Gold Star Jewellers

What Gold Star Jewellers does

Gold Star Jewellers Ltd. is a family-owned jewellery retailer founded in 1957 and headquartered in Delta, British Columbia, Canada, where it operates a single physical showroom at 7107 120 St. The company sells diamond rings, diamond jewellery, gold and silver pieces, gemstone jewellery, men's fashion items (including Cuban link chains, tungsten bands, and Italian-made chains), and watches, spanning price points from $55 entry-level pieces to $12,999+ luxury chains. Its assortment covers both natural mined diamonds — including certified Canadian diamonds — and lab-grown diamonds produced via HPHT (High-Pressure High-Temperature) and CVD (Chemical Vapor Deposition) methods, with the latter priced 30–45% below comparable earth-mined stones and sold as both loose stones and finished jewellery. Pulse Diamonds is an exclusive proprietary sub-brand, while Charles Garnier (Paris) and Elle Jewellery are carried as licensed/third-party brands.

Name

Gold Star Jewellers

Legal name

Gold Star Jewellers Ltd.

Website

https://goldstarjewellers.com

Company type

Private

Founded year

1957

Operating status

Operating

Headcount range

11–50 employees

Short description

Gold Star Jewellers Ltd. is a family-owned jewellery retailer founded in 1957 in Delta, BC, selling natural and lab-grown diamond jewellery, gold, silver, and gemstone pieces through a single showroom and e-commerce platform serving Canada and the U.S.

Ownership category

akta.pro rank

Product category

Retail Jewellery

NAICS

Jewelry Retailers (458310)

SIC

Retail-Jewelry Stores (5944)

akta.pro primary industry

Fine Jewelry Retail (Precious Metals & Gemstones) (CRAKAGAA)

akta.pro secondary industries

Colored Gemstone Jewelry (CRAKAAAB), Precious Metal Jewelry (Gold/Platinum/Silver) (CRAKAAAD), Fine Jewelry Manufacturing (Precious Metals & Gem-Set) (CRAKAIAA), Fine Jewelry & Precious Metal Repair (CRAKALAA)

Keywords

• Retail jewellery sales
• Lab-grown diamonds
• Custom jewellery design
• Engagement rings
• Jewellery repair services

Headquarters

HQ city

Delta

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure, Others

Revenue model

1. Retail Jewellery Sales: Direct product sales across multiple jewellery categories including diamond rings, diamond jewellery, gold earrings, gemstone jewellery, silver jewellery, men's fashion, and watches. One-time purchase model with various price points from entry-level gifts ($55) to luxury items ($12,999+).
2. Lab-Grown Diamonds: Sale of lab-created diamonds at 30-45% lower prices than earth-mined diamonds. Both loose diamonds and set jewellery available.
3. Jewellery Services: Additional revenue from jewellery repairs, watch battery replacement, and watch care services.
4. Custom Design Services: Bespoke custom jewellery design services for unique pieces.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

Gold Star Jewellers is a family-owned jewellery retailer selling natural and lab-grown diamond rings, diamond jewellery, gold and silver pieces, gemstone jewellery, men's fashion, and gold chains through one physical showroom in Delta, BC and an e-commerce site serving Canada and the U.S. The business also offers custom design, jewellery repair, watch battery replacement, layaway, Afterpay installments, and jewellery insurance claim assistance.

Product overview

Gold Star Jewellers is a family-owned jewelry retailer established in 1957, operating from Delta, British Columbia, Canada. The company offers a comprehensive jewelry portfolio centered around diamond rings, diamond jewellery, gold earrings, silver jewellery, and gemstone pieces. The product line spans both natural mined diamonds (including certified Canadian diamonds) and lab-grown diamonds, with offerings ranging from affordable fashion pieces under $500 to high-end custom designs and luxury men's fashion accessories. Key sub-brands include Pulse Diamonds (exclusive branded collection) and Charles Garnier (Paris jewelry brand). The company provides design services through Band Builder and Design Your Own tools, complemented by in-store services including custom design, jewelry repairs, watch battery replacement, and layaway plans. Afterpay payment integration is available for customer purchases.

Differentiator

Problem solved

Functional benefit

Brands

• Pulse Diamonds: Proprietary diamond jewellery line featuring pendants, earrings, and silver gemstone pendants
• Charles Garnier
• Elle Jewellery

Products and services

• Diamond Rings Collection of diamond rings including engagement, bridal, anniversary, solitaire, and men's styles, offered in both natural mined diamonds and lab-grown diamonds in various cuts and carat weights for individual consumers shopping bridal and milestone-occasion jewellery.
• Diamond Jewellery Diamond jewellery including earrings, pendants, bracelets, and fashion pieces, available in both lab-grown and natural diamonds for individual consumers.
• Lab Grown Diamonds Certified lab-created diamonds that are chemically identical to earth-mined diamonds and priced 30-45% lower, offered as loose stones and finished jewellery for individual consumers seeking value or ethical sourcing.
• Natural Diamonds Conflict-free mined natural diamonds including certified Canadian diamonds, sold as loose stones and set in jewellery pieces for individual consumers.
• Gold Earrings Gold earrings in 10k and 14k yellow and white gold including hoops, studs, huggies, drop earrings, and nose studs in various styles for individual consumers.
• Silver Jewellery Sterling silver jewellery including chains, pendants, earrings, bracelets, and gemstone pieces, featuring brands like Charles Garnier and Elle Jewellery, for individual consumers in the gift and everyday-wear segment.
• Gemstone Jewellery Gemstone jewellery featuring precious and semi-precious stones such as sapphire, ruby, emerald, and amethyst set in rings, pendants, and earrings for individual consumers.
• Gold Chains Gold chains in styles including Cuban link, cable, curb, box, Figaro, Singapore, wheat, and rope, available in 10k and 14k yellow, white, and rose gold for individual consumers.
• Men's Fashion Jewellery Men's jewellery including Cuban link chains, bracelets, tungsten bands, and sterling silver rings, featuring Italian-made chains, stainless steel pieces, and various precious metals for individual male consumers.
• Pulse Diamonds (proprietary sub-brand) Exclusive branded diamond collection featuring pendants, earrings, and silver gemstone pieces under the Pulse Diamonds trademark, sold only at Gold Star Jewellers.
• Charles Garnier Brand (licensed) Paris-based sterling silver jewellery brand featuring amethyst, cubic zirconia, mother of pearl, and synthetic opal stones, sold at Gold Star Jewellers as an authorized retailer.
• Custom Designs Bespoke custom jewellery design service allowing customers to create unique pieces including engagement rings and other custom jewellery, supported by a gallery of previous creations.
• Band Builder Online tool for designing custom wedding bands with various metal, style, and finish options for men's and women's rings.
• Design Your Own Interactive design tool for creating personalised jewellery, allowing customers to specify diamond, setting, metal type, and other specifications.
• Jewellery Repairs Jewellery repair services including stone replacement, ring sizing, prong retipping, chain soldering, and professional cleaning for individual consumers.
• Watch Battery Replacement Same-day watch battery replacement service performed while customers wait, including watch band adjustments.
• Jewellery Insurance Claims Assistance Assistance with jewellery insurance claims for damaged or lost items, supporting individual consumers through the claims process.
• Layaway Plan Payment plan option allowing customers to reserve jewellery items through installment payments rather than paying in full upfront.

Quantifiable outcome

• Lab grown diamonds priced 30-45% less than earth-mined equivalents (e.g., 1.00 ct VS-2 D earth mined starts at $11,000 vs lab grown starts at $1,500)
• +1 more outcomes

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature3 records

Partnerships

One partnership is on record.

• Charles GarnierminorChannel Partner/ Reseller/ DistributorGold Star Jewellers is an authorized retailer of Charles Garnier Paris jewellery, a French-inspired sterling silver jewellery brand featuring genuine amethyst, cubic zirconia, mother of pearl, and other materials.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• James Allen: Online diamond retailer owned by Signet known for customizable engagement rings and a deep loose-diamond inventory. Comparable on the design-your-own diamond ring buying experience Gold Star offers via its Band Builder tool.
• Blue Nile: Large online diamond and fine jewelry retailer (owned by Signet Jewelers) offering build-your-own engagement rings and certified diamonds. Directly comparable on e-commerce model, bridal focus, and diamond education emphasis.
• Mejuri: Direct-to-consumer fine jewelry brand selling gold, silver, and gemstone pieces online with a strong content/education marketing engine. Comparable as a digital-first DTC fine jeweler serving gift and self-purchase segments.
• Brilliant Earth: Online-first fine jeweler specializing in both natural and lab-grown diamonds with strong educational content and custom design tools. Closely comparable to Gold Star's lab-grown/natural dual offering and bespoke configurators.

Broad incumbents

• Tiffany & Co. Iconic luxury fine jewelry brand owned by LVMH with strong bridal reputation. Comparable on premium positioning and bridal category leadership, but operates as a global luxury incumbent versus Gold Star's local family-store model.
• People's Jewellers (Northern BC / Western Canada peers): Canadian-headquartered chain (also under Signet) selling bridal and fashion jewelry with broad omnichannel reach. Comparable as a Canadian-market fine jeweler competitor to Gold Star's regional Delta, BC base.
• Kay Jewelers (Signet Jewelers): Large national chain under Signet Jewelers selling bridal and fashion jewelry across price points. Comparable as a broad fine-jewelry retailer competing in Gold Star's bridal and gifting categories, but at vastly greater scale.

Emerging players

• Clean Origin: Online retailer exclusively selling lab-grown diamond jewelry with strong educational content. Comparable on the lab-grown, ethically sourced positioning Gold Star markets to its ethically-conscious consumer segment.
• Aurate New York: Direct-to-consumer fine jewelry brand emphasizing ethically sourced gold and conflict-free diamonds with a strong online and content-led model. Comparable as a smaller, mission-driven DTC jeweler competing for gift and self-purchase buyers.
• Vrai: Vertically integrated lab-grown diamond jewelry brand with direct-to-consumer e-commerce and bridal focus. Closely comparable on the lab-grown emphasis and bridal custom design that Gold Star highlights with its Pulse Diamonds line.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Pinterestpinterest.com/goldstarjewellers
• LinkedInlinkedin.com/company/gold-star-jewellers

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Gold Star Jewellers