixxpack collection (essential compact tools for DIY hobbyists), the 18V Maxxpack collection (50+ cordless tools for professionals and serious DIY), and the Ultra line (heavy-duty tools for demanding professionals). Supporting product lines include the Giraffe Air ladder series, Maxxwork workshop equipment, Maxxseries corded tools, and specialized offerings for automotive and health/safety markets. The company also offers private label/OEM manufacturing services for partners seeking custom-branded tools. Products are available across Europe, the United States, Australia, and China.
Differentiator
Problem solved
Functional benefit
Brands
- Maxxpack: 18V cordless tools platform for professionals and serious DIY enthusiasts, featuring 50+ tools
- Fixxpack
- Ultra
- Giraffe Air
- Maxxwork
- Fixxseries
- Maxxseries
Products and services
- Maxxpack 18V Cordless Platform Extensive platform of 18V cordless tools (50+ tools) including brushless drills, angle grinders, chainsaws, pruners, leaf blowers, and power scrubbers, designed for homeowners, handymen, self-employed workers, and professionals with shared battery compatibility.
- Fixxpack 12V Cordless Platform Compact and lightweight 12V essential cordless tools (10+ tools) designed for DIY hobbyists, housing market starters, and young adults seeking affordable entry into power tools with a shared compact battery platform.
- ULTRA Heavy-Duty Cordless Series Premium sub-line of Maxxpack 18V tools with brushless motors, longer lifetime, more power, and extended runtime for heavy-duty professional and demanding DIY use.
- Giraffe Air Telescopic Ladders High-quality premium and professional telescopic ladders built for durability and safety, including 3.27m residential and 4.15m professional models and compatible stand-off and tool tray accessories.
- Maxxwork Workshop and Workbench Range Complete range of workbenches including sturdy sawhorses, multifunctional workbenches, hands-free workstations such as the Croc Lock clamping station, and convenient stepladders for DIY and professional workshops.
- Battery and Charger Ecosystems (12V and 18V) Lithium-ion batteries and chargers compatible with the 12V Fixxpack and 18V Maxxpack tool platforms, including 2.0Ah, 4.0Ah, and 5.0Ah battery options with charge level indicators, fast charging, and a starter set (2.0Ah battery plus 2.4A charger).
- Garden Tools (Chainsaws, Pruners, Leaf Blowers, Lawn Care) Cordless and corded garden maintenance tools under the 18V Maxxpack platform including the NEXXSAW one-hand chainsaw, NEXXCUT 30mm brushless pruner, cordless leaf blower, lawn mowers, grass trimmers, hedge trimmers, and the 1020W Maxxbrush 26cm multi-brush.
- Cleaning Tools (Power Scrubbers, Vacuums, Pressure Washers, Patio Cleaners) Cordless and corded cleaning equipment including the Twin Brush telescopic power scrubber, vacuums, ash vacuums, pressure washers, patio cleaners, and multi-brushes for residential and commercial cleaning tasks.
- Maxxseries Corded Power Tools Powerful corded power tools, stand-alone cordless power tools, and DIY equipment for demanding DIY enthusiasts who need power without a battery platform.
- Private Label and OEM Manufacturing Service Turnkey OEM and private label manufacturing service for retailers and brands seeking custom-branded power tools and DIY solutions, with end-to-end support covering design, testing, certification, production, and creative marketing content.
- Maxxsafe Escape Tool Escape tool marketed for automotive and emergency applications, positioned as the safest escape tool in the Batavia portfolio.
Quantifiable outcome
- Over 50 tools available on the 18V Maxxpack platform
- +1 more outcomes
Companies that use Batavia
Customer profileSegments3 records
Ideal customer profiles5 records
Batavia technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
Batavia partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered minor.
- amforiminorBatavia displays amfori logo on their website, indicating membership in this global business association for open and sustainable trade. Amfori supports companies in improving their supply chain performance and social compliance.
- BSCI (Business Social Compliance Initiative)minorBatavia displays the BSCI logo on their website, indicating participation in this social compliance initiative that audits and improves working conditions in supply chains.
Scale indicators3 records
Recent moves6 records
Expansion highlights6 records
Batavia competitors and assessment
Company assessmentDirect peers
- Makita: Global cordless power tool leader with LXT 18V and CXT 12V platforms spanning hundreds of tools across power, garden and cleaning — same categories and same interchangeable battery strategy as Batavia.
- Black+Decker: Stanley Black & Decker's mass-market DIY cordless range; overlaps directly with Batavia's entry-level and serious DIY tools across drills, saws, sanders and garden products.
- Ryobi: Techtronic Industries' DIY-focused 18V ONE+ platform with 100+ tools covering power, garden and cleaning — extremely close comparable to Batavia's Maxxpack/Fixxpack positioning in the DIY/hobbyist segment.
- Einhell: German DIY/prosumer power tool maker with Power X-Change 18V battery platform covering 200+ tools; comparable scale, European roots and tiered positioning similar to Batavia.
- Hikoki (formerly Hitachi Power Tools): Multi-voltage cordless platform (18V/36V MultiVolt) targeting professional trades; competing peer in brushless motor tech and pro-grade tool categories alongside Batavia's Ultra line.
- Worx: Positec Tool Group's DIY/prosumer cordless brand built on the 20V PowerShare platform — closest mid-tier analogue to Batavia with a similar price-perception and battery-sharing model.
Emerging players
- Greenworks: Cordless outdoor and power tool brand with 24V/40V/60V/80V platforms; comparable emerging global challenger competing in garden and DIY cordless, with similar OEM/private-label heritage.
Broad incumbents
- Milwaukee Tool: Techtronic Industries' professional trades platform (M18, M12) widely regarded as the gold standard in cordless innovation; competes with Batavia's Ultra line in heavy-duty pro applications.
- DeWalt: Stanley Black & Decker's professional-grade cordless platform (20V/60V FlexVolt) with extensive power and outdoor tool ranges — a direct competitor in the pro trades segment Batavia's Ultra line targets.
- Bosch Power Tools: Robert Bosch's power tools division offers the Professional (blue) and DIY (green) cordless 18V/12V platforms with hundreds of compatible tools, the most direct competitive analogue to Batavia's Maxxpack and Fixxpack ecosystems.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Batavia social profiles
Digital presenceBatavia financial estimates
Financial estimateRevenue estimate
Valuation estimate
Batavia leadership team
Management profileNumber of profiles
Profiles1 record
Batavia funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Batavia M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Batavia
What does Batavia do?
Batavia designs, manufactures, and distributes cordless and corded power tools, garden tools, ladders, cleaning equipment, and workshop products organized around its proprietary Maxxpack 18V and Fixxpack 12V interchangeable battery platforms. The company sells branded tools through a global reseller network, marketplaces, and direct e-commerce, and also offers private label and OEM manufacturing services to retailers and brands seeking custom-branded tools.
Is Batavia a public or private company?
Batavia is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Batavia founded?
Batavia was founded in 2009. It employs 11 to 50 people.
Where is Batavia based?
Batavia is headquartered in Staphorst, Netherlands, in the Europe region.
How does Batavia make money?
Two revenue lines are on record. Power and Garden Tool Sales are the primary driver. The others are private Label / OEM.
Who are Batavia's main competitors?
Direct peers on record are Makita, Black+Decker, Ryobi, Einhell, Hikoki (formerly Hitachi Power Tools) and Worx. Greenworks is listed as an emerging player. Broad incumbents are Milwaukee Tool, DeWalt and Bosch Power Tools.
Does Batavia have an API?
No public API is recorded for Batavia.