Prima Golf

What Prima Golf does

Prima Golf is a French cloud-based golf club management software platform operated as a sole proprietorship under APS MANAGEMENT by founder BEGUE Olivier and headquartered in Orléans, France. Founded in 2012 and active since, the platform provides an integrated suite covering tee-time reservations, FFGolf and Swiss Golf competition management, academy/teaching bookings, tennis/paddle/squash court reservations, indoor simulator scheduling (TrackMan integration), events, multi-activity point-of-sale (PrimaCaisse, NF525 certified), membership and subscription billing, pro shop retail, bar/restaurant operations, practice facility access control with RFID badges and electronic wallets, and a customer-facing online portal (PrimaWeb) plus customizable mobile application.

The underlying technology is a cloud-hosted, multi-module platform delivered via PrimaCloud (browser-based RemoteApp access) with real-time synchronization across modules. Differentiating technical components include direct federation integrations (FFGolf via RMS, Swiss Golf), native loyalty network integrations (LeClub Golf and Golfy, with automatic customer file sync and revenue reporting), hotel PMS connectors (Opera Cloud, Homing, CBP, Protel, Amadeus), accounting export compatibility (EBP, Cégid, SAGE, FEC), marketing automation via Brévo, and hardware partnerships (TechData/TDSynnex, Epson, Zebra). The platform serves golf courses, driving ranges, golf chains, multi-property groups, and adjacent sports facilities in France and Switzerland.

Prima Golf generates revenue through a quote-based annual subscription model for software modules, with Golf and Restaurant contracts each bundling 4 hours of distance training per year, supplemented by paid training services (QUALIOPI-certified, eligible for OPCA funding), hardware resale through TechData, and additional professional services. Go-to-market is sales-led with demo-based selling, supported by a French/English website, SEO content, and a help/technical support portal offering a 7/7 emergency hotline. The customer base consists primarily of SMB golf courses in France, with international reach into Switzerland; customer counts are not publicly disclosed.

Name

Prima Golf

Legal name

APS MANAGEMENT BEGUE Olivier

Website

https://primagolf.fr

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

1–10 employees

Short description

Prima Golf is a French cloud-based golf club management software platform, founded in 2012, that provides integrated reservations, NF525-certified POS, membership billing, pro shop, restaurant, practice access, and online portal modules to SMB golf courses in France and Switzerland.

Ownership category

akta.pro rank

Product category

Golf Club Management Software

NAICS

Golf Courses and Country Clubs (71391)

SIC

Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Golf Courses & Golf Facilities (MPAKAEAD)

Keywords

• Golf management software
• Club reservation system
• Sports facility point-of-sale
• Membership management software
• Golf federation integration

Headquarters

HQ city

Orléans

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Software Subscriptions: Cloud-based golf management software provided as a subscription service, with Golf and Restaurant contracts including included training hours.
2. Training Services: Additional training services beyond included hours, including beginner training, specific/refresher training, available on-site or remote, with potential OPCA funding coverage.
3. Equipment Sales: Sale of computer hardware, printers, scanners, and other equipment through TechData partnership, with technical support and setup assistance.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Prima Golf provides a cloud-based golf club management software platform covering tee-time reservations, FFGolf/Swiss Golf competition management, academy/teaching scheduling, multi-sport court bookings (tennis, paddle, squash, indoor simulators), NF525-certified point-of-sale (PrimaCaisse), membership subscriptions, pro shop retail, bar/restaurant operations, practice facility and RFID access control, customer online portal, custom-branded mobile app, multi-property chain management, digital signage, statistics/reporting, and accounting export (EBP, Cégid, SAGE, FEC). It integrates with hotel PMS (Opera Cloud, Homing, CBP, Protel, Amadeus), loyalty networks (LeClub Golf, Golfy), and online booking channels (BookAndGolf, AnyBuddy, Ontee, Leading Courses).

Product overview

Prima Golf is a cloud-based golf club management platform (built by APS MANAGEMENT, BEGUE Olivier) providing an integrated suite of modules for complete facility operations. The core platform encompasses reservation management (Prima Réservation) covering golf tee times, FFGolf- and Swiss Golf-competitions, academy/teaching sessions, tennis/paddle/squash courts, indoor simulators (TrackMan), and events; a multi-activity cash register (PrimaCaisse, NF525 certified) for point-of-sale, bar/restaurant, and pro shop; membership and subscription management (Prima Cotisations) with family management and temporary subscriptions; and a customer-facing online portal (PrimaWeb) for web booking. Add-on modules include a custom-branded mobile app, a Starter Pro tablet application for course marshals with integrated tee time displays, a digital signage system (Affichage Dynamique) with Canvas/Adobe integration, a multi-property chain management module, comprehensive statistics and reporting with custom reporting tools, and newsletter marketing via Brévo. The platform is hosted on PrimaCloud infrastructure (OVH) and integrates with hotel PMS systems (Opera Cloud, Amadeus, Protel, Homing, CBP), loyalty networks (LeClub Golf, Golfy), online booking channels (BookAndGolf, AnyBuddy, Ontee, Leading Courses), French golf federations (FFGolf via RMS, Swiss Golf), and accounting software (EBP, Cégid, SAGE, FEC format).

Differentiator

Problem solved

Functional benefit

Brands

• Prima Application Personnalisée: A personalized mobile application for golf clubs with customizable colors, logos, and backgrounds linked to the software environment.
• Prima Académie
• PrimaCloud
• Prima Reporting
• Prima Starter
• Prima Starter Pro
• Prima Assistance

Products and services

• Prima Golf Platform
• Réservation Golf
• Réservation Compétitions FFGolf
• Réservation Enseignement (Académie)
• Réservation Tennis / Paddle / Squash
• Réservation Simulateur Indoor (TrackMan)
• Réservation Événements
• Logiciel de Caisse (PrimaCaisse)
• Gestion des Abonnements - Cotisations
• Gestion des Boutiques Proshop
• Gestion du Bar - Restaurant
• Gestion du Practice et Contrôles d'Accès
• Interface en Ligne pour les Clients (PrimaWeb)
• Application Personnalisée (Mobile)
• Application Starter Pro (Commissaire de Parcours)
• Affichage Dynamique
• Multi-sociétés, Chaînes et Groupements
• Statistiques et Reporting
• PrimaCloud
• Export Comptable

Quantifiable outcome

• 20-50% green fee discounts through loyalty programs
• +1 more outcomes

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration22 records

AI capability2 records

Feature12 records

Partnerships

15 partnerships are on record, tiered core and minor.

• Opera Cloud PMScoreTechnology or IntegrationIntegration with Oracle Opera Cloud Hotel Property Management System for hotel-golf billing connections, allowing room charges to be posted directly to guest folios.
• HomingcoreTechnology or IntegrationSequoiasoft's Homing PMS integration enabling billing connections between hotel operations and golf services.
• CBPcoreTechnology or IntegrationSequoiasoft's CBP hotel PMS integration for golf club and hotel property connections.
• ProtelcoreTechnology or IntegrationProtel hotel PMS integration for seamless billing between hotel properties and golf facilities.
• AmadeuscoreTechnology or IntegrationAmadeus hospitality PMS integration for hotel-golf property management connections.
• FFFGolf (French Golf Federation)coreTechnology or IntegrationDirect integration with FFGolf federation for player index management, license creation and renewal, and competition management through RMS system.
• Swiss GolfcoreTechnology or IntegrationIntegration with Swiss Golf federation for index management and license renewal for Swiss golf courses.
• TechData (TD SYNNEX)coreTechnology or IntegrationPreferred equipment supplier providing professional computers with technical support through TechData partnership for Prima Golf deployments.
• BrévocoreTechnology or IntegrationDirect integration with Brévo email marketing platform providing automatic customer database synchronization with 300 free emails per day or paid credit packs.
• LeClub GolfcoreTechnology or Integration1st golf loyalty network in France and Spain with 200+ courses (400+ worldwide) offering Classic and Gold cards with 20-50% green fee discounts. Full integration includes automatic customer file creation, revenue tracking, and gift voucher redemption.
• GolfycoreTechnology or IntegrationNetwork of 180+ golf courses in France, Belgium, Switzerland, Spain, and Italy offering Indigo and Platinum loyalty cards with Yards accumulation and green fee discounts. Full integration includes customer file sync and revenue reporting.
• BookAndGolfminorChannel Partner/ Reseller/ DistributorOnline booking platform integration for tee time distribution with negotiated commission rates.
• AnyBuddyminorChannel Partner/ Reseller/ DistributorOnline booking platform integration with specific commission rate negotiations.
• OnteeminorChannel Partner/ Reseller/ DistributorOnline booking platform integration with commission-based sales.
• Leading CoursesminorChannel Partner/ Reseller/ DistributorOnline golf booking platform integration for tee time sales.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Lightspeed Golf: Lightspeed Golf (formerly GolfNow Manager / CSG) is a leading cloud-based golf course management platform covering tee sheet, POS, member management and online booking — the most direct direct competitor to Prima Golf in the same golf-management SaaS category, with broader North American presence.
• ForeUp: ForeUp provides cloud golf management software including tee time scheduling, POS, member management and a booking engine — a direct competitor in the golf-course SaaS category serving public and private courses.
• Club Caddie: Club Caddie is a cloud golf management platform offering tee sheets, POS, member management, online booking and mobile apps — closely mirroring Prima Golf's product architecture and target customer (golf course operators).
• Club Prophet Systems: Club Prophet Systems provides golf and country club management software with tee time scheduling, accounting, POS and member management — a long-standing direct competitor in the golf management software category.
• Jonas Club Software: Jonas Club Software (owned by Constellation Software) provides club management software for golf, country, athletic and fitness clubs with reservations, billing, POS and member portals — directly comparable to Prima Golf's all-in-one platform scope.
• eCaddy: eCaddy provides golf-specific CRM, member management, tee sheet and marketing tools for private and semi-private golf clubs — a directly comparable niche competitor, particularly on the membership/marketing side of Prima's offering.
• TeeSnap: TeeSnap offers cloud-based golf course management with tee sheet, POS, online booking, mobile app and member management — directly comparable to Prima Golf's core reservation and POS modules.

Broad incumbents

• Lightspeed Commerce: Lightspeed Commerce (parent of Lightspeed Golf) is a broader commerce/POS incumbent with golf as one vertical — relevant as a broader competitor that could out-resource Prima Golf on integrations, mobile UX and AI features.
• Northstar Club Management (Daxko): Daxko's club management suite (including Northstar) serves YMCAs, fitness and member-based clubs with billing, access control and reservations — an adjacent incumbent expanding into the same membership-club software category as Prima Golf.

Emerging players

• Alphard Golf (Alphard.cloud): Alphard.cloud (Alphard Golf) is an emerging cloud golf management platform with tee sheet, POS, online booking and member apps — an early-stage peer competing for the same golf course operator customer segment as Prima Golf.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/prima-golf

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Prima Golf