TWO12 Events

What TWO12 Events does

TWO12 Events is the experiential marketing division of GOLFTEC, operating since 1999 as a turnkey activation agency that designs, produces, fabricates, and manages brand experiences at live events. The company serves enterprise brand marketers and corporate sponsors — including Charles Schwab, Morgan Stanley, Mastercard, Citi, Wells Fargo, Truist, Goldman Sachs, Synchrony, AIG, Mayo Clinic, Genesis, Corona Premier, DraftKings, and Home Depot — across major golf tournaments (PGA Championship, US Open, Ryder Cup, THE PLAYERS Championship, The Masters, Presidents Cup), trade shows (LA Auto Show, Shell Edmonton Tire Show), corporate events, and private golf outings.

The service portfolio comprises six interconnected offerings: Simulator Experiences (customizable golf, tennis, and soccer simulators with swing capture), Experiential Solutions (fully immersive brand activations), Staffing Solutions (PGA-certified coaches and event staff), Design Studio (layouts, renderings, and customer journeys), Innovations (proprietary GOLFTEC technology integration including OptiMotion motion capture), and Customizations (custom build-outs, simulation software, and event applications). OptiMotion, GOLFTEC's first-of-its-kind golf swing measurement system, is deployed exclusively by TWO12, giving the agency a distinctive technology position alongside its certified PGA coaching talent and 25+ years of tournament production experience.

Revenue is generated through project-based professional services fees on a quote-based pricing model, with multi-year contract cadences possible. The go-to-market is direct enterprise field sales targeting brand marketing executives, event planners, and corporate sponsors, with no self-service or retail channels. The company is headquartered in Englewood, CO, operates from a New York legal jurisdiction, and is privately held as an integrated brand within the GOLFTEC portfolio. Headcount is approximately seven full-time employees, supplemented by seasonal and event-day contracted staff.

Name

TWO12 Events

Legal name

TWO12 Events

Website

https://two12events.com

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

1–10 employees

Short description

TWO12 Events is the turnkey experiential marketing division of GOLFTEC, designing and producing branded simulator experiences and event activations for enterprise clients at major golf tournaments, trade shows, and corporate events.

Ownership category

akta.pro rank

Product category

Experiential Marketing Services

NAICS

Spectator Sports (71121), Other Spectator Sports (711219)

SIC

Services-Advertising Agencies (7311), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Individual Sports Events (Tennis, Golf, Boxing/MMA, Athletics) (MPAGAMAC)

akta.pro secondary industries

Golf Simulators, Nets & Practice Equipment Retail (CRAMAGAI), Golf Training Aids & Swing Analytics Retail (CRAMAGAG)

Keywords

• Experiential marketing services
• Simulator brand activations
• Live event production
• Corporate golf events
• Trade show activations

Headquarters

HQ city

Englewood

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Experiential Marketing Services: Full-service experiential marketing agency providing custom simulator experiences, event activations, staffing, design studio, and custom buildouts for corporate brand events. Services include production, fabrication, and management of all logistics at live events.
2. Simulator Experiences: Golf, tennis, soccer, and multi-sport simulator experiences available indoors or outdoors, with custom branding options and professionally staffed with certified coaches.
3. Design and Production Services: Design studio services including ideation, renderings, layouts, space plans, and customer journey content creation for brand experiences.

Pricing tiers

Go-to-market motion2 records

Distribution channels1 record

Marketing channels6 records

Core offering

TWO12 Events is a turnkey experiential marketing agency and the experiential division of GOLFTEC that designs, builds, staffs, and executes custom simulator experiences and brand activations at live events. Offerings span PGA Tour tournament activations, trade shows, conferences, corporate hospitality, and golf outings, delivered as end-to-end programs combining simulator hardware, proprietary OptiMotion capture technology, certified PGA professional staff, custom software and apps, and on-site production. Services are sold as integrated engagements to enterprise brands seeking measurable, sport-themed consumer engagement.

Product overview

TWO12 Events is a turnkey experiential marketing agency that provides a portfolio of six interconnected service offerings for brand activations at live events. The core offering consists of Simulator Experiences (customizable golf, tennis, and other sport simulators with OPTIMOTION swing capture technology), Experiential Solutions (fully immersive brand experiences), Staffing Solutions (certified PGA coaches and professional event staff), Design Studio (custom brand layouts and renderings), Innovations (proprietary technology including OPTIMOTION by GOLFTEC), and Customizations (physical/digital assets and custom apps). The services are designed to work together as a complete event activation package, powered by exclusive access to GOLFTEC technology systems.

Differentiator

Problem solved

Functional benefit

Brands

• OPTIMOTION by GOLFTEC: First motion capture and measurement system of its kind in golf for measuring golf swings and personalized coaching.

Products and services

• Simulator Experiences Custom-designed, multi-sport simulator experiences (golf, tennis, soccer, baseball) built and deployed for enterprise brand activations at PGA Tour tournaments, trade shows, conferences, hospitality events, and corporate golf outings. Delivered with on-site staffing, production, and the OptiMotion capture system.
• Experiential Solutions End-to-end experiential marketing programs that design and execute brand activations for enterprise clients, integrating simulator hardware, technology capture, staffing, and on-site production as a single managed engagement.
• Design Studio In-house design and build capability producing custom simulator environments, fabrication, graphics, and activation set design for brand clients.
• Staffing Solutions Provision of certified PGA professionals and trained event staff to operate simulator activations and engage consumers at live brand events.
• Customizations Bespoke customization of simulators, software, and apps tailored to a brand client's activation requirements, including custom event software, custom simulation software, and custom apps.
• OptiMotion by GOLFTEC (exclusive technology platform) Wearable-free swing and motion capture platform that records players' swings with biometric-grade precision and supplies engagement and analytics data for brand activations. Offered to enterprise clients exclusively through TWO12 Events as part of its activation stack.

Quantifiable outcome

• GolfWeek recognized fan experience program as best on PGA Tour
• +1 more outcomes

Named customers27 records

Segments4 records

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Five partnerships are on record, tiered core and flagship.

• GOLFTECcoreTechnology or IntegrationTWO12 is the exclusive provider of GOLFTEC technology systems and certified staff. Built from the innovative technologies of GOLFTEC, TWO12 breaks boundaries of what's possible in immersive experiences. The partnership provides access to proprietary OptiMotion swing capture technology and other GOLFTEC systems.
• GOLFTEC EventscoreTechnology or IntegrationTWO12 is described as the turnkey experiential marketing agency division of GOLFTEC, deploying staff, technology systems, and production skills for partner campaigns since 1999. They describe the relationship as providing a 'TURNKEY operation' that works hard and always delivers.
• Zen GolfflagshipStrategic or Co-development PartnerWorld-first Zen Eye experience activation delivered by TWO12 Events and Zen Golf at THE PLAYERS Championship at TPC Sawgrass, allowing guests to play on the same greens as the world's best golfers.
• Zen Green StageflagshipStrategic or Co-development PartnerGround-breaking live experience involving historic Ryder Cup moments at Bethpage Black Course, powered by Zen Green Stage technology for Citi cardholders in Citi Lounge activation.
• GolfTECcoreTechnology or IntegrationProud partnership with GOLFTEC providing exclusive access to technology systems and certified staff. Multiple testimonials reference GOLFTEC's people and technology as differentiators.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• George P. Johnson Experience Marketing: Large-scale experiential marketing agency with a strong track record in sports sponsorships and brand activations. Comparable as a fellow full-service agency that combines design, technology, and production for enterprise event experiences.
• Sparks: Experiential marketing agency producing brand experiences, pop-ups, and live event activations for global brands. Closely comparable in service model — turnkey ideation, design, production, and staffing for enterprise brand experiences.
• GMR Marketing: Sports and entertainment marketing agency that designs and executes sponsor activations at major sporting events. Closely comparable given the shared focus on sports-event-based brand experiences and on-site fan engagement.
• MKTG (Dentsu): Global experiential marketing agency within Dentsu that designs and produces brand activations, live events, and sponsorships for enterprise clients. Directly comparable as a B2B experiential services peer competing for the same corporate sponsorship dollars.
• Jack Morton Worldwide: Brand experience agency creating live, digital, and hybrid events for global brands. Comparable as a peer in the premium experiential marketing segment, with overlapping technology-enabled activation capabilities.
• Momentum Worldwide: Experiential marketing agency focused on total brand experiences across sports, entertainment, and culture. Directly comparable as a competitor for enterprise experiential budgets, including sports sponsorship activations.

Emerging players

• Topgolf: Golf entertainment venue operator with proprietary simulator technology. Adjacent rather than directly competitive — both companies monetize golf simulators, but Topgolf is B2C entertainment while TWO12 is B2B experiential — making it a useful comparable for the simulator technology and golf-consumer market.

Broad incumbents

• Octagon: Large global sports marketing agency representing brands, athletes, and properties across sponsorship, events, and experiential. Comparable as a broader incumbent in the sports experiential space with deeper resources and a wider service portfolio.
• Wasserman: Sports, music, and entertainment marketing agency with capabilities in sponsorship consulting, experiential, and talent representation. Comparable as a larger, diversified player in the same sports-marketing services category.

Others

• TrackMan: Provider of golf swing-analysis and simulator technology used by professionals, coaches, and entertainment venues. Comparable as an enabling technology peer in the golf simulator and swing-analytics stack that TWO12's OptiMotion also serves.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/TWO12Events
• LinkedInlinkedin.com/company/two12-events

Revenue estimate

Valuation estimate

Number of profiles

Profiles13 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about TWO12 Events