Golf de Lamalou-Les-Bains

What Golf de Lamalou-Les-Bains does

Golf de Lamalou-Les-Bains is a privately-held recreational golf club operating a single 9-hole course in Lamalou-les-Bains, Hérault, France, within the Parc Naturel Régional du Haut-Languedoc. The course is built along a river with views of the Caroux mountain massif and features a technical layout including Par 3, 4, and 5 holes with water hazards, doglegs, and tree-lined fairways. The club's core product is golf access, marketed to beginners and experienced players, with ancillary services including equipment rentals, professional instruction with Pro Florian BROS, an on-site restaurant (La Parenthèse) serving Mediterranean cuisine year-round, a proshop, and a packed annual calendar of more than 60 competitions integrated with the French Golf Federation (FFGolf). The facility operates with a small team of 6 employees.

The business model combines multiple revenue streams. One-time transactional revenue includes green fees (€19-€46 for 9 or 18 holes depending on category and network affiliation), equipment rentals (€5-€28), golf lessons (€50/hour individual, €12 collective), and restaurant spend. Recurring revenue comes from annual memberships priced at €290-€1,395 across tiers including individual, couple, under-35, junior/student, six-month, and curist/accompanist categories. Distribution relies on direct on-site sales, the Prima Golf online booking platform for both public and member tee times, and the Le Club Golf loyalty network for cross-promotional access to golfers from partner clubs. Marketing channels include the club's website, Facebook and Instagram accounts, the FFGolf-integrated competition calendar, and partnerships with municipal, thermal-spa, hotel, and local insurance (AXA) partners. Pricing is publicly disclosed and unit-based for most services with bundled carnet packages for repeat play.

Name

Golf de Lamalou-Les-Bains

Legal name

Golf de Lamalou Les Bains

Website

https://golf-lamalou-les-bains.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

1–10 employees

Short description

Golf de Lamalou-Les-Bains is a privately-held 9-hole golf club in Lamalou-les-Bains, France, offering green fees, equipment rentals, professional instruction, memberships, and on-site dining to individual golfers, corporate groups, and regional thermal-spa tourists.

Ownership category

akta.pro rank

Product category

Golf Course & Country Club Services

NAICS

Golf Courses and Country Clubs (713910)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Golf Courses & Golf Facilities (MPAKAEAD)

Keywords

• Golf course operations
• Golf instruction services
• Golf club memberships
• Equipment rentals
• Golf competition hosting

Headquarters

HQ city

Lamalou Les Bains

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain

Revenue model

1. Green Fees: Revenue from public and member guest green fees for 9-hole and 18-hole rounds, with various pricing tiers including junior/student discounts and Club Golf network rates
2. Equipment Rentals: Revenue from golf cart (voiturette), trolley (chariot), and club rentals, with bulk carnet packages available
3. Annual Subscriptions: Annual membership fees including individual, couple, under-35, junior/student, 6-month, and curist/accompanist categories providing recurring revenue
4. Golf Academy / Lessons: Revenue from individual, group, and package golf lessons with Pro Florian BROS, including Green Card preparation packages
5. Restaurant La Parenthèse: On-site restaurant open year-round serving Mediterranean cuisine and grills to golfers and general public
6. Practice Range: Revenue from practice range token purchases (1-10 tokens) at golf academy

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Golf de Lamalou-Les-Bains operates a 9-hole golf course in the Parc Naturel Régional du Haut-Languedoc, offering public and member green fees, equipment rentals, and on-site amenities. It also provides golf instruction through Pro Florian BROS, an annual membership program, an on-site restaurant (La Parenthèse), a proshop, and organizes over 60 annual competitions.

Product overview

Golf de Lamalou-Les-Bains is a recreational golf facility offering a 9-hole course as its core product. The course is complemented by golf instruction services with Pro Florian, a restaurant (La Parenthèse), proshop, and equipment rentals. The club operates a membership system with various subscription tiers and participates in the Le Club Golf loyalty network. Additionally, the club organizes regular competitions throughout the year including SWC ranking competitions, inter-club events, and seasonal tournaments. Tee time booking is managed through the Prima Golf platform.

Differentiator

Problem solved

Functional benefit

Brands

• La Parenthèse: Restaurant located at the Golf de Lamalou-Les-Bains Club House, open year-round serving Mediterranean cuisine with local products, grillades, and pastries

Products and services

• 9-Hole Golf Course
• Green Fees
• Golf Lessons with Pro Florian
• Golf Memberships
• Equipment Rental
• La Parenthèse Restaurant
• Proshop
• Golf Competitions
• Practice Range
• Le Club Golf Loyalty Program

Named customers2 records

Segments3 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Seven partnerships are on record, tiered core and minor.

• Le Club GolfcoreChannel Partner/ Reseller/ DistributorGolf de Lamalou-Les-Bains is part of the Le Club Golf loyalty network, offering members benefits across the network and cross-promotional access to golfers from other member clubs.
• Prima GolfcoreTechnology or IntegrationPrima Golf provides the online booking platform for tee time reservations and golf academy bookings, both for public visitors and member portal access.
• Ville de Lamalou les BainsminorOthersMunicipal partner of the golf club, providing local government support and collaboration.
• Les Thermes de Lamalou les BainsminorGTM or Marketing PartnerThermal spa facility in Lamalou-les-Bains; cross-promotional partnership targeting wellness tourists who may also enjoy golf activities.
• Agence AXA LamalouminorOthersLocal AXA insurance agency partner providing sponsorship support.
• Si-VertminorOthersPartner company providing logo design and digital services (web design/webandpixel).
• FFGolf (Fédération Française de Golf)coreStrategic or Co-development PartnerFrench Golf Federation provides competition framework, player classifications, handicaps, and integrates with competition registration and results systems.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• UGOLF: UGOLF operates more than 50 golf facilities across France as part of Compagnie des Alpes. Comparable as the dominant multi-course French golf operator, though at vastly greater scale, with centralized booking and loyalty infrastructure rather than a single regional asset.
• BlueGreen: Major French multi-course golf operator with central booking, loyalty card, and network pricing. Comparable as a French golf chain competing with Le Club Golf for member cross-play traffic and tee-time distribution.
• Le Golf National: France's flagship public golf facility near Paris, host of the Ryder Cup and Open de France. Comparable as a French golf venue with on-site hospitality and F&B, though at a national-tournament scale rather than a regional club model.

Direct peers

• Domaine de Manville: Provence-based golf and luxury hotel/spa resort combining 18 holes, on-site F&B, wellness, and event hosting. Comparable as a French golf facility where golf, dining, lodging, and a spa/wellness offering are bundled into a destination experience.
• Golf de Nîmes Campagne: Regional southern French golf course serving Occitanie golfers with green fees, members, and F&B. Comparable as a competing regional facility targeting the same Languedoc golfer catchment within driving distance of Lamalou-les-Bains.
• Royal Mougins Golf Club: Premium Côte d'Azur members' golf club offering on-site dining, events, and coaching. Comparable as a French private-feel golf club combining green-fee/membership access with restaurant and tournament operations.
• Golf International de Pont Royal: Provence 18-hole course integrated within a Pierre & Vacances tourist resort. Comparable as a French golf facility whose demand blends local members with resort/tourist inflows, similar to Lamalou's spa-tourism angle.

Others

• Le Club Golf: The French golf fidelity network of which Golf de Lamalou-Les-Bains is a member. Comparable as the loyalty/booking infrastructure partner enabling cross-club member access and referrals that drive non-local green-fee traffic.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/GolfLamalou
• Instagraminstagram.com/golflamaloulesbains
• LinkedInlinkedin.com/company/golf-de-lamalou-les-bains

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Golf de Lamalou-Les-Bains