Golf At Home
Golf At Home is a France-based direct-to-consumer e-commerce retailer and physical showroom operator selling home golf training equipment — practice mats, launch monitors, simulator packages, putting greens, and training aids — to individual golfers in France, complemented by recurring simulation-software subscriptions.
- Company typePrivate
- Founded-
- HeadquartersSainghin-en-Mélantois, France
- Headcount1–10
- GTM typeB2C
- OfferingDigital Commerce or Content
What Golf At Home does
Golf At Home is a France-based direct-to-consumer e-commerce retailer specializing in home golf training equipment, operating the golfathome.com storefront and a physical showroom at 72 Rue des Sureaux, Sainghin-en-Mélantois. The company is associated with the TPG Golf group (contact emails use the tpg-golf.com domain) and self-describes as the leading French e-shop dedicated to home golf training. Its catalog spans six categories: practice equipment (mats, nets, balls), radars and launch monitors (Garmin Approach R10, Garmin R50, Flightscope MEVO+/Gen2, Foresight GC3, Square Golf, PROTEE VX), simulator solutions (impact screens, modular boxes in six sizes, projectors, and complete turnkey packages), synthetic putting greens, pedagogical training tools, and recreational golf games. Technical depth is concentrated in the integration of third-party launch monitor hardware with multiple simulation software platforms including GSPro, E6 Connect, Home Tee Hero, TGC 2019, FSX Play/2020/Pro, Awesome Golf, and Creative Golf.
The business model is primarily hardware sales, ranging from €6.50 accessories to €8,789 complete simulator packages and €8,940 high-end launch monitors, complemented by recurring revenue from software subscriptions (Home Tee Hero at €9.99/month or €99.99/year, TGC 2019 at €465.54/year, GSPro annual) and ancillary services such as a one-hour radar installation video-call assistance. Gift cards (€10–€500, one-year validity) provide a secondary transactional revenue stream. Distribution is purely domestic within France via the e-commerce site (UPS shipping, PayPal/Carte Bleue payments, 24-hour dispatch) and the single physical showroom, with no evidence of international operations, wholesale accounts, or B2B enterprise customers. Marketing relies on SEO-optimized product pages, email newsletters, a Facebook page, and YouTube pedagogical videos. The customer base is a horizontal long tail of individual golfers, from beginners to experienced players, seeking to practice at home; there are no disclosed enterprise customers, revenue figures, headcount, funding history, or named management team in the source data.
Golf At Home firmographics
Firmographics- Name
- Golf At Home
- Legal name
- Golf At Home
- Website
- https://golfathome.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Golf At Home is a France-based direct-to-consumer e-commerce retailer and physical showroom operator selling home golf training equipment — practice mats, launch monitors, simulator packages, putting greens, and training aids — to individual golfers in France, complemented by recurring simulation-software subscriptions.
- Ownership category
- akta.pro rank
Golf At Home industry classification
Industry- Product category
- Golf Training Equipment
- NAICS
- Sporting Goods Retailers (45911)
- akta.pro primary industry
- Golf Simulators, Nets & Practice Equipment Retail (CRAMAGAI)
- akta.pro secondary industries
- Golf Training Aids & Swing Analytics Retail (CRAMAGAG), Golf Equipment, Apparel & Pro Shop Retail (CRAMABAG)
Keywords
Where Golf At Home is headquartered
LocationHeadquarters
- HQ city
- Sainghin-en-Mélantois
- HQ country
- France
- HQ region
- Europe
Offices1 record
Markets served
Golf At Home business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Supply Chain, Marketing or Sales, Operations, Personnel, Infrastructure
Revenue model
- Hardware Sales: Primary revenue stream from selling golf training equipment including practice mats, nets, putting greens, launch monitors, simulators, and accessories. Products range from entry-level training tools to professional-grade launch monitors and complete simulator setups.
- Software Subscriptions: Revenue from software add-ons including GSpro (annual subscription), Home Tee Hero (€9.99/month or €99.99/year), and TGC 2019 (€465.54/year) for course access on launch monitors.
- Gift Cards: E-gift cards sold in denominations from €10 to €500, valid for 1 year on the website.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Gift Cards |
| Unit Pricing | Pay-as-you-go | Training Equipment |
| Subscription | Annual | GSpro Software |
| Subscription | Monthly | Home Tee Hero |
| One time/ perpetual license | Pay-as-you-go | MEVO+ Pro Package Upgrade |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels4 records
Golf At Home product offering
Product offeringCore offering
Golf At Home is a French e-commerce retailer selling home golf training equipment directly to consumers via golfathome.com and a physical showroom in Sainghin-en-Mélantois. The product catalog spans practice mats and nets, launch monitors and radars, complete indoor simulator setups, synthetic putting greens, and pedagogical training aids, complemented by simulation software subscriptions (GSpro, Home Tee Hero, TGC 2019) and gift cards. The company positions itself as France's leading e-shop dedicated to home golf training, offering entry-level training tools through professional-grade simulators.
Product overview
Golf at Home is a France-based e-commerce company (Golf At Home / TPG Golf) operating the e-commerce platform golfathome.com, positioned as the #1 e-shop for home golf equipment in France. The company operates a physical showroom in Sainghin-en-Mélantois and sells directly to consumers. Its product portfolio is organized into six main categories: (1) Practice Equipment — practice mats (Tapis Classic 150, Disque 150, Tee Line), nets (Filet auto-porté, Practice Net Pro), and golf balls; (2) Radars & Launch Monitors — including Garmin Approach R10, Garmin R50, Flightscope MEVO+/MEVO Gen2, Foresight GC3, Square Golf, and PROTEE VX, which provide ball and club data analysis for training; (3) Simulator Solutions — impact screens (Carl's Place Premium, Golf At Home), simulation boxes in 6 sizes, projectors (Optoma GT2000HDR, X309ST), and complete turnkey packages (Pack box de simulation complet); (4) Putting Green — synthetic turfs (Birdie, Playco), prefabricated greens (Le Préfab), and accessories (bogeys, flagsticks, mallets); (5) Pédagogiques (Pedagogical Tools) — putting aids (Putting Trainer, Groove+ Putting Laser, Visio laser tools, Impact Ball Liner), short/long game training tools (Bunker Pro, Power Swing Fan, Tempo Swing Trainer, Impact Bag); and (6) Golf Game — recreational products including Putt Pong, Floating Green, ExPutt RG 500D putting simulator, and gift cards. Products are complemented by radar installation support services and integration with multiple simulation software platforms (E6 Connect, GSPro, Home Tee Hero, FSX, TGC, Awesome Golf, Creative Golf). The company also retails third-party brands including Eyeline Golf, Visio, Short Game Gains, WellPutt, Garmin, FlightScope, Foresight Sports, and Carl's Place.
Differentiator
Problem solved
Functional benefit
Products and services
- Practice Equipment Range of practice mats, netting and cages, golf balls, and accessories priced from €6.50 to €499 to enable backyard or indoor driving range practice for amateur golfers.
- Radars & Launch Monitors Launch monitors and radar devices from Garmin, Flightscope, Foresight, Square Golf, and PROTEE VX that measure ball and club data for indoor/outdoor swing analysis, ranging from €599 to €8,940.
- Golf Simulator Packages Turnkey indoor golf simulator solutions including impact screens (Carl's Place Premium), 6-size simulation boxes, projectors (Optoma GT2000HDR, X309ST), and complete packages up to €8,789 combining structure, netting, artificial turf, launch monitor, tablet, and projector.
- Synthetic Putting Greens Synthetic putting green turfs (Birdie €44.90/m², Playco €34.90/m²), prefabricated greens up to €1,490, and accessories such as bogeys, flagsticks, and mallets for custom indoor or outdoor putting green installation.
- Pedagogical Training Tools Instructional golf training aids including putting trainers (Putting Trainer, Groove+ Putting Laser, The Putting Laser VISIO), short game tools (Bunker Pro, approach targets), and long game tools (Power Swing Fan, Tempo Swing Trainer, Impact Bag) from multiple brands.
- Gift Cards (Cartes Cadeaux) Electronic gift cards sold in denominations from €10 to €500, valid for one year on the website, usable in multiple transactions toward any product in the catalog.
- ExPutt RG 500D Putting Simulator Camera-based putting simulator analyzing 6 key putting data points (ball speed, direction, face angle, club path, spin, tempo) connecting via HDMI to TV, tablet, PC, or phone, supporting up to 4 players on 9-hole courses.
- Pack Complete Golf Simulator Package Complete turnkey golf simulator package including enclosure, Playco synthetic turf, Flightscope MEVO Gen2 launch monitor, iPad 10th generation, Optoma GT2000HDR projector, and mounting hardware, with 12 included courses.
- GSPro Simulation Software Advanced golf simulation software with high-definition graphics, realistic ball physics, online multiplayer, and over 1,000 community courses, sold as an annual subscription compatible with TrackMan, Foresight Sports, SkyTrak, Garmin R50, and Flightscope launch monitors.
- Radar Installation Assistance Service One-hour remote video call assistance service for setup and configuration of launch monitors from Flightscope Mevo+, SkyTrak, Foresight GC3, ProTee VX, Garmin R50, and Square Golf.
- Physical Showroom Physical showroom at 72 Rue des Sureaux, Sainghin-en-Mélantois, France, open Monday to Friday 9h00-18h00, where customers can view, test, and purchase home golf products in person.
Quantifiable outcome
- Fast shipping - dispatched within 24 hours
Companies that use Golf At Home
Customer profileSegments1 record
Ideal customer profiles1 record
Golf At Home technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration27 records
Feature3 records
Golf At Home partnerships and signals
Strategic signalScale indicators1 record
Recent moves5 records
Expansion highlights5 records
Golf At Home competitors and assessment
Company assessmentEmerging players
- Flightscope: South African manufacturer of launch monitors (MEVO+, MEVO Gen2) that Golf At Home resells. A partial peer because Flightscope sells direct to consumers globally, competing with Golf At Home's retail layer while also being a key supplier.
- Wellputt: French-based manufacturer of putting training mats and golf performance tools. Comparable to Golf At Home as a focused category player in the home golf training niche, and a current supplier/partner relationship given the French origin.
- Foresight Sports: US manufacturer of professional-grade launch monitors (GC3, GCQuad) and simulation software (FSX). Comparable to Golf At Home via both direct DTC competition for high-end hardware and as a supplier whose products Golf At Home distributes.
Direct peers
- Carl's Place: US-based retailer specializing in golf simulator enclosures, impact screens, and home golf training equipment. Directly comparable to Golf At Home as a category-specialist retailer selling simulators, nets, and practice gear to home users, with Golf At Home even reselling Carl's Place impact screens.
- Indoor Golf Design: International retailer and installer of home golf simulators and indoor golf setups. Comparable to Golf At Home in offering turnkey simulator packages, launch monitors, and installation services to residential customers.
- Rain or Shine Golf: UK-based specialist retailer of home golf simulators, launch monitors, and indoor golf equipment. Closest geographic comparator to Golf At Home in the European market, with a similar multi-brand hardware reseller model and software subscription offerings.
Broad incumbents
- Topgolf: Global golf entertainment and technology company operating golf entertainment venues and selling Toptracer ball-tracking technology. While not a retailer, Topgolf shapes the broader home/indoor golf market and competes indirectly for consumer golf time and training budgets.
- Golf Galaxy (DICK's Sporting Goods): US-based golf-specialty big-box retailer owned by DICK's Sporting Goods. Comparable as a multi-brand golf retailer with both online and physical store presence, though operating at significantly larger scale and broader category scope.
- PGA Tour Superstore: Large US golf and tennis specialty retailer with extensive simulator and launch monitor offerings. Comparable to Golf At Home in selling premium home golf training equipment, but at much larger scale and broader assortment.
Regional players
- Golfshop.fr: One of France's largest online golf equipment retailers, offering a broad catalog of clubs, apparel, and accessories. Competitor to Golf At Home in the French market for golf retail spend, though broader in category scope.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks7 records
Key highlights7 records
Customer concentration
Golf At Home social profiles
Digital presenceGolf At Home financial estimates
Financial estimateRevenue estimate
Valuation estimate
Golf At Home leadership team
Management profileNumber of profiles
Golf At Home funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Golf At Home M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Golf At Home
What does Golf At Home do?
Golf At Home is a French e-commerce retailer selling home golf training equipment directly to consumers via golfathome.com and a physical showroom in Sainghin-en-Mélantois. The product catalog spans practice mats and nets, launch monitors and radars, complete indoor simulator setups, synthetic putting greens, and pedagogical training aids, complemented by simulation software subscriptions (GSpro, Home Tee Hero, TGC 2019) and gift cards. The company positions itself as France's leading e-shop dedicated to home golf training, offering entry-level training tools through professional-grade simulators.
Is Golf At Home a public or private company?
Golf At Home is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Golf At Home founded?
Golf At Home was founded in -1. It employs 1 to 10 people.
Where is Golf At Home based?
Golf At Home is headquartered in Sainghin-en-Mélantois, France, in the Europe region.
How does Golf At Home make money?
Three revenue lines are on record. Hardware Sales are the primary driver. The others are software Subscriptions and gift Cards.
Who are Golf At Home's main competitors?
Emerging players on record are Flightscope, Wellputt and Foresight Sports. Direct peers are Carl's Place, Indoor Golf Design and Rain or Shine Golf. Broad incumbents are Topgolf, Golf Galaxy (DICK's Sporting Goods) and PGA Tour Superstore. Golfshop.fr is listed as a regional player.
Does Golf At Home have an API?
No public API is recorded for Golf At Home.
What industry is Golf At Home in?
Golf At Home's product category is Golf Training Equipment. Its primary akta.pro industry code is CRAMAGAI, Golf Simulators, Nets & Practice Equipment Retail, with a secondary code of CRAMAGAG, Golf Training Aids & Swing Analytics Retail. Its NAICS code is 45911.