Golf Magazine France

What Golf Magazine France does

Golf Magazine France is the French-language monthly golf magazine published since 1986 and operated by Agence 1827, a privately held SAS registered in Nanterre with headquarters in Levallois-Perret. The publication delivers approximately 120 pages per issue covering swing technique, short-game and putting instruction from named professionals (Christian Cevaër, Lewis Wallace, Jon Karlsen), equipment reviews, French golf course discovery, rules education, and tournament coverage including the Championnat de France and Open Britannique.

Its core product portfolio is a print and digital monthly magazine sold primarily through a WordPress-based e-commerce storefront (golf-magazine.fr) with Stripe as the payment processor. The portfolio is extended through two annual special publications: 'Mieux Jouer', a technique-focused issue paired with a YouTube video series, and 'Guide des Golfs de France', a directory listing 687-688 French golf courses and 44-45 independent practice facilities. Back-issue archives are actively monetized.

The business model combines subscription recurring revenue (annual, semi-annual, and biennial terms, with prices ranging from €29 to €50 depending on bundled add-ons), one-time single-issue sales (€6.20-€7.20), special-issue unit sales, and advertising from golf equipment brands (Titleist, Ping, Wilson, Vokey). Distribution is direct-to-consumer via the website with domestic free shipping and paid shipping to Belgium, Luxembourg, and Switzerland. The company has 5 employees, no external investment, and is led by Stéphane Ruet (Directeur de la publication / Gérant) and Ludovic Pont (Rédacteur en chef).

Name

Golf Magazine France

Legal name

Agence 1827

Website

https://golf-magazine.fr

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Golf Magazine France is a 1986-founded French monthly golf magazine operated by Agence 1827 SAS, serving French amateur golfers through a subscription print/digital publication, special technique issues, and an annual directory of 687+ French golf courses.

Ownership category

akta.pro rank

Product category

Golf Magazine Publishing

NAICS

Periodical Publishers (51312), Periodical Publishers (513120)

SIC

Periodicals: Publishing Or Publishing & Printing (2721)

akta.pro primary industry

Business, Finance & Industry Trade Magazines (MPAJAEAM)

Keywords

• Golf magazine publishing
• Sports print media
• Magazine subscriptions
• Golf course directories
• Golf instruction content

Headquarters

HQ city

Levallois-Perret

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Magazine Subscriptions: Annual, semi-annual, and biennial subscription plans for the Golf Magazine print/digital publication. Subscriptions include monthly issues plus exclusive special issues like 'Mieux Jouer' and 'Guide des Golfs'.
2. Single Issue Sales: Individual magazine copies sold at €6.20-€7.20 per issue. Also includes back issues and past special editions.
3. Special Issues: Sale of thematic special issues such as 'Mieux Jouer' annual guide (€8.50) and 'Guide des Golfs' directory (€14).
4. Advertising: Revenue from advertisements placed by golf equipment brands (Titleist, Ping, Wilson, etc.) throughout the magazine and on the website.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

Golf Magazine France is a monthly French-language golf magazine sold primarily via subscription and individual issue purchases through its e-commerce website. The publication portfolio includes the core monthly Golf Magazine (approximately 120 pages of technique, equipment, course, and tournament content), annual special issues on instruction (Hors-Série Mieux Jouer and Petit Jeu), and the annual Guide des Golfs de France directory of French golf courses. Advertising sold to golf equipment brands provides additional revenue.

Product overview

Golf Magazine France operates a print and digital magazine publishing business offering a portfolio of subscription products and individual publications. The core product is the monthly Golf Magazine featuring golf instruction, equipment reviews, tournament news, and regional content. The publication portfolio includes annual special issues (Hors-Série) such as 'Mieux Jouer' for technique instruction and 'Petit Jeu' for short game expertise, plus the annual 'Guide des Golfs de France' directory. Subscriptions are available as standalone monthly issues or bundled with special issues and guides at discounted rates (Offre Eagle being the most comprehensive). Individual back issues are also sold through the e-commerce platform.

Differentiator

Problem solved

Functional benefit

Brands

• Guide des Golfs: Annual golf course directory listing 688 French golf courses and 44 independent practice facilities across all French regions
• Mieux Jouer

Products and services

• Golf Magazine (Abonnement) Monthly French golf magazine subscription offering approximately 120 pages per issue covering professional swing technique advice, short game improvement, putting tips, equipment reviews, course discovery, and regional club coverage for amateur and recreational golfers in France.
• Hors-Série Mieux Jouer (Annual Special Issue)

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Partnerships

One partnership is on record.

• TitleistminorGTM or Marketing PartnerTitleist runs advertising banners and promotional content on Golf Magazine's website and in the magazine. Banner ads direct readers to Titleist alignment golf balls and other products.

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Golf Digest: Flagship US golf publication covering equipment reviews, instruction, and course rankings. Comparable as the dominant English-language golf magazine publisher with similar editorial pillars (instruction, equipment, courses, travel), though operating at substantially larger scale and primarily serving the US market.
• Bauer Media Group: Major European magazine publisher operating across consumer titles including some sports/specialty verticals. Comparable as a larger publishing incumbent operating a portfolio of subscription magazines, with similar revenue model (subscriptions + advertising) but broader portfolio focus rather than golf specialization.

Regional players

• Golf Australia: Australia's leading golf magazine covering instruction, equipment, and Australian courses. Comparable as a regional golf publication with subscription, advertising, and course directory products, though geographically focused on Australian courses and golfers.
• Golf Monthly: UK-based monthly golf magazine owned by Future plc covering instruction, equipment reviews, and course rankings. Most comparable European regional peer with similar subscription-based print and digital model targeting British and Irish golf enthusiasts.
• Golf Canada: Canadian golf governing body that also operates media and publication functions covering Canadian golf courses and tournaments. Comparable as a regional golf media operator maintaining course directories and instructional content for national golf enthusiasts.
• Sport Media Group: French sports media publisher operating sports magazines and digital properties. Comparable as a French-market sports media peer with similar subscription and advertising model, though not focused specifically on golf.
• Today's Golfer: UK golf publication providing instruction, equipment reviews, and course guides. Comparable as a regional European golf magazine publisher with subscription and advertising revenue streams, though primarily serving UK rather than French market.
• ffgolf (Fédération française de golf): Official French golf federation providing course directories, tournament coverage, and golfer resources. Comparable as a French golf content and data provider (688 French courses), though operating as a federation rather than a commercial publisher; overlaps with Golf Magazine France's Guide des Golfs directory product.

Direct peers

• Golf Magazine (US): US-based Golf Magazine operates as the direct international counterpart to Golf Magazine France, sharing the brand name heritage and core editorial focus on instruction, equipment, and course discovery. Highly comparable business model (subscriptions + advertising) serving a different geography with similar golf enthusiast target audience.
• Golf World: Long-standing golf publication covering professional tours, instruction, and equipment. Comparable in editorial scope (instruction, equipment, tours, courses) and subscription-based model, though anchored in the UK/US markets rather than France.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat2 records

Key risks5 records

Key highlights5 records

Customer concentration

• YouTubeyoutube.com/@golfmagazinefrance
• Facebookfacebook.com/GolfMagazineFrance
• LinkedInlinkedin.com/company/golf-magazine-france
• Instagraminstagram.com/golf_magazine_france

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Golf Magazine France