Gold's Gym Richmond, VA

Name

Gold's Gym Richmond, VA

Website

https://goldsgymrva.com

Company type

Private

Founded year

1965

Operating status

Operating

Headcount range

11–50 employees

Short description

Gold's Gym Richmond, VA operates seven Gold's Gym-branded fitness facilities across the Richmond, Virginia metropolitan area, offering individual gym memberships, group fitness classes, and personal training to local fitness consumers under RSG Group ownership.

Ownership category

akta.pro rank

Headquarters

HQ city

Colonial Heights

HQ country

United States

HQ region

North America

Offices7 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Fitness Membership Subscriptions: Gold's Gym generates revenue primarily through recurring membership subscriptions. Members pay periodic fees (typically monthly or annual) for access to gym facilities, equipment, classes, and amenities at their chosen location(s). The company also offers online join options through its ABC Fitness integration platform.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

Gold's Gym Richmond, VA operates seven fitness center locations across the Richmond, Virginia metropolitan area, selling recurring gym memberships that grant members access to strength and cardiovascular equipment, group fitness classes, personal training, and recovery and wellness amenities. The business serves individual consumers seeking in-person fitness facility access under the established Gold's Gym brand.

Product overview

Gold's Gym Richmond, VA is a regional network of seven gym locations in the greater Richmond metropolitan area, including Colonial Heights, Mechanicsville, Midlothian (Swift Creek), Meadowbrook (N. Chesterfield), East End (Laburnum), The Fan, and Willow Lawn. The offering is a unified gym membership platform spanning these locations, with each facility providing access to strength training equipment, cardio machines, group fitness classes, personal training services, and various amenities. The core product is the Gold's Gym membership, which grants access to all Richmond-area locations, supported by add-on services including group classes, personal training, and facility-specific amenities. The company has operated as 'The Standard Since 1965.'

Differentiator

Problem solved

Functional benefit

Products and services

• Gold's Gym Richmond, VA Memberships Recurring gym memberships providing individual consumers access to the company's seven fitness center locations across the Richmond, Virginia metro, including use of equipment, group fitness classes, personal training, and ancillary amenities.
• Group Fitness Classes Instructor-led group fitness classes offered to members at Gold's Gym Richmond, VA locations across the Richmond metro.
• Personal Training One-on-one personal training services delivered to members at Gold's Gym Richmond, VA locations, focused on individualized fitness programming.
• Gym Amenities and Recovery Services In-facility amenity and recovery services (including tanning and recovery zones) available to members at Gold's Gym Richmond, VA locations.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• RSG Groupparent_companyOthersRSG Group is the parent company of Gold's Gym, owning and operating the global fitness brand. The company's website footer references RSG Group as the owning organization (https://rsggroup.com/).

Scale indicators1 record

Recent moves3 records

Expansion highlights3 records

Direct peers

• Planet Fitness: Largest low-cost membership gym chain in the U.S. with thousands of franchised and corporate locations. Direct competitor to Gold's Gym Richmond for value-conscious fitness consumers in the same trade area.
• Anytime Fitness: Globally franchised 24/7 membership gym chain with strong U.S. franchise footprint. Closely comparable subscription-based, multi-location fitness club model serving similar consumer segments.
• Crunch Fitness: Membership-based gym chain offering strength, cardio, and group classes across multiple price tiers. Competes for the same mid-market fitness consumer in overlapping geographies.
• LA Fitness: Multi-location mid-tier membership gym operator with a comparable full-service model (cardio, strength, group classes, amenities). Competes directly with Gold's Gym Richmond for the same member demographic.
• 24 Hour Fitness: Large multi-location full-service gym operator with similar amenity mix (cardio, strength, group classes, personal training). Direct comparable in category, scale, and member experience.
• Life Time Fitness: Premium multi-location fitness operator offering memberships, group classes, personal training, and amenity-rich clubs. Comparable operating model at a higher price tier within the same broader category.
• YMCA: Non-profit community recreation organization operating membership-based fitness facilities with group classes, personal training, and family programming. Competes for similar local Richmond consumers on price and community fit.
• Gold's Gym (corporate / global brand): The corporate Gold's Gym brand owned by RSG Group that sets pricing, technology, and brand strategy for all operators including Gold's Gym Richmond. Most directly comparable as the same franchise system.

Broad incumbents

• Equinox: Premium fitness club operator with a broader lifestyle and wellness portfolio (clubs, training, spa, apparel). Comparable category but operates at a meaningfully higher price point and urban luxury positioning.

Emerging players

• Orangetheory Fitness: Boutique fitness franchisor offering heart-rate-based group training as an alternative to traditional gym memberships. Increasingly competing with Gold's Gym for share of fitness spending in suburban trade areas like Richmond.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/gold'sgymrichmondva

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Gold's Gym Richmond, VA