GOOD CASTING

What GOOD CASTING does

Good Casting Unipessoal, LDA. operates a mobile-first casting marketplace headquartered in Lisbon, Portugal, with a second office in Porto. The company runs the first and only dedicated casting application in Portugal, distributed across iOS, Android, and Huawei AppGallery, alongside a web platform at goodcasting.pt. Its core function is connecting casting directors, producers, and brands with talent (actors, models, performers) for advertising, commercial, and entertainment campaigns, supplemented by add-on services including professional photo sessions, masterclass video lessons, and in-person talent interviews conducted by a dedicated casting team.

The platform's technology stack is a standard two-sided marketplace with profile creation, search/filter discovery by physical attributes, age, sex, and skills, and direct messaging between certified clients and talents. Distribution combines self-serve mobile and web onboarding with physical offices that deliver higher-touch services (photo shoots, interviews) and dedicated enterprise support. Marketing relies on Instagram, App Store Optimization, and Trustindex-verified Google reviews rather than paid acquisition.

Revenue is generated through two streams: talent-side subscription/access fees for casting opportunities and ancillary services (photo sessions, masterclass content), and client-side casting service fees from brands and producers. Pricing is not publicly disclosed. The company is privately held and founder-owned (David E. Faria as Idealizador), with no institutional investors, no disclosed funding rounds, and 41 employees as of the source data.

Name

GOOD CASTING

Legal name

Good Casting Unipessoal, LDA.

Website

https://goodcasting.pt

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Good Casting operates Portugal's first and only mobile casting platform, connecting casting directors, producers, and brands with over 3,000 registered talents for commercial and entertainment campaigns, with offices in Lisbon and Porto.

Ownership category

akta.pro rank

Product category

Talent Casting Marketplace

NAICS

Agents and Managers for Artists, Athletes, Entertainers, and Other Public Figures (71141)

SIC

Services-Employment Agencies (7361)

akta.pro primary industry

Talent Casting & Auditions (Casting Directors, Open Calls) (HSACAHAL)

akta.pro secondary industries

Casting & Talent Services (Casting, Background, Talent Holding) (MPADAFAI), Production & Talent Services (Casting, Crew, Production Management) (MPAAAMAF), Talent Agency & Representation Services (HSACAHAK)

Keywords

• Talent casting platform
• Casting marketplace
• Modeling talent recruitment
• Casting agency services
• Entertainment talent marketplace

Headquarters

HQ city

Lisbon

HQ country

Portugal

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Others

Revenue model

1. Talent subscription / casting access fees: Talents pay for a profile and access to castings and direct client connections. The platform also offers services such as professional photo sessions and video lessons for talent career development.
2. Client casting services and talent sourcing fees: Casting directors, producers, and brands pay for access to the talent pool and dedicated casting team support. Services include personally interviewed talents and dedicated casting teams.

Go-to-market motion3 records

Distribution channels3 records

Marketing channels3 records

Core offering

Good Casting operates a mobile-first two-sided casting marketplace that connects casting directors, producers, and brands with over 3,000 registered talents (performers, models, actors) in Portugal. The platform supports talent discovery, profile creation, and direct client-talent connections, and is supplemented by professional photo sessions and masterclass video lessons for talent career development.

Product overview

Good Casting operates as a unified platform combining a mobile application with supporting services. The core product is the Good Casting App, which serves as Portugal's first and only dedicated casting platform connecting casting directors, producers, and brands with over 3,000 registered talents. The platform is supplemented by add-on services including professional photo sessions for talent profiles, video masterclass lessons for career development, and a dedicated casting team providing personalized support for both clients and talents.

Differentiator

Problem solved

Functional benefit

Products and services

• Good Casting App

Quantifiable outcome

• 3,000+ talents registered on the platform

Named customers11 records

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Regional players

• PurplePort: UK-focused modelling and photography platform with casting functionality for models, photographers, and clients. Comparable product model to Good Casting but serving a different (UK) geography.

Direct peers

• Mandy.com: Network for creative professionals including actors, voiceover artists, and crew, with casting call functionality. Comparable in serving both talent and production clients.
• ExploreTalent: Talent-discovery platform connecting aspiring actors, models, and singers with agents and casting opportunities. Overlaps with Good Casting's talent-acquisition and self-profile creation flow.
• Casting Frontier: Digital casting platform that connects actors with casting directors and producers for film, TV, and commercial projects. Directly comparable in functionality to Good Casting's mobile app.
• Backstage: Long-standing casting and talent platform (print + digital) for actors, models, and performers seeking auditions. Overlaps directly with Good Casting in serving both supply (talent) and demand (casting directors/brands) sides of the marketplace.
• StarNow: Global online talent marketplace for actors, models, and performers to find auditions and casting opportunities. Competes in the same product category as Good Casting, with a broader international footprint.
• Casting Networks: Largest dedicated casting platform globally, connecting actors, models, and talent with casting directors for film, TV, and commercial work. Closest direct peer to Good Casting's core marketplace model, but at much greater global scale.

Emerging players

• Model Mayhem: Online community and portfolio platform for models, photographers, makeup artists, and talent. Comparable in offering profile creation and discovery, though less focused on commercial casting than Good Casting.

Broad incumbents

• Talent Partners: Established talent and casting agency for advertising and entertainment with offices in multiple markets. Comparable in providing casting services to brand clients, though with a traditional agency model rather than a mobile-first platform.
• Central Casting: One of the largest traditional background and extras casting agencies in the US, now part of a broader holding. Compares to Good Casting's commercial casting work, but operates at much greater scale and primarily in film/TV rather than advertising.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/good.casting
• LinkedInlinkedin.com/company/good-casting

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about GOOD CASTING