GOLDEN PALMS GROUP

Name

GOLDEN PALMS GROUP

Legal name

Golden Palms Group

Website

https://goldenpalmsgroup.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Destination Management Services

NAICS

Tour Operators (56152), Convention and Trade Show Organizers (56192)

akta.pro industry

PRIMARYTHAKAEAB

MICE & Event DMCs (Meetings/Incentives/Conferences)

Travel & Hospitality/Travel Agencies, Tour Operators & OTAs/Local Tour Operators & Destination Services (DMCs)

SECONDARYTHAKAEAA

Inbound DMCs (Full-Service Ground Handling)

Travel & Hospitality/Travel Agencies, Tour Operators & OTAs/Local Tour Operators & Destination Services (DMCs)

SECONDARYTHAHADAK

Luxury & High-End Incentives (Private Jets, Yachts, Ultra-Luxury Stays)

Travel & Hospitality/MICE (Meetings, Incentives, Conferences & Exhibitions)/Destination Management Companies (DMCs) & Incentive Travel Specialists

SECONDARYTHAHADAD

Group Accommodation Sourcing & Contracting (Room Blocks, Allotments)

Travel & Hospitality/MICE (Meetings, Incentives, Conferences & Exhibitions)/Destination Management Companies (DMCs) & Incentive Travel Specialists

Keywords

• Destination management services
• MICE event management
• Corporate event planning
• Luxury travel services
• VIP concierge services

Headquarters

HQ city

Marrakech

HQ country

Morocco

HQ region

Africa

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Destination Management Services: Full-service DMC offering covering all travel needs worldwide for private and business travelers, including tailor-made travel itineraries, 24/7 travel specialist follow-up, and VIP concierge services.
2. Event Management Services: Corporate events management, PCO (Professional Conference Organizer) solutions, and A.V Production services for corporate and private events.
3. Luxury Travel & MICE: High-end travel experiences including corporate travel and conference hospitality management, group travel management, flights and private jet charter booking, yacht charter booking, and hotel bookings.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

Golden Palms Group is a full-service Destination Management Company (DMC) and travel agency based in Marrakech that designs and delivers tailor-made travel, MICE, corporate event, luxury travel, golf experience, and VIP concierge services for private and business travelers in Morocco and worldwide. Its offerings span airline and private jet bookings, hotel reservations, airport transfers, restaurant bookings, activities, destination tours, Professional Conference Organizer (PCO) solutions, corporate event management, and A.V. production, delivered by an international multilingual team with 24/7 follow-up.

Product overview

Golden Palms Group is a full-service Destination Management Company (DMC) providing comprehensive travel, events, and hospitality services primarily in Morocco. The company operates as a unified service portfolio consisting of Event Management Services (including PCO, corporate events, and A.V. production), DMC Services covering MICE, luxury travel, and Morocco Golf Experiences, all supported by VIP Concierge Services. The core offerings include airline and private jet booking, hotel partnerships across Moroccan cities, yacht charters, airport transfers, restaurant reservations, and destination tours. The company maintains a multilingual international team providing 24/7 travel specialist support for both private and business travelers.

Differentiator

Problem solved

Functional benefit

Products and services

• Destination Management Company (DMC) Services Full-service destination management company providing luxury travel arrangements, MICE services, and travel services management for private and business travelers worldwide, anchored in Morocco.
• Event Management Services Comprehensive event planning and management including PCO solutions, corporate event management, and audio-visual production for corporate and private events in Morocco.
• MICE Services Specialized MICE services across Moroccan cities including Marrakech, Rabat, Agadir, El Jadida, Casablanca, and Tangier, leveraging partnerships with luxury hotels and venues.
• Luxury Travel Services Tailor-made luxury travel itineraries with 24/7 specialist support, including airline tickets, hotel bookings, airport transfers, restaurant reservations, activity bookings, and VIP/concierge services.
• Morocco Golf Experiences Golf tourism services featuring partnerships with leading golf courses across Morocco including Royal Golf Marrakech, Royal Golf Dar Essalam, and Tikida Golf Palace.
• VIP Concierge Service Premium concierge services providing high-end travel experiences, private jet and yacht charter booking, and personalized travel arrangements for VIP clients.
• Corporate Travel and Conference Hospitality Management Business travel management services including conference hospitality coordination, group travel management, and corporate event support.

Named customers1 record

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Nine partnerships are on record, tiered core and minor.

• Mövenpick Hotel Mansour Eddahbi MarrakechcoreOthersPreferred hotel partner for MICE events and luxury accommodation in Marrakech. The venue is featured prominently in the Marrakech MICE destination listings.
• Four Seasons Resort MarrakechcoreOthersLuxury hotel partnership for high-end MICE and leisure travel experiences in Marrakech.
• Sofitel Marrakech Palais ImperialcoreOthersPremium venue partner for corporate events and luxury accommodations in Marrakech.
• Fairmont Royal Palm MarrakechcoreOthersLuxury resort and golf partner offering premium MICE facilities and leisure services.
• Royal Golf MarrakechminorOthersGolf experience partner for Morocco Golf Experiences offerings in Marrakech.
• Royal Golf Dar Essalam (Rabat)minorOthersGolf partnership for MICE and leisure golf experiences in the Rabat region.
• Tikida Golf Palace (Agadir)minorOthersGolf venue partnership for Morocco Golf Experiences in Agadir.
• PlanetlookminorOthersInternational media outlet that covered Wella Professionals events managed by Golden Palms Group, providing press coverage and brand visibility.
• Hji.co.ukminorOthersInternational beauty industry publication covering events and news, featured coverage of Wella Professionals events in Marrakech.

Scale indicators1 record

Recent moves4 records

Expansion highlights4 records

Regional players

• &Beyond: Luxury DMC and lodge operator focused on Africa and South America. Overlaps on the boutique luxury inbound DMC model, multi-country ground handling, and high-touch concierge service for HNW travelers.

Broad incumbents

• CWT (Carlson Wagonlit Travel): Global corporate travel management company with MICE and events services. Comparable in the corporate-events and incentive-travel segments Golden Palms serves, though from a global TMC vantage point.
• Abercrombie & Kent: Long-established global luxury tour operator and DMC offering tailor-made itineraries worldwide. Comparable high-end leisure DMC model and DMC-style ground-handling services across multiple countries.
• American Express Global Business Travel (Amex GBT): Global corporate travel and meetings management provider competing for the same multinational MICE and corporate travel budget. Comparable corporate client profile, though a broad incumbent rather than a Morocco specialist.
• ATPI Griffinstone: Global corporate travel and events management company with strong MICE and DMC capabilities. Comparable at the corporate-events/MICE layer of Golden Palms' offering, operating at much larger scale and geographic breadth.
• BCD Travel: Global travel management company with meetings-and-events arm (BCD M&E). Comparable in servicing corporate clients on meetings, incentives, conferences and travel management, though at much larger scale.

Direct peers

• Scott Dunn: UK-based luxury tour operator providing tailor-made holidays worldwide with VIP concierge. Closely comparable as a bespoke luxury DMC model serving HNW individuals across multiple destinations.
• Cazenove+Loyd: London-headquartered bespoke luxury travel company designing private, tailor-made itineraries globally. Mirrors the personal-relationship-driven, high-touch DMC playbook used by Golden Palms.
• Rhino Africa: Africa-focused luxury DMC headquartered in South Africa, building tailor-made safaris and high-end itineraries across the continent. Highly comparable in operating model, customer profile (HNW and corporate incentive travel), and reliance on premium hotel and ground partners.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/golden-palms-group

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about GOLDEN PALMS GROUP