Club De Golf Playa Serena

What Club De Golf Playa Serena does

Club de Golf Playa Serena operates an 18-hole golf course in Roquetas de Mar, Almería, on Spain's southeastern coast, and is structured as an asociación deportiva (sports association) governed by a member-elected Junta Directiva and a Comité de Competición. The club's core product is the 18-hole course itself, marketed to both local members and golf tourists visiting the Almería coastal corridor, with the site described as suitable for year-round play. Supporting infrastructure includes an on-site golf school offering lessons and clinics, an on-site restaurant, and an immersive virtual tour of the course published on the company website to support pre-booking conversion.

The business model is multi-stream. Direct revenue comes from green fees (with bundled buggy rentals), membership subscriptions, golf-school fees, and restaurant/clubhouse spend. Indirect and event-driven revenue is generated through an annual tournament calendar that includes the Match Play, the Andalucía Golf Challenge, and the Gran Torneo DINO Inmobiliaria, which also function as sponsorship platforms. Distribution is built around an online tee-time booking system offering early-booking promotional discounts, supplemented by referral agreements with five local hotel partners — Bahia Serena, Neptuno, Arena Center, Protur Roquetas, and Pierre & Vacances — that channel golf-tourism volume to the course. More recently, the club introduced Summer Passes 2026, a seasonal subscription pricing product aimed at smoothing shoulder-season demand and capturing repeat local and visiting players, indicating a continued push toward recurring-revenue models within the constraints of a single-site regional operation.

Name

Club De Golf Playa Serena

Legal name

Club de Golf Playa Serena, A.D.

Website

https://golfplayaserena.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Club de Golf Playa Serena is an 18-hole golf club in Roquetas de Mar, Almería, serving local members and coastal golf tourists with green fees, memberships, a golf school, restaurant, tournaments, and hotel-partner distribution.

Ownership category

akta.pro rank

Product category

Golf Course & Club Services

NAICS

Golf Courses and Country Clubs (713910)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Golf Courses & Golf Facilities (MPAKAEAD)

akta.pro secondary industry

Athletic Field & Golf Course Groundskeeping (IMAIAIAH)

Keywords

• Golf course facilities
• Golf club membership
• Golf tuition services
• Golf tournaments
• Tee time booking

Headquarters

HQ city

Roquetas de Mar

HQ country

Spain

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Infrastructure, Marketing or Sales, Supply Chain, Technology or R&D

Revenue model

1. Green Fees / Green Fee Revenue: Revenue from daily play fees charged to non-member golfers. Requires federative license and advance reservation. Caddie master service available from 8:00 to 21:00.
2. Club Memberships: Annual membership packages for regular players. The club promotes 'Hacerse socio' (becoming a member) as a key revenue stream with member-only tee time windows.
3. Golf School / Lessons: Golf academy services including initiation classes and children's golf school. Links to external site clasesdegolfalmeria.com.
4. Restaurant: On-site restaurant catering to golfers and visitors at the club.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Club de Golf Playa Serena operates an 18-hole golf course open 365 days a year in Roquetas de Mar, Almería, Spain. It sells green-fee play, annual and semi-annual memberships, golf tuition through an on-site golf school, an on-site restaurant ("Pata P Gourmet"), and an organized calendar of tournaments and competitions, with online tee-time booking and a virtual course tour.

Product overview

Club de Golf Playa Serena operates as a traditional golf club offering a unified set of services centered around its 18-hole golf course in Roquetas de Mar, Almería, Spain. The portfolio comprises the core golf course as the primary offering, supplemented by a golf school for instruction, tournament management services for competitive play, an on-site restaurant, a virtual visit feature for remote course exploration, and an online booking system for tee time reservations. The club is open 365 days a year and primarily serves golf club members and visiting players, with affiliated hotel partnerships for visitor accommodations.

Differentiator

Problem solved

Functional benefit

Products and services

• Golf Course (18-hole course, Campo de Golf) 18-hole golf course located in Roquetas de Mar, Almería, open 365 days a year for resident members and visiting golfers to play recreational and competitive rounds.
• Annual and Semi-Annual Memberships (Socios) Recurring club memberships granting members year-round access to the course, participation in club competitions, and access to the golf school and member services.
• Golf School (Escuela de Golf) On-site structured golf instruction for juniors, beginners, and developing players, delivered through the club's coaching staff.
• Tournaments and Competitions (Torneos) Calendar of organized club tournaments, leagues, and competitions that members and visiting golfers can enter, supporting amateur competitive play.
• On-Site Restaurant "Pata P Gourmet" On-site restaurant and hospitality service located at the clubhouse, providing food and beverage to members, golfers, and visitors.
• Online Tee-Time Booking Web-based tee-time reservation capability that lets golfers book play online directly through the club or via the Golf Directo distribution platform.

Quantifiable outcome

• Average play time of 4h 10min
• +1 more outcomes

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Five partnerships are on record, tiered minor.

• Hotel Bahia Serena 4****minorGTM or Marketing PartnerPartner hotel with special agreement, listed in accommodations section. Located in Roquetas de Mar area, approximately 4-star hotel.
• Hotel Neptuno 4****minorGTM or Marketing PartnerPartner hotel with special agreement, listed in accommodations section. Located in Roquetas de Mar area, approximately 4-star hotel.
• Hotel Arena Center 4****minorGTM or Marketing PartnerPartner hotel with special agreement, listed in accommodations section. Located in Roquetas de Mar area, approximately 4-star hotel.
• Protur Roquetas Hotel & Spa 5****minorGTM or Marketing PartnerPartner hotel with special agreement, listed in accommodations section. Located in Roquetas de Mar area, 5-star luxury hotel and spa.
• Pierre & Vacances Apartamentos (Hoyo 8)minorGTM or Marketing PartnerApartment rentals adjacent to hole 8 of the course, with special agreement for golf course access. Located within the golf urbanization.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• La Manga Club: Multi-course golf resort in Murcia, Spain with three 18-hole courses plus hotel/academy — comparable Spanish Mediterranean coastal golf destination with similar tourist/member hybrid model, but at significantly larger scale.
• Marbella Club Golf Resort: Luxury 18-hole course in Marbella paired with 5* hotel — analogous premium Spanish coastal golf club with on-site F&B, academy, and resort-hotel integration, though operating at higher price point.
• Real Club Valderrama: World-renowned 18-hole course in Sotogrande, Cádiz — premier Andalousian member club hosting top international tournaments; comparable membership-driven Spanish golf club model, though at a much higher prestige tier.

Direct peers

• Aguilón Golf: Pay-and-play 18-hole course in Pulpí, Almería — comparable Almería province tourist-targeted course competing for the same hotel-channel green-fee demand.
• La Envía Golf: 18-hole course in Vícar, Almería — direct regional competitor serving the same Almeria coast tourist and local member base with comparable green-fee and membership model.
• Golf Almerimar: 27-hole golf course located in El Ejido, Almería province — same regional market, similar coastal-tourist catchment, comparable 18-hole play offering, and overlapping hotel partnership ecosystem in southeastern Spain.
• Alborán Golf: Municipal-style course in Almería province targeting tourist and amateur golfers — directly comparable positioning, geography, and customer segments to Playa Serena.
• Desert Springs Golf Club: 18-hole resort course in Cuevas del Almanzora, Almería — direct regional peer in the same Almería golf corridor with comparable tourist-hotel integration and arid-climate maintenance profile.

Regional players

• Real Club de Golf de Sevilla: Historic members' club in Seville offering an 18-hole layout with strong tournament pedigree — same Andalousian regional context, traditional club membership model, and tournament-driven community, though larger and more established.
• Club de Golf La Finca (Algorfa): 18-hole resort course in the Costa Blanca, Alicante — analogous Spanish Mediterranean tourist/member golf club with similar size and structure, though operating in a different coastal region.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/golfplayaserena
• Facebookfacebook.com/120461501325953
• LinkedInlinkedin.com/company/club-de-golf-playa-serena

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Club De Golf Playa Serena