Maple Hill Golf
Maple Hill Golf is a family-owned, third-generation golf equipment retailer and facility operator in West Michigan, selling clubs, apparel, and accessories online and through two stores, while operating an 18-hole course, TrackMan-equipped fitting center, simulators, and PGA instruction.
- Company typePrivate
- Founded1978
- HeadquartersGrandville, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Maple Hill Golf does
Maple Hill Golf is a privately held, family-owned golf equipment retailer and golf facility operator headquartered in Grandville, Michigan. The company sells golf clubs, bags, balls, accessories, electronics, apparel, and footwear across men's, women's, and junior lines, complemented by a global e-commerce storefront (maplehillgolf.com) and two physical retail locations — a 17,000 sqft flagship in Grandville and Maple Hill Lakeshore Golf in Fruitport. Its offering spans new, closeout, and pre-owned inventory, with promotions including a sitewide 15% discount code, a Lowest Price Guarantee, and free shipping above $99.
The company operates an integrated set of golfing facilities anchored by an 18-hole, par-70 executive course (5,003 yards) designed by George Woolfred, an all-grass driving range over 300 yards with eight heated outdoor stalls for winter use, and four Full Swing e6 golf simulators offering access to more than 40 worldwide courses. The Launch Kitchen, a Golf Digest Top 100 Fitting Center, uses TrackMan 4 launch monitor technology for precision club and ball flight analysis, supported by PGA teaching professionals and a full-service club repair shop. Programming includes private outings, corporate events, league play, junior leagues, and the annual Pops Invitational tournament.
Maple Hill generates revenue through one-time equipment sales (retail and e-commerce), pay-as-you-go greens fees, professional instruction and club fitting services, simulator and heated range usage, seasonal memberships, and digital gift cards. Distribution combines direct-to-consumer online sales, two West Michigan retail storefronts, and on-site course/facility revenue. The business has been continuously family-owned across three generations since Ron "Pops" Kitchen purchased the course in 1978, with current ownership held by grandsons Andy and Bob Kitchen.
Maple Hill Golf firmographics
Firmographics- Name
- Maple Hill Golf
- Legal name
- Maple Hill Golf
- Website
- https://maplehillgolf.com
- Company type
- Private
- Founded year
- 1978
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Maple Hill Golf is a family-owned, third-generation golf equipment retailer and facility operator in West Michigan, selling clubs, apparel, and accessories online and through two stores, while operating an 18-hole course, TrackMan-equipped fitting center, simulators, and PGA instruction.
- Ownership category
- akta.pro rank
Maple Hill Golf industry classification
Industry- Product category
- Golf Equipment Retail
- NAICS
- Sporting Goods Retailers (45911), Golf Courses and Country Clubs (713910)
- SIC
- Sporting & Athletic Goods, Nec (3949), Services-Membership Sports & Recreation Clubs (7997)
- akta.pro primary industry
- Golf Equipment, Apparel & Pro Shop Retail (CRAMABAG)
- akta.pro secondary industries
- Golf Clubs & Club Fitting Retail (CRAMAGAA), Golf Courses & Golf Facilities (MPAKAEAD), Golf Apparel Retail (Men’s/Women’s/Youth) (CRAMAGAD), Golf Bags, Carts & Travel Gear Retail (CRAMAGAC)
Keywords
Where Maple Hill Golf is headquartered
LocationHeadquarters
- HQ city
- Grandville
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Maple Hill Golf business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Supply Chain, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Golf Equipment Retail Sales: Primary revenue stream from selling golf clubs, bags, balls, accessories, electronics, apparel, and footwear through both retail locations and e-commerce platform. Includes new, closeout, and pre-owned inventory.
- Golf Course Operations: Revenue from greens fees, cart rentals, and golf course operations at the 18-hole executive length course in Grandville, MI (5,003 yards, par 70).
- Golf Instruction Services: Revenue from PGA Golf Professional lessons and instruction programs for golfers of all skill levels.
- Club Fitting Services: Revenue from professional club fitting services using TrackMan 4 technology at the Launch Kitchen fitting center.
- Golf Simulators and Heated Range: Revenue from TrackMan simulators (over 40 worldwide courses) and heated outdoor driving range stalls during Michigan winters.
- Golf Memberships: Seasonal golf membership programs offering savings on greens fees and benefits for recurring customers.
- Gift Cards: Digital gift cards sold in denominations from $10 to $1,000, valid for online purchases and in-store redemption.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Adult Weekday Greens Fees |
| Unit Pricing | Pay-as-you-go | Adult Weekend Greens Fees |
| Unit Pricing | Pay-as-you-go | Junior Greens Fees |
| Unit Pricing | Pay-as-you-go | Ladies' Week Special |
| Unit Pricing | Pay-as-you-go | Gift Cards |
| Unit Pricing | Pay-as-you-go | Free Shipping Threshold |
| Transaction based/ take rate | Pay-as-you-go | Sitewide Discount Promotion |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels6 records
Maple Hill Golf product offering
Product offeringCore offering
Maple Hill Golf sells golf equipment (clubs, bags, balls, accessories, electronics, apparel, and footwear) through two West Michigan retail stores and a global e-commerce platform, and operates a full suite of golf facilities and services including an 18-hole executive course, an all-grass driving range with heated winter stalls, TrackMan simulators, PGA lessons, club repair, memberships, and the Launch Kitchen TrackMan-powered fitting center ranked in Golf Digest's Top 100 Fitting Centers.
Product overview
Maple Hill Golf is a golf retailer and golfing facility operator offering a comprehensive product portfolio centered around golf equipment (clubs, bags, balls, accessories, electronics, apparel, footwear) and golfing services (course access, driving range, fitting center, lessons, club repair, membership). The company operates an e-commerce platform alongside two retail locations in West Michigan and an 18-hole golf course. Products span from entry-level complete sets to premium professional equipment, with both new and pre-owned options available. The Launch Kitchen fitting center and Trackman simulators represent technology-enhanced service offerings.
Differentiator
Problem solved
Functional benefit
Products and services
- Golf Equipment Retail Online and in-store retail of golf clubs, bags, balls, accessories, electronics, apparel, and footwear for men, women, juniors, and left-handed players, including new, closeout, and pre-owned inventory.
- Golf Course (18-Hole Executive Course)
Quantifiable outcome
- 45-Day Play Guarantee on qualifying clubs and electronics
- +3 more outcomes
Companies that use Maple Hill Golf
Customer profileNamed customers1 record
Segments4 records
Ideal customer profiles4 records
Maple Hill Golf technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Maple Hill Golf partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- TrackMancoreTrackMan 4 launch monitor technology powers the Launch Kitchen fitting center for precision club and ball flight analysis, a key differentiator for the business's professional club fitting services.
- Full Swing GolfcoreFull Swing e6 Golf Simulators provide indoor golf simulation with access to over 40 worldwide courses, enabling year-round golf even during Michigan winters.
Scale indicators9 records
Recent moves7 records
Expansion highlights5 records
Maple Hill Golf competitors and assessment
Company assessmentDirect peers
- Golf Discount: Online golf retailer offering broad equipment selection at competitive prices. Comparable to Maple Hill's e-commerce platform and closeout/clearance merchandise strategy.
- 2nd Swing Golf: Online-anchored golf retailer specializing in new and pre-owned clubs with a strong trade-in program and certified fitters. Closely comparable to Maple Hill's mix of new, closeout, and pre-owned inventory plus e-commerce focus.
- Golf Galaxy: Multi-store golf specialty retailer (owned by Dick's Sporting Goods) offering equipment, apparel, fittings, and lessons. Direct competitor to Maple Hill's retail and fitting services across U.S. markets.
- Worldwide Golf Shops: Multi-banner golf retailer (including Edwin Watts and Golfers Warehouse) operating specialty stores nationwide with broad equipment, apparel, and fitting services. Comparable in product breadth and multi-store retail model.
- PGA Tour Superstore: Largest U.S. specialty golf retailer with multiple stores, in-house club fitting, lessons, and trade-in programs. Directly comparable to Maple Hill in retail, fitting, and instruction offerings, though at much larger scale.
- American Golf: European-headquartered multi-channel golf retailer with strong online presence and broad product range. Comparable to Maple Hill's combined e-commerce and retail offering.
Emerging players
- True Spec Golf: Premium fitting specialist with mobile/at-home fitting services using launch monitor technology. Adjacent peer to Maple Hill's Launch Kitchen with club fitting as the core differentiator.
- Club Champion: National premium club fitting brand with studios across the U.S. using TrackMan and Foresight technology. Direct comparable to Maple Hill's Launch Kitchen fitting center, with broader geographic reach.
- Cool Clubs: Premium club fitting specialist with multiple fitting studios using launch monitor technology. Highly comparable to Maple Hill's Launch Kitchen fitting center in technology focus and service model, though at smaller scale.
Broad incumbents
- Dick's Sporting Goods: Largest U.S. sporting goods retailer offering golf equipment and apparel alongside broader sports categories. Competes with Maple Hill on golf equipment retail but lacks dedicated course operations and specialty fitting depth.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights5 records
Customer concentration
Maple Hill Golf social profiles
Digital presenceMaple Hill Golf financial estimates
Financial estimateRevenue estimate
Valuation estimate
Maple Hill Golf leadership team
Management profileNumber of profiles
Profiles2 records
Maple Hill Golf subsidiaries and ownership
Company hierarchySubsidiaries1 record
Maple Hill Golf funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Maple Hill Golf M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Maple Hill Golf
What does Maple Hill Golf do?
Maple Hill Golf sells golf equipment (clubs, bags, balls, accessories, electronics, apparel, and footwear) through two West Michigan retail stores and a global e-commerce platform, and operates a full suite of golf facilities and services including an 18-hole executive course, an all-grass driving range with heated winter stalls, TrackMan simulators, PGA lessons, club repair, memberships, and the Launch Kitchen TrackMan-powered fitting center ranked in Golf Digest's Top 100 Fitting Centers.
Is Maple Hill Golf a public or private company?
Maple Hill Golf is a private company. It is classified as family owned and is currently operating.
When was Maple Hill Golf founded?
Maple Hill Golf was founded in 1978. It employs 11 to 50 people.
Where is Maple Hill Golf based?
Maple Hill Golf is headquartered in Grandville, United States, in the North America region.
How does Maple Hill Golf make money?
Seven revenue lines are on record. Golf Equipment Retail Sales are the primary driver. The others are golf Course Operations, golf Instruction Services, club Fitting Services, golf Simulators and Heated Range, golf Memberships and gift Cards.
Who are Maple Hill Golf's main competitors?
Direct peers on record are Golf Discount, 2nd Swing Golf, Golf Galaxy, Worldwide Golf Shops, PGA Tour Superstore and American Golf. Emerging players are True Spec Golf, Club Champion and Cool Clubs. Dick's Sporting Goods is listed as a broad incumbent.
Does Maple Hill Golf have an API?
No public API is recorded for Maple Hill Golf.
What industry is Maple Hill Golf in?
Maple Hill Golf's product category is Golf Equipment Retail. Its primary akta.pro industry code is CRAMABAG, Golf Equipment, Apparel & Pro Shop Retail, with a secondary code of CRAMAGAA, Golf Clubs & Club Fitting Retail. Its NAICS code is 45911 and its SIC code is 3949.