Pine Hills Golf Course

What Pine Hills Golf Course does

Pine Hills Golf Course is a family-owned 18-hole ball golf facility located at 6603 Woodbury Rd., Laingsburg, Michigan, founded in 1961 by Ed and Arlene Beavers on land their family had farmed since the 1860s. The course was expanded to 18 holes in the early 1990s by the second generation, and is now operated by third-generation owner Greg Beavers, a PGA professional who also coaches Laingsburg High School golf teams. The facility additionally integrates a 36-hole disc golf course (North opened April 2015; South opened July 2016 with 54 tee areas) where disc and ball golfers share the same tee sheet, and operates a Trackman 4 indoor simulator during winter months offering 200+ virtual courses.

The company's product surface spans ball golf green fees ($40 weekday/$50 weekend 18 holes with cart, plus 9-hole and additional-cart tiers), disc golf fees ($10–$24 depending on holes and day, walking or cart), winter simulator rentals ($45–$50/hour), annual memberships (25% clothing discount, up to 3 guests with green-fee discount), PGA-led lessons and clinics (single and packaged), 14+ weekly leagues across men's, ladies', couples', junior, and veterans formats, outings/events for 4 to 144 players, and a small pro shop. Distribution is direct-to-consumer via a website integrating Golfpay online booking (with $1 deposit per golfer to curb no-shows, buddy invitation, and deposit-reclaim features), phone reservations, walk-ups, and an SMS Text Club for promotions; customer acquisition is augmented by listings on Facebook, Yelp, TripAdvisor, and Google Maps.

The revenue model is multi-stream and fragmented: transaction-fee revenue from green fees, disc golf, and pro shop merchandise; subscription-style recurring revenue from annual memberships; usage-based revenue from simulator rentals; and professional services revenue from lessons and outings. The pricing model is predominantly pay-as-you-go with the subscription membership as the only recurring element. The customer mix is diversified across individual recreational golfers, league participants, members, group outings, students/learners, and disc golf players, with no concentrated enterprise customer dependency.

Name

Pine Hills Golf Course

Legal name

Pine Hills Golf Course

Website

https://golfpinehillsgc.com

Company type

Private

Founded year

1961

Operating status

Operating

Headcount range

11–50 employees

Short description

Pine Hills Golf Course is a family-owned, third-generation 18-hole ball golf facility in Laingsburg, Michigan, founded in 1961. It offers an integrated 36-hole disc golf course, Trackman 4 winter simulator, PGA-led lessons, 14+ weekly leagues, outings for 4–144 players, and annual memberships serving recreational golfers throughout mid-Michigan.

Ownership category

akta.pro rank

Product category

Golf Course Operations

NAICS

Golf Courses and Country Clubs (713910)

SIC

Services-Membership Sports & Recreation Clubs (7997), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Golf Courses & Golf Facilities (MPAKAEAD)

akta.pro secondary industry

Golf Clubs & Tournament-Host Clubs (Professional/Elite Golf Clubs) (MPAKABAE)

Keywords

• Golf course operations
• Disc golf facilities
• Golf instruction services
• Golf simulator rentals
• Golf league management

Headquarters

HQ city

Laingsburg

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales

Revenue model

1. Green Fees: Core revenue from 18-hole and 9-hole green fees with cart rental. Weekday rate $40 for 18 with cart, weekend $50. 9-hole rates $26-28 with cart. Additional cart fees for extra carts.
2. Memberships: Annual memberships offering 25% off clothing, ability to bring up to 3 guests with discount on daily green fees, access to clubhouse calendar of events, and various membership tiers. Pricing in downloadable spreadsheet.
3. Winter Simulator: Trackman 4 simulator rentals during winter months. Weekday rate $45/hour, weekend $50/hour. One-hour slots for twosomes to play 9 holes. League formations for morning and afternoon/evening sessions.
4. Disc Golf: Disc golf fees separate from ball golf. Weekday 18 holes walking $10, 36 holes $14; weekend $12 and $16. Riding (with cart) $16-24 depending on holes and day.
5. Golf Lessons: Lessons by PGA professional Greg Beavers. Single lessons or packages of 3, 5, and 10 lessons. Year-round lessons available via simulator. Also includes junior clinical/league programs.
6. Pro Shop Merchandise: Clothing and accessories with 25% discount for members. Pro shop items like gloves, golf balls, and range buckets available for add-on during online checkout.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels5 records

Core offering

Pine Hills Golf Course operates an 18-hole ball golf course in Laingsburg, Michigan, supplemented by a 36-hole disc golf course, a Trackman 4 indoor simulator for winter play, PGA professional golf lessons, weekly leagues, and coordinated golf outings and events. Revenue is generated through green fees, membership fees, simulator rentals, lesson packages, outing/event hosting, and pro shop merchandise.

Product overview

Pine Hills Golf Course is an 18-hole ball golf facility in Laingsburg, Michigan, established in 1961. The core offering is the 18-hole course featuring mature trees, wetlands, and elevation changes. Adjacent to ball golf, the course offers Disc Golf (North and South courses with 36 baskets), a Winter Simulator (Trackman 4), and Golf Lessons taught by PGA Professional Greg Beavers. Additional services include various Golf Leagues, Golf Outings & Events hosting, Membership programs, and a Text Club for SMS notifications. Online booking is facilitated through the Golfpay integration. The course also hosts Golf Clinics for adults, juniors, and families.

Differentiator

Problem solved

Functional benefit

Products and services

• 18-Hole Ball Golf Course An 18-hole ball golf course featuring mature trees, wetlands, elevation changes, and rye grass fairways. Known for being short but tight, requiring shot control. Open to golfers from beginners to scratch players. Course fees are $40 weekday / $50 weekend for 18 holes with cart; 9-hole rates $26–$28 with cart.
• Disc Golf Course (North and South Courses) Disc golf course with 36 baskets and 54 tee areas across North Course (opened April 2015) and South Course (opened July 2016). South Course has long and short tees. Designed to co-exist with ball golf on shared tee sheet. Weekday walking $10/$14 (18/36 holes); weekend $12/$16. Riding with cart $16–$24.
• Winter Simulator (Trackman 4) Trackman 4 golf simulator available during winter months with over 200 courses to choose from. Weekday rate $45/hour, weekend $50/hour. One-hour slots for twosomes to play 9 holes. Morning and afternoon/evening league sessions available.
• Golf Lessons Professional golf instruction by PGA Professional Greg Beavers. Available as single lessons or packages of 3, 5, and 10 lessons. Works with new golfers through scratch golfers. Year-round instruction available via simulator.
• Golf Leagues Weekly league play including Sunday Men's League, Monday Night Couples Scramble, Tuesday Veterans League, Ladies leagues, Junior leagues, and Friday Night Scramble. Multiple formats and skill levels available; simulator leagues run in winter.
• Golf Outings & Special Events Tournament and fundraiser hosting services. Can accommodate groups from 4 to 144 players. PGA Pro Greg Beavers coordinates events and provides creative ideas for event growth.
• Annual Memberships Annual golf course membership with benefits including 25% off clothing, guest discounts on green fees (up to 3 guests), and access to clubhouse calendar of events. Pricing available in a downloadable spreadsheet.
• Golf Clinics Instructional programs including Adult clinics, Junior clinics, and Family Nights. Designed for various skill levels and age groups.

Quantifiable outcome

• Players can go low with smart shots or quickly go high with off-line shots
• +1 more outcomes

Named customers2 records

Segments6 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• GolfpaycoreTechnology or IntegrationThird-party online tee time booking and payment platform. Provides reservation system with $1 deposit per golfer, pre-payment processing, buddy invitation and payment splitting, deposit reclaim system, and booking credits. Golfpay sends payment links 90 minutes before tee time via email and text. Course relies on Golfpay for online booking operations and no-show reduction.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• X-Golf America: Indoor golf simulator franchise offering year-round simulator leagues and play on Trackman technology. Closest comparable to Pine Hills' Trackman 4 simulator side of the business.
• Timber Ridge Golf Club: Public/semi-private golf facility in Michigan where Greg Beavers previously taught, representing a near-identical regional operating model with green fees, leagues, and instruction.
• Eagle Eye Golf Course: Public course in Bath, MI and another former employer of Greg Beavers. Comparable mid-Michigan public golf facility with similar league and event programming.
• Hawk Hollow Golf Courses: Multi-course public facility in Bath, MI (mid-Michigan), explicitly referenced as a prior employer of Pine Hills owner Greg Beavers. Closely comparable on geography, scale, and public-course operating model.
• Country Club of Lansing: Established private country club in Lansing, MI serving the same mid-Michigan golfer base with membership, events, and instruction. Directly comparable catchment and customer profile.

Broad incumbents

• American Golf Corporation: National operator and manager of public and private golf courses. Comparable core activity (multi-course public golf operations) but at materially greater scale and geographic breadth.
• Topgolf: National golf entertainment chain combining tech-driven golf play with food/beverage and events. A much larger, broader incumbent addressing an overlapping but far more scalable entertainment golf market.
• Pebble Beach Company: Iconic destination golf resort operator. While not comparable in pricing tier or scale, it represents the upper bound of golf-course-as-experiential-business and informs potential upscale event positioning.
• Invited (formerly ClubCorp): Operator of a large portfolio of country clubs and golf clubs with memberships, events, and instruction. Operates at a vastly larger scale but in an adjacent club-membership model.

Emerging players

• Maple Hill Disc Golf Course: Premier pay-to-play disc golf destination in Massachusetts with multi-course layout. Directly comparable to Pine Hills' integrated disc golf operation as a reference for disc-golf-led venue economics.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/Pine-Hills-Golf-Course-203192119708965
• LinkedInlinkedin.com/company/pine-hills-golf-course

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Pine Hills Golf Course