GOLFTEC Events

What GOLFTEC Events does

GOLFTEC Events is a custom golf event marketing and brand activation service operated as a trade name of GOLFTEC Intellectual Property, LLC, a private US LLC. The business designs and executes golf-themed experiential activations for enterprise clients, combining GOLFTEC's proprietary OptiMotion 3D skeletal tracking and biomechanical swing measurement technology, immersive golf simulators, expert coaching staff, and turnkey event production. Core product lines include Simulator Experiences (custom contests, skills challenges, and famous-course simulations), Experiential Activations (fully immersive sport-based brand experiences), OptiMotion Swing Capture (onsite motion analysis and personalized follow-up), and Custom Buildouts & Software (event applications, dynamic displays, simulation software, queuing, data capture, and design/rendering services). All execution is delivered in partnership with TWO12 Events, which provides full-service event production capabilities.

The go-to-market is event-driven and quote-based, targeting brands and corporations seeking brand activations, corporate hospitality, trade show presence, and client entertainment. Named customers span multiple verticals and include Genesis, Mastercard, Charles Schwab, Tassat, Shell, and the Houston Open, covering automotive, financial services, fintech, energy, and sports. GOLFTEC Events is distributed through direct website booking (golftec.com/events), the TWO12 Events partnership, and the parent GOLFTEC center network, which provides physical footprint across USA, Canada, China, Hong Kong, Singapore, UAE, and South Africa. Revenue is generated through professional services for event production, technology access, staffing, and design/rendering, with no publicly disclosed pricing.

The unit leverages the GOLFTEC master brand's credibility — over 1 million golfers improved — as a core value proposition, distinguishing it from independent experiential agencies. Supporting digital surfaces include a mobile app on Google Play and Apple Store, plus the parent site's OPTI AI and OptiMotion product families, which could provide future software and data-capture adjacencies to the core event activation business.

Name

GOLFTEC Events

Legal name

GOLFTEC Intellectual Property, LLC

Website

https://golftecevents.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

GOLFTEC Events is a DBA of GOLFTEC Intellectual Property, LLC that designs and executes custom golf-themed brand activations and experiential events for enterprise clients, leveraging proprietary OptiMotion motion-tracking technology and full-service production partner TWO12 Events.

Ownership category

akta.pro rank

Product category

Event Marketing & Brand Activations

NAICS

Promoters of Performing Arts, Sports, and Similar Events (7113)

SIC

Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Golf Courses & Golf Facilities (MPAKAEAD)

Keywords

• Golf event marketing
• Brand activations
• Golf simulator experiences
• Experiential marketing
• Custom event production

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Custom Golf Event Marketing: GOLFTEC Events provides custom golf experiences for brands including simulator experiences, experiential activations, Optimotion swing capture technology, and custom buildouts. Revenue is generated through event production services, technology access fees, and staffing/design services.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

GOLFTEC Events designs and produces custom golf experiences for brands and corporations, combining immersive golf simulators, expert coaching, OptiMotion motion measurement technology, and turnkey event execution. Service lines include Simulator Experiences, Experiential Activations, OptiMotion Swing Capture, and Custom Buildouts & Software. Events are delivered in partnership with TWO12 Events for full-service production.

Product overview

GOLFTEC Events is a custom golf event marketing and brand activation service that combines immersive simulator experiences with expert coaching and turnkey event execution. The core offering consists of Simulator Experiences (custom contests, skills challenges, and famous-course simulations), Experiential Activations (immersive brand experiences for lead generation and retention), Optimotion Swing Capture (on-site motion measurement technology with 3D skeletal tracking for swing analysis), and Custom Buildouts & Software (event applications, dynamic displays, and data capture tools). Services are executed in partnership with TWO12 Events, which delivers full-service event production and industry-leading golf activations.

Differentiator

Problem solved

Functional benefit

Brands

• TWO12 Events: Golf event activation brand providing custom simulator experiences and full-service event production.

Products and services

• Simulator Experiences Custom golf contests, skills challenges, famous-course simulations, and branded gameplay for every skill level, delivered through indoor golf simulation technology at corporate events, trade shows, fan zones, and hospitality activations.
• Experiential Activations Fully immersive sport-based brand experiences designed to drive brand excitement, engagement, loyalty, lead generation, and retention for corporate clients across trade shows, conferences, hospitality, and tour activations.
• OptiMotion Swing Capture Onsite motion measurement technology that provides swing analysis, coaching insights, and personalized follow-up using dual-view OptiMotion 3D skeletal tracking and biomechanical swing data, brought to brand events and tournaments.
• Custom Buildouts & Software Bespoke event applications, dynamic displays, custom simulation software, queuing systems, data capture tools, staffing, and design/rendering services built around each client's brand, space, and activation goals.

Named customers6 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• TWO12 EventscoreStrategic or Co-development PartnerGOLFTEC Events are executed in partnership with TWO12 Events, delivering industry-leading golf activations, custom simulator experiences, and full-service event production. TWO12 Events serves as the primary execution partner for GOLFTEC brand activations and handles event production services.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• TWO12 Events: TWO12 Events is GOLFTEC Events' core execution partner for custom simulator experiences and full-service event production. As an event production house specializing in golf activations, it is the closest functional peer in terms of capabilities and customer profile.
• Drive Shack: Drive Shack operates golf entertainment venues (Puttery, Topgolf-style venues) and develops branded golf experiences. It is a direct peer because it combines golf-themed entertainment with venue-based event and activation capabilities.
• Topgolf: Topgolf operates golf entertainment venues globally and runs extensive brand activation programs for major corporate sponsors. It is the most direct comparison point because, like GOLFTEC Events, it monetizes golf-themed experiences and immersive simulator-based activations for enterprise and consumer audiences.

Emerging players

• Foresight Sports: Foresight Sports produces launch monitors and golf simulators used in fitting, instruction, and event activations. It is comparable to the technology layer of GOLFTEC Events and represents a potential partner or substitute for OptiMotion in competing activations.
• Full Swing Golf: Full Swing designs and manufactures indoor golf simulators marketed to consumers, pros, and commercial venues. It is comparable as an enabling technology peer whose simulators appear in third-party branded events similar to those run by GOLFTEC Events.
• TrackMan: TrackMan is a leading golf simulator and swing analytics technology provider widely used in activations, fitting, and instruction. It is comparable because its technology underpins many third-party golf event experiences and is a substitute for GOLFTEC's OptiMotion in competitors' offerings.
• PopStroke: PopStroke operates golf entertainment venues with technology-enabled putting experiences and hosts brand events. It is an emerging player comparable in the golf-themed experiential space, though its format skews more consumer-facing than corporate-activation.

Broad incumbents

• IMG (Endeavor): IMG is a global sports and entertainment marketing agency that produces branded events, hospitality experiences, and tour activations. It is a broad incumbent that competes for the same enterprise brand activation budgets as GOLFTEC Events.
• Octagon: Octagon is a global sports marketing agency that designs and executes brand experiences, sponsorships, and event activations for major enterprises. It is a broad incumbent offering comparable services at greater scale and across multiple sports.
• MKTG (Dentsu): MKTG is a global experiential marketing agency producing brand activations, hospitality programs, and live events for enterprise clients. It is a broad incumbent competing for the same corporate experiential marketing budgets as GOLFTEC Events.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/golftec-events

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about GOLFTEC Events