Goldsun Food

What Goldsun Food does

Goldsun Food (legal name: Goldsun Food; Vietnamese: Công ty Ẩm thực mặt trời vàng) is a privately held Vietnamese multi-brand food and beverage company operating a portfolio of 13 restaurant brands spanning international cuisines. The company was established in 2020 through a corporate transformation from predecessor Redsun-ITI, which had been operating since approximately 2008–2009. Its restaurant portfolio includes King BBQ (Korean BBQ), ThaiExpress (Thai cuisine), Seoul Garden (Korean hotpot/buffet), Capricciosa (Italian/pizza), Tasaki BBQ (Japanese BBQ), Meiwei (Chinese cuisine), and Khao Lao (Laotian cuisine), among others, plus the RedPlus sub-brand. Operations span from North to South Vietnam with international presence, offering BBQ, hotpot, buffet, and à la carte dining formats.

Goldsun Food generates revenue primarily through company-owned restaurant operations across its 13 brands, supplemented by franchise/licensed-operator partnerships and a packaged food product line (Thực Phẩm Đóng Gói). The go-to-market is direct-to-consumer via physical dine-in locations, with franchise offerings enabling capital-light expansion to mid-market partners. The company is headquartered in Vietnam, appears privately held with no disclosed institutional investors, and is not publicly listed. Customer segmentation is horizontal — general consumers across personas seeking diverse international and Vietnamese regional cuisines.

The company reports only 26 employees at the corporate/firmographic level, which most plausibly reflects headquarters staff given the scale of nationwide multi-brand operations; restaurant-level labor is likely executed through franchise operators or store-level staff not captured in firmographic headcount. No AI/ML capabilities, proprietary technology platforms, APIs, or digital products are disclosed. The company's stated strategic intent is to scale as a leading FnB company in Vietnam and to position Vietnamese FnB enterprises alongside international counterparts, supported by three stated missions: developing professional restaurant chains, spreading international culinary culture, and building a professional working environment for staff and partners.

Name

Goldsun Food

Legal name

Goldsun Food

Website

https://goldsunfood.vn

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

11–50 employees

Short description

Goldsun Food is a privately held Vietnamese multi-brand FnB operator running 13 restaurant brands — including King BBQ, ThaiExpress, Seoul Garden, Capricciosa, and Khao Lao — across nationwide Vietnam and international markets, serving general consumers seeking diverse international and regional Vietnamese cuisines via dine-in, franchise, and packaged food channels.

Ownership category

akta.pro rank

Product category

Multi-Brand Restaurant Operations

NAICS

Restaurants and Other Eating Places (7225), Limited-Service Restaurants (722513)

SIC

Retail-Eating & Drinking Places (5810)

akta.pro primary industry

Ethnic & Regional Cuisine Restaurants (THAFACAD)

Keywords

• Restaurant chain operations
• Multi-brand casual dining
• Asian cuisine restaurants
• Franchise food service
• Packaged food products

Headquarters

HQ city

Vietnam

HQ country

Vietnam

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure, Others

Revenue model

1. Restaurant Operations: Revenue from operating multiple restaurant chains across 13 brands including King BBQ, ThaiExpress, Seoul Garden, Capricciosa, Tasaki BBQ, Meiwei, and Khao Lao, offering BBQ, hotpot, buffet, and à la carte dining experiences.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels1 record

Core offering

Goldsun Food is a multi-brand restaurant operator that runs 13 dining brands across Vietnam and internationally, providing BBQ, hotpot, buffet, and à la carte dining in cuisines including Thai, Korean, Japanese, Italian, Laotian, Taiwanese, and traditional Vietnamese regional cooking. Beyond dine-in, the company sells packaged food products and grants franchise rights to operate its restaurant concepts under licensed partnerships.

Product overview

Goldsun Food (Công ty Ẩm thực mặt trời vàng) is a multi-brand culinary company operating a portfolio of 13 restaurant brands including King BBQ, ThaiExpress, Seoul Garden, Capricciosa, Tasaki BBQ, Meiwei, and Khao Lao. The company offers diverse dining experiences across Korean BBQ, Thai cuisine, Italian cuisine, Japanese BBQ, Chinese cuisine, Laotian cuisine, and traditional Vietnamese regional cuisine. Their operations span restaurant chains with professional services (Chuỗi Nhà Hàng), packaged food products (Thực Phẩm Đóng Gói), franchise opportunities, and the RedPlus sub-brand. The company operates from North to South Vietnam and internationally, positioning itself as a gateway to a culinary paradise offering premium dining experiences.

Differentiator

Problem solved

Functional benefit

Brands

• King BBQ: Korean BBQ restaurant chain - one of the 13 major brands under Goldsun Food.
• ThaiExpress
• Seoul Garden
• Capricciosa
• Tasaki BBQ
• Meiwei
• Khao Lao

Products and services

• King BBQ Korean BBQ restaurant chain brand offering grilled meat dining experiences as part of Goldsun Food's portfolio of culinary brands in Vietnam.
• ThaiExpress Thai cuisine restaurant chain brand offering Thai culinary dishes as part of Goldsun Food's multi-brand FnB portfolio.
• Seoul Garden Korean hotpot buffet restaurant chain providing all-you-can-eat dining experiences within the Goldsun Food restaurant network.
• Capricciosa Italian cuisine restaurant chain offering pasta and pizza dining experiences as part of Goldsun Food's international culinary portfolio.
• Tasaki BBQ Japanese-style BBQ restaurant chain serving grilled meat experiences within Goldsun Food's restaurant portfolio.
• Meiwei Chinese cuisine restaurant brand offering Chinese-style dishes as part of Goldsun Food's diverse culinary brand offerings.
• Khao Lao Laotian cuisine restaurant brand featuring traditional Lao dishes as part of Goldsun Food's international culinary portfolio spanning Thailand, Korea, Japan, Italy, Laos, Taiwan, and Vietnam.
• RedPlus Sub-brand operating as a separate section of Goldsun Food for ordering and dining.
• Chuỗi Nhà Hàng (Restaurant Chains) Core multi-brand restaurant chain operations spanning from North to South Vietnam and internationally, offering BBQ, hotpot, buffet, and à la carte dining experiences across 13 major culinary brands.
• Thực Phẩm Đóng Gói (Packaged Food) Packaged food product line offered by Goldsun Food as part of its culinary business operations.
• Franchise Program Franchise opportunities for Goldsun Food's restaurant brands, allowing partners to operate their own outlets under the company's established culinary concepts.

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Yum China Holdings: Operator of KFC and Pizza Hut in China with regional dining expertise. Comparable as a multi-brand, franchise-heavy casual dining operator in Asia with exposure to BBQ, pizza, and Asian cuisines — directly overlapping with Goldsun Food's brand categories.
• Haidilao International Holding: Global Chinese hotpot chain operating high-end dine-in venues with buffet and à la carte formats. Comparable to Goldsun Food's Seoul Garden and other hotpot/buffet brands in service format and segment, with international expansion exposure.
• Minor International (Minor Food): Thai-based multi-brand restaurant operator running brands including ThaiExpress globally. Highly comparable as a multi-brand Asian casual dining holding company with similar portfolio strategy; notably the namesake ThaiExpress is itself listed under Goldsun Food's portfolio.
• Jollibee Foods Corporation (Vietnam): Global quick-service restaurant group with significant Vietnamese operations (Jollibee, Chowking, Highlands Coffee via SuperFood). Comparable as a multi-brand casual dining/QSR operator in Vietnam competing for the same diner occasion.

Emerging players

• The Coffee House: Vietnamese specialty coffee and casual dining chain with wide national footprint and active loyalty/app-driven customer base. Comparable as a scaled Vietnamese F&B operator competing for shared consumer dining-out occasions and mall real estate.
• Mobigroup (Moby Dick / Wrap & Roll): Vietnamese casual-dining multi-brand operator active in both dine-in and franchising. Comparable as a domestic Vietnamese competitor pursuing multi-concept casual dining across malls and high streets.

Direct peers

• Red Sun Hospitality Group: Vietnamese hospitality group operating multiple restaurant and lifestyle brands with broad consumer reach. Comparable as a multi-vertical Vietnamese F&B holding company that, like Goldsun Food, leverages brand portfolio strategies in the domestic market.
• Golden Gate Group Vietnam: Vietnam's largest multi-brand restaurant operator (Gogi House, Kichi-Kichi, Vuvuzela, etc.) running 20+ casual dining brands. Direct peer to Goldsun Food's multi-brand portfolio model operating across Vietnam with similar cuisine variety (BBQ, hotpot, Asian).

Regional players

• Highlands Coffee: Vietnam's largest domestic coffee shop chain with hundreds of stores nationwide. Comparable as an established multi-outlet Vietnamese F&B brand competing for the same consumer dining-out occasions and real estate footprint.
• Sizzler (collaboration partner brand): American steakhouse/grill buffet chain with international franchise presence. Comparable for its buffet/grill dine-in format overlapping with Kings BBQ and Tasaki BBQ brand experiences, and its franchise-based international expansion model.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/goldsunfood
• Facebookfacebook.com/goldsunfood.vn
• LinkedInlinkedin.com/company/goldsun-food
• Instagraminstagram.com/goldsunfood.vn

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Goldsun Food