Golf de Moliets

What Golf de Moliets does

Golf de Moliets is a private golf resort operated by LA SOGEM in Moliets-et-Maa, Landes, France, between Bordeaux and Biarritz on the Atlantic coast. Founded in 1986 with a 9-hole course and expanded in 1989 with an 18-hole championship course, both designed by Robert Trent Jones Sr., the property operates 27 holes (PAR 72, 6,286m on the Forêt & Océan course; PAR 31, 1,855m on the Airial course) across a forest-ocean setting. The club runs a four-tier annual membership program (Loisir to Collection), an on-site Golf Moliets Académie equipped with Trackman 4, Flightscope, Boditrak, SAM Putt 3D, and AMM 3D biomechanical analysis, an on-site restaurant (Victoire Moliets), a ProShop e-commerce channel, and an extensive competition calendar.

The business operates a hybrid direct-to-consumer model targeting leisure and resort golfers, competitive amateur golfers, beginners, junior players, and members. Revenue streams include green fees (peak/off-peak seasonality), annual memberships ranging from approximately €1,980 to over €3,000+, the €69/year Evasion Passport valid across 10–11 Resonance Golf Collection courses, the €198–€267 Golf Pass Landifornia multi-course bundle with Seignosse, multi-tier 12-month learning programs (€149–€165/month), equipment rentals, restaurant transactions, gift vouchers, and ProShop sales. Distribution is omnichannel: online tee-time booking via the Resonance platform, telephone, walk-in clubhouse reception, group/commercial sales, and partnerships with Le Club Golf, Open Golf Club, and CaddyMaster for club rentals.

The club is a member of the Resonance Golf Collection, a network of 11 courses across France and Benelux led by President Laurent Boissonnas, which provides cross-membership, shared marketing, shared loyalty products, and reciprocal play. It operates as the legal entity LA SOGEM, holds FFG Bronze biodiversity certification (2019), and is pursuing Silver level. A new club house was inaugurated on June 18, 2026, marking the club's 40th anniversary.

Name

Golf de Moliets

Legal name

LA SOGEM

Website

https://golfmoliets.com

Company type

Private

Founded year

1986

Operating status

Operating

Headcount range

11–50 employees

Short description

Golf de Moliets is a private French golf resort operating 27 holes (Robert Trent Jones Sr.-designed) in Moliets-et-Maa, Landes, serving leisure golfers, members, juniors, and competitors via green fees, four membership tiers, an on-site academy, restaurant, and ProShop, as part of the Resonance Golf Collection network.

Ownership category

akta.pro rank

Product category

Golf Resort & Country Club

NAICS

Golf Courses and Country Clubs (713910)

SIC

Services-Membership Sports & Recreation Clubs (7997), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Golf Courses & Golf Facilities (MPAKAEAD)

akta.pro secondary industries

Golf Clubs & Tournament-Host Clubs (Professional/Elite Golf Clubs) (MPAKABAE), Golf Clubs & Club Fitting Retail (CRAMAGAA)

Keywords

• Golf resort services
• Golf course facilities
• Golf instruction programs
• Golf membership subscriptions
• Golf academy training

Headquarters

HQ city

Moliets-et-Maa

HQ country

France

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Green Fee Revenue: Per-play green fees charged for access to the 18-hole Forêt & Océan and 9-hole Airial courses. Prices vary by season, day of week, player age/residency, and membership network affiliation. The 18-hole course requires an index of 36 or below; the 9-hole course has no index requirement.
2. Annual Golf Memberships: Four membership tiers (Loisir, Plaisir, Passion, Collection) sold on annual subscription with monthly payment options. Higher tiers unlock unlimited green fees, guest passes, and preferential rates across the Resonance Golf Collection network of 11 courses.
3. Evasion Passport Annual Card: Annual subscription card (€69/year) offering 25% discount on green fees at 11 Resonance Golf Collection courses, plus welcome gift, practice discounts, and priority online booking.
4. Golf Pass Landifornia Multi-Course Package: Bundled green-fee packages combining Moliets and Seignosse courses: 3 rounds across at least 2 courses, valid 21 days from first round played, priced €198–€267 depending on season.
5. Golf Academy & Instruction Programs: Revenue from structured learning programs: Golf Discovery (40h, €149/month), Perfectionnement (30h), Performance (20h), individual lessons, themed workshops, children's programs, and vacation golf camps for ages 6+.
6. Equipment & Facility Rentals: Cart/electric trolley rental, golf club rental (individual clubs and half/full sets), golf buggy rental, and practice range ball cards (barcode cards dispensed at clubhouse).
7. Restaurant Victoire Moliets: On-site restaurant open to public, operated by Chef Coralie Gauthier under Pierre Millet's direction. Lunch service daily 12:00–15:00, terrace open until 19:00. Group/event privatization and catering for golf events.
8. Gift Vouchers (Chèques Cadeaux): Gift vouchers sold in €100, €150, or €200 denominations, valid for one year across all Resonance Golf Collection courses and partner hotels (Manoir Hôtel*** Le Touquet, Château de la Bégude**** Opio).
9. Golf School Course Access (Cotisation Parcours): Annual course subscription add-on for golf school members: public rate €400/year for 27 holes; Ecole de Golf rate €210/year. Includes unlimited access to 9-hole Airial course.
10. ProShop Online Sales: E-commerce ProShop selling golf equipment, apparel, and accessories with click-and-collect at clubhouse or home delivery in mainland France.

Pricing tiers

Go-to-market motion1 record

Distribution channels10 records

Marketing channels8 records

Core offering

Golf de Moliets is a private golf resort operating two Robert Trent Jones Sr.-designed courses (18-hole Forêt & Océan PAR 72 and 9-hole Airial PAR 31) set in a coastal Landes forest environment. The resort provides green-fee access, structured golf instruction through Golf Moliets Académie (with Trackman 4, Flightscope, and other advanced analysis technology), four-tier annual memberships, multi-course network passes (Passeport Evasion, Golf Pass Landifornia), on-site dining (Victoire Moliets restaurant), equipment rentals, and a ProShop. The club serves leisure, competitive, and beginner golfers as part of the Resonance Golf Collection network of 11 courses.

Product overview

Golf de Moliets operates as a multi-facility golf resort offering two distinct golf courses (18-hole Forêt & Océan and 9-hole Airial) designed by Robert Trent Jones Sr, spanning a total of 27 holes. The property integrates a golf academy with advanced technology (TrackMan, Flightscope, video analysis), on-site dining via Victoire Moliets restaurant, practice facilities with equipment rentals, and multiple membership/multi-course pass programs (Passeport Evasion, Golf Pass Côte Landaise/Landifornia, and four-tier memberships). The resort also offers golf lessons, competitive events, gift vouchers, and is part of the Resonance Golf Collection network.

Differentiator

Problem solved

Functional benefit

Brands

• Golf Moliets Académie: Golf teaching academy offering lessons, stages, and training programs for adults and children from 6 years old. Equipped with advanced technology including Trackman, Flightscope, and video analysis.
• Victoire Moliets

Products and services

• Parcours 18 Trous Forêt & Océan Championship 18-hole golf course designed by Robert Trent Jones Sr., spanning 6,286 meters with PAR 72. Features a sandy terrain in the Landes forest setting with 4 links-style holes, playable year-round with varied holes combining forest and ocean elements. Requires a handicap index of 36 or below.
• Parcours 9 Trous Airial Technical 9-hole golf course designed by Robert Trent Jones, 1,855 meters with PAR 31. Playable in approximately 2 hours, suitable for beginners and experienced players, and hosts numerous ranking competitions. No index requirement.
• Golf Moliets Académie Golf teaching academy offering lessons for adults and children from age 6, featuring TrackMan 4, video analysis, SAM Putt, Flightscope, Boditrak, and Focus Band for swing analysis and performance improvement. Includes Ecole de Golf (children), Club (group/individual), and Haut Niveau (high performance) branches.
• Victoire Moliets Restaurant On-site restaurant celebrating Landes terroir with seasonal cuisine by Chef Coralie Gauthier under Pierre Millet's direction. Offers lunch service daily 12:00-15:00 in the dining room or terrace overlooking the 9 holes, with private event and group dining capabilities. Open to the general public.
• Practice et Locations Practice facility with 20 posts including 10 covered, plus equipment rentals including golf clubs (individual clubs and half/full sets), electric trolleys, manual trolleys, and golf buggies. Features 3 putting greens and 2 bunkers, with practice ball cards dispensed at clubhouse.
• Membership Programs (Loisir, Plaisir, Passion, Collection) Four-tier annual membership programs offering varying benefits including green fee reservations (30/year to unlimited), discounts at Resonance Golf Collection courses (25-50% on partner network), complimentary amenities (welcome gift, manual trolley rental), guest passes, and access to ProShop discounts. Insurance and club life included.
• Passeport Evasion Annual golf card priced at €69/year offering 25% discount on 18-hole green fees across 10 Resonance Golf Collection courses in France, plus welcome gift, practice and trolley rental discounts, and priority online booking. Access to 11 golf courses in France.
• Golf Pass Côte Landaise (Landifornia) Multi-course pass allowing play across Moliets and Seignosse golf courses, combining 3 rounds on choice of courses within 21 days. Individual pass priced €198 (November-March) or €267 (April-October), nominative.
• Chèques Cadeaux (Gift Vouchers) Gift vouchers available in €100, €150, or €200 denominations, valid for one year from purchase date. Redeemable across all Resonance Golf Collection courses in France and partner hotels (Manoir Hôtel*** Le Touquet, Château de la Bégude**** Opio).
• Programme Golf Découverte 12-month beginner program priced at €149/month including 40 hours of group lessons (max 6 people), practice balls, green card (golf licence) validation, bag and half-set loan, access to putting green and 9-hole course, welcome booklet and progress journal.
• Programme Golf Perfectionnement 12-month intermediate program following Golf Découverte, including 30 hours of group lessons with maximum 6 participants. Continues progression from beginner level.
• Programme Golf Performance 12-month advanced program for €165/month including 20 hours of lessons, practice access with balls, and 11-month course access (excluding August). Includes welcome booklet and progress tracking.
• Ecole de Golf (Children's Golf School) Children's golf school priced at €190/season (2025/2026), excluding FFGOLF license. Includes 30 weeks of lessons, equipment loan, free practice balls, and free 9-hole Airial course access. Baby Golf (age ~3-5) at €140. Annual course subscription: €210 for Ecole de Golf members vs €400 public.
• ProShop E-commerce ProShop selling golf equipment, apparel, and accessories with click-and-collect at clubhouse or home delivery in mainland France. Secure payment via Stripe, Colissimo delivery.

Quantifiable outcome

• Bronze label awarded by FFG and environment commission for Golf pour la Biodiversité program (2019)
• +3 more outcomes

Named customers1 record

Segments7 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature5 records

Partnerships

Eleven partnerships are on record, tiered core and minor.

• Golf de SeignossecoreStrategic or Co-development Partner · 25 July 2026Joint Landifornia Cup tournament (July 25–26, 2026): Tour 1 at Moliets, Tour 2 at Seignosse. Priority access for members of both clubs. Joint pricing: members €60 for 2 days, outsiders €100. Combined scoring across both courses. Evening awards ceremony with music, tapas, and drinks at Seignosse.
• Resonance Golf CollectioncoreGTM or Marketing Partner · 22 July 2026Sponsor of Trophée Resonance Golf Ecologie held at Moliets on July 22, 2026. Scramble Stableford format, max index 24. €25/person entry. Green and white dress code. Top 4 teams rewarded.
• Canal+minorGTM or Marketing Partner · 20 July 2026Media sponsor of Trophée Canal+ L'Occitane Aquarelle 2026 held at Moliets on July 20, 2026. Open to Canal+ subscribers with FFG license. Qualifier for final in Marrakech. Player limit: 123.
• CaddyMasterminorChannel Partner/ Reseller/ DistributorBiarritz-based golf club rental service partner. CaddyMaster provides club rental with delivery to Biarritz airport, golfers' accommodation, or directly to the Golf de Moliets caddy master before play. Booked via mycaddymaster.com.
• Le Club GolfcoreGTM or Marketing PartnerPremium French golf network. Moliets is a member of Le Club Golf and Le Club Reference (the top tier of the network judged on 100 service quality criteria and mystery visits). Members holding Le Club Classic or Gold cards receive up to 30% discount on green fees, 10% on stages, and accumulate fees at partner courses.
• Resonance Golf CollectioncoreStrategic or Co-development PartnerParent golf resort network comprising 11 courses across France and Benelux. Moliets is operated by Resonance and participates in shared membership programs (Evasion Passport, Golf Pass Landifornia), reciprocal play agreements, shared booking platform, ProShop, and centralized marketing. President: Laurent Boissonnas.
• WE SUNminorGTM or Marketing PartnerSponsor of WE SUN competition (Scramble Score Maximum, July 29, 2026). Limited to 96 players, max index 36. Corporate golf event with prizes awarded 20 minutes after last group finishes.
• Open Golf Club (Resonance)coreGTM or Marketing PartnerMoliets is listed on the Open Golf Club directory (opengolfclub.com), part of the Resonance network. Members with Open Golf Club affiliation receive reciprocal rates and access. Sticker provided free on membership card.
• FFGolf (Fédération Française de Golf)coreStrategic or Co-development PartnerNational golf federation. Golf de Moliets operated as a FFG national training center from 1998 to c.2008, hosting the French national team. Currently hosts FFG-licensed competitions and validates Green Cards. FFG license is required for 18-hole play.
• Fédération Française de Golf (FFG) — Commission EnvironnementminorOthersFFG's environment commission awarded Golf de Moliets the Bronze label for the Golf pour la Biodiversité program in 2019. Ongoing relationship for certification progression toward Silver level.
• Victoire Moliets (Restaurant — Pierre Millet / Coralie Gauthier)coreOthersOn-site restaurant operated by Chef Coralie Gauthier under the direction of Pierre Millet. Open to public, serves landaise regional cuisine. Restaurant is integral to the golf resort experience and generates ancillary hospitality revenue.

Scale indicators6 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Golf de Hardelot: Another Resonance Golf Collection flagship in northern France. Same network membership tiers and shared Evasion Passport book of business; offers direct comparability on multi-course pass economics, F&B operations, and pricing structure.
• Golf de Seignosse: Co-member of the Resonance Golf Collection and Moliets' Landifornia Cup and Golf Pass Landifornia package partner. Comparable 18-hole Landes premium course on the Atlantic coast, sharing network membership, reciprocal play, and similar coastal forest links positioning.
• Golf de Saint-Nom-la-Bretèche: Premium members-only golf club in Île-de-France. Comparable on private-club membership economics, prestige positioning, and full-service club experience (course, F&B, events); considered one of France's elite country-club golf properties, providing a benchmark on top-tier French member club economics.
• Golf de Biarritz: Historic French seaside golf club 50 minutes from Moliets on the Basque coast. Operates multiple courses and academy, serving a comparable visitor and member base; the most direct competitive peer in the greater Pays Basque/Aquitaine leisure golf market.
• Golf d'Hossegor: Neighbouring premium golf course on the Landes/Basque coast; directly comparable target customer (regional leisure and stay-and-play golfers), similar 18-hole forest-park layout, and overlapping member/green-fee pool with Moliets within 30 minutes' drive.
• Golf du Touquet: Resonance Golf Collection partner and Top 100 Continental Europe course. Comparable on prestige positioning, member benefits, and reciprocal offerings; serves a similar premium resort-golf segment in northern France (Côte d'Opale).

Others

• Troon Golf (international golf management): Global third-party operator and manager of hundreds of premium golf courses, academies, and resorts. Comparable as a benchmarking input on operational scale, tech deployment (Trackman/Flightscope-class coaching platforms), and member-ladder architecture across a portfolio — i.e. what a multi-site golf operator at scale can look like.

Broad incumbents

• Open Golf Club (Resonance): Moliets is itself listed on the Open Golf Club network, the broader Resonance discovery and reciprocal-play directory. Member courses share comparable pricing structures, Le Club Classic/Gold discounts, and reciprocal play models—making it the closest network-internal comparable business-model peer.
• UGolf (Le Figaro Golf group / Sainghin / Swingolf operator): One of the largest golf-course operators in France, managing 50+ courses and academies. Compares on multi-course membership, academy scale, and tech-enabled coaching across France; broader network reach than Moliets but lower prestige per property.
• Bluegreen (Accor Golf): French golf-course operator owned by Accor; runs 40+ courses plus multi-course loyalty programs directly comparable to Moliets/Resonance Pass Evasion. Largest incumbent set of competing country-club courses and academies in France.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCkVDxoFlArtTUswnq2AScNA/featured
• Facebookfacebook.com/golfmoliets
• LinkedInlinkedin.com/company/golf-de-moliets

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Golf de Moliets