HydroPure Water
- Company typePrivate
- Founded2006
- Headquarterscenterville, Utah, United States
- Headcount1–10
- GTM typeB2C
- OfferingServices
What HydroPure Water does
HydroPure Water is a privately held, locally owned water services provider founded in 2006 and headquartered in Salt Lake City, Utah. The company sells, installs, and services four core product lines for residential and office customers: point-of-delivery drinking water filtration, commercial-grade ice machines, metered water softening systems (entry pricing around $1,200), and office coffee equipment paired with locally roasted Salt Lake City coffee. Its underlying technology is conventional point-of-use water purification and an electronic metered softening system that uses roughly 50% less salt than traditional softeners, marketed as a cost-efficiency differentiator.
The business operates on a direct-to-consumer, service-heavy model. Customers are acquired through a website ("Book Your Walk Thru" form), phone inquiries, and local referrals; recurring revenue is generated through monthly invoicing for equipment usage, water delivery, and bundled maintenance/cleaning. Distribution is entirely domestic and single-state (Utah), with no resellers, no disclosed partnerships, and no institutional funding. The customer base is split between residential homeowners seeking water treatment and SMB/office accounts (e.g., RANLife Home Loans) seeking consolidated drinking water, ice, and coffee provisioning. The company relies on a small, owner-led service operation; no executive team, headcount, or investor backing is disclosed, and strategic signals are limited to incremental product line additions such as coffee and ice.
HydroPure Water firmographics
Firmographics- Name
- HydroPure Water
- Legal name
- HydroPure Water
- Website
- https://gohydropure.com
- Company type
- Private
- Founded year
- 2006
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
HydroPure Water industry classification
Industry- Product category
- Water Treatment and Filtration Services
- NAICS
- Water Supply and Irrigation Systems (22131), Water Supply and Irrigation Systems (221310)
- SIC
- Water Supply (4941)
- akta.pro primary industry
- Water Softener, Filtration & Treatment System Installation (HSAOAAAH)
- akta.pro secondary industries
- Whole-House (Point-of-Entry) Water Treatment Systems (CRAJAJAE), Water Softeners & Scale Inhibitors (Residential) (CRAJAJAI)
Keywords
Where HydroPure Water is headquartered
LocationHeadquarters
- HQ city
- centerville, Utah
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
HydroPure Water business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Operations, Personnel, Supply Chain, Marketing or Sales, Infrastructure
Revenue model
- Water Delivery Service: Point-of-delivery water filtering providing unlimited filtered water with delivery of 5-gallon water jugs as an alternative. Customers pay for ongoing water service and equipment usage.
- Water Softener Installation and Service: Installation and servicing of water softening systems for residential homes. Includes equipment provision with metered softening technology.
- Ice Machine Provision and Service: Equipment provision, installation, and ongoing maintenance of ice machines for homes and offices. Monthly invoicing with maintenance included.
- Coffee Provision: Freshly roasted coffee from Salt Lake City, delivered whole bean or ground. Coffee is offered as a complementary service to water solutions for office customers.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Water Softener Installation starting at $1,200 |
| Subscription | Monthly | Water Delivery and Equipment Services |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels5 records
HydroPure Water product offering
Product offeringCore offering
HydroPure Water provides point-of-delivery water purification systems, water softeners, commercial ice machines, and locally roasted coffee service for residential homes and offices. The company installs and maintains the equipment on-site and bills customers monthly for ongoing service, equipment usage, and maintenance. Water softener installations are also offered as a one-time purchase starting at $1,200.
Product overview
HydroPure Water is a locally owned and operated water service company serving clients since 2006, offering a portfolio of water-related products for home and office use. The company provides four core service offerings: Drinking Water (purified water coolers with point-of-delivery filtration), Ice Machines (commercial ice makers with nugget or crescent ice options), Water Softeners (conditioning systems starting at $1,200 with metered salt usage), and Coffee Makers (featuring locally roasted Salt Lake City coffee). These products are designed to be environmentally friendly alternatives to bottled water, eliminating plastic waste while providing hassle-free, maintained equipment service for residential and commercial customers.
Differentiator
Problem solved
Functional benefit
Products and services
- Drinking Water
Quantifiable outcome
- 50% less salt consumption with metered water softener systems
- +2 more outcomes
Companies that use HydroPure Water
Customer profileNamed customers5 records
Segments2 records
Ideal customer profiles2 records
HydroPure Water technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
HydroPure Water partnerships and signals
Strategic signalScale indicators1 record
Recent moves4 records
Expansion highlights3 records
HydroPure Water competitors and assessment
Company assessmentDirect peers
- Rainsoft: Rainsoft sells and services water conditioning and drinking water systems through a local dealer network with installation and ongoing maintenance agreements. Its product/service portfolio and dealer economics directly mirror HydroPure's water softener business.
- Sparkletts Water: Sparkletts delivers bottled water and point-of-use coolers to offices and homes across the Western and Southern U.S., offering subscription service with maintenance included. Like HydroPure, it targets the office drinking water replacement of bottled jugs via equipment-plus-service contracts.
- Culligan: Culligan operates a national dealer network offering residential and commercial water softening, filtration, and drinking water systems with subscription-style service contracts. Its local dealers/franchisees are the closest direct comparable to HydroPure's Salt Lake City service model.
- Hague Quality Water: Hague Quality Water distributes water treatment equipment (softeners, reverse osmosis, filtration) through authorized local dealers who install and service systems. Its dealer model mirrors HydroPure's combination of hardware sale plus ongoing service in defined regions.
- EcoWater Systems: EcoWater Systems is a national dealer network for residential and light-commercial water softening and filtration equipment with recurring service revenue. Its local dealers directly compete with HydroPure on water softener installation and metered service in overlapping markets.
- Crystal Springs: Crystal Springs provides bottled water delivery, water coolers, and filtration services to businesses and homes on recurring contracts. It overlaps with HydroPure on office drinking water service and competes directly in any Western markets HydroPure might expand into.
- Kinetico: Kinetico manufactures and services non-electric water softeners and treatment systems through a network of independent local dealers. Like HydroPure, it sells/installs softening equipment with ongoing maintenance relationships in defined local territories.
Emerging players
- Waterlogic: Waterlogic designs and rents point-of-use purified water dispensers to offices via subscription service with maintenance included. It overlaps with HydroPure on the office water cooler subscription model but focuses on dispenser rentals rather than whole-home softening.
- Quench (by Culligan): Quench provides office water coolers, ice machines, and coffee service on subscription contracts with maintenance included — directly mirroring HydroPure's bundled office offering. It is the closest comparable for HydroPure's commercial water-ice-coffee bundle.
Broad incumbents
- Primo Water Corporation: Primo Water is a large publicly traded provider of bottled water delivery, water dispensers, and filtration services across North America. It competes with HydroPure on office and home drinking water but operates at vastly greater scale and geography.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks4 records
Key highlights6 records
Customer concentration
HydroPure Water social profiles
Digital presenceHydroPure Water financial estimates
Financial estimateRevenue estimate
Valuation estimate
HydroPure Water leadership team
Management profileNumber of profiles
Profiles1 record
HydroPure Water funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
HydroPure Water M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about HydroPure Water
What does HydroPure Water do?
HydroPure Water provides point-of-delivery water purification systems, water softeners, commercial ice machines, and locally roasted coffee service for residential homes and offices. The company installs and maintains the equipment on-site and bills customers monthly for ongoing service, equipment usage, and maintenance. Water softener installations are also offered as a one-time purchase starting at $1,200.
Is HydroPure Water a public or private company?
HydroPure Water is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was HydroPure Water founded?
HydroPure Water was founded in 2006. It employs 1 to 10 people.
Where is HydroPure Water based?
HydroPure Water is headquartered in centerville, Utah, United States, in the North America region.
How does HydroPure Water make money?
Four revenue lines are on record. Water Delivery Service is the primary driver. The others are water Softener Installation and Service, ice Machine Provision and Service and coffee Provision.
Who are HydroPure Water's main competitors?
Direct peers on record are Rainsoft, Sparkletts Water, Culligan, Hague Quality Water, EcoWater Systems, Crystal Springs and Kinetico. Emerging players are Waterlogic and Quench (by Culligan). Primo Water Corporation is listed as a broad incumbent.
Does HydroPure Water have an API?
No public API is recorded for HydroPure Water.
What industry is HydroPure Water in?
HydroPure Water's product category is Water Treatment and Filtration Services. Its primary akta.pro industry code is HSAOAAAH, Water Softener, Filtration & Treatment System Installation, with a secondary code of CRAJAJAE, Whole-House (Point-of-Entry) Water Treatment Systems. Its NAICS code is 22131 and its SIC code is 4941.